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You can view the recording of this webinar at:

http://info.datameer.com/Online-Slideshare-
Big-Data-Power-to-the-User-OnDemand.html
About Our Speaker
Karen Hsu @karenhsumar
With over 15 years of experience in
enterprise software, Karen Hsu has co-
authored 4 patents and worked in a variety
of engineering, marketing and sales roles.

Most recently she came from Informatica
where worked with the start-ups Informatica
purchased to bring data quality, master data
management, B2B and data security
solutions to market.  Karen has a Bachelors
of Science degree in Management Science
and Engineering from Stanford University. 
#datameer @karenhsumar !
Agenda
■ Business Value of Big Data Analytics
■ Technology
■ Example
■ Q&A
#datameer @karenhsumar !
© 2013 Datameer, Inc. All rights reserved.
Business Value of Big Data Analytics
Customer
Analytics
Fraud & 
Compliance
EDW
Optimization
Operational
Analytics
Increase 
Customer
conversion by 3x
Identify $2B in 
potential fraud
98% OpEx savings
$1M+ CapEx
savings
Save $22,000 /
minute
#datameer @karenhsumar !
© 2013 Datameer, Inc. All rights reserved.
How We Think About Big Data
BEFORE! TODAY!
Human Capital
 Human Capital Cost
Hardware Costs
 Hardware Costs
Low Data Complexity
 High Data Complexity
#datameer @karenhsumar !
© 2013 Datameer, Inc. All rights reserved.
Time for
Decision
Time to
Insight
The Problem!
#datameer @karenhsumar !
© 2013 Datameer, Inc. All rights reserved.
BI vs. Big Data Analytics!
ETL
 Data Warehouse
 Business Intelligence
Slow! Static! Complex!
18 months
#datameer @karenhsumar !
© 2013 Datameer, Inc. All rights reserved.
BI vs. Big Data Analytics!
ETL
 Data Warehouse
 Business Intelligence
Raw Data! Flume/Sqoop/Hive! Database/Tableau!
12 months
Fast! Dynamic! Simple!
Raw Data
 Hadoop
Drag & Drop
Spreadsheet
Less than 4 weeks
#datameer @karenhsumar !
© 2013 Datameer, Inc. All rights reserved.
Big Data Ecosystem & Evolution
Infrastructure
Platform
Hardware
Vertical Solution
#datameer @karenhsumar !
© 2013 Datameer, Inc. All rights reserved.
Use Case Categories!
Customer
Analytics
Fraud
Compliance
Operational
Analytics
EDW
Optimization
#datameer @karenhsumar !
© 2013 Datameer, Inc. All rights reserved.
Lean Analytics Process
1. Integrate!
3. Analyze!
4. Visualize!
2. Prepare!
Identify!
Use Case!
Deploy!
#datameer @karenhsumar !
© 2013 Datameer, Inc. All rights reserved.
Product
#datameer @karenhsumar !
© 2013 Datameer, Inc. All rights reserved.
Wizard-led Data Integration! Point-and-click Analytics!
Self-Service Big Data Analytics!
Drag-and-Drop Visualization!
• No ETL!
• 50+ Connectors + plug-in API!
• Spreadsheet UI!
• 240+ pre-built functions!
• HTML5 support!
• View on any device!
© 2013 Datameer, Inc. All rights reserved.
Add-on: Smart Analytics!
Drag & Drop Smart Analytics
© 2013 Datameer, Inc. All rights reserved.
Enterprise Integration!
#datameer @karenhsumar !
Example
1. Integrate
3. Analyze
4. Visualize
 2. Prepare
Identify
Use Case
Deploy
#datameer @karenhsumar !
Integrate
3. Analyze
4. Visualize
 2. Prepare
1. Integrate
Identify
Use Case
Deploy
#datameer @karenhsumar !
#datameer @karenhsumar !
Prepare
1. Integrate
3. Analyze
4. Visualize
Identify
Use Case
Deploy
2. Prepare
Profile
 Identify Outliers
 Enrich
 Convert
 Transform
#datameer @karenhsumar !
#datameer @karenhsumar !
Analyze
1. Integrate
4. Visualize
 2. Prepare
Identify
Use Case
Deploy
3. Analyze
#datameer @karenhsumar !
Visualize
#datameer @karenhsumar
1. Integrate
3. Analyze
2. Prepare
Identify
Use Case
Deploy
4. Visualize
Deploy
1. Integrate
3. Analyze
4. Visualize
 2. Prepare
Identify
Use Case
Deploy
#datameer @karenhsumar !
Addressing Data Scientist Challenges
in Workflow 
Multiple tools
 One platform
Reproduce results
 Collaborate + Track
Not for business
 Ease of Use
#datameer @karenhsumar !
Contact
Learn more
For more information
@karenhsumar 
khsu@datameer.com
http://www.datameer.com/solutions/use-
cases.html
#datameer @karenhsumar !
Appendix

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Webinar - Big Data: Power to the User

  • 2. View Recording You can view the recording of this webinar at: http://info.datameer.com/Online-Slideshare- Big-Data-Power-to-the-User-OnDemand.html
  • 3. About Our Speaker Karen Hsu @karenhsumar With over 15 years of experience in enterprise software, Karen Hsu has co- authored 4 patents and worked in a variety of engineering, marketing and sales roles. Most recently she came from Informatica where worked with the start-ups Informatica purchased to bring data quality, master data management, B2B and data security solutions to market.  Karen has a Bachelors of Science degree in Management Science and Engineering from Stanford University.  #datameer @karenhsumar !
  • 4. Agenda ■ Business Value of Big Data Analytics ■ Technology ■ Example ■ Q&A #datameer @karenhsumar !
  • 5. © 2013 Datameer, Inc. All rights reserved. Business Value of Big Data Analytics Customer Analytics Fraud & Compliance EDW Optimization Operational Analytics Increase Customer conversion by 3x Identify $2B in potential fraud 98% OpEx savings $1M+ CapEx savings Save $22,000 / minute #datameer @karenhsumar !
  • 6. © 2013 Datameer, Inc. All rights reserved. How We Think About Big Data BEFORE! TODAY! Human Capital Human Capital Cost Hardware Costs Hardware Costs Low Data Complexity High Data Complexity #datameer @karenhsumar !
  • 7. © 2013 Datameer, Inc. All rights reserved. Time for Decision Time to Insight The Problem! #datameer @karenhsumar !
  • 8. © 2013 Datameer, Inc. All rights reserved. BI vs. Big Data Analytics! ETL Data Warehouse Business Intelligence Slow! Static! Complex! 18 months #datameer @karenhsumar !
  • 9. © 2013 Datameer, Inc. All rights reserved. BI vs. Big Data Analytics! ETL Data Warehouse Business Intelligence Raw Data! Flume/Sqoop/Hive! Database/Tableau! 12 months Fast! Dynamic! Simple! Raw Data Hadoop Drag & Drop Spreadsheet Less than 4 weeks #datameer @karenhsumar !
  • 10. © 2013 Datameer, Inc. All rights reserved. Big Data Ecosystem & Evolution Infrastructure Platform Hardware Vertical Solution #datameer @karenhsumar !
  • 11. © 2013 Datameer, Inc. All rights reserved. Use Case Categories! Customer Analytics Fraud Compliance Operational Analytics EDW Optimization #datameer @karenhsumar !
  • 12. © 2013 Datameer, Inc. All rights reserved. Lean Analytics Process 1. Integrate! 3. Analyze! 4. Visualize! 2. Prepare! Identify! Use Case! Deploy! #datameer @karenhsumar !
  • 13. © 2013 Datameer, Inc. All rights reserved. Product #datameer @karenhsumar !
  • 14. © 2013 Datameer, Inc. All rights reserved. Wizard-led Data Integration! Point-and-click Analytics! Self-Service Big Data Analytics! Drag-and-Drop Visualization! • No ETL! • 50+ Connectors + plug-in API! • Spreadsheet UI! • 240+ pre-built functions! • HTML5 support! • View on any device!
  • 15. © 2013 Datameer, Inc. All rights reserved. Add-on: Smart Analytics! Drag & Drop Smart Analytics
  • 16. © 2013 Datameer, Inc. All rights reserved. Enterprise Integration! #datameer @karenhsumar !
  • 17. Example 1. Integrate 3. Analyze 4. Visualize 2. Prepare Identify Use Case Deploy #datameer @karenhsumar !
  • 18. Integrate 3. Analyze 4. Visualize 2. Prepare 1. Integrate Identify Use Case Deploy #datameer @karenhsumar !
  • 20. Prepare 1. Integrate 3. Analyze 4. Visualize Identify Use Case Deploy 2. Prepare Profile Identify Outliers Enrich Convert Transform #datameer @karenhsumar !
  • 22. Analyze 1. Integrate 4. Visualize 2. Prepare Identify Use Case Deploy 3. Analyze #datameer @karenhsumar !
  • 23.
  • 24. Visualize #datameer @karenhsumar 1. Integrate 3. Analyze 2. Prepare Identify Use Case Deploy 4. Visualize
  • 25.
  • 26. Deploy 1. Integrate 3. Analyze 4. Visualize 2. Prepare Identify Use Case Deploy #datameer @karenhsumar !
  • 27.
  • 28. Addressing Data Scientist Challenges in Workflow Multiple tools One platform Reproduce results Collaborate + Track Not for business Ease of Use #datameer @karenhsumar !
  • 29. Contact Learn more For more information @karenhsumar khsu@datameer.com http://www.datameer.com/solutions/use- cases.html #datameer @karenhsumar !