Industry benchmark study in collaboration with MarketingProfs, Direct Marketing News, Merit Direct, Target Marketing Magazine, The Marketing Advisory Network, and Researchscape. Reveals how B2B organizations understand buyers, create and maintain personas, and put customer insights to use.
An opportunity for the savvy marketer to connect early and make a deeper, more meaningful relationship with prospects – through lead nurturing.
1. Build custom buyer personas
2. Make all your marketing touchpoints personal
3. Use social marketing effectively
4. Provide the right content at the right point in the cycle
5. and much, much more!
Presentation for MBA students at Southampton University about what is to do Digital Marketing for B2B today...it is mainly lead generation: Connect, Engage, Monitor and Convert
The B2B Content Marketing Report is based on over 600 survey responses from marketing professionals to better understand the current state of content marketing and to identify new trends, and key challenges as well as best practices.
Here are some of the key findings:
- Lead generation is by far the number one goal of content marketing, followed by thought leadership and market education.
- Companies with a documented content strategy are much more likely to be effective than those without a documented strategy.
- The most mentioned content marketing challenge is finding enough time and resources to create content.
- Content marketing ROI remains difficult to measure. Only a minority of respondents consider themselves at least somewhat successful at tracking ROI.
- LinkedIn tops the list of the most effective social media platforms for distributing content and engaging with prospects.
Download the full report PDF for more details: http://www.marketingbuddy.com/download-the-content-marketing-report/
Our Lead Generation Plan Playbook is a consulting methodology that highlights our premium tool-kit of tools & templates to help you develop a comprehensive lead generation plan.
B2B, or business to business companies, are unique entities that require a well-thought-out and creative marketing plan, tailored for their own target audience, from acquiring them by awesome content, Ace-ing the deal with the Sales team's help.
When you initially think about B2B marketing strategies, your mind might go straight to direct and outbound techniques—messaging sent straight to prospective clients that you’ve identified. While that can work, it’s not always the best way to bring in new clients, this checklist would help viewers prepare to launch the best in class campaigns.
Let’s take a look at B2B digital marketing strategies you can utilize in 2022 to increase your business exposure and numbers.
HubSpot partnered with innovative executives from Forrester Research, Mindjet, Rue La La, Zendesk, Atlassian, and GitHub to bring you this look into modern-day marketing org structure. As inbound and digital change the way we market, we need to stay ahead in the way we organize our teams. In this report, each executive details their org chart and looks ahead to the future. You can also download each job description found in the report for your company to use!
An opportunity for the savvy marketer to connect early and make a deeper, more meaningful relationship with prospects – through lead nurturing.
1. Build custom buyer personas
2. Make all your marketing touchpoints personal
3. Use social marketing effectively
4. Provide the right content at the right point in the cycle
5. and much, much more!
Presentation for MBA students at Southampton University about what is to do Digital Marketing for B2B today...it is mainly lead generation: Connect, Engage, Monitor and Convert
The B2B Content Marketing Report is based on over 600 survey responses from marketing professionals to better understand the current state of content marketing and to identify new trends, and key challenges as well as best practices.
Here are some of the key findings:
- Lead generation is by far the number one goal of content marketing, followed by thought leadership and market education.
- Companies with a documented content strategy are much more likely to be effective than those without a documented strategy.
- The most mentioned content marketing challenge is finding enough time and resources to create content.
- Content marketing ROI remains difficult to measure. Only a minority of respondents consider themselves at least somewhat successful at tracking ROI.
- LinkedIn tops the list of the most effective social media platforms for distributing content and engaging with prospects.
Download the full report PDF for more details: http://www.marketingbuddy.com/download-the-content-marketing-report/
Our Lead Generation Plan Playbook is a consulting methodology that highlights our premium tool-kit of tools & templates to help you develop a comprehensive lead generation plan.
B2B, or business to business companies, are unique entities that require a well-thought-out and creative marketing plan, tailored for their own target audience, from acquiring them by awesome content, Ace-ing the deal with the Sales team's help.
When you initially think about B2B marketing strategies, your mind might go straight to direct and outbound techniques—messaging sent straight to prospective clients that you’ve identified. While that can work, it’s not always the best way to bring in new clients, this checklist would help viewers prepare to launch the best in class campaigns.
Let’s take a look at B2B digital marketing strategies you can utilize in 2022 to increase your business exposure and numbers.
HubSpot partnered with innovative executives from Forrester Research, Mindjet, Rue La La, Zendesk, Atlassian, and GitHub to bring you this look into modern-day marketing org structure. As inbound and digital change the way we market, we need to stay ahead in the way we organize our teams. In this report, each executive details their org chart and looks ahead to the future. You can also download each job description found in the report for your company to use!
Digital Marketing Trends 2023: How to Come Out on Top?Jomer Gregorio
All set to stay ahead of the competition? Check out the latest digital marketing trends for 2023 and learn how to optimize your strategy. Click now to take your marketing game to the next level!
Full blog here - https://digitalmarketingphilippines.com/digital-marketing-trends-2023-how-to-come-out-on-top/
Here is a chance to create a "big idea" for your brand, which that big idea is then used through the organization. It would help frame the long range Brand Strategic Road Map, helping to frame the brand promise, strategy, story, freshness and experience behind the brand. That big idea also gets used to tell the brand's story, both internally through vision, values and behaviours, and externally by creating a brand position in the minds/hearts of consumers through mass communication, logos/packaging and the inshore experience.
Edelman & LinkedIn: How Thought Leadership Impacts B2B Demand GenerationEdelman
Edelman and LinkedIn have collaborated on a new research study of more than 1,300 business decision makers and C-suite executives that explores how thought leadership influences their own behaviors throughout the B2B purchase process.
Learn more here: http://www.edelman.com/b2b-thought-leadership
Growth Hacking, Funding + Scale Your Business With LeverageRoland Frasier
This presentation was given at the Flight Club Mastermind in July 2017. It covers the use of several tools I developed for growing your business fast, scaling your business, obtaining funding and more.
What Analytics Won't Tell You: Get Essential Insights for Content and DesignMelissa Eggleston
Analytics alone leave out the context and “the why” of people’s behavior. Learn practical ways to supplement your analytics and make smarter decisions about the content and design of your websites and apps.
Presenting this set of slides with name - Influencer Marketing Strategy Powerpoint Presentation Slides. Download our professional PPT comprising extensively researched content and professional design layouts. Dont waste hours fiddling with PowerPoint toolbars and finding professional PowerPoint templates. This complete Influencer Marketing Strategy Powerpoint Presentation Slides saves hours of your time. Comprising a total of nineteen slides, the PowerPoint presentation is a visual masterpiece with professional PPT templates, data-driven graphs, charts and tables, a beautiful theme, impressive slide designs, icons, imagery and more. It is fully editable so that you can make changes to colors, data and fonts if you need to. Just enter your text in the placeholders provided and rock the meeting or conference you are presenting at.
A Data-First Approach to Building a Website _ LondonSEO XL _ Paige Hobart.pdfPaige Hobart
- What is an SEO’s role in building a website?
- What is an IA?
- Building a website data-first: Case Studies
- Building a website data-first: The Process
- Recap
SEO Strategy: Where The F**K Do I Even Start? - Brighton SEO April 2022 SophieBrannon
Have you ever been handed a new client working agency-side or joined a new role in-house and need to put together the SEO strategy? Have you ever thought 'where the f**k do I even start?'. Then this deck is for you.
From getting started in search, to understanding where to take your strategy next, by the end of the session you will understand exactly what you need to know to make sure your SEO strategy is successful.
https://www.brightonseo.com/conference-talk/seo-strategy-where-the-fk-do-i-even-start/
Digital Marketing Trends 2023: How to Come Out on Top?Jomer Gregorio
All set to stay ahead of the competition? Check out the latest digital marketing trends for 2023 and learn how to optimize your strategy. Click now to take your marketing game to the next level!
Full blog here - https://digitalmarketingphilippines.com/digital-marketing-trends-2023-how-to-come-out-on-top/
Here is a chance to create a "big idea" for your brand, which that big idea is then used through the organization. It would help frame the long range Brand Strategic Road Map, helping to frame the brand promise, strategy, story, freshness and experience behind the brand. That big idea also gets used to tell the brand's story, both internally through vision, values and behaviours, and externally by creating a brand position in the minds/hearts of consumers through mass communication, logos/packaging and the inshore experience.
Edelman & LinkedIn: How Thought Leadership Impacts B2B Demand GenerationEdelman
Edelman and LinkedIn have collaborated on a new research study of more than 1,300 business decision makers and C-suite executives that explores how thought leadership influences their own behaviors throughout the B2B purchase process.
Learn more here: http://www.edelman.com/b2b-thought-leadership
Growth Hacking, Funding + Scale Your Business With LeverageRoland Frasier
This presentation was given at the Flight Club Mastermind in July 2017. It covers the use of several tools I developed for growing your business fast, scaling your business, obtaining funding and more.
What Analytics Won't Tell You: Get Essential Insights for Content and DesignMelissa Eggleston
Analytics alone leave out the context and “the why” of people’s behavior. Learn practical ways to supplement your analytics and make smarter decisions about the content and design of your websites and apps.
Presenting this set of slides with name - Influencer Marketing Strategy Powerpoint Presentation Slides. Download our professional PPT comprising extensively researched content and professional design layouts. Dont waste hours fiddling with PowerPoint toolbars and finding professional PowerPoint templates. This complete Influencer Marketing Strategy Powerpoint Presentation Slides saves hours of your time. Comprising a total of nineteen slides, the PowerPoint presentation is a visual masterpiece with professional PPT templates, data-driven graphs, charts and tables, a beautiful theme, impressive slide designs, icons, imagery and more. It is fully editable so that you can make changes to colors, data and fonts if you need to. Just enter your text in the placeholders provided and rock the meeting or conference you are presenting at.
A Data-First Approach to Building a Website _ LondonSEO XL _ Paige Hobart.pdfPaige Hobart
- What is an SEO’s role in building a website?
- What is an IA?
- Building a website data-first: Case Studies
- Building a website data-first: The Process
- Recap
SEO Strategy: Where The F**K Do I Even Start? - Brighton SEO April 2022 SophieBrannon
Have you ever been handed a new client working agency-side or joined a new role in-house and need to put together the SEO strategy? Have you ever thought 'where the f**k do I even start?'. Then this deck is for you.
From getting started in search, to understanding where to take your strategy next, by the end of the session you will understand exactly what you need to know to make sure your SEO strategy is successful.
https://www.brightonseo.com/conference-talk/seo-strategy-where-the-fk-do-i-even-start/
B2B Marketing in the Age of the Always Addressable CustomerDemandWave
Buying cycles are getting longer and today’s empowered customer is in the driver’s seat. Marketers struggle to deliver the right message to the right audience at the right moment. With 70% of brand interactions taking place before the buyer reaches out, marketers must establish a brand ecosystem that encompasses the extended buying cycle.
Webmarketing123 CEO Paul Taylor and Forrester Analyst, Michael Greene discuss how to:
• Align marketing tactics across your entire brand ecosystem
• Close the loop on your measurement to optimize budgets
• Identify and avoid wasting media dollars due to poor measurement
• Set up a measurement framework for each marketing channel
• Overcome implementation challenges
Managed Service Provider (MSP) – Mastering the Winds of ChangeEverest Group
Over the last few years, the Managed Service Provider (MSP) market experienced steady growth as well as concurrent elementary changes that are altering the dynamics of the market. Not only are buyer expectations changing, but also the service provider landscape and operating models. This research provides comprehensive coverage of the MSP market and analyzes it across various dimensions such as market overview, key business drivers, and shifting market dynamics across buyer adoption trends, solution and transaction trends, and service provider landscape
Yahoo In Flow research - the real effect of native and content marketingPatrick Hourihan
In 2014, Yahoo conducted the most comprehensive native advertising research study ever undertaken in the EMEA region. The aim, across all marketplace offerings and the range of devices on which they appear, was to explore these unanswered questions about native advertising:
- Is native advertising seen as less disruptive? Can it blend into a content stream but still be an effective ad proposition?
- Is native a solution for content marketing as well as direct response advertising?
- From neuroscience we’ve learned how our brains are making media experiences more efficient. Are consumers now better at filtering out native advertising?
Three metaphors in B2B content marketing and how they can lead you astray. Content Marketing is guided by the language we use to describe our activities. So metaphors can really shape our thinking. Three in particular are widely used and can be misleading.
An introduction to email marketing. The presentation provides an overview of email as a marketing tool and looks at the trends, pitfalls and best practices currently employed.
27 Revenue Model Options B2B (curated by @arnevbalen - Board of Innovation)Board of Innovation
How to find new ways to make money in a B2B context? Explore 27 trigger cards with different business model options and pricing tactics (B2B version). (By Board of Innovation)
The Future Of B2B Marketing / By @TheCoolestCoolRoss Simmonds
From RossSimmonds.com - Check it out for great information on B2B Marketing!
Over the last few years, the entire sales and marketing process for B2B and enterprise organizations has shifted. These companies are no longer armed with information that is hidden from the public and sales teams are no longer in the driver seat. Leads and prospects now hold the power as information is more readily available and the increase in competition has resulted in a plentiful supply of choice. Beyond that, technology has completed disrupted the once linear buying process and behaviour of B2B customers and has forced marketers to become more strategic and efficient in their approach. Here are a few trends that I believe are going to redefine marketing in the B2B space over the next few years.
Follow our mantra of sending the right message, to the right person, at the right time, with the right frequency as a framework for your email marketing strategy.
What are the newest innovations driving B2B marketing? Our analysts and marketing strategists have identified seven emerging trends that are propelling savvy marketers in 2017.
Did you know that Tuesdays at 11am is one of the worst possible times to send your email campaigns? Stop relying on guesswork and hunches to drive your email marketing--you might be shooting yourself in the foot. Learn How to Tweak Your Email Messaging to Generate More Leads!
View full presentation here: http://www.hubspot.com/the-science-of-email-marketing/
Consumer Driven Contracts and Your Microservice ArchitectureMarcin Grzejszczak
My talk from SpringOnePlatform about Spring Cloud Contract
Links:
* http://martinfowler.com/articles/consumerDrivenContracts.html - article about Consumer Driven Contracts by Ian Robinson
* https://github.com/marcingrzejszczak/springone-cdc-client - code for the client side of the presented example
* https://github.com/marcingrzejszczak/springone-cdc-server - code for the server side of the presented example
* https://cloud.spring.io/spring-cloud-contract/spring-cloud-contract.html - documentation of the Spring Cloud Contract project
This is the first SlideShare adaption of Timothy E. Johansson's 100 Growth Hacks in 100 Days. The growth hacks that's included in the slide are 1 to 10. Timothy is the front-end developer at UserApp (www.userapp.io).
Recently, HubSpot launched our first edition of the State of Inbound UK report: Inbound Insights UK – 2014. We surveyed marketing professionals across the UK, both leaders and practitioners, to find out what the current trends in marketing are.
This extensive research aims to specifically help marketers in the UK set realistic benchmarks as well as focus on issues where they may be lagging behind on. For example, the relationship between sales and marketing is ever-increasing and the data indicates strongly that businesses that align these two departments outperform those that don’t by a significant margin.
We came up with many fascinating facts on the state of inbound marketing in the UK. The nine most remarkable discoveries were rolled into this SlideShare
Long gone are the days when the marketing landscape encompassed only traditional, interruptive methods for engaging
with prospects. Today, leaders are shifting the marketing mix faster as inbound and digital continue to represent a huge
opportunity for driving demand. This recent study shows that global organizations—regardless of size—are integrating
more omni-channel and modern marketing techniques to help drive business forward.
Download this complimentary report to uncover the most challenging obstacles facing inbound marketing success and how SMB and enterprise marketers plan to overcome them in the year ahead. (Research conducted by Ascend2, in partnership with Marketing Advocate.)
Engaging with Today’s Empowered Healthcare ConsumerMarketo
Join this webinar to learn healthcare marketing best practices and how Kaiser Permanente of Colorado transformed the way they engaged their business and consumer audiences using multi-channel demand generation, sales enablement, etc. and plenty of learning and teamwork.
5 Tips to Create Successful Content in the COVID-19 | GMA WebinarsGraceChong37
The 1st in Asia | Growth Marketing Academy
🙌🏻Register for FREE and watch the recording whenever you’re FREE!🙌🏻
👉🏻Join Now: https://bit.ly/3kUligs
【5 Tips to Create Successful Content in the COVID-19 Era Like The Economist】
✍🏻What will I learn…
1.How to optimize your content marketing efforts in the harsh period
2.How to communicate effectively with customers and find the right balance between “tone-deaf” and “COVID-fatigue”
3.How businesses can stay relevant, emerging at the end of this crisis as winners
4.Current examples from The Economist to showcase these skills
👨🏻💼Meet Our Speaker - Alice
Alice is the Head of marketing in APAC, Content Solutions, at The Economist. She oversees the strategy and amplifications for content marketing campaigns in the region. She is in charge of social media, email marketing, and PR of sponsored campaigns, and she works closely with the advertising and events team on integrated projects. She has led amplification efforts for successful integrated programmes such as the Safe Cities Index.
🐾We will update the webinars, if you want to get more marketing knowledge, please subscribe to our channel!
👉🏻 learn more: https://www.growthmarketer.academy/
05.21.15 Vanderbilt Presentation on Building Leadership SkillsMichael Burcham
Presentation to Leadership Team at Vanderbilt University Medical Center on Transformational Leadership. A Discussion of Disruption in the Market, Becoming a Leader in Creating Change, and Tools for Self Improvement as a Leader.
Recent research conducted by the ANA, in partnership with GfK, shows senior leaders don't view B-to-B marketers as growth drivers. In this presentation, we outline seven ways B-to-B marketers can drive growth and begin to change this perception.
Reputation: How It Is Built and Maintained, and The Role of PRMSL
Businesses are becoming increasingly conscious of the importance of corporate reputation. They have found that it is customers’ perception of a company that drives purchases. It is also what attracts talent and assures partners that they are doing business with somebody they can trust. Ultimately, it is not just the end users that corporations are looking to impress; they are striving to connect with all stakeholders, which include employees, vendors, the community and the government.
MSLGROUP in India and Eikona PR Measurement today announced the launch of their co-authored report, ‘Reputation: How It Is Built and Maintained, and The Role of PR’ which analyses the growing importance of reputation management and its impact on the PR industry.
Similar to 2016 Understanding B2B Buyers Benchmark Study (20)
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
3. Welcome
Welcome
to
the
first
of
what
I
hope
to
be
many
annual
industry
benchmark
reports
examining
how
companies
are
doing
as
it
relates
to
understanding
their
B2B
buyers.
Heading
into
2016,
my
team
and
I
are
proud
to
present
the
findings
of
this
research
to
the
markeHng
and
business
communiHes,
and
we
couldn’t
have
done
so
at
a
more
criHcal
Hme
in
the
history
of
our
profession.
As
we
compete
to
earn
the
scarce
aJenHon
and
trust
of
our
overwhelmed,
empowered
buyers,
this
is
an
area
of
strategy
that
is
fundamental
and
criHcal
for
B2B
organizaHons
to
get
right.
The
company
who
understands
their
buyers
best,
wins.
Though
the
concept
of
a
“persona”
-‐
a
ficHonal
character
used
to
understand
and
humanize
a
parHcular
audience
segment
-‐
has
existed
for
years,
our
study
dug
deeper
to
uncover
why
organizaHons
fail
to
create,
update,
maintain,
or
apply
persona
intelligence
in
meaningful
ways,
rendering
them
ineffecHve.
Thank
you
to
Samantha
Stone,
founder
and
principal
analyst
of
the
MarkeHng
Advisory
Network
for
being
the
other
half
of
my
brain
on
this
iniHaHve
from
start
to
finish.
Thank
you
also
to
the
excellent
teams
at
Marke;ngProfs,
Direct
Marke;ng
News,
Merit
Direct,
Target
Marke;ng
Magazine,
and
ResearchScape
for
their
efforts
in
expanding
the
breadth
of
our
survey
to
a
wide
variety
of
B2B
organizaHons
across
North
America.
The
responses
within
shed
light
on
an
oSen
misunderstood
topic
-‐
how
high-‐performing
companies
understand
their
buyers,
maintain
that
informaHon,
and
put
the
insight
to
use
within
their
own
businesses.
I
hope
you
are
inspired
to
follow
their
example
and
lead
the
customer-‐centric
charge
in
your
own
organizaHon.
Best,
Katie
Martell
CMO
and
Co-‐Founder
Cintell
3
“The
company
who
understands
their
buyers
best,
wins.”
4. 4
A note from Samantha:
There
are
some
important
things
we
know
about
Personas.
They
are
hard
work.
They
are
hard
work.
They
are
hard
work.
All
kidding
aside,
for
many
B2B
marketers
persona
markeHng
remains
an
ideal
surrounded
by
a
fair
amount
of
mystery.
Garnering
buyer
insights
remains
one
of
the
most
difficult
jobs
for
modern
day
marketers.
Yet,
we
know
personas
can
add
tremendous
value
to
the
organizaHon.
Luckily,
there
are
proven
methodologies
for
conducHng
and
using
qualitaHve
and
quanHtaHve
persona
research
to
uncover
these
insights.
Teamed
with
Cintell,
the
MarkeHng
Advisory
Network
led
this
persona
benchmark
study
to
uncover
what's
working
for
the
most
effecHve
marketers.
By
breaking
out
the
pracHces
of
those
reporHng
that
they
exceeded,
met
or
missed
revenue
and
lead
goals
in
the
last
12
months
we
uncover
insighaul
truths
about
the
state
of
buyer
personas
and
insights
into
persona
markeHng.
The
results
provide
a
clear
roadmap
for
implemenHng
best
pracHces
in
2016.
-‐
Samantha
Stone
Founder
and
Principal
Analyst,
The
MarkeHng
Advisory
Network
“By
studying
the
practices
of
B2B
marketers
that
are
exceeding
revenue
and
lead
goals,
a
clear
roadmap
for
implementing
personas
emerges.”
28. Start
your
free
account
www.cintell.net
hello@cintell.net
Our
mission
is
to
create
a
customer-‐centric
world.
Cintell’s
persona
management
plaaorm
enables
companies
to
compile
a
rich
knowledge
base
in
the
cloud
of
customer
intelligence
and
operaHonalize
these
insights.
The
proprietary
CintelligenceTM
process
allows
businesses
to
capture
and
analyze
voice-‐of-‐customer
research,
add
acHonable
third-‐party
data,
conHnuously
validate
and
maintain
these
insights,
and
publish
live,
digital
SmartPersonasTM.
With
integraHons
into
exisHng
business
workflows
&
systems,
Cintell
aggregates
and
delivers
rich,
contextual
customer
insights
companywide.
About
Cintell
Book
your
free
demo