The Rotary Club of Millbrae held a visioning workshop to adopt a 5-year strategic plan and goals. They planned two collaborative events with other community organizations like the Lions Club to raise funds and complete renovations to transform the Millbrae Scout House into a Youth Center. By getting organized into work groups, establishing a common community vision, being inclusive of all stakeholders, and effectively using community resources, the Rotary Club succeeded in their fundraising and was able to complete the renovation project for the benefit of the community.

2. How Friend-Raising
Captured our Town
Produced and Directed
by
The Rotary Club of
Millbrae

4. building a shared vision
Current LEADERS IN our
COMMUNITY were vital to the
process
We LEARNED ABOUT
stakeholder CONCERNS and
sense of emerging purpose
what really matters comes only
from open conversation and
reflection
the heart of building a shared
vision is to find a common
ground that appeals to all

5. Get to know your members and their
involvement in the community
Take-aways
Encourage them to share their passions and
link them with your club’s vision for
community service
Encourage them to identify opportunities for
your club to get involved

6. Locate the “opinion” leaders in your community
who can help spread your club’s message
More Take-aways
keep in touch with them socially and invite
them to your club’s events
learn what goals you have in common with
them
treat them as stakeholders and give them
credit
Build community support by leveraging your
community connections

7. we got organized
we established a common vision
we became more inclusive
we used community resources well
what our Rotary Club did to succeed…
How Did it All Come Together?

8. Reduced original committee of 22 to small work
groups to work independently
Appointed a facilitator to coordinate the work
groups
matched volunteers with tasks that they liked
and could do well
Getting Organized

9. Establish a Common Vision
Eliminated Territorial Issues - the
Millbrae Lions Scout House was
transformed into the Millbrae
Community Youth Center
Continually emphasized the need to
give up “group” identities and work as
a community.
Mantra was a “Youth Center” that all
could identify with and support
Promoted realistic Financial Goals
and Progress Reports

10. sensitive to all stakeholders and their
expectations
listened to concerns and addressed all issues
communicated effectively
managed meeting time wisely
calendar
agenda and minutes
task assignments and deadlines
be inclusive

11. Use Community Resources effectively
Fundraising and Event
Planning
Sweat Equity and Project
Management
Financial Management
Professional Skills and
Volunteer Organization

12. the bottom line
keep your eyes on the prize
promote the project everywhere
develop an effective fundraising plan and time
frame
create an environment in which everyone has
pride in ownership

14. WHAT DID MILLBRAE ROTARY DO
TO SUCCEED?
held a district visioning workshop
adopted a 5- year strategic plan to meet our goals
planned and executed two targeted events with the lions
club and our other stakeholders
raised enough funds to complete the youth center
renovation project

15. Collaboration “tools”
PROJECT MANAGEMENT – planning,
scheduling and controls
PUBLIC RELATIONS - event flyers, press
releases, tv announcements, newspaper ads
SOCIAL MEDIA - website event listings,
constant contact e-mails, Facebook page,
survey monkey
PERSONAL CONTACTS - with potential
sponsors, donors and partners

16. What Goes around ...
Comes around
Our Positive Attitude has
impressed our community
The door swings the other
way as civic leaders
recognize our Club’s
positive influence
Why we are “THE CLUB
THAT CAN!”