Download as PDF, PPTX
Uploaded byMagdalena Zadara
How to prep an effective kickoff workshop in 3 steps – UX Camp CPH
The document outlines a guide for preparing an effective kick-off workshop in three steps: assessing existing information, gathering necessary data, and structuring the project. It emphasizes the importance of defining user goals, understanding brand identity, and prioritizing features through user journey mapping and point voting. The overall aim is to align the project team and client on objectives and strategies to ensure a successful collaboration.
More Related Content
Similar to How to prep an effective kickoff workshop in 3 steps – UX Camp CPH
How to prep an effective kickoff workshop in 3 steps – UX Camp CPH
- 1. How to prepan effective kick-off workshop in 3 steps
- 2. Who am Iand what do I know? I’m a UI designer
- 3. Who am Iand what do I know? I’m a UI designer I’m part of a team
- 4. Who am Iand what do I know? I’m a UI designer I’m part of a team I work at a full-service software house
- 5. What is aclient workshop for?
- 6. What is aclient workshop for? 1. Get on the same page
- 7. What is aclient workshop for? 1. Get on the same page 2. Get all information
- 8. What is aclient workshop for? 1. Get on the same page 2. Get all information 3. High-energy kick off
- 9. What is aclient workshop for? 1. Get on the same page 2. Get all information 3. High-energy kick off 4. Team building
- 10. What is aclient workshop for? It’s not science
- 11. Step 1 –check what you have
- 12.
- 13. Story What problem arewe solving? Why are we doing this project? What are the goals of this project?
- 14. User Who is thetarget user? Do we have actual data? Is there an existing user base?
- 15. Scope How much timedo we have? Are we making an MVP? Is there a list of features?
- 16. Brand Are there existingbranded materials? What is the brand personality? How does this project fit into the brand story?
- 17. Step 2 –Get what you need
- 18. Step 2 –Get what you need* If you have everything, go straight to planning.
- 19. Story 1 Week: Lean CanvasFill The Gaps 1 Day:
- 20.
- 21. Fill The Gaps Tryout (product)! You will never (user problem) again. Thanks to (the most important feature) you will be able to (goals to achieve). Feel like (users emotions).
- 22. Users 1 Week: Surveys KeyQuestions 1 Day:
- 23. Surveys Typical day Other apps Valuesand opinions Experience ...
- 24.
- 25.
- 26.
- 27. Brand 1 Week: Request materialsBrand Personality 1 Day:
- 28.
- 29. Brand Personality Describe thebrand in 5 adjectives.
- 30. Step 3 –See what you can do
- 31.
- 32.
- 33. Futurespective Problem: Find out themost important goals (business and personal)
- 34.
- 35.
- 36.
- 37. User Journey Maps Problem: Everyfeature is equally important!
- 38. User Journey Maps ACTIONS PRODUCTSALE PERSONA USER JOURNEY MAP MARYLIN 33 YEARS here goes your persona’s decription: behaviours interests experience with product (power user vs newbie) etc answer questions find out about sold product dispatch receive feedback EMOTIONS MUST-HAVE SHOULD-HAVE EXCITERS
- 39. User Journey Maps ACTIONS PRODUCTSALE PERSONA USER JOURNEY MAP MARYLIN 33 YEARS here goes your persona’s decription: behaviours interests experience with product (power user vs newbie) etc answer questions find out about sold product dispatch receive feedback EMOTIONS MUST-HAVE SHOULD-HAVE EXCITERS How does this make them feel?
- 40. User Journey Maps ACTIONS PRODUCTSALE PERSONA USER JOURNEY MAP MARYLIN 33 YEARS here goes your persona’s decription: behaviours interests experience with product (power user vs newbie) etc answer questions find out about sold product dispatch receive feedback EMOTIONS MUST-HAVE SHOULD-HAVE EXCITERS Without these, the flow doesn’t work. How does this make them feel?
- 41. User Journey Maps ACTIONS PRODUCTSALE PERSONA USER JOURNEY MAP MARYLIN 33 YEARS here goes your persona’s decription: behaviours interests experience with product (power user vs newbie) etc answer questions find out about sold product dispatch receive feedback EMOTIONS MUST-HAVE SHOULD-HAVE EXCITERS Without these, the flow doesn’t work. Users will notice if these aren’t there. How does this make them feel?
- 42. User Journey Maps ACTIONS PRODUCTSALE PERSONA USER JOURNEY MAP MARYLIN 33 YEARS here goes your persona’s decription: behaviours interests experience with product (power user vs newbie) etc answer questions find out about sold product dispatch receive feedback EMOTIONS MUST-HAVE SHOULD-HAVE EXCITERS Without these, the flow doesn’t work. Users will notice if these aren’t there. Respond to this How does this make them feel?
- 43. Point Voting Problem: But wehave business goals!
- 44. Point Voting +feature listfinite number of votes
- 45.
- 46. Visual Extremes Problem: Poster byMark Shanley and Paddy Treacy
- 47.
- 48.
- 49.
- 50.
- 51.
- 52. App Personality Deck Problem: Whyis this design so boring/serious/juvenile/ (adjective of your choice)?
- 53. Standard Schnauzer relaxed dynamic low-key smart pleasant App PersonalityDeck Personal Assistant serious plain popular complicated diplomatic Best Friend friendly decisive popular smart honest
- 54. App Personality Deck StandardSchnauzer relaxed dynamic low-key smart pleasant Personal Assistant serious plain popular complicated diplomatic Best Friend friendly decisive popular smart honest
- 55. App Personality Deck StandardSchnauzer relaxed dynamic low-key smart pleasant Personal Assistant serious plain popular complicated diplomatic Best Friend friendly decisive popular smart honest WORK IN PROGRESS
- 56.
- 57. Nothing beats usertesting.
- 58. Questions? Follow: magdazadara polidea polidea.software polidea.com/heartbeat