This document provides an agenda for a Friday Agile Coaching session on customer discovery and personas. It includes activities to help participants list known users and details about them, understand the purpose of customer discovery in identifying target users and their needs, conduct interviews to gather information to develop personas, and create personas and user stories from the persona information. The goal is to help product teams understand their target customers in order to prioritize the backlog and develop the right functionality.
VP of Product at LearnVest on Emotional Intelligence for Product ManagementProduct School
EQ is actually more important than IQ. People in product management don't talk about it enough. Product managers get immense value from using empathy and their social capital to help drive the team and clients. Rock product management with the presentation geared toward the side of product nobody talks about!
Things that you'll learn:
- How to control your emotion and have better self-awareness when building products.
- How to motivate yourself when times get rough and how to motivate the team to get things done.
- How to use empathy in your product management day to day from political awareness to leveraging diversity.
- How social skills can help you in influence, leadership, and conflict management.
Uber Product Manager Talks: How to Crack the PM Interview Product School
Uber Group PM, Randy Edgar gives an insider insight and learn more on how to ace the PM interview.
In the presentation Randy discusses what companies are looking for during Product Manager interviews, the signals they are trying to uncover and tips and tricks to ace the interview. Along the way, we will discuss a dozen sample questions and go into detail as to why they are asked, what signal the question is trying to uncover and provide insights into how to best answer each of the questions so that you can ace your next PM interview.
Want to become a product manager? We offer 8-week part-time courses in San Francisco, Silicon Valley, Los Angeles, Santa Monica and New York. See upcoming courses here: http://productschool.com/
Facebook PM: How to Move from Non-Technical role to Product Management Product School
What does a Product Manager do, should I become one, and, if yes, how? Alison Go, PM at Facebook, discussed the intricacies of product management at companies, large and small, and across various industries. She talked about the day-to-day of the PM role - both the triumphs and pitfalls of this dynamic and challenging job.
3 key Takeaways:
1. What product management is at different companies and different industries
2. What a successful Product Manager looks like
3. How to move from a non-technical (or technical) role to product management
"Ask Me Anything" with YouTube's Product ManagerProduct School
This was an exclusive, "Ask me Anything" session with Stephanie Leung, Product Manager at Youtube. She talked about the 3 things she wished she knew about product management, breaking into the field, lessons she's learned and her advice to others.
VP of Product at LearnVest on Emotional Intelligence for Product ManagementProduct School
EQ is actually more important than IQ. People in product management don't talk about it enough. Product managers get immense value from using empathy and their social capital to help drive the team and clients. Rock product management with the presentation geared toward the side of product nobody talks about!
Things that you'll learn:
- How to control your emotion and have better self-awareness when building products.
- How to motivate yourself when times get rough and how to motivate the team to get things done.
- How to use empathy in your product management day to day from political awareness to leveraging diversity.
- How social skills can help you in influence, leadership, and conflict management.
Uber Product Manager Talks: How to Crack the PM Interview Product School
Uber Group PM, Randy Edgar gives an insider insight and learn more on how to ace the PM interview.
In the presentation Randy discusses what companies are looking for during Product Manager interviews, the signals they are trying to uncover and tips and tricks to ace the interview. Along the way, we will discuss a dozen sample questions and go into detail as to why they are asked, what signal the question is trying to uncover and provide insights into how to best answer each of the questions so that you can ace your next PM interview.
Want to become a product manager? We offer 8-week part-time courses in San Francisco, Silicon Valley, Los Angeles, Santa Monica and New York. See upcoming courses here: http://productschool.com/
Facebook PM: How to Move from Non-Technical role to Product Management Product School
What does a Product Manager do, should I become one, and, if yes, how? Alison Go, PM at Facebook, discussed the intricacies of product management at companies, large and small, and across various industries. She talked about the day-to-day of the PM role - both the triumphs and pitfalls of this dynamic and challenging job.
3 key Takeaways:
1. What product management is at different companies and different industries
2. What a successful Product Manager looks like
3. How to move from a non-technical (or technical) role to product management
"Ask Me Anything" with YouTube's Product ManagerProduct School
This was an exclusive, "Ask me Anything" session with Stephanie Leung, Product Manager at Youtube. She talked about the 3 things she wished she knew about product management, breaking into the field, lessons she's learned and her advice to others.
PT Toronto #12: Latif Nanji (Co-founder and CEO of Roadmunk) shares his talk “Design Communication in Product Management."
Design is a specialized skill, and as a PM, it can be intimidating—especially if it’s not your natural inclination. (Plus, there’s usually a design team to deal with that stuff, right?) But that mentality is a missed opportunity; it’s equally important for PMs to keep design top-of-mind when making decisions. Having spent most of his career as a product manager, Latif strongly believes that design should always be a priority for product managers. In this TKTK talk, Latif shares essential and actionable design principles that can be implemented in any product setting, and breaks down how PMs can put design at the forefront of their product strategy.
Latif Nanji is the co-founder and CEO of Roadmunk, a product roadmapping platform that enables organizations such as The Coca-Cola Company, Citibank, MasterCard and Adobe to visualize and collaborate on strategic plans.
Latif’s entrepreneurial chops extend beyond Roadmunk. He co-founded Pragmatic CEO, a Toronto meetup for tech entrepreneurs, and Pokerspace.com, an online social network for poker players. As an entrepreneur, he has raised over $3 million in venture and angel funding.
Latif’s background spans all things startup: from leadership and sales to product management and design. In his off-time, Latif is an avid reader, rock climber and skier.
Main Takeaways:
-Identity and Diversity
-How Army Values inspire proper product principles
-Product management principles can and should be practiced by anyone/everyone
"Ask me Anything" with Hearsay's Product ManagerProduct School
This was a presentation about what it’s like to work as a Product Manager in the valley and about knowing the difference between being a PM at a 4000 employee company vs. 300. Hearsay's Product Manager, Meghbartma Gautam, answered the audience's questions in this exclusive Q&A session. He discussed what it’s like to work in a dynamic PM role and what it takes to get your foot in the door.
Consulting to Product Management - How to Make a Successful TransitionProduct School
Jordan discussed the transition from Consulting into Product Management. He walked through the key consulting skills that transfer across and those that don't, as well as unexpected areas that will require a steep learning curve. Based on his experience and lessons learned, Jordan provided insights on how to make this transition as frictionless as possible.
3-5 Main Points / Key Takeaways:
Some consulting skills are important and transferable: analytics, logical presentation of information, communication/presentations
Many consulting norms and behaviors must be thrown out the window: politics, powerpoints, attitude
There will be a learning curve both in culture and in how to spend your time
The Product Design Process with Google's Product Manager - How to Build a Pro...Product School
Molly Mackinlay, a Product Manager at Google, talked about how to integrate user feedback and research into the design process to build products that users love. She also discussed how user feedback comes before the idea (kill your assumptions.)
What Are the Myths & Realities of Product Management by Google PMProduct School
Product Management is hard to define and many people often give vague analogies, like the "CEO of the product". When you're making a big career change, you need to know the cold, hard truth of what the role is and whether you'd enjoy and succeed at it. Zerzar Bukhari from Google tackled with the audience some of the biggest myths about Product Management. Zerzar helped clarify whether it would be the right transition for you.
This presentation provides information on how to make effective and beautiful presentations. The views illustrated in the slide are of Garr Reynolds, who is a world renowned expert on presentation making.
Submitted by Prakhar Singh
Under the guidance of Prof. Sameer Mathur
Webinar: What Product Managers Should Never Do by Twilio Product LeaderProduct School
Main Takeaways:
Three traits to actively avoid as a PM
Real-life examples of why they are detrimental to a PM career
How to negate these negative traits
Paving Your Path to Product Management by eBay Sr PMProduct School
Transitioning into Product Management can seem like a chicken and egg problem -- many PM roles ask for years of experience, but how can one get experience without a PM role? Do you have to have an MBA?
Do you have to have an engineering background? Hint -- not necessarily! There are many paths to Product Management, in this talk, Megan, Senior PM at eBay, will take you through the top tips she learned throughout her journey that anyone can apply to expedite their own.
Product School: Growth Explained by Facebook's Core Product ManagerProduct School
Understanding your users and how they discover and adopt your products is very important in building a product. Join Facebook's Core Product Manager, Yaron Fidler, as he discusses tactical techniques in gaining and retaining a strong user base.
How to Transition Into Product by Amazon Product ManagerProduct School
In this presentation, Swapna Potluri, shares her journey from driving off to San Diego beaches, to contemplating her purpose in life, to making a transition into Product Management. Swapna shares the different ways she prepared herself for getting the role and making a smooth transition after.
Cracking the Product Manager Interview with Gayle McDowellProduct School
In this talk, Gayle McDowell, author of the book "Cracking the PM Interview", taught people how to prepare for Product Manager interviews, what top companies like Google, Amazon, and Microsoft really look for, and how to tackle the toughest problems.
She talked about how the role of a Product Manager varies across companies, what experience you need, how to make your existing experience translate, what a great Product Manager resume and cover letter look like, and finally, how to master the Product Manager interview questions.
This talk describes my way from a lead test engineer to a senior product manager. I am also sharing information about my book Hands-On Mobile App Testing and the testing community.
PT Toronto #12: Latif Nanji (Co-founder and CEO of Roadmunk) shares his talk “Design Communication in Product Management."
Design is a specialized skill, and as a PM, it can be intimidating—especially if it’s not your natural inclination. (Plus, there’s usually a design team to deal with that stuff, right?) But that mentality is a missed opportunity; it’s equally important for PMs to keep design top-of-mind when making decisions. Having spent most of his career as a product manager, Latif strongly believes that design should always be a priority for product managers. In this TKTK talk, Latif shares essential and actionable design principles that can be implemented in any product setting, and breaks down how PMs can put design at the forefront of their product strategy.
Latif Nanji is the co-founder and CEO of Roadmunk, a product roadmapping platform that enables organizations such as The Coca-Cola Company, Citibank, MasterCard and Adobe to visualize and collaborate on strategic plans.
Latif’s entrepreneurial chops extend beyond Roadmunk. He co-founded Pragmatic CEO, a Toronto meetup for tech entrepreneurs, and Pokerspace.com, an online social network for poker players. As an entrepreneur, he has raised over $3 million in venture and angel funding.
Latif’s background spans all things startup: from leadership and sales to product management and design. In his off-time, Latif is an avid reader, rock climber and skier.
Main Takeaways:
-Identity and Diversity
-How Army Values inspire proper product principles
-Product management principles can and should be practiced by anyone/everyone
"Ask me Anything" with Hearsay's Product ManagerProduct School
This was a presentation about what it’s like to work as a Product Manager in the valley and about knowing the difference between being a PM at a 4000 employee company vs. 300. Hearsay's Product Manager, Meghbartma Gautam, answered the audience's questions in this exclusive Q&A session. He discussed what it’s like to work in a dynamic PM role and what it takes to get your foot in the door.
Consulting to Product Management - How to Make a Successful TransitionProduct School
Jordan discussed the transition from Consulting into Product Management. He walked through the key consulting skills that transfer across and those that don't, as well as unexpected areas that will require a steep learning curve. Based on his experience and lessons learned, Jordan provided insights on how to make this transition as frictionless as possible.
3-5 Main Points / Key Takeaways:
Some consulting skills are important and transferable: analytics, logical presentation of information, communication/presentations
Many consulting norms and behaviors must be thrown out the window: politics, powerpoints, attitude
There will be a learning curve both in culture and in how to spend your time
The Product Design Process with Google's Product Manager - How to Build a Pro...Product School
Molly Mackinlay, a Product Manager at Google, talked about how to integrate user feedback and research into the design process to build products that users love. She also discussed how user feedback comes before the idea (kill your assumptions.)
What Are the Myths & Realities of Product Management by Google PMProduct School
Product Management is hard to define and many people often give vague analogies, like the "CEO of the product". When you're making a big career change, you need to know the cold, hard truth of what the role is and whether you'd enjoy and succeed at it. Zerzar Bukhari from Google tackled with the audience some of the biggest myths about Product Management. Zerzar helped clarify whether it would be the right transition for you.
This presentation provides information on how to make effective and beautiful presentations. The views illustrated in the slide are of Garr Reynolds, who is a world renowned expert on presentation making.
Submitted by Prakhar Singh
Under the guidance of Prof. Sameer Mathur
Webinar: What Product Managers Should Never Do by Twilio Product LeaderProduct School
Main Takeaways:
Three traits to actively avoid as a PM
Real-life examples of why they are detrimental to a PM career
How to negate these negative traits
Paving Your Path to Product Management by eBay Sr PMProduct School
Transitioning into Product Management can seem like a chicken and egg problem -- many PM roles ask for years of experience, but how can one get experience without a PM role? Do you have to have an MBA?
Do you have to have an engineering background? Hint -- not necessarily! There are many paths to Product Management, in this talk, Megan, Senior PM at eBay, will take you through the top tips she learned throughout her journey that anyone can apply to expedite their own.
Product School: Growth Explained by Facebook's Core Product ManagerProduct School
Understanding your users and how they discover and adopt your products is very important in building a product. Join Facebook's Core Product Manager, Yaron Fidler, as he discusses tactical techniques in gaining and retaining a strong user base.
How to Transition Into Product by Amazon Product ManagerProduct School
In this presentation, Swapna Potluri, shares her journey from driving off to San Diego beaches, to contemplating her purpose in life, to making a transition into Product Management. Swapna shares the different ways she prepared herself for getting the role and making a smooth transition after.
Cracking the Product Manager Interview with Gayle McDowellProduct School
In this talk, Gayle McDowell, author of the book "Cracking the PM Interview", taught people how to prepare for Product Manager interviews, what top companies like Google, Amazon, and Microsoft really look for, and how to tackle the toughest problems.
She talked about how the role of a Product Manager varies across companies, what experience you need, how to make your existing experience translate, what a great Product Manager resume and cover letter look like, and finally, how to master the Product Manager interview questions.
This talk describes my way from a lead test engineer to a senior product manager. I am also sharing information about my book Hands-On Mobile App Testing and the testing community.
Product Management Tools: Prioritization and Business PlanSina Behzadifard
This presentation is about the Product Management Tools that can be used to prioritize features in the process of product development and how to translate these features from business needs and problem, while finding the best fit with them.
How to prep an effective kickoff workshop in 3 steps – UX Camp CPHMagdalena Zadara
How to get the most of the start of a project, get your client onboard with what you are doing and make them feel like they are part of the team. This presentation will be most valuable to UI/UX designers who work directly with clients and have some control over their process.
Adam Wesolowski "How to start working on growth?"IT Event
Not every startup should work on growth, it all depends on the stage you’re at. Growth consists of processes, people and tools and during this talk Adam tells you what is it all about and how to start working on your growth.
How to Build the Foundation for Effective Segmentation, Nurturing, Sales Acceleration, and Delight
by Joshua Feinberg,
Co-Founder of SP Home Run
Co-Leader of Boca Raton HubSpot User Group
HubSpot Accredited Trainer
This is a slideshow I use alongside a mini workshop for beginner UX and Product Managers and startups, to help them understand the processes to know who their users are and what value they can bring to their customer with a successful digital product.
Milton Keynes Hubspot User Group MK HUG Powered by Klood DigitalMark Orr
Klood Digital is a Top Milton Keynes based Inbound digital marketing agency. Every 3 or 4 months they host the Milton Keynes Hubspot User Group better known as MK HUG. I really recommend these events.
CDI Founder Workshop Session 4 - Lean Startup Methodologies - Kayla Trautwein- EvoNexus (https://www.linkedin.com/in/kayla-trautwein-b3bbb621)
Time/ Date- Nov 8th, 6p-8p
Description- Founders often fall into a trap: building a solution for a problem they aren’t sure that their customer really has. With so many options available to consumers, it’s difficult for businesses to stay above the noise. No longer can we ask “Can we build this?” Rather, the question has become “Should we build this?” In other words, “Are we building something that customers really want/need?” After all, the customer is always right.
One of the biggest challenges for entrepreneurs is finding product-market fit, and this journey all begins with customer development. The Lean Startup Methodology will teach you best practices in customer development which will lead you to determine whether to 1) improve the solution you have built, 2) change direction (pivot) or 3) abandon your product or service and try something new. With the odds of failure so high for today’s startups, the Lean Startup Methodology offers an essential regimen for failing fast and iterating so that you have a better chance for success.
Homework-
Watch “The Lean Approach: The Lean Method” with Steve Blank by the Kauffman Founders School.
Watch “The Lean Approach: Getting Out of the Building: Customer Development” with Steve Blank by the Kauffman Founders School.
Read “Customer Development: What Questions Do You Ask Potential Customers?”
Watch “Good and Bad Examples of Customer Interview Questions.”
Engagement
From the video and blog content, you’ve learned that in order to keep driving your product/service in its current direction you should have some validation from potential customers. In the Lean Startup Methodologies Session we’re going to walk through some sample customer interview exercises to help you think about ways to get closer to product/market fit and give you tools to help determine when it’s necessary to make a pivot. If you don’t currently have a startup you’re working on, no problem. This session will still be beneficial as you think about other applications for customer interviews, whether it’s in your current job or in a networking scenario.
How to Craft a Product Roadmap by fmr LinkedIn Product ManagerProduct School
When Product Managers begin their jobs, the focus tends to be on what is the biggest game-changer of a product/product enhancement they can ship. Oftentimes, understanding the user is the key part of the process that gets lost in this shuffle.
During this talk, Sunny went over the importance of understanding the user, techniques on how to work with UX Researchers, triangulating these qualitative findings with hard data and crafting your roadmap with this information.
Acorn Recovery: Restore IT infra within minutesIP ServerOne
Introducing Acorn Recovery as a Service, a simple, fast, and secure managed disaster recovery (DRaaS) by IP ServerOne. A DR solution that helps restore your IT infra within minutes.
0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
An opinionated individual with an interest in cryptography and its intersection with secure software development.
Have you ever wondered how search works while visiting an e-commerce site, internal website, or searching through other types of online resources? Look no further than this informative session on the ways that taxonomies help end-users navigate the internet! Hear from taxonomists and other information professionals who have first-hand experience creating and working with taxonomies that aid in navigation, search, and discovery across a range of disciplines.
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Orkestra
UIIN Conference, Madrid, 27-29 May 2024
James Wilson, Orkestra and Deusto Business School
Emily Wise, Lund University
Madeline Smith, The Glasgow School of Art
This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
2. AGENDA
Who are our users
Customer Discovery – What is it?
Personas
Personas to User Stories
3. User Activity
List your known users
List anything you know about your users (Title, Interests, How they use the
product, etc.)
4. Customer Discovery – What is it?
If you have a great idea and no customers or users, it is still a great idea???
3 Questions to ask?
1. Who are the customers and users?
2. Why should we develop the product?
3. Where does the backlog come from?
Why is knowing your customers important? The first step to creating a product is
to understand your target users and customers.
5. Customer Discovery Activity
You have just been added to a new product innovation team that is tasked with
developing a brand new product for Amazon. You need to interview your
potential customers to see:
1. Who they are? (Name)
2. What they like to do? (Details)
3. How they use Amazon today? (Details)
4. What problem needs to be solved? (Goal)
6. Personas
Personas offer a great way to capture the users and the customers and their needs. They are fictional
characters that have a name and picture, relevant charactertistics such as role, activities, behaviours,
and attitudes, and a goal which is the problem that has to be addressed or the benefit that should be
provided
PICTURE & NAME DETAILS GOAL
What does the persona look like? What
is its name? Choose a picture and a
name that are appropriate and that
help you develop sympathy for the
persona.
What are the persona’s relevant
characteristics and behaviours? These
may include demographics, job,
lifestyle, spare time activities, and
common tasks.
Why would the persona want to buy or
use the product? What problem should
the product solve? What benefit does
the persona want to achieve?
7. Persona Activity
Based on your interview take the information that you gathered and fill out the
Persona Template.
We will give you 5 minutes for this activity. You can use this Persona template
located on the Agile Sharepoint site here (Documents – Training – Tools –
RomanPichlerPersonaTemplate).
8. From Personas to User Stories…Ahhh!
So you have a Persona now what do you do? Great Question and I am glad you asked!
Using your Persona to create user stories is way to personalize your work. It is a way
for you to truly recognize who your customer is and not just CR 123456
Derive Epics from the Persona Goals
Use their goals to identify product functionality – Persona Epics
These are high-level and rough
Decompose Epics into User Stories
Persona Epic User Story
Users Stories Ready
DoR
9. User Story Activity
With the information that you gathered, can you write 1-2 epics/user stories?
We will give you 3 minutes to complete.
10. Personas and Customers just one piece
of the puzzle
Obviously there is more to it than just interviewing some folks and creating
personas to develop a product.
But Customer Discovery is the first piece to this puzzle.
12. What can I do with this?
So, this sounds cool and I think it would help our team…next step?
We have the tools out on Sharepoint.
Check with your team to see if this would be of benefit
Always feel free to reach out for assistance!
