Your marketing could be sabotaging your sales funnel. For B2B companies, 2/3 of the research is now being done online without the influence of one of your sales people. Not only that, the online attention span is minimal. Simple branding mistakes cost you leads. Find out what the most common marketing mistakes are and how to remedy them to stop the leak of lost sales opportunities.

1. The Five
Marketing Mistakes
you are making that are killing your sales funnel

2. Is your sales team getting the
volume of meetings and
hot leads you need to grow?

3. You may be making some very common marketing mistakes
that are killing your message and appeal.
Is your sales team getting the
volume of meetings and
hot leads you need to grow?

4. The Five Most Common
B2B Mistakes We See

5. 1 YOU are only talking about yourself.

6. Does your website start by explaining
your products and experience?

7. Your customers don’t care.

8. They have a problem

9. They have a problem
and they want
to know if you have
the solution.

10. Anticipate the question and have the answer.

11. Anticipate the question and have the answer.
This is how they will know
you are great at what you do.

12. 2 YOU talk too much.

13. You use lots of long paragraphs and
long words to explain who you are
and what you do.

14. Websites
sec9onds
attention span

15. sec9onds
attention span
average view lasts
4sec.on4ds
Websites

16. sec9onds
attention span
average view lasts
4sec.on4ds
28%
webpage
are read
Websites

17. Your words should be minimal
and purposeful.

18. Your words should be minimal
and purposeful.
The Really Right Way:
You should show instead of tell.

19. 3 YOU don’t stand out.

20. If you are using any of the following words in
your marketing, you are invisible…

21. Integrity Strength Values Character
Excellence Experience Quality
Reliable Productive Efficient
Value Innovative Flexible Prompt
Customer Service Support Leading
Savings Superior More Best
Simple Easy Improved

22. Identify how you are different.

23. Identify how you are different.
This is how they will know
you are great at what you do.

24. 4 Your marketing doesn’t support your sales.

25. Most companies don’t realize that
every marketing tool should have a
specific purpose in your sales cycle.

31. Without assigning a goal to each tool,

32. Without assigning a goal to each tool,
you fail to provide
a path leading to a purchase.

33. Parallel the psychology of your buyers.

34. Parallel the psychology of your buyers.
There is a specific order to your messaging
that can serve your audience or scare them off.

35. 5 You are not being human.

36. B2B does not stand for building to building.

37. Be genuine.

38. Be genuine.
The B2B sales cycle is typically long,
so making the buying journey enjoyable and beneficial is critical.

40. Be real.
Tell the truth.
Seek to serve your
target market.

41. Your humanity will speed up
the sales cycle and create a change
in your customer relationship
that has the power to
transform your market position.

42. Want more specifics?
Schedule your free marketing audit: TheMarketingBlender.com

43. Mastery. Truth. Growth.