The document discusses the significance of company culture in building a high-growth organization, emphasizing that a strong culture is as crucial for recruiting as product marketing is for sales. It highlights the positive impact of employer branding on applicant quality and cost-effectiveness in hiring. Additionally, it outlines the organization's mission to create predictable and data-driven admissions for educational enterprises, stressing that a positive culture leads to satisfied employees who enhance customer experience.

1. CULTURE CODE
Building a high growth company
& culture

2. What is culture?

3. Culture
noun | cul·ture | ˈkəl-chər
the set of shared attitudes, values,
goals, and practices that characterizes
an institution or organization

4. WE BELIEVE IN
DOING THE
RIGHT THINGS

5. Why care about culture?

6. Culture is to
recruiting as
product is to
marketing.
- CultureCode.com

7. 2XBETTER APPLICANT
QUALITY
Investing in employer
branding on sites like
Glassdoor leads to:
Source: Brandon Hall Group Report, Understanding
the Impact of Employer Brand, Nov 2014
(as measured by applicant-to-hire ratios)
at an average 30% lower cost per hire
compared to traditional job boards.

8. Now, let’s take a step back …

9. Company mission & values
1

10. Company Mission
“Make admissions predictable & data
driven for education enterprises across
the globe”

11. Our number one focus as an
organization is the culture first. And the
culture then is going to take care of the
employees, and the employees are
going to take care of the customers’
needs, which is going to take care of
our business.
- Jon Wolske, Culture Evangelist, Zappos Insights
“

12. Culture impacts how we work
& conduct ourselves on a daily
basis mostly unconsciously !

13. Who makes up our company?
(the people)
2

15. Who makes our company a
winner ?
(how people act & take decisions)
3

16. #1
RESPOND DO NOT
REACT

17. #2
DON’T MAKE
ASSUMPTIONS

18. #3
TAKE RESPONSIBILITY
FIRST

19. #4
DON’T TAKE IT
PERSONALLY

20. #5
ALWAYS COMPETE
WITH YOURSELF

21. #1. Respond not react
#2. Don’t make assumptions
#3. Take responsibility first
#4. Don’t take it personally
#5. Always compete with yourself
4

22. WE BELIEVE IN
DOING THE
RIGHT THINGS

23. Thanks
Abhi & Kenny