Presentation given to Franchise Business Owners In Richmond Virginia which was sponsored by the Greater Richmond Chamber of Commerce. Title: Moving From Survival To Growth
The document discusses the benefits of lead nurturing through automated email campaigns. It provides statistics showing that lead nurturing emails have higher response rates than standalone emails and can establish immediate contact with leads. The document outlines a 5-step process for setting up a successful lead nurturing campaign, including determining goals, selecting personas, mapping content to sales funnel stages, setting up systems for communication and results sharing, and measuring outcomes. Examples are given of companies that improved lead retention and conversions through lead nurturing campaigns.
WEBINAR - PR Measurement Pays: Connecting Media Coverage to Business ObjectivesAgility PR Solutions
Here are the slides from our webinar - PR Measurement Pays: Connecting Media Coverage to Business Objectives:
PR drives revenue. It impacts P&L. It has a direct effect on whether or not your organization reaches its goals.
Understanding how - and what's working (or isn't) - is critical.
The good news? It's easy.
In this 45-minute webinar, Measurement Queen Katie Paine is going to walk us through three examples of organizations - both for-profit and non-profit - that aligned their media metrics to their business objectives...and saw success because of it.
In this webinar we learnt how PR measurement has evolved, how to choose the right metrics, and how to finally and clearly prove that PR contributes to the bottom line.
5 Keys to Cultivating a High Performance Sales CultureOpenView
Getting your sales reps to perform consistently and at their full potential can be a very painful exercise. But what if you could cultivate a sales environment that organically keeps your reps' performance high and constantly improving? Exceeding aggressive quotas can become the norm.
Join sales strategy consultant Michael Hanna as he shares five keys to cultivating a high performance sales culture. Register now to learn how to:
- Form Your Sales Culture Through Vision & Values
- Guide Your Sales Culture Through Content & Capture
- Expand Your Sales Culture Through Capacity & Compensation
- Nurture Your Sales Culture Through Community & Cadence
- Simplify Your Sales Culture Through Clarity & Consistency
This document discusses shopping behaviors and consumer trends in the US. It finds that while consumers remain cautious due to economic concerns, many are cautiously optimistic about an economic recovery. Consumers are experimenting more with store brands but still have emotional attachments to national brands. The majority of shoppers now use digital tools and mobile apps to research products and prices before shopping. Health and wellness are increasingly important to consumers, and many are willing to pay more for healthier options. The document recommends that companies focus on non-price triggers to build long-term brand loyalty.
The document discusses how social media has empowered consumers and changed marketing strategies. It notes that consumers now trust peer recommendations over corporate messaging and use multiple media simultaneously. It recommends that companies listen to social media conversations, measure engagement, and actively engage consumers. It also provides examples of how social media monitoring can help with tasks like identifying influencers, tracking brand sentiment, and guiding successful campaigns.
Creating successful partnerships with vendors and start upsBrian Pichman
Managing a partnership with vendors is a more effective strategy than building the typical client vendor relationship. A partnership is working together while a typical relationship is more just exchanging cash with product. Join Brian Pichman from the Evolve Project has he coaches you through building a strategic partnership with vendors, aligning yourself with start-ups, and working towards building a more focused approach in your day to day purchases. Brian will talk about the importance of win-win negotiation, networking, and how to work with your community to find extra funding, resources, or new programming ideas.
The document discusses the benefits of lead nurturing through automated email campaigns. It provides statistics showing that lead nurturing emails have higher response rates than standalone emails and can establish immediate contact with leads. The document outlines a 5-step process for setting up a successful lead nurturing campaign, including determining goals, selecting personas, mapping content to sales funnel stages, setting up systems for communication and results sharing, and measuring outcomes. Examples are given of companies that improved lead retention and conversions through lead nurturing campaigns.
WEBINAR - PR Measurement Pays: Connecting Media Coverage to Business ObjectivesAgility PR Solutions
Here are the slides from our webinar - PR Measurement Pays: Connecting Media Coverage to Business Objectives:
PR drives revenue. It impacts P&L. It has a direct effect on whether or not your organization reaches its goals.
Understanding how - and what's working (or isn't) - is critical.
The good news? It's easy.
In this 45-minute webinar, Measurement Queen Katie Paine is going to walk us through three examples of organizations - both for-profit and non-profit - that aligned their media metrics to their business objectives...and saw success because of it.
In this webinar we learnt how PR measurement has evolved, how to choose the right metrics, and how to finally and clearly prove that PR contributes to the bottom line.
5 Keys to Cultivating a High Performance Sales CultureOpenView
Getting your sales reps to perform consistently and at their full potential can be a very painful exercise. But what if you could cultivate a sales environment that organically keeps your reps' performance high and constantly improving? Exceeding aggressive quotas can become the norm.
Join sales strategy consultant Michael Hanna as he shares five keys to cultivating a high performance sales culture. Register now to learn how to:
- Form Your Sales Culture Through Vision & Values
- Guide Your Sales Culture Through Content & Capture
- Expand Your Sales Culture Through Capacity & Compensation
- Nurture Your Sales Culture Through Community & Cadence
- Simplify Your Sales Culture Through Clarity & Consistency
This document discusses shopping behaviors and consumer trends in the US. It finds that while consumers remain cautious due to economic concerns, many are cautiously optimistic about an economic recovery. Consumers are experimenting more with store brands but still have emotional attachments to national brands. The majority of shoppers now use digital tools and mobile apps to research products and prices before shopping. Health and wellness are increasingly important to consumers, and many are willing to pay more for healthier options. The document recommends that companies focus on non-price triggers to build long-term brand loyalty.
The document discusses how social media has empowered consumers and changed marketing strategies. It notes that consumers now trust peer recommendations over corporate messaging and use multiple media simultaneously. It recommends that companies listen to social media conversations, measure engagement, and actively engage consumers. It also provides examples of how social media monitoring can help with tasks like identifying influencers, tracking brand sentiment, and guiding successful campaigns.
Creating successful partnerships with vendors and start upsBrian Pichman
Managing a partnership with vendors is a more effective strategy than building the typical client vendor relationship. A partnership is working together while a typical relationship is more just exchanging cash with product. Join Brian Pichman from the Evolve Project has he coaches you through building a strategic partnership with vendors, aligning yourself with start-ups, and working towards building a more focused approach in your day to day purchases. Brian will talk about the importance of win-win negotiation, networking, and how to work with your community to find extra funding, resources, or new programming ideas.
Karen Talavera discusses crafting lasting relationships through email marketing. She outlines a 5-level framework for an effective email program: foundational, promotional, informational, engagers, and 1-to-1 personal. Foundational programs maintain regular contact, while promotional emails encourage purchases. Informational content builds trust and educates recipients. Engagers involve and entertain through games and surveys. Highly personalized 1-to-1 emails respond to individual behaviors and milestones. Talavera provides examples for each level and urges marketers to strategically plan email series that converse with rather than blast recipients.
Some people say media relations is a lost art. Some people are right. In this 60-minute webinar, Katy Pollard — she of Listening Pig public relations — will remind us just how important our relationships with journalists are, and teach us how to recapture what so many of us seem to have lost.
How can you help new product managers hit the ground running? Here is product management advice we share at HubSpot when onboarding new product leaders to the team. Check out the blog post here: http://product.hubspot.com/blog/9-lessons-from-onboarding-new-product-managers
The document discusses principles for effective social media strategy for nonprofits. It recommends starting with listening to understand audiences, then gradually increasing engagement through sharing stories, participating in conversations, and building community. Key steps include listening first, emphasizing engagement over quantity, finding the right metrics, starting with small pilots and refining strategies based on results. Having staff time and expertise to implement the strategy well is also important.
Rae Stonehouse aka Mr. Emcee shares the presentation slides that he used at a recent meeting of the Okanagan Business Referral Group (Thursdays). His presentation is entitled "Referral Marketing Works."
KEYNOTE: Swipe. Click. Binge. Repeat. What Happens When Performance Marketing...Hanapin Marketing
With more content available than ever before, consumers are inundated with choices for how and where they spend their time. But this unlimited content presents a challenge for marketers: consumer attention is now fractured across different sites, apps, devices, and platforms. By using the latest in research, JD will reveal how marketers can break through the noise and find growth in a digitally distracted world.
Swipe. Click. Binge. Repeat. What Happens When Performance Marketing Isn't En...JD Prater
With more content available than ever before, consumers are inundated with choices for how and where they spend their time. But this unlimited content presents a challenge for marketers: consumer attention is now fractured across different sites, apps, devices, and platforms. By using the latest in research, JD will reveal how marketers can break through the noise and find growth in a digitally distracted world.
Nichefire AMA Presentation - Navigating Negativity on Social MediaMichael A. Howard
Is your brand getting a lot of negative response on social media? There are ways you can manage that. Nichefire founders, Michael Howard and Khalil El-Amin go over tactics on how you can navigate the negativity on social media.
The document discusses how to effectively use email marketing and social media to grow a business. It provides tips for creating engaging email campaigns that drive results, such as using images and video, making content easy to share on social media, and repurposing content across different platforms. The document also promotes signing up for an Email PLUS account from Constant Contact, which provides various marketing tools and campaigns in one place.
I was recently shopping at a medium sized retailer and couldn't help but observe how far behind they were in their consumer marketing programs. It got me thinking about the challenge facing many mid-tier retailers. Could Big Data be part of the answer? Maybe. Data itself is no silver bullet. However, if data insights are acted upon in a customer-centric way, it could drive greater retail marketing ROI..
Content Strategy of Thought Leadership - Speed PresentationStacey King Gordon
The document discusses the content strategy for establishing thought leadership. It begins by noting that few companies have established themselves as true thought leaders through their content. An effective content strategy requires focus on areas of unique expertise, sustainability over time despite limited resources, and maintaining high standards for quality. The strategy should align content with customer needs at different stages, prioritize premium and current awareness content types, and establish guidelines for tone, structure and organization. Measuring success requires benchmarking metrics like engagement and starting with a small number of key performance indicators related to goals. An ongoing commitment to content strategy can help companies develop into true thought leaders over the long term.
Social Media SOS: What to Do When Your Small Business Social Media Efforts Ar...Stacey King Gordon
This document provides tips for small businesses on using social media effectively. It begins by stating that many small businesses see no return on investment from social media. It then lists dos and don'ts for social media marketing. The dos include discovering your brand voice, treating platforms distinctly, inviting interaction, being generous with content, focusing on relevant networks, and thinking locally. The don'ts include lacking goals, duplicating content, abandoning channels, and treating channels in isolation. The document concludes by profiling a jeweler's social media use and providing recommendations.
I'm done with "old PR". The act of brand-forward communications is about a appealing as clicking on a banner ad. With companies from sea to shining sea harnessing their own content & thought leadership & opinions to drive consumer and media awareness the act of amplifying a brand story must also change.
Enter "Content PR" - a methodology that revolves around consumer/media first and brand second. Being the helpful expert through useful information - getting to the "why" - and engaging assets and action items is the path to success. Are you on board?
Insidelocal - Reviews & Reputation Management for Local Businesses - Presenta...Myles Anderson
This document summarizes a webinar on reviews and reputation management for local businesses. The webinar covered:
1. Evidence that online reviews have a strong influence on consumer trust and purchasing decisions, with over 70% of consumers saying positive reviews make them trust a business more.
2. Strategies for managing Google reviews, including understanding Google's guidelines to avoid filtered reviews, responding to negative reviews, and ways to get missing reviews republished.
3. The importance of diversity in reviews across multiple sites to help rankings, provide backup if one site filters reviews, and access customers using different sites. Easy ways to get reviews include focusing on paths of least resistance for customers and review sites.
4
Top five tips for creating a digital engagement StrategyPhil Jenkins
The document provides 5 tips for creating an effective digital engagement strategy: 1) Profile your audience through research to build personas; 2) Understand how your audience interacts across different channels; 3) Develop consistent messaging and a content strategy that appeals to your personas; 4) Blend technology solutions invisibly into your audience's lives to increase engagement; 5) Stay aware of trends to prepare for emerging technologies and keep communication as the main focus.
Axis Global Partners and Leading Results hosted a webinar on social media marketing strategies. Dan Kraus of Leading Results discussed how marketing has changed from outbound interruption to inbound attraction. He emphasized the importance of using new tools like social media, blogs, and content to attract potential customers and get them to know, like, and trust a business. Kraus also stressed listening on social media to find leads, enhance credibility, and monitor competitors, providing examples of tools to use for social listening. The presentation concluded with next steps businesses can take to start engaging on key social media sites.
Customer Twervice: Protect Your Reputation with Social Media Customer ServiceDana Vanden Heuvel
Have you ever had a social media customer service experience? According to one recent poll on customer service online, 83% of business respondents said they answer customer complaints via social channels in less than six hours. What’s your response time? If you’re reading this and think “hey, I don’t really monitor social media that closely, let alone respond” you’re not alone. In fact, only about 40% of retailers actually monitor what their customers say online.
It’s no longer enough to sit on the sidelines. When your target customer spends five hours a day on Facebook; sends 120 text messages and half a dozen tweets a day from a smartphone and posts photos, videos, and blogs around the clock; “checks in” regularly using Foursquare at favorite retail locations to become “mayor”; relies on a plethora of mobile apps like Google Maps to get from one place to another, you can bet that they expect you to be there in social media when they want service!
This one-hour webinar covers the fundamentals of social media customer service, the best practices to employ and shares cases and examples the good, the bad and the ugly of social media customer service.
Martin Smith of A-Side Worldwide LLC provides a summary of how he helped increase online sales by 50% for a home and garden decor company in one month. He emphasizes focusing social media efforts on a specific target market and setting goals based on the O.P.C. model of gaining attention, interest, desire and action. Key performance indicators should be leads, sign-ups, website traffic, and sales generated. Engagement is important but unhealthy attachment to best practices and statistics should be avoided.
The document discusses hospital door systems. It describes how the doors are designed to meet stringent hygiene, impact resistance, and durability requirements while minimizing costs. The doors have exclusive customized designs with flush peepholes and no ledges to prevent bacteria spread. They are impact resistant and optimize passage while being hands-free, hygienic, low maintenance, and noiseless. A range of automatic and manual door options are offered in stainless steel.
This document provides a corporate profile for Brindavan Group, an engineering, energy, infrastructure, and construction firm. It outlines the company's services including architectural products and systems, building and construction technology, engineered products, customized solutions, energy management, and training. It also lists the company's products and services such as door systems, glazed partitions, shower systems, architectural metal works, designer staircases, flooring systems, and more. Finally, it discusses the company's expertise, partnerships, certifications, and contact information.
Karen Talavera discusses crafting lasting relationships through email marketing. She outlines a 5-level framework for an effective email program: foundational, promotional, informational, engagers, and 1-to-1 personal. Foundational programs maintain regular contact, while promotional emails encourage purchases. Informational content builds trust and educates recipients. Engagers involve and entertain through games and surveys. Highly personalized 1-to-1 emails respond to individual behaviors and milestones. Talavera provides examples for each level and urges marketers to strategically plan email series that converse with rather than blast recipients.
Some people say media relations is a lost art. Some people are right. In this 60-minute webinar, Katy Pollard — she of Listening Pig public relations — will remind us just how important our relationships with journalists are, and teach us how to recapture what so many of us seem to have lost.
How can you help new product managers hit the ground running? Here is product management advice we share at HubSpot when onboarding new product leaders to the team. Check out the blog post here: http://product.hubspot.com/blog/9-lessons-from-onboarding-new-product-managers
The document discusses principles for effective social media strategy for nonprofits. It recommends starting with listening to understand audiences, then gradually increasing engagement through sharing stories, participating in conversations, and building community. Key steps include listening first, emphasizing engagement over quantity, finding the right metrics, starting with small pilots and refining strategies based on results. Having staff time and expertise to implement the strategy well is also important.
Rae Stonehouse aka Mr. Emcee shares the presentation slides that he used at a recent meeting of the Okanagan Business Referral Group (Thursdays). His presentation is entitled "Referral Marketing Works."
KEYNOTE: Swipe. Click. Binge. Repeat. What Happens When Performance Marketing...Hanapin Marketing
With more content available than ever before, consumers are inundated with choices for how and where they spend their time. But this unlimited content presents a challenge for marketers: consumer attention is now fractured across different sites, apps, devices, and platforms. By using the latest in research, JD will reveal how marketers can break through the noise and find growth in a digitally distracted world.
Swipe. Click. Binge. Repeat. What Happens When Performance Marketing Isn't En...JD Prater
With more content available than ever before, consumers are inundated with choices for how and where they spend their time. But this unlimited content presents a challenge for marketers: consumer attention is now fractured across different sites, apps, devices, and platforms. By using the latest in research, JD will reveal how marketers can break through the noise and find growth in a digitally distracted world.
Nichefire AMA Presentation - Navigating Negativity on Social MediaMichael A. Howard
Is your brand getting a lot of negative response on social media? There are ways you can manage that. Nichefire founders, Michael Howard and Khalil El-Amin go over tactics on how you can navigate the negativity on social media.
The document discusses how to effectively use email marketing and social media to grow a business. It provides tips for creating engaging email campaigns that drive results, such as using images and video, making content easy to share on social media, and repurposing content across different platforms. The document also promotes signing up for an Email PLUS account from Constant Contact, which provides various marketing tools and campaigns in one place.
I was recently shopping at a medium sized retailer and couldn't help but observe how far behind they were in their consumer marketing programs. It got me thinking about the challenge facing many mid-tier retailers. Could Big Data be part of the answer? Maybe. Data itself is no silver bullet. However, if data insights are acted upon in a customer-centric way, it could drive greater retail marketing ROI..
Content Strategy of Thought Leadership - Speed PresentationStacey King Gordon
The document discusses the content strategy for establishing thought leadership. It begins by noting that few companies have established themselves as true thought leaders through their content. An effective content strategy requires focus on areas of unique expertise, sustainability over time despite limited resources, and maintaining high standards for quality. The strategy should align content with customer needs at different stages, prioritize premium and current awareness content types, and establish guidelines for tone, structure and organization. Measuring success requires benchmarking metrics like engagement and starting with a small number of key performance indicators related to goals. An ongoing commitment to content strategy can help companies develop into true thought leaders over the long term.
Social Media SOS: What to Do When Your Small Business Social Media Efforts Ar...Stacey King Gordon
This document provides tips for small businesses on using social media effectively. It begins by stating that many small businesses see no return on investment from social media. It then lists dos and don'ts for social media marketing. The dos include discovering your brand voice, treating platforms distinctly, inviting interaction, being generous with content, focusing on relevant networks, and thinking locally. The don'ts include lacking goals, duplicating content, abandoning channels, and treating channels in isolation. The document concludes by profiling a jeweler's social media use and providing recommendations.
I'm done with "old PR". The act of brand-forward communications is about a appealing as clicking on a banner ad. With companies from sea to shining sea harnessing their own content & thought leadership & opinions to drive consumer and media awareness the act of amplifying a brand story must also change.
Enter "Content PR" - a methodology that revolves around consumer/media first and brand second. Being the helpful expert through useful information - getting to the "why" - and engaging assets and action items is the path to success. Are you on board?
Insidelocal - Reviews & Reputation Management for Local Businesses - Presenta...Myles Anderson
This document summarizes a webinar on reviews and reputation management for local businesses. The webinar covered:
1. Evidence that online reviews have a strong influence on consumer trust and purchasing decisions, with over 70% of consumers saying positive reviews make them trust a business more.
2. Strategies for managing Google reviews, including understanding Google's guidelines to avoid filtered reviews, responding to negative reviews, and ways to get missing reviews republished.
3. The importance of diversity in reviews across multiple sites to help rankings, provide backup if one site filters reviews, and access customers using different sites. Easy ways to get reviews include focusing on paths of least resistance for customers and review sites.
4
Top five tips for creating a digital engagement StrategyPhil Jenkins
The document provides 5 tips for creating an effective digital engagement strategy: 1) Profile your audience through research to build personas; 2) Understand how your audience interacts across different channels; 3) Develop consistent messaging and a content strategy that appeals to your personas; 4) Blend technology solutions invisibly into your audience's lives to increase engagement; 5) Stay aware of trends to prepare for emerging technologies and keep communication as the main focus.
Axis Global Partners and Leading Results hosted a webinar on social media marketing strategies. Dan Kraus of Leading Results discussed how marketing has changed from outbound interruption to inbound attraction. He emphasized the importance of using new tools like social media, blogs, and content to attract potential customers and get them to know, like, and trust a business. Kraus also stressed listening on social media to find leads, enhance credibility, and monitor competitors, providing examples of tools to use for social listening. The presentation concluded with next steps businesses can take to start engaging on key social media sites.
Customer Twervice: Protect Your Reputation with Social Media Customer ServiceDana Vanden Heuvel
Have you ever had a social media customer service experience? According to one recent poll on customer service online, 83% of business respondents said they answer customer complaints via social channels in less than six hours. What’s your response time? If you’re reading this and think “hey, I don’t really monitor social media that closely, let alone respond” you’re not alone. In fact, only about 40% of retailers actually monitor what their customers say online.
It’s no longer enough to sit on the sidelines. When your target customer spends five hours a day on Facebook; sends 120 text messages and half a dozen tweets a day from a smartphone and posts photos, videos, and blogs around the clock; “checks in” regularly using Foursquare at favorite retail locations to become “mayor”; relies on a plethora of mobile apps like Google Maps to get from one place to another, you can bet that they expect you to be there in social media when they want service!
This one-hour webinar covers the fundamentals of social media customer service, the best practices to employ and shares cases and examples the good, the bad and the ugly of social media customer service.
Martin Smith of A-Side Worldwide LLC provides a summary of how he helped increase online sales by 50% for a home and garden decor company in one month. He emphasizes focusing social media efforts on a specific target market and setting goals based on the O.P.C. model of gaining attention, interest, desire and action. Key performance indicators should be leads, sign-ups, website traffic, and sales generated. Engagement is important but unhealthy attachment to best practices and statistics should be avoided.
The document discusses hospital door systems. It describes how the doors are designed to meet stringent hygiene, impact resistance, and durability requirements while minimizing costs. The doors have exclusive customized designs with flush peepholes and no ledges to prevent bacteria spread. They are impact resistant and optimize passage while being hands-free, hygienic, low maintenance, and noiseless. A range of automatic and manual door options are offered in stainless steel.
This document provides a corporate profile for Brindavan Group, an engineering, energy, infrastructure, and construction firm. It outlines the company's services including architectural products and systems, building and construction technology, engineered products, customized solutions, energy management, and training. It also lists the company's products and services such as door systems, glazed partitions, shower systems, architectural metal works, designer staircases, flooring systems, and more. Finally, it discusses the company's expertise, partnerships, certifications, and contact information.
Brindavan Group offers innovative interior and exterior products and services for airports and infrastructure projects. They provide turnkey solutions including engineering, design, supply, installation and maintenance of high-quality entrance doors, roll up doors, facades, canopies, railings, flooring, interiors and more. Their products utilize state-of-the-art technologies and materials like stainless steel to achieve excellent design and durability.
This document summarizes the results of a survey conducted in 2016 on norms-shifting for digital and online arts practice. Some key findings include:
- Over 1900 respondents were surveyed, primarily academics, museum professionals, and artists.
- The majority of respondents use copyrighted works for their creative practice, but only about 20% employ fair use. Many avoid, delay, or abandon projects due to copyright concerns.
- While fair use is seen as valuable, uncertainty around it limits creativity for 43% of respondents.
- Awareness of the Code of Best Practices in Fair Use for the Visual Arts has increased since it was issued in 2015, but licensing is still the norm despite difficulties. However, more
Both buying and selling have changed radically over the last few years. Companies without a true differentiation in the market place are finding themselves in more price driven situations dramatically impacting their profitability. Find out how your sales force can differentiate you while you work on defining a business strategy that will tell customers why they should do business with you.
A presentation at the University of Bergen, Norway, on the best practices in fair use project at American University's Center for Social Media, and its implications for European creators.
Best Practices for Non-Profit Fund RaisingInfoTrends
The document discusses trends in philanthropic giving based on the Philanthropic Giving Index. It finds that a small percentage of donors contribute a large percentage of dollars, and that nonprofits are increasingly resorting to cost-cutting measures in response to the economic downturn. The document also provides tips for improving response rates in fundraising, noting that personalized, highly relevant messages delivered at the right time can significantly increase responses over static appeals.
Tips and Techniques to Measure Social Media Measurement 2009guest344639
Social Media Measurement Techniques and Tips discusses various techniques and tips for measuring social media engagement and success. It begins by noting that different organizations prioritize different metrics, such as engagement for P&G or donations for the Humane Society. It then discusses outdated metrics like AVEs and emphasizes the importance of goals and key performance indicators. The document provides examples of engagement, relationship, and revenue metrics as well as tools for measurement like content analysis, surveys, and web analytics. It outlines a seven step process for measuring social media return on investment and emphasizes the importance of analysis and insight.
Power Point Using Social Media In Your BusinessFred Burkhardt
This document discusses using social media in business. It provides tips on listening, connecting and publishing on social media platforms. It also discusses using social media to drive traffic to a website and the importance of email marketing and online surveys for customer loyalty. The key platforms discussed are YouTube, LinkedIn, blogs, Twitter and Facebook.
The document summarizes a presentation for small businesses on marketing strategies. It includes polls to gauge the audience, discussions of marketing philosophies and best practices like assessing customer needs and asking for referrals. Specific tactics covered include email marketing, social media, advertising and direct marketing techniques such as mail personalization and creating a sense of urgency. Case studies looked at a nonprofit's and startup's marketing challenges and how testing can help optimize efforts.
Interruptive ads are declining in effectiveness and savvy marketers are investing more in content marketing. ScribbleLive offers marketers an easy way to engage their customers and increase the top of their marketing funnel.
Sales & Marketing In the Social Era (Citrix Webinar 9/18/2013)Brian Carter
Explore social tools and techniques that will help you reach new lands of opportunity in sales and marketing.
Topic: What’s Working NOW: Best Practices for Marketers and Salespeople in the Social Era
Speaker: Brian Carter, Social Media Expert and Bestselling Author
How to avoid the biggest sales obstacles in recent market trends
Social media tactics that boost referrals and warm up prospects
Proven strategies for generating leads on Facebook and LinkedIn
and more
The document provides tips for recession-proof marketing and increasing return on investment. It discusses understanding prospects, demonstrating value over lowering prices, addressing objections, telling stories to establish credibility, creating a sense of urgency, and testing different headlines. Specific tactics include leaving brochures out of direct mail, ending copies with questions, offering installments, and keeping envelopes blank to increase open rates.
People aren't what they seem. Using Market Research can help you figure out what really makes them tick.
Presented to the Hampton Roads Chapter of the American Marketing Association (www.HRAMA.org) by Frank C. Martin, III, CEO of Martin Research, Inc. and www.MartinFocus.com, November 2007
Best in Show: Top takeaways from Lead Gen Summit 2013MarketingSherpa
You give us 30 minutes, and we'll give you all the greatest takeaways from 20 hours of sessions at Lead Gen Summit 2013 in San Francisco.
Join Pamela Markey, Sr. Director of Marketing, MECLABS, and Daniel Burstein, Director of Editorial Content, MECLABS, as they walk through the best ideas from Summit, ranging from lead capture optimization to nurturing and qualification.
This presentation has been made possible thanks to Oracle Eloqua.
See the replay here: http://www.marketingsherpa.com/video/webinar/top-takeaways-from-lead-gen-summit
This document provides an overview of digital marketing from A to Z. It covers key topics like advertising, benefits, content, email, Facebook, Google, keywords, landing pages, metrics, mistakes, offers, questions, sales and support, social media, testing, viral marketing, websites, and more. For each letter, it provides tips, best practices, or interesting facts about that area of digital marketing. The document encourages marketers to constantly test, optimize, learn from mistakes, and focus on customer benefits over features to improve marketing campaigns.
THE NEED FOR A SALES PROCESS
PROBLEM
The results of a recent study conducted by The Sales Board confirmed what we have known for some time. Prospects are speaking up about how they feel about salespeople who are less than professional. We thought that you would like to see these statistics as they reinforce the need for a sales process and challenge you to improve your qualifying efforts.
DIAGNOSIS
The study showed the following startling facts. Can you relate to them as a salesperson or as a buyer?
Fact: 82% of salespeople fail to differentiate
Result: They lose the business, fail to sell value
Fact: 86% of salespeople ask the wrong questions.
Result: They miss selling opportunities and end up wasting time while appearing unprofessional.
Fact: Only 18% of salespeople close without discounting price.
Result: Discounting becomes a habit and profit margins are eroded.
Fact: 95% of customers say salespeople talk too much.
Result: Customers are bored and feel salespeople don’t care about understanding their problems.
Fact: 62% of salespeople do not earn the right to ask questions.
Result: They fail to position the sale properly and don’t gain commitment.
Fact: 85% of salespeople use a selling process that is extremely ineffective, compared to the buyer’s system.
Result: They close less than 50% of the business that they should close, with disastrous effects on their companies’ sales and their personal incomes. You may be ‘winging it’ if you find yourself relating to any of the following: (a) chasing prospects who don’t return calls; (b) hearing ‘think it over’ all too often when you ask for the business; (c) cutting price in an effort to obtain or keep business; and (d) spending most of your time in front of people who are not decision makers.
SOLUTION
1. Stop assuming that your prospect needs what you’re selling.
2. Learn how to ask more questions to see if the prospect has any serious ‘pain’ issues that your product or service can resolve.
3. Learn a sales process to help you stay in control of the sales interview.
Presentation with my POV on the critical elements necessary for successful B2B marketing.
1. Know your customer journey
2. Always be helping
3. Create marketing so good people would pay for it
4. Promote the power trio
5. Simmer your leads
6. Get in bed with Sales
7. Cultivate continuous improvement culture
8. Build products that sell themselves
This document discusses strategies for building trust and revenue through first-party data and conversion experiences. It emphasizes understanding audiences, message mapping creative experiences across channels, and using email lists to nurture prospects. Specifically, it recommends crafting mobile-optimized experiences, using guardrails when prospecting with email, leveraging cross-channel attribution, and defending against competitors by asking for contact information upfront. The overall message is that understanding audiences and providing consistent, trust-building experiences across channels can improve engagement and conversion.
This document discusses strategies for building trust and revenue through first-party data and conversion experiences. It emphasizes understanding audiences, message mapping creative experiences across channels, and using email captures from paid media to nurture prospects. The goal is to craft mobile-optimized experiences that engage prospects throughout their buying journey and earn recurring business through quality customer relationships.
Client Development in a Nutshell for Junior AssociatesCordell Parvin
The document discusses what lawyers need to learn and do for long-term success in client development. It notes that clients have more choices and less time while lawyers also have less time. Lawyers must focus on developing legal skills, providing exceptional client service, and developing relationships through activities like bar involvement and public speaking. The document emphasizes developing a detailed client development plan with goals and action steps to focus efforts on high-return activities over the long run.
The document discusses what lawyers need to learn and do for long-term success in client development. It notes that clients have more choices and less time while lawyers also have less time. Lawyers must focus on developing legal skills, providing exceptional client service, and developing relationships through activities like speaking, writing, and networking. The document emphasizes developing a detailed client development plan with goals and action steps to focus efforts on high-return activities over the long run.
Reaching Buyer 2.0 - Sales and Marketing Strategies for Copier DealersDarrell Amy
Just like the move from analog to digital copiers made profound shifts to how we do things, the move from analog to digital prospecting and marketing opens new opportunities to grow business.
With 94% of business buying decisions now beginning online and buyers 57% of the way thorough the buying process before engaging with a sales rep, copier dealers need to get smart when it comes to online sales and marketing.
In this presentation you'll learn how you can move your dealership from analog to digital prospecting with LinkedIn. You'll also learn the latest inbound marketing strategies to leverage the internet to create and nurture leads.
The presentation concludes with a practical three-step action plan for a copier dealership to build a powerful marketing engine.
The document discusses brand advocates and their importance for marketing. It defines advocates as customers who recommend a company, brand or products without incentives. Advocates are highly trusted, influential and drive sales. The document provides 3 ways to identify advocates by asking them directly, listening on social media, and observing their behaviors. It also gives 4 ways to energize advocates through user generated content and rewards advocates without direct incentives. Overall, the document promotes identifying and leveraging advocates as a powerful marketing strategy.
Similar to Virginia Franchise Forum - Franchisee Roundtable Nov 11, 2009 (20)
This document summarizes key findings from a report by InfoTrends on opportunities for capturing revenue in the large format printing market. It discusses the transition to digital printing, growth opportunities in new applications like interior decor and packaging, and trends driving demand like shorter runs and tighter turnaround times. It also profiles the types of customers purchasing wide format printing services and the frequency of their purchases.
This document provides an overview of a presentation on building a marketing plan for graphic services. It discusses key elements to include in a strategic marketing plan such as identifying target markets and their needs, pricing strategies, positioning the company, and promoting the business. It also presents data on growth opportunities in various graphic applications and trends in communications spending.
Learn how other non-profit organizations have created a closed loop system that tracks response, captures donor motivations, and helps increase participation and revenues. Leave with a clear picture of how to develop your own communication plan that will connect, engage, and convert more donors.
Clemson Case Studies and Best Practices Pt 3.pptxInfoTrends
Presented to Clemson University Graphic Communication Majors during inaugural session of Sales Training for the Print Industry. Integrated Cross Channel Communication Case Studies and Best Practices Pt. 3 Tracking and Analysis.
Clemson Case Studies and Best Practices Pt2.pptxInfoTrends
Presented to Clemson University Graphic Communication Majors during Inaugural Class of Sales Training for the Print Industry. Integrated Cross Channel Communication Case Studies and Best Practices. Pt 2. Sales Integration.
Clemson Case Studies and Best Practices Part1.pptxInfoTrends
Presented to Clemson University Graphic Communication Majors Inaugural Class of Sales Training for the Print Industry. Integrated Cross Channel Case Studies and Best Practices Pt. 1
Presented to the Greater Richmond Chamber of Commerce Chesterfield Business Council in 2011 on the topic of increasing the return from your marketing by synchronizing your tactics.
Marketing for Small and Midsize BusinessesInfoTrends
The document discusses best practices for improving marketing results without increasing budgets. It recommends focusing on message relevance, integrated cross-channel strategies, and data-driven personalized communications. A case study is presented of Rosemont College's young alumni reengagement campaign that utilized direct mail, email, personalized websites, and social media to achieve a 23% response rate and increased fundraising. The key is to make communications relevant, integrated, interactive and trackable through continuous testing and improvement.
The document discusses key trends in the global print industry, including declining sales and profits in 2009. Migration to digital media and faster turnaround times are driving changes. Short run and personalized printing are growing. New technologies like inkjet and digital presses are taking volume from offset presses. The revenue mix is shifting from production to new services. Case studies show how variable data, digital printing and multi-channel solutions are helping printers adapt and drive results for customers.
The document discusses key global developments and trends in the print industry. It notes that 2009 was a difficult year with sales down significantly in the US and Australia. While 2010 showed some improvements, it was largely due to industry consolidation rather than increased demand. Key trends highlighted include the migration of print to digital media, explosive growth in color printing, demand for faster turnarounds, and the print industry workforce evolving to provide more non-production services. The document provides several examples of companies innovating through personalized and targeted multi-channel print marketing campaigns. It emphasizes that future profitability for print companies will increasingly come from providing differentiated services and solutions rather than prioritizing production volume.
This webinar discusses strategies for credit union professionals to defy trends and seize marketing opportunities. Speakers address challenges like communication clutter and generational differences. Case studies show how targeted messaging across channels like direct mail, email and social media increased response rates and loan applications. Personalized landing pages and reinforcing messages boosted online banking enrollment. Integrating channels like video and social media helped attract younger members. Data-driven targeting and testing different age groups produced highest returns. The future of marketing involves understanding members and integrating both traditional and new channels to strengthen relationships and increase loyalty.
Presentation on Using Social Media in Business given at the Virginia Association of State Colleges and University Purchasing Professionals (VASCUPP) SWAMfest October 11, 2009 Hotel Roanoke, Roanoke Virginia
This document discusses creating value through blue ocean strategy and finding new market spaces. It emphasizes differentiating yourself by focusing on a niche and developing clear competitive advantages. Specifically, it recommends combining integrated digital marketing services with a targeted micro-niche and reinforcing your unique value through perseverance to become remarkable and profitable.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
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Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
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Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
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Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Virginia Franchise Forum - Franchisee Roundtable Nov 11, 2009
1. Virginia Franchise Forum Franchisee Roundtable Presented by Kate Dunn,Digital Innovations Group (DIG)
2. Agenda Current state of your marketing 5 Step Plan to Improve Results and Position Your Company for Growth Examples Questions
3. Moving From Survival To Growth Recession Mode Downsized Reduced hours Reduced non critical expenses Marketing Treading water
4. Let’s Talk About Marketing Only 15% of short term sales are the result of today’s marketing Today’s marketing initiatives drive 85% of long term sales Source: What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds, by Rex Briggs, Greg Stuart
5. But… Business to Business “We don’t have the budget.” Business to Consumer “We don’t have the money.”
6. Reverse Logic Business to Business “Wow, so you’re closing up shop? Who is going to provide cleaning services to your clients now?” Business to Consumer “Wow, so you’re moving in with friends or relatives?”
7. The Real Meaning For both “You have not made what you are selling a priority for me.”
8. Really Good News “19% of advertising fails outright and 67% could achieve significant improvement that would require no additional spending.” Why Do We Miss the Mark? Aren’t talking to the right prospects Targeting the wrong audience Don’t understand the motivations of our prospects Irrelevant messaging Don’t know how to reach our prospects Marketing Mix – VeriSign found that 10% of spend drove 98% of actions they wanted Don’t know who is serious Qualification - 80% of all deals are lost due to a in adequate or non-existent qualification process. ES Research Group Study
9. Most Glaring Mistakes We aren’t remarkable If we are we don’t tell anybody Author: Seth Godin
10. Basic Principles of Purple Cow Be Remarkable If your not, get out "Quit or be exceptional. Average is for losers.” Seth Godin, The DIP Purple Cows will be talked about WOM advertising is cheap
11. 5 Step Action Plan for Growth Step 1: Answer these questions: What is your company the best at ________? Why is your company the best at it? Who needs what your are best at? How long will they need it?
12. Step 2: Start with what you think and then validate with your current customers Competitive Advantages Must be unique Must be quantifiable Must be sustainable So are they? By Jaynie L. Smith
13. Visiting Nurses Association of Florida Competitive Advantages Management had the wrong understanding They did not understand what customers thought was important Developed a list of quantifiable things Told people what they were
14. Best Competitive Advantage EVER! VNA’s patients are re-hospitalized 23% less than the competition Patients visited by VNA require emergency treatment 34% less often the those visited by competitors VNA’s patients improve 34% faster than the national average VNA’s incidence of unexpected death is 47% lower than the national average
15. Step 3: Accentuate the Positive How can I get my existing customers to talk about my company? Look for mavens and connectors to find your Tipping Point The Tipping Point by Malcolm Gladwell
16. How Do You Find Them? Ask happy customers when it is logical to ask Investigate who is talking now? Blogging On Linked In Twitter Facebook Engage the happy ones first
18. Get People To Talk About You Thumbs Up Hustling Outback Kid Arby’s Midlothian Turnpike, End on a High Note teen Gloria at the Origins Counter Thumbs Down “McDonalds Drive By People” Companies who don’t handle a negative
19. A Big Mistake Pay Attention Fixing a problem is better for you then not knowing there is a problem!
20. # 1 Prospecting Method is Referrals 84% of internal referrals will result in appointments 44% of external referrals will result in appointments No More Cold Calling by Joanne Black
21. Step 4: Develop Your Own Following Consider positioning yourself as an expert in your field Create own content Blog Slideshare You Tube Comments on other blogs and communities If you aren’t a writer, share content from others with your introduction Google Alert Yourself!
23. Social Media Success Factors Position yourself as a resource Share your knowledge first Avoid overt selling Recognize that this tactic has a longer horizon Be consistent
24. # 5 Review Your Other Tactics Yellow Page Ads/Radio Ads Use a unique URL or phone number to measure results from your tactics Direct Mail Differentiate in compiled mailings or get out Direct Marketing Success 40% from the list 40% from the offer 10% from the timing 10% from CREATIVE!!!!
25. # 5 Review Your Other Tactics Print Advertising With longer sales cycles, use landing pages to learn from the interaction and nurture interest With shorter sales cycles, provide ways for recipient to show they may have future interest Tip Lists etc. Promotions Don’t buy the business over and over Measure lifetime value or share of customer
26. Blue Tape - San Antonio, Texas Recipient Personalization Offer – Everybody Wins! Versioned Copy Contact Personalization Personalized URL PODi Best Practice
28. Respondent Information Page Pre-populated contact info. Additional info captured! Capture Email Address PODi Best Practice
29. Page Two – Versions based Question One Answer Versioned Pages Based on Answer to Question One PODi Best Practice
30. Final Qualifying Question Versioned Copy Based on Answer to Question One Respondent Requests Meeting
31. Versioned Thank You Pages Education for Nurturing Data collection Data collection Relationship Building
32. Results 4.45% Response Rate Hit Landing Page 3.34% Conversion Rate Completed URL Visit 27% of respondents requested a meeting to discuss relevant marketing First tier prioritized prospects 56% of respondent use direct mail now Second tier prioritized prospects 29% of respondents were non customers Direct Market Association quotes response rates at 1.38% which is a 222% Improvement
33. Next Steps: Find a place to hide and answer questions 1 – 5 Devote a 30 minutes to watching and learning from social media over the next two weeks so you can start to formulate a strategy for your company Read or Listen to: Purple Cow, The Dip Creating Competitive Advantage The E-Myth Re-visisted Make sure you tell prospects exactly why they should buy from you every time you talk to them
34.
35. If you aren’t out of business you are still spending money so spend it wisely and earn a better return.