How refined is your Customer Experience Journey? Learn all about what it is, why it's important and what you can do to take it to the next level with The Ideal Customer Experience Journey. ContentSparks.com/CustExp

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14 Places Where Your
Content Impacts Your
Customer’s Experience

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1. Website Content
The content on your website
needs to convey your core
values and unique value, as
well as offer detailed
information about your
services and where people
can get help.

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2. Blog
Your blog is a good place
to share interesting and
helpful content.
It’s also a place that
visitors will come back to
again and again if they
find valuable information.

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3. Social Media Posts
Make sure your social media
posts are "on-brand" and are
worded in a friendly, helpful
way.
Your goal is to engage your
audience and get to know
them. Avoid promotional
content here.

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4. Social Media Comments
The comments you leave
on others' posts is content
too.
This is where you
communicate directly
with your audience, and
it’s another opportunity to
offer helpful information
and advice.

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5. Advertisements
The content you put in your
ads are another place
where customers may likely
have their first contact with
your company.
And in some
places, like Facebook, you
have a lot of leeway for
adding content.

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6. Videos
Any videos you create give
you a great opportunity to
communicate your values
and build a following.
They can also be used in
pretty much any part of the
customer experience.

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7. Online Forums
Paid membership groups,
social media groups,
community forums, and
any other groups that
allow interaction and
commenting provide a
great place to post content
that shows off your expertise
to potential customers.

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8. Review Site Listings
Make sure your business is
listed on review sites and
check them sometimes to
see what people are
saying about you.
The responses you make to
people comments are just
another form of content that
gets out there on the web.

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9. Email Newsletters
An email newsletter offers a
great way for you to create a
relationship with your
customers through the content
you share in those emails.
Don’t miss out on this
opportunity since it’s one of
the
easiest ways to stay in touch
with customers.

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10. Opt-In Giveaways
Opt-in giveaways for your
email sign-up page, as
well as other freebie
content, can give
prospects a first taste of
what you have to offer.
Make it irresistible and
make it valuable!

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11. In-Store Content
Create in-store
informational content like
pamphlets, brochures
and flyers with valuable
information.
And don’t forget to keep
consistent branding with
all your online content.

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12. In-Store Signage
Just like with online ads, in-
store signs can play a major
role in shaping the customer
experience.
The wording you use, the images
you use, and especially the
information you provide on a
sign impacts what your customer
feels or thinks when they read it.

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13. Press Releases
Press releases inform the
public about what's new
with your company.
That’s content that both
prospective and existing
customers may be
reading.

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14. Seminars & Presentations
Build interaction
opportunities into content
here and your
customers will experience
the personal relationship
that should be your
ultimate goal.

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Think of all of these touch points as
opportunities to create a business that sells
itself through world-class content and a
customer experience that shines through
every step of the journey.

17. Learn More and Teach Others
with The Ideal Customer
Experience Journey.
ContentSparks.com/Custexp