Learn more about teaching your clients how to fill their own live events and workshops with our latest brandable course, Fill Your Live Events and Workshops.
Learn more - http://contentsparks.com/live-events
YOUISNOW is the startup incubator of ImmobilienScout24, the largest online marketplace for real estate in Germany. Katharina Urban wrote about her internship at YOUISNOW, where her tasks included assisting startups, organizing events, and representing YOUISNOW at external startup events. However, her supervisor now wants to delete the events page she created and instead have her build a new page using MySQL, a database language she does not know, seemingly to promote his own networking rather than the company. She must convince him to stick with the existing website page she created.
Integrating Content Strategy into Your User Experience (UX) Design ProcessMightybytes
The content we put on our websites is an afterthought, lumped in with marketing that happens after a site is built. But a great content strategy starts during the wireframing process and continues long after a site design is finished.
This deck is geared towards giving content strategists some practical tips to propose to your teams to make sure that you can carve out space and time in a project so that you can do your work well. It includes two real life examples AND some Super Mario references.
This document outlines 10 steps to gain success in digital marketing: 1) Get a website, 2) Claim a Google Places listing, 3) Survey customers, 4) Offer freebies, 5) Get social on networking sites, 6) Use Google AdWords banners, 7) Start blog posts, 8) Simplify shopping, 9) Build a forum, and 10) Add customer reviews and testimonials. It also provides tips and statistics on the importance of content marketing, social responsibility, product sourcing, charity support, and customer service for building trust online.
This document provides an overview of running a crowdfunding campaign on Indiegogo. It discusses how Indiegogo differs from other platforms in being flexible, having no application process and good customer support. Key aspects of a successful campaign covered include developing a pitch, setting goals and perks, engaging networks before and during the campaign, and following up after the campaign. Case studies are presented of past campaigns to show potential outcomes. The presentation aims to equip attendees with knowledge for launching and promoting their own campaign.
Digital marketing trends that will dominate 2019Divya B
Businesses have direct impact on the websites ranking,that you generate with your digital presence.If you really need to acquire the top position in search engine rankings then you have to realign on your latest digital marketing trends than the used digital marketing trends in 2018. The Google algorithms and other specific assessment parameters are frequently experience some modifications
To know more click on the link given below:
https://gdms.texilaconference.org/blog/latest-digital-marketing-trends-that-will-dominate-2019/
The services of a Webmaster are important for every business website. A highly specialised area, demanded a wide range of knowledge and skills.
More information on www.drachsi.com
Marketing is moving away from interruption-based approaches like advertising and trade shows towards becoming a content provider. To engage customers, companies need to produce and distribute informative, entertaining, and engaging content on demand that satisfies customer needs and allows for interaction. While company websites are important for distributing content, they are often static and not dynamic or real-time. Popup tools allow companies to turn their static websites into dynamic ones that provide relevant and timely content to visitors, helping marketing act as a content provider.
The document provides tips for promoting and marketing an event through social media. It recommends creating event pages on Facebook and Eventbrite, announcing limited availability to generate urgency, and using hashtags and videos to build excitement. It also suggests live sharing photos and posts during the event to engage attendees and monitor hashtags. Finally, it advises following up after the event by sharing photos, recaps, and guest posts to thank attendees and promote future events.
YOUISNOW is the startup incubator of ImmobilienScout24, the largest online marketplace for real estate in Germany. Katharina Urban wrote about her internship at YOUISNOW, where her tasks included assisting startups, organizing events, and representing YOUISNOW at external startup events. However, her supervisor now wants to delete the events page she created and instead have her build a new page using MySQL, a database language she does not know, seemingly to promote his own networking rather than the company. She must convince him to stick with the existing website page she created.
Integrating Content Strategy into Your User Experience (UX) Design ProcessMightybytes
The content we put on our websites is an afterthought, lumped in with marketing that happens after a site is built. But a great content strategy starts during the wireframing process and continues long after a site design is finished.
This deck is geared towards giving content strategists some practical tips to propose to your teams to make sure that you can carve out space and time in a project so that you can do your work well. It includes two real life examples AND some Super Mario references.
This document outlines 10 steps to gain success in digital marketing: 1) Get a website, 2) Claim a Google Places listing, 3) Survey customers, 4) Offer freebies, 5) Get social on networking sites, 6) Use Google AdWords banners, 7) Start blog posts, 8) Simplify shopping, 9) Build a forum, and 10) Add customer reviews and testimonials. It also provides tips and statistics on the importance of content marketing, social responsibility, product sourcing, charity support, and customer service for building trust online.
This document provides an overview of running a crowdfunding campaign on Indiegogo. It discusses how Indiegogo differs from other platforms in being flexible, having no application process and good customer support. Key aspects of a successful campaign covered include developing a pitch, setting goals and perks, engaging networks before and during the campaign, and following up after the campaign. Case studies are presented of past campaigns to show potential outcomes. The presentation aims to equip attendees with knowledge for launching and promoting their own campaign.
Digital marketing trends that will dominate 2019Divya B
Businesses have direct impact on the websites ranking,that you generate with your digital presence.If you really need to acquire the top position in search engine rankings then you have to realign on your latest digital marketing trends than the used digital marketing trends in 2018. The Google algorithms and other specific assessment parameters are frequently experience some modifications
To know more click on the link given below:
https://gdms.texilaconference.org/blog/latest-digital-marketing-trends-that-will-dominate-2019/
The services of a Webmaster are important for every business website. A highly specialised area, demanded a wide range of knowledge and skills.
More information on www.drachsi.com
Marketing is moving away from interruption-based approaches like advertising and trade shows towards becoming a content provider. To engage customers, companies need to produce and distribute informative, entertaining, and engaging content on demand that satisfies customer needs and allows for interaction. While company websites are important for distributing content, they are often static and not dynamic or real-time. Popup tools allow companies to turn their static websites into dynamic ones that provide relevant and timely content to visitors, helping marketing act as a content provider.
The document provides tips for promoting and marketing an event through social media. It recommends creating event pages on Facebook and Eventbrite, announcing limited availability to generate urgency, and using hashtags and videos to build excitement. It also suggests live sharing photos and posts during the event to engage attendees and monitor hashtags. Finally, it advises following up after the event by sharing photos, recaps, and guest posts to thank attendees and promote future events.
The document provides tips for promoting and marketing an event through social media and other online channels. It recommends creating event pages on Facebook and Eventbrite, announcing limited availability to generate urgency, introducing speakers with videos, using consistent hashtags, collecting attendee data, livestreaming parts of the event, encouraging social sharing through hashtags and photos, and following up after the event with recaps and promotions.
How to Utilize Social Media in Your Event StrategyJelly Marketing
The document provides tips for promoting and marketing an event through social media. It recommends creating event pages on Facebook and Eventbrite, announcing limited availability to generate urgency, and using hashtags and videos to build excitement. It also suggests live sharing photos and posts during the event to engage attendees and monitor hashtags. Finally, it discusses following up after the event by thanking attendees and sharing materials to continue engagement.
Is Your Event Video Strategy Where It Needs To Be?Gemma Craven
It has been said that 2015 is the year of video marketing. On average, there are more than 3 billion video views on Facebook every day. Globally, Facebook users are uploading 75% more clips per person–– 94% more in the US–– compared to this time last year. These rates increase even more due to video sharing across other social platforms like Twitter, Instagram, Meerkat, and Periscope.
Event organizers and marketers everywhere are realizing the importance of securing budgets and resources to prioritize video production.
Learn:
Must-know trends in video marketing
How to incorporate videos into your event strategy
5 key takeaways to consider right now to ensure your video marketing is as impactful as possible
This document summarizes a presentation about mastering Pinterest for event marketing. It discusses key facts about Pinterest users and how it can be used as a visual catalog for events. The presentation emphasizes quality over quantity of pins, using images and video to promote events before, during and after, and setting goals to measure social ROI. It provides tips for event integration including creating boards for each event stage and analyzing post-event analytics. Finally, it discusses best practices for Pinterest etiquette and how Pinterest can be used together with other social platforms.
Social Media & the Future of Event MarketingEventbrite
Gemma Craven, Executive Vice President, New York Group Director, Social@Ogilvy
Lisa Hyman, partner and senior vice president of strategic communications, LeadDog; Managing Partner, Greendog
Social conversation at events is all about embracing the importance of real-time marketing. Events today have become a spark for social memes and discussions that brands, companies, and individuals must participate in. In this workshop, Gemma Craven will discuss how social conversations are evolving into the future, the importance of crowd-fueled agendas, and how social media is the “glue” that connects event attendees before, during, and after an event.
Computers In Libraries - Innovative Funding AlternativesBrian Pichman
Crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your library.
The Recipe to Getting Attendees to Your Open Source Events Karen Vuong
The Recipe to Getting Attendees to your Open Source Events
With the growth of open source comes the need for more conferences, meetups and hackathons - you name it! These events give community members the opportunity to interact face-to-face to solve problems, come up with new ideas, or even just to chat and get to know each other better. But, the question is – how do we get developers, users and contributors from open source communities to these events? In this session, we’ll learn useful tips and best practices on how to get attendees to your open source conferences and meetups. Karen will go over a 3-step process; how to setup your events, how to promote the events and what to do after the events.
The Recipe to Getting Attendees to Your Open Source Events Karen Vuong
With the growth of open source comes the need for more conferences, meetups and hackathons - you name it! These events give community members the opportunity to interact face-to-face to solve problems, come up with new ideas, or even just to chat and get to know each other better. But, the question is – how do we get developers, users and contributors from open source communities to these events? In this session, we’ll learn useful tips and best practices on how to get attendees to your open source conferences and meetups. Karen will go over a 3-step process; how to setup your events, how to promote the events and what to do after the events.
Using Social Media to Create Successful EventsGraham Todd
Todd provides tips for using social media to promote events in 3 stages: before, during, and after the event. Before the event, promote on social media by adding handles, hashtags, and asking connections to share. During the event, engage with attendees using the hashtag and share photos. After the event, continue conversations online, write a blog recap, and stay connected to promote future events. The overall advice is to use social media consistently at all stages to create buzz and engage attendees.
SDSU Social Media in Event Marketing and PlanningCris Canning
The wonderful and democratic medium of social media offers many opportunities to increase attendance at your meeting or event. Using the ABC’s of social media to promote your meetings or events, it starts prior to the event with announcing. During the event you can broadcast to those at the event and those who couldn’t make it. After the event you can consolidate content to extend the life of the event and promote your next one.
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Prerequisite: An open, active Facebook account.
Gwen Woltz is co-founder of Wahine Media, a local social media agency that specializes in strategically building thriving and engaged online communities for businesses (wahinemedia.com). Gwen is a graduate of the University of Hawaii at Manoa, the president of Social Media Club Hawaii (smchawaii.org), a finalist for Pacific Edge Magazine's Young Professional of the Year, one of Hawaii's Top 15 Social Media Influencers in 2012, and has over 6 years of digital media and marketing experience.
Taught by Social Media Club Hawaii (SMCHI) professional member.
This 3 hr Social Media workshop was given to the Houston Apartment Association (HAA) on August 6, 2013 by Erica Campbell Byrum, the Director of Social Media for For Rent Media Solutions (ForRent.com) and Homes.com.
Building and maintaining an on-going positive relationship with consumers and customers through advanced social media tactics and technology is critical to your company’s success! The use of social media and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. Whether you are completely clueless, somewhat familiar, or advanced, Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes.com and ForRent.com will discuss how to leverage social media and become part of the consumer dialogue. This session will provide attendees with strategic insight into creating a center of excellence, how and why social media works for businesses across all touch points, improving consumer engagement and other emerging opportunities.
The 4th Annual EVENTtech conference #eventtechlive was recently held at the Bellagio in Las Vegas from November 3–5, 2014. Nestled between a marble courtyard and the casino floor, the world’s largest event technology lab was back—and bigger than ever. Cramer attends every year to learn from peers and to bring knowledge back to Boston that can inspire our 2015 events.
7 Strategies to Rock Your Page's Facebook TimelineInternet Gal
Not sure how to make the most of Facebook's new Timeline for Pages? This upcoming webinar will guide you through the most recent round of changes by sharing seven key strategies to help your business rock Facebook's new Timeline format.
This document provides an overview of FRSocialExpert, a social media management tool. It describes several key features of the tool, including social media management, engaging apps, content and posting tools, social listening stats, education resources, and visual social media services. The benefits for clients include increased brand awareness, engagement, and leads while saving time and money. Renters also benefit from an improved user experience.
The document discusses building custom social content on a budget. It recommends defining goals and key messages, using audience data for input, creating a monthly content calendar, developing evergreen content reserves, using channels strategically, amplifying high-performing content, leaving room for experimentation, and measuring performance to refine the strategy over time. The goal is to create efficient, structured processes for producing engaging social media content while saving money.
Tools Of Engagement Presenting And Training In Social MediaMark Moreno
This document discusses tools and strategies for engaging audiences in online presentations and training using social media. It provides examples of incorporating platforms like Twitter, Facebook, LinkedIn, YouTube and GoToTraining into the presentation process to encourage participation and continue the conversation. Tips include monitoring the Twitter backchannel, creating Facebook events and pages, leveraging LinkedIn for research, and using tools like Camtasia and AuthorStream to publish presentations online with embedded video and narration. The goal is to move from traditional one-way broadcasting to an ongoing dialogue.
Webinars are online conferences that allow participants to experience a presentation remotely from their own computers. They combine audio, PowerPoint, and sometimes video to engage participants interactively through questioning, chatting, and social media backchannels. Webinars are an affordable and effective marketing tool for businesses to generate leads and reach prospects. Creating successful webinars involves understanding customer needs, crafting a compelling story and presentation, rehearsing well, and following up with participants.
Learn Creativity - How to Create Like a ChildSharyn Sheldon
How to boost your creativity in your business
Want to learn how to be more creative? Start by thinking like a child!
Find out more about how you can be more creative in your business... or life in general - http://contentsparks.com/creative-course
The pros and cons of creating passive income streams.
Learn more about how you can teach your clients to create streams of passive income - http://contentsparks.com/passiveincome
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The document provides tips for promoting and marketing an event through social media and other online channels. It recommends creating event pages on Facebook and Eventbrite, announcing limited availability to generate urgency, introducing speakers with videos, using consistent hashtags, collecting attendee data, livestreaming parts of the event, encouraging social sharing through hashtags and photos, and following up after the event with recaps and promotions.
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The document provides tips for promoting and marketing an event through social media. It recommends creating event pages on Facebook and Eventbrite, announcing limited availability to generate urgency, and using hashtags and videos to build excitement. It also suggests live sharing photos and posts during the event to engage attendees and monitor hashtags. Finally, it discusses following up after the event by thanking attendees and sharing materials to continue engagement.
Is Your Event Video Strategy Where It Needs To Be?Gemma Craven
It has been said that 2015 is the year of video marketing. On average, there are more than 3 billion video views on Facebook every day. Globally, Facebook users are uploading 75% more clips per person–– 94% more in the US–– compared to this time last year. These rates increase even more due to video sharing across other social platforms like Twitter, Instagram, Meerkat, and Periscope.
Event organizers and marketers everywhere are realizing the importance of securing budgets and resources to prioritize video production.
Learn:
Must-know trends in video marketing
How to incorporate videos into your event strategy
5 key takeaways to consider right now to ensure your video marketing is as impactful as possible
This document summarizes a presentation about mastering Pinterest for event marketing. It discusses key facts about Pinterest users and how it can be used as a visual catalog for events. The presentation emphasizes quality over quantity of pins, using images and video to promote events before, during and after, and setting goals to measure social ROI. It provides tips for event integration including creating boards for each event stage and analyzing post-event analytics. Finally, it discusses best practices for Pinterest etiquette and how Pinterest can be used together with other social platforms.
Social Media & the Future of Event MarketingEventbrite
Gemma Craven, Executive Vice President, New York Group Director, Social@Ogilvy
Lisa Hyman, partner and senior vice president of strategic communications, LeadDog; Managing Partner, Greendog
Social conversation at events is all about embracing the importance of real-time marketing. Events today have become a spark for social memes and discussions that brands, companies, and individuals must participate in. In this workshop, Gemma Craven will discuss how social conversations are evolving into the future, the importance of crowd-fueled agendas, and how social media is the “glue” that connects event attendees before, during, and after an event.
Computers In Libraries - Innovative Funding AlternativesBrian Pichman
Crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your library.
The Recipe to Getting Attendees to Your Open Source Events Karen Vuong
The Recipe to Getting Attendees to your Open Source Events
With the growth of open source comes the need for more conferences, meetups and hackathons - you name it! These events give community members the opportunity to interact face-to-face to solve problems, come up with new ideas, or even just to chat and get to know each other better. But, the question is – how do we get developers, users and contributors from open source communities to these events? In this session, we’ll learn useful tips and best practices on how to get attendees to your open source conferences and meetups. Karen will go over a 3-step process; how to setup your events, how to promote the events and what to do after the events.
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With the growth of open source comes the need for more conferences, meetups and hackathons - you name it! These events give community members the opportunity to interact face-to-face to solve problems, come up with new ideas, or even just to chat and get to know each other better. But, the question is – how do we get developers, users and contributors from open source communities to these events? In this session, we’ll learn useful tips and best practices on how to get attendees to your open source conferences and meetups. Karen will go over a 3-step process; how to setup your events, how to promote the events and what to do after the events.
Using Social Media to Create Successful EventsGraham Todd
Todd provides tips for using social media to promote events in 3 stages: before, during, and after the event. Before the event, promote on social media by adding handles, hashtags, and asking connections to share. During the event, engage with attendees using the hashtag and share photos. After the event, continue conversations online, write a blog recap, and stay connected to promote future events. The overall advice is to use social media consistently at all stages to create buzz and engage attendees.
SDSU Social Media in Event Marketing and PlanningCris Canning
The wonderful and democratic medium of social media offers many opportunities to increase attendance at your meeting or event. Using the ABC’s of social media to promote your meetings or events, it starts prior to the event with announcing. During the event you can broadcast to those at the event and those who couldn’t make it. After the event you can consolidate content to extend the life of the event and promote your next one.
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Your business has a Facebook page, now what? How do you find and build an audience? Find out what it takes to be visible on Facebook and how to build a vibrant community through outreach and engagement, who to talk to and how. Engagement is the magic 'key to the city' but it takes time. Step through time-saving and helpful tools, get insider tips and, during demonstration, analyze your page and make adjustments real-time. This is a fast-paced class so bring your laptop and a basic understanding of Facebook.
Prerequisite: An open, active Facebook account.
Gwen Woltz is co-founder of Wahine Media, a local social media agency that specializes in strategically building thriving and engaged online communities for businesses (wahinemedia.com). Gwen is a graduate of the University of Hawaii at Manoa, the president of Social Media Club Hawaii (smchawaii.org), a finalist for Pacific Edge Magazine's Young Professional of the Year, one of Hawaii's Top 15 Social Media Influencers in 2012, and has over 6 years of digital media and marketing experience.
Taught by Social Media Club Hawaii (SMCHI) professional member.
This 3 hr Social Media workshop was given to the Houston Apartment Association (HAA) on August 6, 2013 by Erica Campbell Byrum, the Director of Social Media for For Rent Media Solutions (ForRent.com) and Homes.com.
Building and maintaining an on-going positive relationship with consumers and customers through advanced social media tactics and technology is critical to your company’s success! The use of social media and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. Whether you are completely clueless, somewhat familiar, or advanced, Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes.com and ForRent.com will discuss how to leverage social media and become part of the consumer dialogue. This session will provide attendees with strategic insight into creating a center of excellence, how and why social media works for businesses across all touch points, improving consumer engagement and other emerging opportunities.
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The document discusses building custom social content on a budget. It recommends defining goals and key messages, using audience data for input, creating a monthly content calendar, developing evergreen content reserves, using channels strategically, amplifying high-performing content, leaving room for experimentation, and measuring performance to refine the strategy over time. The goal is to create efficient, structured processes for producing engaging social media content while saving money.
Tools Of Engagement Presenting And Training In Social MediaMark Moreno
This document discusses tools and strategies for engaging audiences in online presentations and training using social media. It provides examples of incorporating platforms like Twitter, Facebook, LinkedIn, YouTube and GoToTraining into the presentation process to encourage participation and continue the conversation. Tips include monitoring the Twitter backchannel, creating Facebook events and pages, leveraging LinkedIn for research, and using tools like Camtasia and AuthorStream to publish presentations online with embedded video and narration. The goal is to move from traditional one-way broadcasting to an ongoing dialogue.
Webinars are online conferences that allow participants to experience a presentation remotely from their own computers. They combine audio, PowerPoint, and sometimes video to engage participants interactively through questioning, chatting, and social media backchannels. Webinars are an affordable and effective marketing tool for businesses to generate leads and reach prospects. Creating successful webinars involves understanding customer needs, crafting a compelling story and presentation, rehearsing well, and following up with participants.
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Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
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4. contentsparks.com
Involve Your Audience in Planning
• Solicit feedback
• Start discussions
• Keep people talking and attract new
people
• Ask for ideas on every aspect of your
event
5. contentsparks.com
Put it on Your Cover Image
• Use Canva or a similar tool
• Tell people what the event is about
• Show them where to sign up
• Include a CTA to your event landing
page
6. contentsparks.com
Create a Facebook Event
• Even if you’re managing registration
elsewhere
• It will be highly visible
• Friends and followers of your own
audience will see
• Encourage people to invite others
7. contentsparks.com
Tap the Power of Video
• Create a highlights video of past
events
• Create video testimonials
• Post planning updates
• Host live question and answer
sessions
8. contentsparks.com
Engage with Visuals
• Sneak peeks
• Visual testimonials
• Photos from previous events
• Information about the event
• Beautiful pricing images
• Discount coupons
• Add scarcity
There are many strategies you can use to promote your event on social media. Some are paid and some are free. Especially if this is one of your first events, you should put your first priority on methods that are free and can reach your current audience. Resort to paid options to attract new people only once you've exhausted all of the free options at your disposal. You’ll likely see the best results from free methods marketing to your current audience, and this will save you from spending money on paid advertising.
With social media, the best content is highly engaging and multimedia. Although you might create a text-based post announcing the event, it’s much better to use video or visual content, which gets higher rates of engagement on social media and is much more likely to go viral.
Now we’ll look at a few great strategies for promoting your live event on social media…
Involve Your Audience. As you lead up to the event, think of ways to get your audience involved in the planning process. Post interesting questions to solicit feedback. Start discussions on what your audience would like to see. This serves two purposes. First, it gets you actual feedback that you can use to make your event more appealing. But also, it keeps people talking about your event and attracts new people who see this content. You can solicit ideas on venue, resources design, event banners, event name, workshop content ideas, bonus content ideas, and so on.
Put It on Your Cover. Create a promotional banner to use as your cover image for all of your social media accounts. The cover image is the large image that's at the top of your page. Use Canva or another tool to create a high-quality image. The image should tell people what your live event is about and direct them to where they can sign up or get more information. Include a call-to-action button with link to your event landing page.
Facebook Events. Although you'll manage your registration through another event platform, you should also create a Facebook Event. It's very easy to do and your event will be highly visible. Not only will your friends and followers see it, but also their friends and followers. Encourage people to add or invite others to your event page.
Use Video. As mentioned earlier, video is much more engaging than text content. Use this to your advantage. There are a number of ways you can use video to promote your event:
If you've hosted events in the past, create a highlights video where you show the best parts of the events.
Also, if you've done past events, create video testimonials where your participants talk about the specific results they got from your event.
Post updates on your planning. For example, once you've secured the venue, take your audience on a short tour. Let your audience know whenever there's been any kind of development.
Host live sessions to answer questions or provide updates where you answer questions people have sent you.
Create Visuals. Visuals are also much more engaging on social media than text content and they're very easy to produce. Here are some ideas on visual content:
Provide sneak peeks about what you're currently working on or what's new with your event.
Create visual testimonials about previous events or workshops to draw interest. These are usually quotes. Make sure you have permission to post any testimonials.
If this is a repeat event, share photos from previous events. These images show people what they can expect when they sign up. One option is to create a social or networking event ahead of time and take photos there.
Create a compelling image or infographic that lets people know what's in it for them or why they'd want to register for your event.
Create beautiful pricing images promoting your early bird pricing or other low-priced plans to try to get as many early registrations as possible.
Create discount coupons that you can share closer to the date to get late registrations.
Use scarcity in your visual messages to push people to buy earlier. Use language like, "10% off for 10 days only," "10% off for the first 10 people," or "Last chance to buy your VIP package with (benefits).”
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