The marketing plan aims to increase awareness and foot traffic to Northern Colorado Psychological Services Clinic through various tactics targeting high school seniors and working adults aged 35+. Key tactics include participating in local events, promoting the clinic's affordable services on social media platforms like Facebook and Twitter, and hosting a "Stress Free Week" event on campus to provide counseling sessions for students. The plan's success will be evaluated through surveys tracking how clients heard about the clinic and analyzing engagement metrics on social media.
A new dental patient will generate a minimum of $4500 in their lifetime at a practice. That doesn't include referrals. Since all practices incur attrition, every Dental Practice needs to generate between 24-50 new patients per month. This presentation will give dental marketers the tools to achieve this goal.
A guide to effectively marketing your dental practice, which will help you both retain and acquire patients. This is a "must-see" slideshow for anyone in the healthcare industry, and will help your business create a competitive advantage in the industry. Numerous marketing tactics, relevant to dental practices, are outlined in an easy to comprehend manner that will have you improving your marketing strategy in no time.
"People Relationships: School PR Techniques That Work" presented at the Texas Association of School Boards 2011 Summer Leadership Institute.
Special thanks to Brad Domitrovich (www.slideshare.net/braddomitrovich) for the opportunity to fill-in as a presenter in his absence.
A new dental patient will generate a minimum of $4500 in their lifetime at a practice. That doesn't include referrals. Since all practices incur attrition, every Dental Practice needs to generate between 24-50 new patients per month. This presentation will give dental marketers the tools to achieve this goal.
A guide to effectively marketing your dental practice, which will help you both retain and acquire patients. This is a "must-see" slideshow for anyone in the healthcare industry, and will help your business create a competitive advantage in the industry. Numerous marketing tactics, relevant to dental practices, are outlined in an easy to comprehend manner that will have you improving your marketing strategy in no time.
"People Relationships: School PR Techniques That Work" presented at the Texas Association of School Boards 2011 Summer Leadership Institute.
Special thanks to Brad Domitrovich (www.slideshare.net/braddomitrovich) for the opportunity to fill-in as a presenter in his absence.
Yoga 4 Change is a non-profit organization that wants “To promote healthy living and foster self-confidence among veterans, inmates, at-risk youth and those suffering from substance abuse through the practices and teachings of yoga”
904 Creative, UNF's fall 2015 campaigns class, created this campaign to help them increase brand awareness, enhance media relations and increase donations.
Building a Successful Physician Email Program to Support Your Multi-Channel S...Therese Lockemy
Learn how Johns Hopkins and DMD work together to target and expand physician reach to deliver an email marketing program that creates awareness of new service lines, augments referrals, and builds and maintains relationships with their target physician audience.
Learnings and Successes: Multi-channel Customer JourneyTherese Lockemy
How to build an integrated customer engagement journey through multiple channels.
You will learn what to consider before launching a multi-channel customer engagement journey, and how to successfully test and adjust your approach and supporting technology to enhance the customer experience.
How to launch and build an integrated customer engagement journey.
How to expand to other markets and scale existing and future journeys.
How to test and optimize your journey.
How to do effective Dental Practice Marketing - 4 Case Studies on Dental Practice Marketing & How important is a Dentist's Reputation.
Dental Practice Marketing strategies courtesy of Healthcare Marketing Center: http://www.healthcaremarketingcoe.com/dental-practice-marketing/
Explains the evolution of Social Media, Conceptual viewpoint of digital Activities and healthcare Gamification. For more information visit: http://www.transformhealth-it.org/
Physical activity is an essential component of a healthy lifestyle. It helps control weight, builds lean muscle, reduces fat, promotes strong bone, muscle and joint development, and decreases the risk of obesity. Adult people need 4-5 hours with moderate to vigorous physical activity per week to improve they fit and maintain it further. The problem is that with every year more and more people start working in offices what usually is connected with spending a lot of working time in a sitting position that causes a lack of physical activity and has a harmful effect on their health. This campaign is encouraged to decide a problem of a ‘sitting life style’ among office workers and to create for them possibilities for amazing and bright spending their leisure time on weekend with benefits to their health and physical fit.
These are the slides of the tutorial Liangjie Hong and I gave at The Web Conference in San Francisco, 2019. Full details of the tutorial and previous instances can be found at https://onlineuserengagement.github.io/.
Tutorial abstract:
User engagement plays a central role in companies operating online services, such as search engines, news portals, e commerce sites, entertainment services, and social networks. A main challenge is to leverage collected knowledge about the daily online behavior of millions of users to understand what engage them short-term and more importantly long-term. Two critical steps of improving user engagement are metrics and their optimization. The most common way that engagement is measured is through various online metrics, acting as proxy measures of user engagement. This tutorial will review these metrics, their advantages and drawbacks, and their appropriateness to various types of online services. Once metrics are defined, how to optimize them will become the key issue. We will survey methodologies including machine learning models and experimental designs that are utilized to optimize these metrics via directly or indirect ways. As case studies, we will focus on four types of services, news, search, entertainment, and e-commerce.
We will end with lessons learned and a discussion on the most promising research directions.
Presenters:
Liangjie Hong, Director of Engineering, Data Science and Machine Learning at Etsy Inc.
Mounia Lalmas, Director of Research at Spotify, and Head of Tech Research in Personalization.
A strategy is needed to effectively deploy financial, staff and time resources towards building a healthcare brand's social media presence. An optimum approach will engage your audience and effectively position your brand in the marketplace!
www.healthcaremedicalpharmaceuticaldirectory.com
https://www.linkedin.com/in/johngbaresky
John Baresky Healthcare Marketing Leader, Pharmaceutical Marketing, Digital Marketing Strategy, Content Marketing Strategy, Market Access Strategy, Healthcare RPA Software Marketing Strategy
This public communication campaign planbook was designed for Frederick Douglass Institute in Millersville University's Public Relations capstone course.
National University Specialization in Mobile Marketing and Social MediaNational University
Do you want to learn more about Mobile Marketing and Social Media through an accredited academic program? We offer this as a specialization in the MBA program. We offer programs online and in person.
Yoga 4 Change is a non-profit organization that wants “To promote healthy living and foster self-confidence among veterans, inmates, at-risk youth and those suffering from substance abuse through the practices and teachings of yoga”
904 Creative, UNF's fall 2015 campaigns class, created this campaign to help them increase brand awareness, enhance media relations and increase donations.
Building a Successful Physician Email Program to Support Your Multi-Channel S...Therese Lockemy
Learn how Johns Hopkins and DMD work together to target and expand physician reach to deliver an email marketing program that creates awareness of new service lines, augments referrals, and builds and maintains relationships with their target physician audience.
Learnings and Successes: Multi-channel Customer JourneyTherese Lockemy
How to build an integrated customer engagement journey through multiple channels.
You will learn what to consider before launching a multi-channel customer engagement journey, and how to successfully test and adjust your approach and supporting technology to enhance the customer experience.
How to launch and build an integrated customer engagement journey.
How to expand to other markets and scale existing and future journeys.
How to test and optimize your journey.
How to do effective Dental Practice Marketing - 4 Case Studies on Dental Practice Marketing & How important is a Dentist's Reputation.
Dental Practice Marketing strategies courtesy of Healthcare Marketing Center: http://www.healthcaremarketingcoe.com/dental-practice-marketing/
Explains the evolution of Social Media, Conceptual viewpoint of digital Activities and healthcare Gamification. For more information visit: http://www.transformhealth-it.org/
Physical activity is an essential component of a healthy lifestyle. It helps control weight, builds lean muscle, reduces fat, promotes strong bone, muscle and joint development, and decreases the risk of obesity. Adult people need 4-5 hours with moderate to vigorous physical activity per week to improve they fit and maintain it further. The problem is that with every year more and more people start working in offices what usually is connected with spending a lot of working time in a sitting position that causes a lack of physical activity and has a harmful effect on their health. This campaign is encouraged to decide a problem of a ‘sitting life style’ among office workers and to create for them possibilities for amazing and bright spending their leisure time on weekend with benefits to their health and physical fit.
These are the slides of the tutorial Liangjie Hong and I gave at The Web Conference in San Francisco, 2019. Full details of the tutorial and previous instances can be found at https://onlineuserengagement.github.io/.
Tutorial abstract:
User engagement plays a central role in companies operating online services, such as search engines, news portals, e commerce sites, entertainment services, and social networks. A main challenge is to leverage collected knowledge about the daily online behavior of millions of users to understand what engage them short-term and more importantly long-term. Two critical steps of improving user engagement are metrics and their optimization. The most common way that engagement is measured is through various online metrics, acting as proxy measures of user engagement. This tutorial will review these metrics, their advantages and drawbacks, and their appropriateness to various types of online services. Once metrics are defined, how to optimize them will become the key issue. We will survey methodologies including machine learning models and experimental designs that are utilized to optimize these metrics via directly or indirect ways. As case studies, we will focus on four types of services, news, search, entertainment, and e-commerce.
We will end with lessons learned and a discussion on the most promising research directions.
Presenters:
Liangjie Hong, Director of Engineering, Data Science and Machine Learning at Etsy Inc.
Mounia Lalmas, Director of Research at Spotify, and Head of Tech Research in Personalization.
A strategy is needed to effectively deploy financial, staff and time resources towards building a healthcare brand's social media presence. An optimum approach will engage your audience and effectively position your brand in the marketplace!
www.healthcaremedicalpharmaceuticaldirectory.com
https://www.linkedin.com/in/johngbaresky
John Baresky Healthcare Marketing Leader, Pharmaceutical Marketing, Digital Marketing Strategy, Content Marketing Strategy, Market Access Strategy, Healthcare RPA Software Marketing Strategy
This public communication campaign planbook was designed for Frederick Douglass Institute in Millersville University's Public Relations capstone course.
National University Specialization in Mobile Marketing and Social MediaNational University
Do you want to learn more about Mobile Marketing and Social Media through an accredited academic program? We offer this as a specialization in the MBA program. We offer programs online and in person.
Health Sciences Program Marketing Plan for Notre Dame of Maryland UniversityMary Ann Davis
I delivered this presentation to Notre Dame of Maryland University. The focus of the presentation was my approach in creating a marketing plan for a possible new Health Sciences program, offered by the university.
Do you want to advance in your career and need to improve your social media profile? Here is a new model for you to follow. This was presented to the San Diego Press Club and NATAS PSW in Feb 2016.
Marketing Strategy Plan for the University of Dayton Department of Educationa...sjohnson09
This Marketing Strategy Plan for the University of Dayton Educational Leadership was done as the final capstone project for marketing majors in the fall of 2008. Each team presented their findings and recommendations to the Educational Leadership Department to consider as actionable recommendations. This is not their actual strategy plan but rather a recommendation and opinions of my team.
Prepared a professional mail survey questionnaire and interpreted the results to develop a professional Marketing Strategy Plan for the Educational Leadership Department
Report included a situation analysis, SWOT analysis, recommendations for mission and vision statements, value proposition, goals and objectives, budget, identified growth opportunities, implementation tactics, evaluation and control, and recommendations for the future marketing research.
4 Creative Content Marketing Ideas to Boost University AdmissionsEnVeritasGroup
There are somewhere around 7,000 colleges and universities in the United States alone. The problem for Admissions Directors is how to differentiate their school from the competition in order to boost admissions. Content marketing can play a key role in engaging potential students and convincing them that your institution of higher learning is the right place for them.
Social media is a critical component of any content marketing plan, especially when the target you are attempting to reach is comprised of some of the most social media savvy individuals in the world, the 16-24 year old age demographic.
This presentation provides 4 creative ways that a school can use content marketing and social media marketing to reach out to students and really have a positive impact on recruiting. So read up and start creating content like digital magazines and newsletters, social media posts, blogs, and much more to reach your target audience and increase enrollment at your school.
Marketing Plan for Newly Establishing College. Explaining How we should plan marketing Mix, how to defining target market and how to analyzing PEST, SWOT.
Document includes details of How ePravesh.com platform is helping institutes and organizations across India and some of the useful articles related to it
WEEK 1 Discussion Course HLTH – 1000-5, Concepts of Health Promo.docxmelbruce90096
WEEK 1 Discussion: Course: HLTH – 1000-5, Concepts of Health Promotion
Understanding Heath, Illness, Individual and Community Health
There is a fine line between the health of an individual and the health of a community. Each can influence the other. In this Discussion, you will analyze a case study to determine if members of a family and their community are "healthy," according to the WHO definition
Review the "Introduction to the Writing Center" guide located in the Week 1 Resources.
Explore some of the handouts and tutorials relating to tone and scholarly writing as well as the example of "gold star" discussion posts.
Use these examples as handouts to help you create your first discussion post.
Then, consider the following scenario with respect to the health of the Davis family and the health of their community:
Jonathan Davis and his wife, Alexis, are 55 years old and have one daughter, Joanne. Jonathan and Alexis live in the same neighborhood as Joanne, who visits her parents frequently.
Jonathan has smoked one pack of cigarettes every day for the past 30 years and is 20 pounds overweight. He works in a local plastics manufacturing plant and has a physically demanding job. Alexis enjoys working in her garden and cooking a variety of vegetable-rich meals. Joanne exercises regularly but does have asthma, for which she uses an inhaler when needed.
The community where Jonathan, Alexis, and Joanne live has extensive walking and biking paths. Joanne makes full use of the paths and bikes on them at least once every week. The community has recently instituted a wellness clinic about three blocks away from Jonathan and Alexis’ house.
Although the plastics plant pollutes the river, the company plans to install water and air pollution control measures in about 3 years. The plant is currently implementing purification measures for the river.
By Day 4, post a comprehensive response to the following:
1. What does being "healthy" mean to you?
2. Are the members of the Davis family healthy, according to the WHO definition? Your definition?
3. Are they living in a healthy community? Please explain.
4. What can be done to improve and promote the health of the Davis family as well as the community?
Introduction to the Writing Center: Please cut and paste in browser to view.
· Readings
· Course Introduction
· Article: Montague, J., & Frank, B. (2007, July/August). Creating whole-person wellness. Assisted Living Consult, 3(4), 14–20. Retrieved from http://www.assistedlivingconsult.com/issues/03-04/alc78-Wellness-719.pdf
· Article: Hettler, B. (1976). The Six Dimensions of Wellness Model. National Wellness Institute. Retrieved from http://c.ymcdn.com/sites/www.nationalwellness.org/resource/resmgr/docs/sixdimensionsfactsheet.pdf
· Article: Smith, B. J., Tang, K. C., & Nutbeam, D. (2006). WHO health promotion glossary: new terms. Health Promotion International Advance Access, 21(4), 340–3 45. Retrieved from http://www.who.int/healthpromotion/about/HP.
2011 Thump Using Social Media in your Marketing planJustin Tamsett
So you have a Facebook page, a You Tube channel, a Flickr account and sending the odd Tweet but what is the return on investment for the business? This session will share how to integrate what you are doing on-line with your marketing plan. You will walk away with the tools you need to monitor .
Harness digital platforms to accelerate R&D and drive proper adoptionSharpBrains
Pioneers in education, medicine and pharma discussed new data-rich approaches to help assess what works and what doesn’t, and for whom, accelerating R&D initiatives and proper adoption.
--Chair: Alvaro Fernandez, CEO & Editor-in-Chief of SharpBrains
--Richard Varn, Director of the Center for Advanced Technology and Neuroscience at Educational Testing Service (ETS)
--Dr. Brian Iacoviello, Director of Scientific Affairs at Click Therapeutics
--Dr. Gahan Pandina, Senior Director, Venture Leader at Janssen Research & Development
--Dr. Sarah Banks, Head of Neuropsychology at the Cleveland Clinic Lou Ruvo Center for Brain Health
Learn more at sharpbrains.com
1 ESSAYS – Preparation for HS 305 Test 2 1. Let.docxaryan532920
1
ESSAYS – Preparation for HS 305 Test 2
1. “Let’s Stop HIV Together” is a communication campaign (from the readings, on CDC’s site). It is an anti-
stigma campaign featuring individuals with HIV who share their personal stories along with friends and family.
It promotes a call to Americans to join the fight against HIV. How would a health educator apply the concept of
segmentation from communications campaigns to an intervention? Explain three specific examples of how
you think segmentation could be applied to this campaign to ensure relevance of the message.
2. Your health office wants to develop a program like CDC’s “One Test. Two Lives.” It is a communication
campaign (from the readings, on CDC’s site) to encourage health care providers to test pregnant women for
HIV infection. You are not sure whether the CDC program is applicable to your community. You decide to
conduct formative research to evaluate this. Explain three specific examples of how you think formative
research could be applied to the development of a campaign to ensure relevance of the message to your
community.
3. Answer ALL parts of this question: You have been awarded a grant for a community’s anti-bullying
campaign, and you want to enlist the help of the local elementary school. The school has a very diverse
population of students, faculty, staff, and administrators, and it strongly supports equality and respect. In this
school, children are allowed to wear clothing and other symbols of their respect for their religions, such as hijab
(head covering) for Muslim girls, and necklaces with a cross or a Star of David. The school would like for you
to enlist the students at the school to assist with anti-bullying education in the rest of the community. What is
one way that you might you help the students tailor their messages without stigmatizing or stereotyping any
individuals at the school? Who will keep the project going after the funding has ended? Why would they be
interested in doing so? What might be one specific barrier to the program’s sustainability? How can you
apply a strategy based on theory to overcome that barrier? Be specific. In your answer, include the theory and
the construct from the theory that you propose using.
4. Answer ALL parts of this question: You have been awarded a grant to promote healthier eating behaviors
among NAU students. You want to enlist the help of selected students whom you believe would promote the
campaign. The grant funders have asked that you enlist support from diverse student groups. What is one
way that you might select students who represent NAU without stigmatizing or stereotyping any individuals?
How can they help you tailor messages to reach the widest array of the student population in a culturally
competent and respectful way? Who will keep the project going at NAU after you have graduated? Why
would they be interested in doing so? What might be one ...
Please join us for an educational 1 hour presentation on specific tools and techniques that will allow you to implement cost effective social media marketing strategies into your practice.
Presented by Conor Dixon (Trinity Level Marketing) and Dylan Kemna (Opticall, Inc. www.opticall.com )
*We will show specific examples of what other members of the aesthetics community are doing
*You will learn statistics that support the significance of social media
*You will learn techniques on how to make these tools work for your practice
This event is brought to you by the partners of Plastic Surgery Marketing.
Best Practices Roundtable is your opportunity to learn how to run a high ROI mentoring internship program. Learn how to:
Set the goals for the program and organize it
Measure the ROI of the program
Select appropriate Students
Select and empower matched Mentor/Supervisors
Launch the program for maximum impact
Use evaluations for continuous Improvement
PR Measurement Summit 2016 Session 1: Getting The Basics of Media Intelligenc...CARMA
Ben Levine, Vice President,Global Research & Analytics for Ketchum conducted a workshop on Getting The Basics of Media Intelligence Right last October 12th as part of the 2-day PR Measurement Summit. The theme of the event was “Measurement in an Age of Integrated Communications”. This was held last October 12th-13th at the Address Dubai Marina, Dubai, UAE.
A group project for my social marketing class at the University of Kansas. This assignment was created to promote Headquarters Counseling Center located in Lawrence, Kansas.
IMK522: New Media Marketing - Personas, Goals, & StrategyRyan Mickley
This presentation explores the personas, business goals, and a new media marketing strategy for my case study company, Praxis, completed as part of the Internet Marketing Master of Science program at Full Sail University.
A presentation about social media given at Comms Week Cal State Fullerton CA to PR students. Information on social media and why PR students need to learn social media as part of their PR course.
2. Overview
Executive Summary 3
Research 4
History 5
Competitor Analysis 6
SWOT 8
Target Market 10
Strategy 11
Tactics 12
Events 12
Promotions 13
Social Media 14
Public Relations 15
Time Line 16
Evaluation 17
Conclusion 18
3. Executive Summary
To bring the Psychological Services Clinic an increased response rate and
foot traffic using serveral different techniques.
Targeting Two different markets starting at the Local High Schools more
specifically the seniors. Second, focusing with the middle age working pop-
ulation of Greeley. These two markets are the most effective to target.
Given limited time and budget the most effective opperation is to target on-
line where many are allocating more time. Especially now with Facebook
being the most visited site online. Then the campaign will focus on attend-
ing local events not just limited to campus life and activites but also setting
up active partcipation With local schools and charities. Giving a more ef-
fective presence in the community will promote the services further.
4. RESEARCH
Through the research conducted from Current Sociological Studies Show
that while many people use Psychological services very few seek them. This
is caused from the service being considered an Unsought Product/Service.
Not only Unsought Product but also the stigma that something is wrong if
you go to a therapist.
Though there are many reasons to go see a therapist.
Even as shown in the Graph over 48% of US Adults have some Stress disor-
der often starting at age 14.
5. History
Psychological Services Clinic has been in opera-
tion for 50 years on high quality, low cost, provid-
ing education and hands on experience to gradu-
ate students. Specializing with many different
areas to aid the community of UNC.
6. Competitor Analysis
Dr. Byron-Child Psychological Services
Consultants and Services specializing in childrens play
therapy. Lead by Dr. Byron of the UNC Psychology Dept.
focusing on helping children from abused families and
helping to increase child productivity. Practices located
across serveral differnt states.
7. Competitors
Scott Campbell MA
Scott Campbell offers a variety of patient treatment specializing in Ado-
lescents (15-19) and Adults. With a special focus in Trauma, Relationships
and Addiction. Prices are moderate in the field at $90 per session.
Ackerman and Associates:
Operating on Similar Principles to PSC provide counseling and services
for a wide variety of areas and specialties. They have been active for over 20
years and provide excellent resources.
8. SWOT
Strengths Weaknesses
Multiple Services Weak performance
High Quality Counseling Unsought Service
Low Cost Focus more on Campus Students
Opportunities Threats
Constant Growth of Pasionate
Students Many sellers for few
buyers
Training to ensure quality shall
be delivered Cost for new entrants low
Partnerships with many Health Unsought Service
Facilities for Clients
9. Target Market
Our Target Demographic will consist of two segments.
The first consisting of High School Females ages 15-19. They are in the
most distress acording to most sociological research. This is according to
“The Sociology of Mental Health”-textbook to sociology of mental illness
class 2011. These students are under pressures from peer pressure and to
begin pursuing goals.
Our second segment is focused on those aged 35 and up. Where the
services of the center can be more effectively utilized and provide the
greatest affect.
10. Strategy
Promoting to Greeley and Surrounding Areas the
High Quality service and quality check offered at
the Psychological Services Clinic, while also keep
our market realizing the affordability and comfort
offered at the PSC compared to competitors with
similar fields and practices.
11. Tactics
Using multiple tools to promote and inform the
clients PSC should look into using tools that cre-
ate more personal forms of selling.
Therefore there will be several tactics to promote
thoughout every school year
Local Events/Organization Participation
Fairs and Special Studies
Social Media
12. Events
PSC has increased their success through attending local events. The PSC
to enhance image invests in waterbottle handouts. Because of the amount
of impressions PSC should continue its use and look into coffee mugs to.
Coffee Mugs and Waterbottle handouts will create similar interest and reach
out to our different markets. These will have a peak identification of 40
impression minimum per each use.
Psychological
Services Clinic
13. Events
There will be several points to Events
• School
• Special
• Week-Long
School Events:
These are a continuation of current events partcipating at on campus
events including:
• Fall Bizzar
• Spring Fair
• Student Week
• Any currently attended events
14. Special Events
Specialized Events include Non-current participation. PSC
should become more heavily involved in community organized
events (if plausible) Some community events can include:
• Blood Drives
• Health Fairs
• Home and Garden Show (note can apply for non-profit status)
• Tribune Sponsored Events (apply as not for profit)
• Special Classes at Schools
15. Week-Long Events
These are events that are UNC special events
that last all week. PSC participates in some
events. These event participations should be
continued but also PSC should host thier own
event.
This event could be the Stress Free Week, where
many students are concerned about grades and
classes. PSC and the Campus Clinic should
provide group counseling sessions at the UC
where students between certain times may come
and vent out frustrations and relax.
16. Social Media
With a greater percentage of the population migrating toward the use
of Social Network Services it is imperative that the PSC recognizes
their public online. Multiple institutions have begun online programs
and communication needs.
We will target on the major networks
Facebook
Twitter
YouTube
-Website Redesign
17. Facebook
On Facebook we will focus on giving people a place to meet the PSC to re-
duce their fears of coming into the unknown. Giving tips and providing a
gathering place for other clients to form their own community and support
group.
To Acheive, we will have to use the multiple applications available on Face-
book Such As:
• Iframes-Create Welcome Page and Own Content
• Links-Providing links to Web,Twittter, etc. and link across bounds
• RSS Feeds-To give people a chance to connect with other Blogs
• Redesign Photo-More comforting and a banner to further promote
• Causes-Allow us to promote more PSC events
18. Twitter Page
On Twitter PSC will use the quick micro-blogging site to connect with
other Psychologists and improve their standing of high quality. Along with
promoting an online help station where we can use the hashtag #toomuch.
The hashtag is confidential this will also provide a way for PSC to look at
conversations and help solve problems.
We can also help promote UNC events introduce Staff in blogs and send
out messages. Sending helpful themes throughout the day and extra help
thoughts.
19. YouTube
YouTube can become a great asset. There are over 111 million unique users
of YouTube and they are still growing. Even the average person spends over
2.4 hours a day on the popular video sharing site.
This is a great way to introduce team members and PSC approach to the
service helping lead many people through the process of what will happen.
PSC can introduce their new or incoming staff each semester to create a
knowledge base so people know who they are, and what will happen helping
them relax.
20. Evaluation
The evaluation of this campaign will be determined by increased foot trafic and recognition to
the Psychology School Services. This can be measured through a survey handed to clients as part
of the information filled out in first session. Questions can be added asking clients where they
heard of the services mentioned. This also creates a balance of the activities used by
Psychological services when re-evaluating the marketing plan on a yearly basis. All activities will
be monitored by the distribution of Water bottles. These events can then be evaluated and find
where the greatest traffic lies.
Second measurement tool will involve using Facebook Insights, Twitter Metrics, and Klout com-
puting. With a Facebook page it becomes easy to monitor who is using the site and how many
new members have joined. The same is true of twitter, there is a basic measurement of new fol-
lowers and those who use the hashtag. Klout.com is also recommended for use the application is
free and will track your influences using several key influences. All the scores will help measure
the influence of Psychological Services throughout Greeley and give an online presence and sense
of community to those who have high stress, and other mental factors.
21. Time Frame
Advertising/ August September October November December January February March April May June July
Month
Digital
Boards
Stress Free
Week
Social Media
Call Log
Events on
Campus
Community
Events
Teaching at
Schools
Legend:
Continuos
Medium
Heavy Use
Promotion
Light
Promotion