personas, persona, field studies, The Persona Lifecycle book, Interview with Pruitt and Adlin by Frank Spillers

1. Personas LIVE! Interview with persona book authors Pruitt & Adlin With: John Pruitt, PhD and Tamara Adlin, MS Moderated by: Frank Spillers, MS Experience Dynamics Web Seminar Series

2. Agenda 1. The Persona Lifecycle: What is it?; What is the book about? Why is this book a milestone for the user experience community? 2. Persona case studies: The most interesting case studies and why. What can practitioners learn from the book? What information does the book offer for those new to personas? 3. Persona best practices: Are personas hype or helpful? What are some results of personas? How should they be used? What do personas look like? How are they used, under-used or misused in organizations? 4. Open Q&A with the authors

3. The book!

5. 1. The Persona Lifecycle: What is it?; What is the book about? Why is this book a milestone for the user experience community?

14. 2. Persona case studies: The most interesting case studies and why. What can practitioners learn from the book? What information does the book offer for those new to personas?

19. The persona lifecycle forces user-focus before the waterfall ‘starts’ System Requirements Software Requirements Analysis Program Design Coding Testing Operations

20. The persona lifecycle works in concert with existing UCD methods

21. 3. Persona best practices: Are personas hype or helpful? What are some results of personas? How should they be used? What do personas look like? How are they used, under-used or misused in organizations?

24. Assumption Personas are okay… Susan Lee Marketing Manager Tektronix Susan is the Product Marketing Manager for the Tektronix 2000, which is the hot new Tektronix printer. Tektronix wants to achieve an image of a cutting-edge company given the new exciting Internet technology. It’s part of Susan’s job to create and foster this image. Her primary function is to develop a good story about her company and product that is well known. So she needs to educate people about her products, and to build relationships between people and Tektronix. She represents the company. Susan gives PowerPoint presentations to live audience around 4 times a month. About once a month she has the need to communicate to a larger dispersed audience, which she currently does by sending her audience members a PowerPoint presentation and scheduling a conference call. On the call, she tells everyone when to flip to the next slide. The tools she uses most in her everyday job are:

25. Use data if at all possible.

26. Another Good Example Experience Dynamics: Sample Persona

28. 4. Open Q&A with the authors

31. Thank You! John Pruitt [email_address] Tamara Adlin [email_address] Frank Spillers [email_address]