The document discusses maximizing customer relationships through effective customer relationship management (CRM). It emphasizes understanding customers through data collection and segmentation to better target communications and products. It also stresses building trust with customers through relevant interactions and providing value to encourage loyalty and reduce churn.
Marketing Mistakes that are Killing your SalesDacia Coffey
Your marketing could be sabotaging your sales funnel. For B2B companies, 2/3 of the research is now being done online without the influence of one of your sales people. Not only that, the online attention span is minimal. Simple branding mistakes cost you leads. Find out what the most common marketing mistakes are and how to remedy them to stop the leak of lost sales opportunities.
Marketing Mistakes that are Killing your SalesDacia Coffey
Your marketing could be sabotaging your sales funnel. For B2B companies, 2/3 of the research is now being done online without the influence of one of your sales people. Not only that, the online attention span is minimal. Simple branding mistakes cost you leads. Find out what the most common marketing mistakes are and how to remedy them to stop the leak of lost sales opportunities.
10 Insights to Deliver Amazing Customer ServiceDesk
Think of the last time you contacted a "typical" company. Did you feel appreciated, acknowledged, or loved by their response? If so, that's great! If not, maybe you need to share these tips with them - they describe how to move from Customer Service vision to the actual practice of making customers happy at scale. We'd love to hear your tips as well, so feel free to add them in the comments!
An overview presentation on using social media as a customer service channel. Presented at the ASMI two-day session on Customer Engagement Marketing (Jan. 29, 2010).
Word of Mouth Marketing Seminar - The Word of Mouth Company PresentationLibmark
Word of Mouth Club – ‘We love to talk’ Jo Schultz and Vicki Foster established the Word of Mouth Club brand to ‘make women’s lives easier’. They are flying in from N.S.W. to share the success of their brand and its underlying premise that word-of-mouth marketing in all its incarnations and across diverse platforms (even libraries) is the most effective marketing.
Presented at LibMark's Word of Mouth Marketing Seminar in June 2014
For most retailers, once the clock strikes midnight on Black Friday, they will constantly be racing against an unforgiving clock to solve every holiday customer question. This is why there is no better time of year than to pull out all of the stops to make sure every agent is as fast and productive as possible.
Click here for 100 FREE Flex Hours from Desk.com - just in time for the Holidays: http://bit.ly/HolidayRush2013
Virginia Franchise Forum - Franchisee Roundtable Nov 11, 2009InfoTrends
Presentation given to Franchise Business Owners In Richmond Virginia which was sponsored by the Greater Richmond Chamber of Commerce. Title: Moving From Survival To Growth
Why Customer Feedback is Important, How to Collect it, and How to Convince Yo...Evan Hamilton
Customers are the ones who generate money so you can have a business. Yet there are few formalized programs for reacting to customer feedback. In this presentation I discuss why this is important, how to do it, and how to convince your boss that it's important.
Looking for ideas on how to "wow" your audience and get them to sing your praises? Here are some great idea for Turning your Customers into Brand Ambassadors!
Mapping the customer experience: innovate using customer experience journey mapsJoyce Hostyn
Do you know what your organization looks like from your customer’s perspective? In the digital age, silos and organizational bureaucracy manifest themselves through your digital presence. You can bridge these silos and overcome a bureaucratic inside-out mindset by visualizing the customer (learner, elder, citizen, patient, employee) experience through a customer experience journey map that captures both actual and emotional aspects of the customer experience. Then, map in hand, you can use it to design great outside-in customer experiences for your organization.
Secrets of email marketing seminar presented at the Marketing Institute of Singapore, 11 January 2012. Plan your email marketing campaign to achieve greater response rates and higher impact.
Industry benchmark study in collaboration with MarketingProfs, Direct Marketing News, Merit Direct, Target Marketing Magazine, The Marketing Advisory Network, and Researchscape. Reveals how B2B organizations understand buyers, create and maintain personas, and put customer insights to use.
10 Insights to Deliver Amazing Customer ServiceDesk
Think of the last time you contacted a "typical" company. Did you feel appreciated, acknowledged, or loved by their response? If so, that's great! If not, maybe you need to share these tips with them - they describe how to move from Customer Service vision to the actual practice of making customers happy at scale. We'd love to hear your tips as well, so feel free to add them in the comments!
An overview presentation on using social media as a customer service channel. Presented at the ASMI two-day session on Customer Engagement Marketing (Jan. 29, 2010).
Word of Mouth Marketing Seminar - The Word of Mouth Company PresentationLibmark
Word of Mouth Club – ‘We love to talk’ Jo Schultz and Vicki Foster established the Word of Mouth Club brand to ‘make women’s lives easier’. They are flying in from N.S.W. to share the success of their brand and its underlying premise that word-of-mouth marketing in all its incarnations and across diverse platforms (even libraries) is the most effective marketing.
Presented at LibMark's Word of Mouth Marketing Seminar in June 2014
For most retailers, once the clock strikes midnight on Black Friday, they will constantly be racing against an unforgiving clock to solve every holiday customer question. This is why there is no better time of year than to pull out all of the stops to make sure every agent is as fast and productive as possible.
Click here for 100 FREE Flex Hours from Desk.com - just in time for the Holidays: http://bit.ly/HolidayRush2013
Virginia Franchise Forum - Franchisee Roundtable Nov 11, 2009InfoTrends
Presentation given to Franchise Business Owners In Richmond Virginia which was sponsored by the Greater Richmond Chamber of Commerce. Title: Moving From Survival To Growth
Why Customer Feedback is Important, How to Collect it, and How to Convince Yo...Evan Hamilton
Customers are the ones who generate money so you can have a business. Yet there are few formalized programs for reacting to customer feedback. In this presentation I discuss why this is important, how to do it, and how to convince your boss that it's important.
Looking for ideas on how to "wow" your audience and get them to sing your praises? Here are some great idea for Turning your Customers into Brand Ambassadors!
Mapping the customer experience: innovate using customer experience journey mapsJoyce Hostyn
Do you know what your organization looks like from your customer’s perspective? In the digital age, silos and organizational bureaucracy manifest themselves through your digital presence. You can bridge these silos and overcome a bureaucratic inside-out mindset by visualizing the customer (learner, elder, citizen, patient, employee) experience through a customer experience journey map that captures both actual and emotional aspects of the customer experience. Then, map in hand, you can use it to design great outside-in customer experiences for your organization.
Secrets of email marketing seminar presented at the Marketing Institute of Singapore, 11 January 2012. Plan your email marketing campaign to achieve greater response rates and higher impact.
Industry benchmark study in collaboration with MarketingProfs, Direct Marketing News, Merit Direct, Target Marketing Magazine, The Marketing Advisory Network, and Researchscape. Reveals how B2B organizations understand buyers, create and maintain personas, and put customer insights to use.
Impact of Customer Relationship Management on Customers loyalty . Falana Temitope
A survey research on the impact of Customer Attraction , Customer retention, Customer satisfaction programs on Customers loyalty. In Asaba, Delta State, NIgeria .
Growing your business globally requires relationship building. When your customers are becoming more strategic with their procurement you need to think like they do.
Irresistible Real Estate Marketing (and Selling) IdeasEmily C Ingram
Irresistible Real Estate Marketing (and Selling) Ideas is a presentation for real estate agents and Realtors discussing business development ideas. Many of the pictures and .jpgs in the presentation are hyperlinks to more information. Enjoy!
Put social in your sales process and get to the next levelXeeMe
This is not your typical “you need to do social media” nor the old “10 steps to increase sales” event. We are talking straight:
1) Why sales people are doomed to fail with the old processes
2) The impact of the social customer to the traditional sales organization
3) When sales teams ignore all the rules and thrive
4) What YOU can do to to create a “high speed high reach sales team”.
Join Andy Rudin, Expert in sales strategies for information technology products and services, Managing Principal at Outside Technologies, Inc and Axel Schultze, Founder and CEO of Xeequa, President of the Social Media Academy for an engaging discussion around techniques that help you deal with twice as many people in half the time and increase sales by 20%
R&A Marketing 2010 Roundtable Powerpoint. Presentations on PPC, SEO, Social Networking, Web Design, Email Marketing, Online Surveys and Marketing Integration.
Power Point used by Edge Marketing for a series of Marketing Strategies workshops conducted for the Indiana Small Business Dev. Center (ISBDC). 2009 Disaster relief program for businesses in Flood areas of Indiana.
How to steps to profitably use a database to increase salesReg Gupton Inc
Successfully add the creation and use of an electronic database to your marketing mix. The 9 steps necessary to building and getting business from your current, past customers and prospects is covered in detail.
Similar to Customer Relations - Maximising the relationship you have with your customers (20)
A presentation to promote the launch of the book - Amersham on the Hill to the Towns Women's Guild of Amersham on 2018.
The book is available at https://amzn.to/334k6Oc.
A presentation for a small business meeting in 2013, but still relevant today - focus on your customers by building a trustworthy corporate competence.
Everyone is talking about smart homes - connected living! We have issues about security and usability, but will these problems stop the adoption of this technology? Can we do anything about it?
This was a presentation I gave to a group of marketers in October 2015.
An introductory presentation I gave to a group of automotive designers to introduce them to the Internet of Things and the KlugTech solutions.
NB - Proprietary information removed.
A presentation prepared for the Carriers World conference in London - identifying the benefits of the Internet of Things for the mobile network operators (MNO).
Security has been low on the agenda for many companies (hopefully, unintentionally), and as we enter the age of the Internet of Things (IoT) or Internet of Everything (IoE), security should be flawless.
Thom Poole delivered a presentation on the issues and thinking around security for this new sector.
Presentation at the Northampton Business School to demonstrate a 'day in the life' of a marketer. Not that any day is normal, and I tried to show that with an overview of tasks.
Presentation was on behalf of the CIM.
Presentation made to Coventry University in London Postgrad students. The brief was to tell them what I, as a senior marketer, look for when recruiting marketers.
Best practice for digital content acceleration
Where to find tools to identify your own website's performance
The available solutions for web acceleration
How front-end acceleration can speed up websi
L'argumentation commercial pour la vitesse dans le marketing numériqueThom. Poole
Les meilleures pratiques pour l’accélération du contenu
Où trouver les outils pour identifier la performance de votre site Internet
Les solutions existantes pour l’accélération web
Comment l’accélération frontale peut augmenter la vitesse de téléchargement de votre site sur n’importe quel appareil
Der Business-Case für Beschleunigung im digitalen MarketingThom. Poole
Überblick für die besten Methoden zur Beschleunigung von digitalem Content
Wo Sie Tools finden, um die Performance Ihrer eignen Webseite zu identifizieren
Die verfügbaren Lösungen für die Webbeschleunigung
Wie die Frontend-Beschleunigung-Downloads auf jedem Gerät beschleunigen kann
This was a presentation I made to the Northants Family History Society, to help them present their research in different ways. The presentation was extremely well received, on a horrendous winter evening!
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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43. Data Abuse From: Alexander Bucklin <ruddelliliin@gesasinc.com> Reply-To: Alexander Bucklin <ruddelliliin@gesasinc.com> To: thompoole@emailaddress.com Date: 28-Aug-2006 06:58 Subject: Re: RXjevu Hi, Good news for you. PHARMACY directly from the manufacturer, Economize up to 60 % with us http://polikeyuhadesun.com , , , me and the darkness became even more intense. Jim-are you all right? Can you hear me? Floyds face was just above mine, looking worried. Was I all right? o wohqtyd wcpgy r l j
44.
45.
46. Who is spamming? Top relaying countries 20.3% Others 1.8% Germany 12 2.0% Japan 10= 2.0% Poland 10= 2.1% Taiwan 9 2.4% Austria 8 2.5% Spain 7 2.6% Brazil 6 3.0% Canada 5 5.0% France 4 9.7% South Korea 3 22.3% China (in. Hong Kong) 2 24.5% . United States 1 Percentage Country Position
51. Thank you Any questions? Thom Poole Managing Consultant [email_address]
Editor's Notes
When a sales manager said - ‘People buy from their friends - so be a friend’, I thought - no-one is going befriend a cut-throat sales representative! In essence, what they are saying is that if you’re a seen as friendly and approachable, you will build trust. But you also need to target your customers carefully, and let them know who you are. What is it that makes your customers tick? Can you exploit that knowledge of your customers? Are you developing products and services that are of use to the customer profile? The famous advert, I think, sums it all up - “So, what was it you wanted to sell me?”
This is a version of the famous encoding/decoding communications model, and surrounding the message is NOISE! It shows the message emanating from the ‘Source’, being encoded by language or image, before being decoded by the ‘Receiver’ who will then provide some form of feedback. The noise, however, is the factor that can confuse or destroy the message. Online noise takes the form of spam, messages from competitors, too many messages, inappropriate targeting, etc. As marketers we try to eliminate noise, but in the online world we are now coming up against ear-shattering and very distractive noise – so the Minority Report example is certainly a marketing nirvana. It is time marketers fought back against this noise. Legislation can go someway to helping this – well targeted, meaningful dialogue with customers is were we can make most impact.
If I could show you how to increase your sales by 50% without increasing your marketing budget, would you be interested? Of course you would, what marketing professional or business owner wouldn't be interested? By the time you have finished this article you will have figured out how to do just that. Take a few moments and think of all the inactive customer files you have in your file cabinet. Business owners often make the costly mistake of servicing a customer once then assuming &quot;they'll stay&quot; as a customer or client without maintaining and growing that relationship.
A year later that business owner is wondering what happened to that customer and where they went. Why haven't they hear from them? Did they leave? If so, why? When you consider that the last two make up the majority of why a client or customer will no longer use your service or buy your products - it can be a hard pill to swallow. After all it means they are an inactive client because they felt you didn't care about them and your competitor did. This makes sense when you consider that customers often purchase your service or product because they have developed a relationship with you, they owned another product or yours, or they were referred to you by a friend or associate. When faced with the above facts why is it businesses spend 80% of their marketing dollars going after new customers and clients rather than nurturing, retaining, and maintaining the customer relationships they already have?
As you can see your marketing dollars will go further if you use it to build, nurture, and develop your customer relationships. This isn't as difficult as you think. Building these relationships just means treating your customers and clients as if they truly are your strategic partners and showing them that you truly care about them. It's important to try to satisfy them with the right products and services, supported by the right promotion and making it available at the right time and location. Customers can easily detect indifference and insincerity and they simply will not tolerate it. Long-term client and customer loyalty is a long-term challenge that you must strive for every day and with every transaction no matter how big or small. While a growing business needs to constantly capture new customers, the focus and priority should be on pleasing your existing customer base. Companies that fail to nurture and retain their customer base ultimately fail. You will also spend twice as much to get new clients as you will in maintaining your existing customer base.You will also be limited in your ability to attract new clients if you can't hold onto and satisfy your existing customers and clients. The bottom line is that one of the key components in marketing and business growth is to spend the majority of your time and effort nurturing customer relationships, so that you get business from existing clients and customers. This is a strategy that will move you forward in increasing your sales by 50% without increasing your budget.
When I was a salesman, my boss told me that people bought products or services from their ‘friends’. I have yet to meet a salesman that I could call a friend – not whilst they were trying to get my money, anyway! Trust is the basis for building loyalty which in turn will increase interaction – it is up to you to turn this interaction into profit. As a personal example – I am an Apple McIntosh user at home, but have to suffer PC’s at work. Think about the customer loyalty Apple has – most Apple users can be identified by two main attributes – they are fiercely loyal to the brand, and they are poor, because the loyalty costs so much! I have used Michael Porter’s value chain model to demonstrate the trust-focused value chain, culminating in ‘trust’ in a brand, product or service. It is no fluke that trust occupies the same space that ‘profit’ does in Porter’s model, indeed I could have extended it with another field to the right called profit. Being trustworthy is profitable.
The normal trust lifecycle curve shows that a customer will start in an untrusting state - they are unaware of the brand’s reputation. During the transaction, the customer will build a view of the company, trusting the relationship as they go. Over time, and [hopefully] with repeat transactions, this trust will be confirmed, and then maintained. Advocates, as we highlighted before, will reduce the time required to build trust, because if you trust the advocate who recommended the company to you, you will adopt some of that trust.
Genealogy is not the answer to your marketing problems - it will only help if you are interested in tracking your family tree, or who lived in your house previously. If you could get hold of the last census - in 2001 - you would only have access to anonymous information, based on parishes or villages. But, this anonymous data can be useful for starting your research, and for building a database - if you are marketing to older people, you will be looking for certain demographics and certain local services. For Business to Business marketing, the census is almost useless, unless it involves highly manual labour markets.