Customer Interactions influences digital commerce and marketing strategy of brands to focus on right mix of marketing opportunities suitable for their brands. This deck covers most common customer interactions with the brands and opportunities available for commerce and marketing team to act on those leads.
This document provides an overview of different types of digital marketing. It begins with an agenda for a presentation on why digital marketing is important and the different types. It then discusses various digital marketing tactics including display advertising, social media, mobile advertising, and search engine marketing. For each tactic, it provides details on platforms, targeting capabilities, examples, and case studies. The goal is to help clients understand how to build a comprehensive digital marketing campaign using different digital channels.
1. The document outlines strategies for acquiring, onboarding, engaging, and retaining customers along their journey with a brand.
2. It provides examples of acquisition strategies like social, mobile, and web opt-ins and discusses best practices for each channel.
3. Attendees are encouraged to network during the event and will reconvene next week to discuss onboarding strategies.
The document discusses key concepts related to e-commerce and internet marketing. It covers topics like the online marketing mix, online branding and traffic building, managing digital content, and factors that influence consumer behavior online. It also examines concepts like e-CRM in virtual worlds and how organizations can leverage customer relationship management systems to better understand customers and improve relationships. The document provides an overview of various components of e-commerce like business-to-business, business-to-consumer, and consumer-to-consumer models.
Digital Strategy - Customer Experience - marketing and enterprise enablement Nigel Hudson
The document outlines a proposed customer journey and campaign for a wine retailer. It involves the following key steps:
1) Customers are made aware of weekly featured wine products through various marketing channels and can opt into the campaign.
2) As part of the campaign, customers can engage with the products online or in-store through reviews, tastings, contests and community features.
3) If customers purchase products, they earn rewards like air miles that can be redeemed on future purchases. Data is collected to analyze campaign effectiveness and customer behavior.
B2B B2C Marketing Strategies That Work for BothSilverpop
This document discusses strategies for cross-over marketing between business-to-business (B2B) and business-to-consumer (B2C) contexts. It notes that while B2B and B2C differ in aspects like purchasing cycles and lead scoring techniques, they are similar in facing issues like cluttered inboxes and tighter budgets. The document recommends learning from each other by listening to customers, letting customers shape marketing, incorporating social media, using lead scoring to enhance sales returns, and automating marketing processes. The key is to engage customers at the right time through the right channels.
This document provides an overview of different types of digital marketing. It begins with an agenda for a presentation on why digital marketing is important and the different types. It then discusses various digital marketing tactics including display advertising, social media, mobile advertising, and search engine marketing. For each tactic, it provides details on platforms, targeting capabilities, examples, and case studies. The goal is to help clients understand how to build a comprehensive digital marketing campaign using different digital channels.
1. The document outlines strategies for acquiring, onboarding, engaging, and retaining customers along their journey with a brand.
2. It provides examples of acquisition strategies like social, mobile, and web opt-ins and discusses best practices for each channel.
3. Attendees are encouraged to network during the event and will reconvene next week to discuss onboarding strategies.
The document discusses key concepts related to e-commerce and internet marketing. It covers topics like the online marketing mix, online branding and traffic building, managing digital content, and factors that influence consumer behavior online. It also examines concepts like e-CRM in virtual worlds and how organizations can leverage customer relationship management systems to better understand customers and improve relationships. The document provides an overview of various components of e-commerce like business-to-business, business-to-consumer, and consumer-to-consumer models.
Digital Strategy - Customer Experience - marketing and enterprise enablement Nigel Hudson
The document outlines a proposed customer journey and campaign for a wine retailer. It involves the following key steps:
1) Customers are made aware of weekly featured wine products through various marketing channels and can opt into the campaign.
2) As part of the campaign, customers can engage with the products online or in-store through reviews, tastings, contests and community features.
3) If customers purchase products, they earn rewards like air miles that can be redeemed on future purchases. Data is collected to analyze campaign effectiveness and customer behavior.
B2B B2C Marketing Strategies That Work for BothSilverpop
This document discusses strategies for cross-over marketing between business-to-business (B2B) and business-to-consumer (B2C) contexts. It notes that while B2B and B2C differ in aspects like purchasing cycles and lead scoring techniques, they are similar in facing issues like cluttered inboxes and tighter budgets. The document recommends learning from each other by listening to customers, letting customers shape marketing, incorporating social media, using lead scoring to enhance sales returns, and automating marketing processes. The key is to engage customers at the right time through the right channels.
Personalization in e-commerce components & conceptuals by parkavi_vasan_divakarParkavi Vasan Ravichandran
-Personalization for websites.
-This presentation helps to understand the various components and concepts involved in personalization.
-Formulates certain approaches and strategies,in tuning-up personalization for websites.
-Explains on-site, real time, progressive personalization and related concepts.
-Understanding users on the basis of visitor, shopper and customer.
-Mapping user journey to personalization optimization.
Toployaltyprogram.com offers a complete loyalty solution for businesses that includes a custom mobile app for customers, integration with social media and messaging to engage customers, and tools to capture customer data and send targeted communications to strengthen customer relationships and drive repeat business. The solution aims to provide a more effective alternative to paper-based loyalty programs and basic POS systems by offering customized mobile and online features with analytics and marketing capabilities. Businesses can start by visiting toployaltyprogram.com to request more information and get a customized proposal.
Steps To Identify And Target The Right Customer Segments For Your Product Pow...SlideTeam
This complete deck covers various topics and highlights important concepts. It has PPT slides which cater to your business needs. This complete deck presentation emphasizes Steps To Identify And Target The Right Customer Segments For Your Product Powerpoint Presentation Slides and has templates with professional background images and relevant content. This deck consists of total of fifty eight slides. Our designers have created customizable templates, keeping your convenience in mind. You can edit the colour, text and font size with ease. Not just this, you can also add or delete the content if needed. Get access to this fully editable complete presentation by clicking the download button below. https://bit.ly/2CmEUcw
Omnichannel Marketing for shopping centreIT-factory
IT-factory solutions and products for shopping centers based on indoor navigation and localization using beacons: promotions and mobile coupons, shopping assistant and schemes of movement.
This document provides a digital marketing proposal for a hair dye product called Kleur Tonacity. It outlines various traditional and digital marketing activities including augmented reality mirrors in tube stations, photo booths in stores, press features, brand ambassador events, a website and mobile app, social media presence, and paid search/display advertising. The proposal explains how the traditional and digital activities will complement each other to drive awareness, consideration, decision and purchase. Key performance indicators are identified to measure goals around generating brand awareness, driving sales, and building loyalty through acquisition, behavior and outcome metrics.
Modern Digital Consumer & The digital journeyAnubha Rastogi
The presentations define the various Marketing Generations, to begin with, leading to a clear perspective about the digital consumer and his new age digital journey and the way his decision process has changed.
In the end, it summarizes the marketing strategies for the digital world.
Digital marketing tactics will increasingly focus on mobile as mobile users are expected to exceed 5 billion by 2019. New mobile payment methods like Apple Pay provide opportunities for online businesses. Marketers should optimize conversions by acquiring traffic and designing persuasive websites and calls to action. Website loading speed should not be compromised as slow sites lose visitors. The future of digital marketing involves adapting tactics to the growing mobile environment and leveraging new technologies like mobile payments.
This document discusses integrating demand indexing into loyalty card marketing initiatives. It begins by introducing Eric Togneri and his background in category management. It then discusses what loyalty cards currently tell retailers about shoppers and how demand indexing uses similar data points to determine if consumers are under or over-indexing on certain brands compared to average consumers. The document argues this targeted approach is an improvement over current untargeted discount programs. It provides an example of how demand indexing could identify under-indexing consumers and directly target them with incentives. Experts comment that targeting likely customers not currently purchasing is a best practice, but loyalty programs also need to appreciate current customers.
Insight conference: Reviving the Dead: Turning Dead Leads into real businessJustin Emig
Reviving the Dead: Turning “dead” leads into real business
The document discusses how remarketing can help convert more leads at a lower cost than new customer acquisition by targeting website visitors who did not convert. Remarketing re-engages past visitors and customers through ad retargeting on websites, search engines, social media, and other platforms. It highlights several remarketing tactics and methods like display remarketing, search remarketing lists, YouTube and social media remarketing that can be used to acquire new customers from website visitors and retain existing customers. Remarketing allows businesses to get more value from their marketing budgets and bring "dead leads back to life".
highlights the psychology of online buyer and brings in the facts and real time analysis on consuming patterns. From content , design and ad positioning , this session describes the granularity of consumer thought process.
Internet Marketing Strategies for Ecommerce WebsitesHubSpot
Learn how to increase traffic quantity and quality, improve your conversion of visitors to sales, and measure the whole process with inbound marketing strategies.
Maximize the Moment with Real-Time EngagementErin Jaeger
It's no secret that the best marketers deliver personalized, dynamic content to their customers in real time. How can your brand start on the real-time path? I delivered this presentation at IBM Connect in Orlando, Florida, in January 2013. It lays out five questions to ask when laying the foundations for a real-time marketing strategy.
The document outlines 9 types of online marketing: display advertising, search engine marketing, search engine optimization, social media marketing, email marketing, referral marketing, affiliate marketing, inbound marketing, and video marketing. Each type is briefly defined.
This document outlines a marketing plan to increase revenues at The Popcorn Factory by 5% over the next four quarters. It identifies two target customer segments - B2B Cluster 1, which contains high-value inactive business customers, and B2C Cluster 3, which contains low-value active consumer customers. The plan aims to increase purchases among B2B Cluster 1 by 26% and average spending among B2C Cluster 3 by 50% through email campaigns, promotional offers, and messaging about popcorn gifts. Achieving these behavioral objectives is estimated to increase total revenues by $227,793, meeting the 5% revenue growth marketing objective.
Presentation on social marketing, mobile marketing, local marketingMd. Sohag Miah
Walmart uses various social media platforms like Facebook, Twitter, Pinterest and mobile applications to engage customers and promote its products and services. It has a large physical retail footprint in addition to its online presence. Walmart strives to make its website and mobile experiences easy to use through features like personalized recommendations, consistent design, and optimized product pages. It accepts several payment methods and implements security measures like passwords, encryption, and access controls to protect customer information and payments.
Chapter Two- 2 SEO (Search Engine Optimzation)Edem Adzroe
Search Engine Optimisation is a key area to enhance our keyword research and ranking compatibility on our website. This slide gives you a broader knowledge of SEO construction to effectively promote a good user-friendly website.
This document discusses digital channel strategies and social media marketing. It provides an overview of key digital marketing channels including search marketing, mobile marketing, video marketing and social media marketing. It discusses how content marketing can impact sales and how to create engaged customers through digital branding on social media. It also covers challenges of social media marketing and how social media can be used to influence buyer behavior.
This short document promotes creating presentations using Haiku Deck, a tool for making slideshows. It encourages the reader to get started making their own Haiku Deck presentation and sharing it on SlideShare. In just one sentence, it pitches the idea of using Haiku Deck to easily design slideshows.
Digital disruption-Psychology, Persuasion and the Bots are comingKlarisse Rodriguez
Adelphi Digital's Executive Creative Director, Kris Croucher presented at one of Adelphi Digital's Thought Leadership events on Digital Disruption Trends held at the British Embassy Bangkok, 1st September 2016.
Personalization in e-commerce components & conceptuals by parkavi_vasan_divakarParkavi Vasan Ravichandran
-Personalization for websites.
-This presentation helps to understand the various components and concepts involved in personalization.
-Formulates certain approaches and strategies,in tuning-up personalization for websites.
-Explains on-site, real time, progressive personalization and related concepts.
-Understanding users on the basis of visitor, shopper and customer.
-Mapping user journey to personalization optimization.
Toployaltyprogram.com offers a complete loyalty solution for businesses that includes a custom mobile app for customers, integration with social media and messaging to engage customers, and tools to capture customer data and send targeted communications to strengthen customer relationships and drive repeat business. The solution aims to provide a more effective alternative to paper-based loyalty programs and basic POS systems by offering customized mobile and online features with analytics and marketing capabilities. Businesses can start by visiting toployaltyprogram.com to request more information and get a customized proposal.
Steps To Identify And Target The Right Customer Segments For Your Product Pow...SlideTeam
This complete deck covers various topics and highlights important concepts. It has PPT slides which cater to your business needs. This complete deck presentation emphasizes Steps To Identify And Target The Right Customer Segments For Your Product Powerpoint Presentation Slides and has templates with professional background images and relevant content. This deck consists of total of fifty eight slides. Our designers have created customizable templates, keeping your convenience in mind. You can edit the colour, text and font size with ease. Not just this, you can also add or delete the content if needed. Get access to this fully editable complete presentation by clicking the download button below. https://bit.ly/2CmEUcw
Omnichannel Marketing for shopping centreIT-factory
IT-factory solutions and products for shopping centers based on indoor navigation and localization using beacons: promotions and mobile coupons, shopping assistant and schemes of movement.
This document provides a digital marketing proposal for a hair dye product called Kleur Tonacity. It outlines various traditional and digital marketing activities including augmented reality mirrors in tube stations, photo booths in stores, press features, brand ambassador events, a website and mobile app, social media presence, and paid search/display advertising. The proposal explains how the traditional and digital activities will complement each other to drive awareness, consideration, decision and purchase. Key performance indicators are identified to measure goals around generating brand awareness, driving sales, and building loyalty through acquisition, behavior and outcome metrics.
Modern Digital Consumer & The digital journeyAnubha Rastogi
The presentations define the various Marketing Generations, to begin with, leading to a clear perspective about the digital consumer and his new age digital journey and the way his decision process has changed.
In the end, it summarizes the marketing strategies for the digital world.
Digital marketing tactics will increasingly focus on mobile as mobile users are expected to exceed 5 billion by 2019. New mobile payment methods like Apple Pay provide opportunities for online businesses. Marketers should optimize conversions by acquiring traffic and designing persuasive websites and calls to action. Website loading speed should not be compromised as slow sites lose visitors. The future of digital marketing involves adapting tactics to the growing mobile environment and leveraging new technologies like mobile payments.
This document discusses integrating demand indexing into loyalty card marketing initiatives. It begins by introducing Eric Togneri and his background in category management. It then discusses what loyalty cards currently tell retailers about shoppers and how demand indexing uses similar data points to determine if consumers are under or over-indexing on certain brands compared to average consumers. The document argues this targeted approach is an improvement over current untargeted discount programs. It provides an example of how demand indexing could identify under-indexing consumers and directly target them with incentives. Experts comment that targeting likely customers not currently purchasing is a best practice, but loyalty programs also need to appreciate current customers.
Insight conference: Reviving the Dead: Turning Dead Leads into real businessJustin Emig
Reviving the Dead: Turning “dead” leads into real business
The document discusses how remarketing can help convert more leads at a lower cost than new customer acquisition by targeting website visitors who did not convert. Remarketing re-engages past visitors and customers through ad retargeting on websites, search engines, social media, and other platforms. It highlights several remarketing tactics and methods like display remarketing, search remarketing lists, YouTube and social media remarketing that can be used to acquire new customers from website visitors and retain existing customers. Remarketing allows businesses to get more value from their marketing budgets and bring "dead leads back to life".
highlights the psychology of online buyer and brings in the facts and real time analysis on consuming patterns. From content , design and ad positioning , this session describes the granularity of consumer thought process.
Internet Marketing Strategies for Ecommerce WebsitesHubSpot
Learn how to increase traffic quantity and quality, improve your conversion of visitors to sales, and measure the whole process with inbound marketing strategies.
Maximize the Moment with Real-Time EngagementErin Jaeger
It's no secret that the best marketers deliver personalized, dynamic content to their customers in real time. How can your brand start on the real-time path? I delivered this presentation at IBM Connect in Orlando, Florida, in January 2013. It lays out five questions to ask when laying the foundations for a real-time marketing strategy.
The document outlines 9 types of online marketing: display advertising, search engine marketing, search engine optimization, social media marketing, email marketing, referral marketing, affiliate marketing, inbound marketing, and video marketing. Each type is briefly defined.
This document outlines a marketing plan to increase revenues at The Popcorn Factory by 5% over the next four quarters. It identifies two target customer segments - B2B Cluster 1, which contains high-value inactive business customers, and B2C Cluster 3, which contains low-value active consumer customers. The plan aims to increase purchases among B2B Cluster 1 by 26% and average spending among B2C Cluster 3 by 50% through email campaigns, promotional offers, and messaging about popcorn gifts. Achieving these behavioral objectives is estimated to increase total revenues by $227,793, meeting the 5% revenue growth marketing objective.
Presentation on social marketing, mobile marketing, local marketingMd. Sohag Miah
Walmart uses various social media platforms like Facebook, Twitter, Pinterest and mobile applications to engage customers and promote its products and services. It has a large physical retail footprint in addition to its online presence. Walmart strives to make its website and mobile experiences easy to use through features like personalized recommendations, consistent design, and optimized product pages. It accepts several payment methods and implements security measures like passwords, encryption, and access controls to protect customer information and payments.
Chapter Two- 2 SEO (Search Engine Optimzation)Edem Adzroe
Search Engine Optimisation is a key area to enhance our keyword research and ranking compatibility on our website. This slide gives you a broader knowledge of SEO construction to effectively promote a good user-friendly website.
This document discusses digital channel strategies and social media marketing. It provides an overview of key digital marketing channels including search marketing, mobile marketing, video marketing and social media marketing. It discusses how content marketing can impact sales and how to create engaged customers through digital branding on social media. It also covers challenges of social media marketing and how social media can be used to influence buyer behavior.
This short document promotes creating presentations using Haiku Deck, a tool for making slideshows. It encourages the reader to get started making their own Haiku Deck presentation and sharing it on SlideShare. In just one sentence, it pitches the idea of using Haiku Deck to easily design slideshows.
Digital disruption-Psychology, Persuasion and the Bots are comingKlarisse Rodriguez
Adelphi Digital's Executive Creative Director, Kris Croucher presented at one of Adelphi Digital's Thought Leadership events on Digital Disruption Trends held at the British Embassy Bangkok, 1st September 2016.
Este documento describe la implementación de Tecnologías de la Información y la Comunicación (TIC) en la educación media en Colombia. Se creó un grupo en Facebook y se publicaron recursos como guías, videos y proyectos de estudiantes para apoyar el aprendizaje basado en proyectos fuera del aula. También se implementó un Ambiente Virtual de Aprendizaje para compartir estos recursos. Los resultados fueron positivos, con estudiantes produciendo productos y aprendiendo de manera colaborativa al explicar sus proyectos a través de videos
The document summarizes the results of a course evaluation survey completed by 13 students after finishing the Branding 101 course. Overall, the survey results were very positive, with most aspects of the course and lecturer evaluated as "excellent" or "very good". Specifically, students praised the lecturer's enthusiasm, the balance of practical and theoretical content, and availability to provide extra help. Some areas for potential improvement included expanding the course timeframe and providing more examples of good and bad branding practices. The majority of students indicated that they enjoyed the practical assignments and interactive teaching style the most.
The document discusses conventions used in the student's thriller film project. It begins with an overview of common thriller conventions like suspense, action, and red herrings. The student's film employs masculine conventions as there are no female characters. It uses enigma codes by starting with an unexplained body and cliffhangers to generate questions. Jump cuts create confusion for the character and audience. Close-ups of the body hide its identity through shots starting at the feet. The opening is analyzed using Roland Barthes' theory of enigmas and found to introduce a problem like a generic thriller. It is similar to the film "Brick" which also starts with a body and hides its face. No conventions were challenged as the film focuses
Srinivas Devanur Vidya Sagar successfully completed the TCA ADM-DB-MS SQL-L1 assessment with a score of 75%. Vishwas Santurkar, Head of Talent Transformation, congratulated Srinivas on receiving a certificate of achievement for passing the assessment. The assessment was part of Trendier's Technical Competency Framework.
Budgeting & Banking for Small Businesses in IsraelShuey Fogel
"Getting a Grip on Your Business' Financial Health"
"Business Banking in Israel"
Slides from my Nefesh Presentation on Feb 22 to small business owners and the self-employed. Visit my site for more information and tools.
Credits:
Peter Baelish art from AimeeZhou.tumblr.com
Client mapping tool use: Bubbl.us
This document discusses challenges and best practices for CAPA (corrective and preventative action) programs. It outlines common pitfalls such as implementing actions that don't address the root cause, focusing on timelines over deliverables, and overusing "operator error" as a root cause. Best practices include using a multidisciplinary team approach, evaluating trends, and identifying all relevant inputs to the CAPA process. Effectiveness is best measured by metrics like recurrence rates and timeliness rather than just pass rates of proof of effectiveness. The document provides guidance on how to conduct a robust CAPA process.
Judicial approach in medical negligence in malaysiaSiti Azhar
It gives a overview on the current judicial approach on medical negligence cases in Malaysia. The opinion formed in this is the personal opinion of the writer.
The document contains a collection of famous quotes compiled by Dr Lee Oi Wah, followed by a short section titled "10 Easy Ways to Know You're Not a Leader". The quotes discuss the importance of understanding others, having purpose and direction, listening more than speaking, and keeping one's mouth shut when angry or swimming. The leadership section lists signs that one is not truly a leader, such as waiting for more resources before taking action, fostering division rather than discussion, and blaming others instead of taking responsibility.
Digital Marketing Course Week 2: Introduction to Digital MarketingAyca Turhan
Digital marketing has largely replaced traditional marketing methods due to changes in how consumers access and share information online. Key aspects of digital marketing include segmentation and targeting of online audiences using measurable digital tactics like search, social media, and online advertising. Effective digital strategies are data-driven, focus on key objectives and metrics, and continuously optimize tactics based on results. Market research is also increasingly done online to gather qualitative and quantitative insights about target customers, competitors, and industry trends.
"Connecting With Contractors To Grow Your Business" by Shelley Middlebrook | ...Susan Smith
Contractors are an important target audience for content marketing. Building relationships with contractors through helpful, valuable content can grow a business. Content should be distributed across owned channels like email lists as well as paid channels like search advertising and social media platforms where contractors spend time, like LinkedIn and Facebook groups. Measuring the effectiveness of content marketing efforts is important for optimizing strategies over time.
33% & growing – According to Euromonitor International, that was Amazon’s 2016 Ecommerce Market Share in the U.S. – A scary thought for many ecommerce executives. Yet, it’s also a great opportunity for executives to learn Amazon’s strategies to acquire, grow & retain customers, to use for your own.
While most retailers cannot compete with Amazon on operations and fulfillment, where you have opportunity is with advancing your approach to personalization and cross-channel campaign management.
Digital marketing course in Chandigarh.pptxasmeerana605
Digital marketing encompasses various strategies and tactics aimed at promoting products or services through digital channels to reach and engage target audiences.Establishing a strong online presence is essential for digital marketing success. This includes creating and optimizing a website, as well as leveraging social media platforms, search engines, and other digital channels.
This document provides guidance on selecting and evaluating effective marketing channels. It discusses marketing funnels and different stages including awareness, consideration, conversion, loyalty, and referrals. For each stage, it outlines the purpose, best practices, example channels, and ways to measure effectiveness. Key recommendations include using customer data to target audiences, maintaining a consistent brand, testing channels, and focusing limited budgets on a few targeted efforts to acquire new customers while maintaining existing loyal customers.
This document discusses the 7 P's of marketing and the e-marketing mix. It explains how the internet is changing how products and services are sold by allowing consumers to research and purchase items online. As a result, organizations need online strategies to attract and retain customers. The e-marketing mix considers how to present the traditional marketing mix elements (product, price, place, promotion) online. Specific e-strategies discussed include providing detailed product information, competitive online pricing, delivering products directly to consumers, placing promotional links and ads strategically online, and using email marketing, surveys, online communities and affiliate programs. The goal of an e-marketing strategy is to engage customers and drive sales through the various digital marketing channels.
Digital marketing involves using digital technologies to market products and services to potential customers. It includes tactics like search engine optimization (SEO), search engine marketing, content marketing, influencer marketing, email marketing, and social media marketing. Digital marketing allows businesses to reach large audiences cost effectively and customers can access information anytime from anywhere. However, it also faces limitations like overreliance on internet access and large amounts of competition online. Understanding customer needs and creating valuable content are important principles of digital marketing.
The document discusses how paid marketing can deliver results when done properly by optimizing key metrics like customer acquisition cost (CAC), lifetime value (LTV), and return on ad spend (ROAS). It provides examples of how to drive e-commerce transactions through approaches like analytics-driven acquisition, sampling-driven acquisition, content-driven acquisition, social-driven acquisition, and integrating online and offline channels. The document emphasizes the importance of understanding customer behavior and optimizing the user experience and lifecycle to increase engagement and retention.
Digital Marketing proposal by Media Axis for an unnamed client. The summary includes:
1) The digital landscape in Pakistan shows 87.35M internet users, 195M cellular subscribers, and 120M smart phone users. Top websites and apps include Facebook, YouTube, and WhatsApp.
2) The target group is premium customers ages 25-50. Performance marketing and paid media channels like YouTube, search, display, and social media will be used.
3) The marketing funnel is described moving customers from awareness to consideration to conversion to loyalty. Targeting, strategies, and behaviors are defined for each stage.
4) Keywords, traffic, and strategies are analyzed for the main competitor. The proposal
The document discusses strategies for using digital marketing and social media to attract potential customers and build brand loyalty. It emphasizes understanding target audiences, their needs and behaviors in order to better promote products and services. Data from websites, social platforms, and mobile apps is used to track customer engagement and measure key performance indicators.
The document discusses channels and metrics for digital engagement. It provides steps for effective digital engagement including choosing goals and key performance indicators (KPIs), defining channels, deciding on key metrics, and implementing and monitoring the channel strategy. It discusses various marketing metrics like market share, digital metrics like page impressions and click-through rate. It emphasizes integrating channels and metrics and using tools like CRM and marketing automation to plan campaigns and analyze performance.
During which you will be familiarized with the fundamentals you need to know as a successful electronic marketer prior to starting the execution of electronic advertising campaigns.
Instructor:
Main Topics:
What a digital marketer should know before starting?
What Is Digital Marketing?
What Is Traditional Marketing?
Digital Marketing Vs Traditional Marketing
Markets / Audiences
Audience, Segment & Persona!
Customers Types
Challenges we face with customers
Marketing Funnel
The selling techniques
Leads /Potential Customers
Stages through which customs pass
E-Commerce
User Experience
Information required for the digital marketer
AB Testing
Digital Marketing Channels
Important terms for each digital marketer
Some of the tools which are necessary for digital marketing
Requirements for Tools Integration
Digital Marketing Stages
Digital Marketing Strategy
Digital Marketing Process
Performance Tracking & Analytics
Optimization Process
Optimization Goals
Anas Ali, CDM
Business & Marketing Program Co-founder @ OmniPlanDigital Marketing Manager @ Allympiapass for 6 countries
6 years experience in digital marketing
Co-founder of:
cavvu.com
arabinno.com
life-drop.com
kadohat.com
LinkedIn: https://linkedin.com/in/anasismail/
Beginner's Guide to Digital Marketing.pptxHarshitha V
This is a comprehensive guide to digital marketing, covering the fundamentals, core channels, website optimization, data-driven marketing, and emerging trends.
Several strategies fall under the umbrella of digital marketing. Search engine Optimization (SEO) focuses on improving a website's visibility in search engine rankings, driving organic traffic and enhancing online presence. Pay-per-click (PPC) advertising involves placing ads on search engines or social media platforms, where advertisers only pay when users click on their ads. Social media marketing utilizes popular social media platforms to engage with audiences, build brand awareness and customer relationships. Content marketing involves creating and distributing valuable and relevant content to attract and retain customers.
By leveraging the power of digital marketing, businesses can expand their reach, build meaningful connections with their target audiences, and achieve remarkable growth.
The document discusses various aspects of digital marketing. It begins by defining digital marketing and outlining some common digital marketing activities such as SEO, social media marketing, content marketing, and email marketing. It then discusses advantages such as the ability to reach a large audience at low cost, and limitations like dependence on internet access. The document also covers principles of marketing environment, drivers of the marketing environment, digital media industries, and ways to reach audiences through digital channels like learning about audience interests and using their language.
This document summarizes several marketing campaigns. It analyzes campaigns for Nero focusing on print media to increase loyalty. Gulf's campaign used TV and web to strengthen brand confidence by combining past and present. Miller's mobile campaign aimed to increase attendance at bars and clubs by easily sharing locations and live videos. The document evaluates strategies around personalization, optimization of CRM databases, and using social media and multiple channels to reach targets.
The document provides tips and tactics for digital marketing and growth hacking. It discusses defining objectives and targets, mapping out customer journeys, identifying personas, analyzing competitors, using key digital marketing methods like SEO, social media, email marketing and more. It also covers topics like lead generation, activating and nurturing leads, content marketing, and using email automation to improve marketing efforts.
Social media allows companies to connect with customers, build loyalty, and improve the customer experience. Companies should engage customers on social media by sharing an authentic brand voice, developing engaging content, and showing gratitude to customers. Using predictive analytics on social media interactions and customer feedback allows companies to proactively respond to customers in targeted ways.
Similar to Customer Interactions influencing digital commerce and marketing strategy (20)
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Programming Foundation Models with DSPy - Meetup SlidesZilliz
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Customer Interactions influencing digital commerce and marketing strategy
1. How Does Customer Interactions & Behavior Influences
The Digital Commerce & Marketing Strategy?
Eswara K Palakollu@Publicis.Sapient
2. Digital Commerce & Marketing reached a state where I, as a customer, am being
targeted with relevant content online and re-targeted again and again.
As customers we all leave digital foot prints with every interaction online and that
influences commerce & marketing strategists to target us with personalised, unified and
integrated digital experience.
This paper covers what are the common customer interactions in a day to day life and
high level opportunities that can be utilized to deliver unified digital experience and
engaging customers with optimised digital marketing strategy.
3. “As a customer I just want to highlight my interactions with different brands in disparate
channels and the opportunities digital commerce & marketing teams have to capitalize
and deliver best possible personalised and unified digital experiences across all my
interactions.”
5. Digital Commerce Strategy is a consolidated view to trade products online using
different channels & devices and to deliver personalized, unified and integrated digital
experience across channels and every customer interaction with brand and improving
brand awareness & loyalty.
6. Digital Marketing Strategy is a consolidated view to capitalize and influence customers
across all interactions, target & re-target customers in disparate channels so as to
improve brand awareness with better return on investment (ROI).
7. Web
Browse
Purchase
Customer starts browsing website and finally buys the product. In this journey customer leaves digital
foot prints for marketers to identify the customer and provide targeted personalised digital experience.
Post Purchase
8. • Browsing - Capture customer behavior and target with relevant content.
• Recommendations – Display recommendations based on profile, purchase history and analytics.
• Cross Sell / Upsell – Display Cross Sell / Upsell products at relevant places.
• Profile – Most Important and powerful. Personalise content, journey, recommendations and offers based on
customer profile.
• Purchase History – Personalise content Based on Past Purchase History.
• Reviews & Ratings – Understand customer feedback and improve quality and customer satisfaction.
• Social Sharing – Encourage customers to share the products they like and their digital experience on website.
• Exploring other options – Retarget customers at real time to influence customers to come back to website.
• Budget – Understand what customers are interested , price range and rank relevant products higher.
• Switched Channel/Device – Identify customer across channels and provide unified and integrated digital
experience.
Customer Behavior - Marketers Opportunity
9. • Add to Bag / Trolley – Re-engage customers with bag abandonment email & target recommendations.
• Multi Visit – Identify return customers and allow to continue the journey and target personalised offers.
• Not Returning – Target customer with display Ads in Search, Re-Targeting on Affiliates.
• Profile – Personalise offers & recommendations based on profile.
• Confirm Purchase– Cross Sell and influence customers to register if not already registered.
• Social Sharing – Encourage customers to share their feedback on social platforms.
Customer Behavior - Marketers Opportunity
10. • Purchase History – Personalise offers & recommendations based on Past Purchase History
• Post Purchase– Re-engage customer with post purchase email and Cross Sell offers.
• Social Sharing – Encourage customers to share their feedback on social platforms.
Customer Behavior - Marketers Opportunity
11. ChatBots
Apps
MWeb
Produce MobileFirst content. Customer expects to all web pages are mobile & touch optimised for
mobile. It is also very critical to produce similar experience as Web to have customers connected across
different channels.
12. • All Web interactions applies to Mobile Web & Touch optimised devices as well.
• Browsing - Produce unified experience with mobile optimised content.
• Purchase - Make it easy to buy products with responsible web pages with simple and optimised customer journey.
Customer Behavior - Marketers Opportunity
13. • All Web & Mobile interactions apply to mobile applications as well. However mobile apps allows better
personalisation and native experience to customers.
• Browsing - Allow continue customer journey between Web, Mobile Web & Apps for unified & integrated digital
experience.
• Purchase - Native customer journey in sync with web & mobile web customer journey for consistent experience.
Customer Behavior - Marketers Opportunity
14. • Future opportunity for digital commerce teams to produce interactive AI chatbots for personalised customer
experience and also for marketers to target customers with personalisation and recommendation based on
predictive analysis.
Customer Behavior - Marketers Opportunity
15. Customers become brand advocates with great buying experience, product quality and serviceability. It
is very critical for brands to maintain continuous engagement with customers.
Brand
Loyalty
Subscriptions
Offers
16. • Follow & Re-visits - Once customer likes the product and becomes loyal to brand it is for marketers to influence
customers to keep them engaged & maintain the relationship.
Customer Behavior - Marketers Opportunity
17. • Subscribe to recurring delivery - Influence customers to monthly or yearly subscriptions.
• Subscribe to news letters & events - Engage customers with occasional news letters and events to keep customer
connected with BRAND.
•
Customer Behavior - Marketers Opportunity
18. • Looking for specific brands - Influence customers to buy products when customers are looking for similar brands.
•
Customer Behavior - Marketers Opportunity
19. Search Google & Others
Site Search
Affiliates
Search is the one of most critical part of customer journey. Most customers search online before
buying online or in-store or using any other channel. Web search is one of most critical elements of
marketing strategy to target customers with personalised products and content.
Customer behavior in search influences marketing strategy to build brand awareness, identifying
popular products, and best way to influence customers.
20. • Web Search & Results - Most customers search in google or other search engines to find best deals, offers and
comparisons and product performance against similar products. Marketers have huge opportunity to influence
customers by
• showing products on top of the page
• re-targeting customers via paid search and ads
• detecting cross channel customers and displaying personalized results.
• Voice Search – Asking Google, Siri and Cortana is going to be another standard way to find what we want. Being
on top of relevancy for these services to pick your products is also an opportunity. And also providing voice based
search on your platform may be a necessity in the future.
• Visual Search – Searching for products using an image is another flavor of finding products based on photo. This
is an opportunity for digital commerce and marketing teams to help customers find what they want quickly.
• View Ads-. Marketers target customers with ads with relevancy based on whatever data they have about
customer at that point in time. Customer interaction with the ads is dependent on how relevant the ads are, time
& location.
Customer Behavior - Marketers Opportunity
21. • Looking for something else – When customers are looking for something else, affiliate websites or in search
results displays products that customer viewed before to influence customers to re-start their journey.
Since affiliates usually have tie ups with thousands of sites, customers are shown recommendations based on
browsing history.
Customer Behavior - Marketers Opportunity
22. • Site Search - Internal website search is also very critical to influence customers to find the products they want
very quickly. Provide ways to simplify and group the search results for customers to easily filter and find what
they are looking for.
• Display results using personal preferences, demo graphics, purchase history and other profile attributes.
• Display relevant products on top of the list for better customer engagement.
Customer Behavior - Marketers Opportunity
23. Social
Networks
Social networking revolution caused major disruption in the way we communicate with our friends
& family and colleagues. It also brought marketers a plenty of opportunities to engage with
customers and understand social behavior and brand sentiment analysis much better.
Facebook, Google+,
Twitter, Instagram and
other social & media
networking sites
24. • Social interactions - All social media interactions (Facebook, Twitter, Google+, Instagram etc) have huge
opportunity to engage customers, selling products via social channels, spread the word, sales & promotions and so
on.
• Social Commerce & Social Marketing have significant impact on customers buying pattern and intern influences
digital marketing teams to have a strategy covering all social media interactions.
• Likes & Shares – Now customers share the products they like and Not Likes in social media and it influences
other social media users and it spreads faster than any other media.
Customer Behavior - Marketers Opportunity
25. Mail
Mail marketing strategies are standard way to reach customers offline and re-engage them to have a
interaction with the brand. Some customers may use email or direct mail based on their preference
and it is for marketers to identify and personalize communication with customers using campaign
analytics and customer behavior.
Email
Direct Mail
26. • Marketing Emails – Marketing emails are one of the popular and quickest way to engage customers with the
upcoming sales and personalised offers to persuade customers to purchase products.
• Post Purchase Emails – Post purchase emails are another way to engage customers to buy support, cross sell,
recommendations, reviews and customer feedback. It helps marketers to understand customer feedback and
interests to optimise the process.
• News Letters / Events – Improve customer engagement by informing customers with brand news and upcoming
events to engage customers with the brand via online, instore or offline,
Customer Behavior - Marketers Opportunity
27. • Marketing Mails – Traditional direct mails does influence previous generations who used to use direct mail to
find best deals, offers and local events. It is still a popular method to reach certain customers offline.
• Local Events – Informing about local events and conducting the events attracts customers to engage with the
brand and be connected.
Customer Behavior - Marketers Opportunity
28. Big
Screen
Big screens such as TV, Displays and Malls attract customers and has potential to engage customers
and connected to brands.
TV
Displays
Malls
29. • Watching TV – TV is still one of the primary entertainment and enables marketers to target customers during
prime time or during the programs that attract more people. Analysing the performance of TV advertising will
help identify right channels to optimise and minimize the marketing spend and engagement with the brand.
Customer Behavior - Marketers Opportunity
30. • Displays all over – Customers are exposed to big displays in commute, in front of shops and in high street and in
many more places. Marketers have an opportunity to choose what’s right for their brand and customers behavior
to target customers at right places at right time.
Customer Behavior - Marketers Opportunity
31. • Week end shopping in Malls – Customers are exposed to brands and big displays to influence customers over the
week ends and normal days. It allows customers to experience the brands and become customers.
Customer Behavior - Marketers Opportunity
32. In-Store /
Phone
Buying from physical stores is still fun especially window shopping. Customers can also order
using in-store ordering for products that are not available in store, self serve Kiosks and via phone
ordering.
These channels keep the customer engaged and influences to buy the product.
In-Store
Phone
Ordering
Customer
Services
33. • Purchase in-store – Physical brand experience can influence customer to purchase and cross sell/upsell the
products. Digital commerce teams & marketers have an opportunity to unify the buying experience in-store and
online.
• Looking for something not available in store – Digital commerce to allow customers placing on-line orders in-store
will keep the customer engaged and provides integrated experience. Marketers will have an opportunity to
measure and personalize customer experience by associating the purchase to online account.
• Self serve Kiosks – Kiosks are self serve large screen devices for purchasing products. Digital commerce teams &
marketers have an opportunity to simplify the customer journey and target customers who doesn't’t find the
product in the store.
Customer Behavior - Marketers Opportunity
34. • Order by Phone – It provides an opportunity for marketers to identify the customer uniquely, past purchases ,
clicks/impressions, viewed products before calling for phone ordering. With these customer insights the whole
ordering process can be simplified to provide best experience in phone ordering.
Customer Behavior - Marketers Opportunity
35. • Customer Services – Similar to phone ordering, marketers have an opportunity to identify the customer uniquely,
past purchases , clicks/impressions, viewed products, error pages, broken journey before calling customer services
for help.
Customer Behavior - Marketers Opportunity
36. Messaging
Messaging services such as SMS, Push notifications and WhatsApp have huge success rate of
engaging customers. However most of the cases the messages are personalised and opted by
customer. Marketers have an opportunity to personalize and target customers wherever applicable.
SMS
Push
Notifications
WhatsApp
37. • SMS Offers – Reaching out to customers via with personalised offers is an opportunity for marketers to re-engage
customers.
• SMS notifications – Notifying customers with abandoned carts or to complete incomplete applications could be an
opportunity to re-engage customers.
Customer Behavior - Marketers Opportunity
38. • PUSH notifications – Push notifications are one of the powerful way to notify customers with abandoned baskets,
missing information and personalised offers etc. Now with an ability for websites to display push notifications this
is even powerful way to engage customers using website or mobile apps.
Customer Behavior - Marketers Opportunity
39. • WhatsApp – One of the most powerful & popular messaging service used by a billion people. Upcoming WhatsApp
features to connect with businesses & banks could influence marketers to focus and reach customers with
personalised experience.
Customer Behavior - Marketers Opportunity
40. Services
Internet Wi-Fi and Cloud services we use opens an opportunity for marketers to delivery
personalised and location based content.
Wi-Fi
Cloud
Google Now
41. • Using Wi-Fi Hot spots – Using Wi-Fi hot spots opens up an window of opportunity for marketers to engage
customers based on location and proximity with personalised offers around that location.
• How often you think that I didn’t know that there was a sale?
• What if a push notification comes up that there is a sale in a store when you are walking past that store?
Customer Behavior - Marketers Opportunity
42. • Using Cloud Services – Using cloud services across the devices provides marketers to target with personalised
content and offer services . Most smart phone users use one or more cloud based services in day to day life.
Customer Behavior - Marketers Opportunity
43. • Using Google Now – Google Now delivers right information at the right time. It intelligently reminds travel info,
flight dates & time, deliveries to pickup from stores and most importantly suggested posts based on my
preferences and location.
Being on top of Google search results in one thing and being on top of Google Now to appear in Google suggested
posts in another important thing. I personally go through the suggested posts at least once a day and most often
go
through the posts.
Customer Behavior - Marketers Opportunity
44. Print
Print is one of the popular channel to reach customers via news paper advertisements, magazines
and printed offers to influence customers offline. Free news papers with advertisements is also a
popular way to reach customers.
News Paper
Magazines
Offers
45. • News Papers & Magazines – Advertisements in news papers is still one of the popular way to influence customers
and increase brand awareness & brand loyalty.
Digital news papers also paves way for marketers to display ads with relevant products based on customer
identification or predictive analysis using demographics.
Customer Behavior - Marketers Opportunity
46. • Printed Papers – Reaching out to customers with printed offers other than news papers via physical affiliate
stores is also a way to target or re-target customers and influence to buy products and improve brand awareness.
Customer Behavior - Marketers Opportunity
47. This list of customer interactions might help you refine your digital commerce & marketing
strategy to improve your brand awareness & sales.
There could be many more interactions we do online that are not listed but proliferation of
technologies & tools continuously nurture new opportunities and improvements.