This document provides tips for improving a company's recruitment strategy by treating it like a marketing strategy. It recommends optimizing job postings to attract candidates, improving the application process to improve the candidate experience, and nurturing candidate leads over time. Implementing these changes, such as creating engaging job profiles, streamlining applications, and staying in contact with candidates, can increase qualified leads by over 450% and improve hiring metrics like time to fill openings. The key is to understand the candidate's decision journey and address their needs at each stage of the process.