Customer Data - How to add value to it
•
1 like•1,611 views
The document discusses how companies can add value to customer data. It recommends identifying customers, encouraging interaction through compelling content and communities, and tracking customer behavior like shopping cart abandonment. The key is building trust over time through a consistent customer experience across channels to increase retention and drive sales of additional products. Senior management buy-in is needed to coordinate cross-functional support for customer data initiatives.
![Customer Data – How to add value to it ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Customer Data - How to add value to it
Similar to Customer Data - How to add value to it (20)
More from Thom. Poole
More from Thom. Poole (20)
Recently uploaded
Recently uploaded (20)
Customer Data - How to add value to it
- 1. Customer Data How to add value to it Thom Poole Head of Portal Customer Interaction © Thom Poole 2005 Knexus – May 2005
- 4. What are your business objectives? 1 © Thom Poole 2005
- 6. Who is your customer? 2 © Thom Poole 2005
- 10. Encourage interaction 3 © Thom Poole 2005
- 11. TRUST! Trust lifecycle adapted from Reynolds (2000)
- 14. When customers control the relationship
- 15. Tracking 4 © Thom Poole 2005
- 18. Integrated campaigns – the way to go
- 19. Knexus – May 2005 © Thom Poole 2005
- 20. Commercial factors 5 © Thom Poole 2005
- 23. Driving sales Figures – o2.co.uk Apr. 2004 Unique Visitors 3.3 mill Referrals to shop 40% Basket abandonment 55% Misc. errors 12%
- 24. Next steps 6 © Thom Poole 2005
- 25. Aligning systems Shops Web Care Mktg
- 28. Thom Poole Head of Portal Customer Interaction [email_address] Customer data – How to add value to it Thank You © Thom Poole 2005