2. Remediation
“[A]ll media work by “remediating”,
that is, translating, refashioning, and reforming other
media[...]”
2
Sunday, 28 April 13
3. What Is 3D?
A Film, or technology, with images
having three dimensional form or
appearance.
2
Sunday, 28 April 13
4. ‘We are already seeing films go back to the
postproduction facilities to add 3D much as
films in the wake of The Jazz Singer went back
to see if they could add some soundtrack
elements’(Henry Jenkins, February 1 2010, confessions of an Aca- Fan)
Henry Jenkins
3
Sunday, 28 April 13
5. William Friese-Greene
• Photographer’s Apprentice
• 10 Years later he had two of
his own studios.
• His Friend: ‘John Arthur
Roebuck Rudge’ - invented
‘Biophantic Lantern’
Sunday, 28 April 13
7. The Power of Love 1922
• Directed by Nat G. Deverich/Harry K. Fairall
• First American Silent film in 3Dimension
• Using Anaglyph (Green and Red)
Sunday, 28 April 13
8. The Lumiere Brothers
• The use of Anagliph
• The famous ‘Train
Sequence’
Sunday, 28 April 13
10. Teleview
Two projectors ran at the same time,
with the left and right images being
projected one after the other in rapid
succession. Each seat had a special
viewer attached to the arm rest which
would revolving shutter in the viewer
ran in synchronization with the
projector shutters, blocking each eye's
view of the images intended for the
other eye, so that the users simply
positioned the viewers in front of their
eyes and looked through to see a
stereoscopic 3-D image.
Sunday, 28 April 13
12. Dial M For Murder
• The 1954 film was shot with M.L. Gunzberg's
Natural Vision 3-D camera rig. This rig was
notable for being the same rig that started the 3-D
craze of 1953 with Bwana Devil and House of Wax.
• The movie was praised for it thrilling plot and in
2008 the American Film Institute released its Top
Ten List, which placed Dial M for Murder at ninth
in the mystery genre.
Sunday, 28 April 13
13. • Dial M For Murder clip in TRUE 3D
https://www.youtube.com/watch?
v=c6N5gXr784Y
Dial M For Murder
Sunday, 28 April 13
17. Resurrected 3D
By having this ‘new’ view on special
effects in Avatar, The audience were
immediately brought in and it quickly
became the most sold out film in 2009.
Sunday, 28 April 13
18. Statistics
After the release of "Avatar" in 2009,
the number of 3D digital screens
exploded worldwide.
2005: 98
2006: 258
2007: 1,300
2008: 3,800
2009: 9,000
2010: 16,000
2011: 36,000
2012: 43,000
Film Domestic Foreign
"The Avengers" $623.4 million $888.4 million
"Ice Age: Continental
Drift"
$161.2 million $714 million
"The Hobbit" $266.7 million $562.8 million
"Madagascar 3" $216.4 million $525.7 million
"The Amazing Spider-
Man"
$262 million $490.2 million
"Men in Black 3" $179 million $445 million
"Brave" $237.3 million $298.1 million
"Prometheus" $126.5 million $276 million
"The Lorax" $214 million $134.8 million
Sunday, 28 April 13
19. 52% of "The Avengers Assemble" ticket sales
during its massive $200+ opening weekend
came from 3D.
Sunday, 28 April 13
21. What is your gender? What age range do you fall into?Do you like 3D? (E.g. Film, TV, Video Games)Would you pay extra for a 3D movie over a 2D one?Do you think 3D adds to the experience of cinema?Are you aware of Glasses Free 3D technology? (E.g. Nintendo 3DS)Given the choice would you rather have 3D Glasses or Glasses Free 3D?Would you pay extra for a 3D Blu-Ray over a 2D?Would you pay extra for a 3DTV over a HDTV?
Male 16-20 Yes No Yes No 3D Glasses Yes, Everytime I have no plans to buy a 3DTV
Male 30+ Yes Yes No Yes Glasses Free 3D Yes, depending on the film I don't really mind
Male 20-25 Yes Yes Yes Yes 3D Glasses I don't buy Blu-Ray I don't really mind
Female 16-20 Yes Yes No Yes Glasses Free 3D I don't buy Blu-Ray I don't really mind
Female 16-20 Yes No Yes Yes 3D Glasses No, Never Yes, I am looking to buy one
Male 20-25 No No No Yes Glasses Free 3D No, Never I have no plans to buy a 3DTV
Female 25-30 Yes No Yes No Glasses Free 3D I don't buy Blu-Ray I don't really mind
Male 15 and underYes Yes Yes Yes 3D Glasses Yes, depending on the film Yes, I am looking to buy one
Female 30+ No Yes Yes Yes 3D Glasses Yes, Everytime Yes, I already own one
Male 30+ No Yes No Yes 3D Glasses No, Never Yes, I already own one
Female 30+ No No No No Glasses Free 3D No, Never I have no plans to buy a 3DTV
Male 25-30 Yes Yes Yes Yes 3D Glasses Yes, Everytime Yes, I already own one
Male 20-25 Yes Yes Yes Yes Glasses Free 3D Yes, depending on the film I don't really mind
Male 25-30 Yes Yes Yes Yes 3D Glasses Yes, depending on the film Yes, I am looking to buy one
Male 20-25 Yes No Yes Yes Glasses Free 3D Yes, Everytime I don't have a 3DTV or a HDTV
Male 25-30 Yes Yes Yes Yes 3D Glasses Yes, depending on the film I don't really mind
Female 20-25 Yes Yes Yes No Glasses Free 3D Yes, depending on the film I don't really mind
Male 16-20 No No Yes Yes Glasses Free 3D Yes, depending on the film I don't really mind
Female 30+ No No No No Glasses Free 3D Yes, depending on the film I have no plans to buy a 3DTV
Female 16-20 Yes No Yes No 3D Glasses No, Never I don't really mind
Male 30+ Yes No No Yes Glasses Free 3D No, Never I don't really mind
Female 20-25 Yes Yes Yes Yes 3D Glasses Yes, depending on the film Yes, I am looking to buy one
Female 16-20 No No No Yes Glasses Free 3D No, Never I don't really mind
Female 16-20 No No No Yes Glasses Free 3D Yes, depending on the film Yes, I am looking to buy one
Male 20-25 No No No Yes Glasses Free 3D I don't buy Blu-Ray I have no plans to buy a 3DTV
Female 30+ Yes Yes Yes Yes Glasses Free 3D Yes, depending on the film I don't really mind
Female 16-20 No No No Yes Glasses Free 3D I don't buy Blu-Ray I don't have a 3DTV or a HDTV
Female 16-20 No No No Yes Glasses Free 3D I don't buy Blu-Ray I don't have a 3DTV or a HDTV
Female 20-25 Yes Yes Yes No Glasses Free 3D Yes, depending on the film I have no plans to buy a 3DTV
Female 16-20 No No No No Glasses Free 3D No, Never I don't really mind
Male 16-20 Yes No Yes Yes Glasses Free 3D I don't buy Blu-Ray I have no plans to buy a 3DTV
Male 25-30 Yes Yes Yes Yes 3D Glasses Yes, Everytime I don't really mind
Female 16-20 Yes Yes Yes Yes Glasses Free 3D Yes, depending on the film Yes, I already own one
Female 20-25 Yes Yes Yes Yes Glasses Free 3D Yes, depending on the film I don't really mind
Male 30+ No Yes Yes No Glasses Free 3D I don't buy Blu-Ray I have no plans to buy a 3DTV
Female 20-25 No No Yes No 3D Glasses No, Never I have no plans to buy a 3DTV
Male 16-20 Yes No Yes Yes Glasses Free 3D Yes, depending on the film Yes, I already own one
Male 20-25 Yes No No Yes Glasses Free 3D Yes, depending on the film I have no plans to buy a 3DTV
Female 20-25 No No No Yes Glasses Free 3D No, Never I don't really mind
Female 20-25 Yes Yes Yes Yes Glasses Free 3D Yes, depending on the film I don't really mind
Female 20-25 No No Yes Yes Glasses Free 3D No, Never I have no plans to buy a 3DTV
Male 20-25 Yes Yes Yes Yes Glasses Free 3D Yes, depending on the film I have no plans to buy a 3DTV
Male 30+ No No Yes No Glasses Free 3D Yes, depending on the film I don't really mind
Male 30+ Yes Yes Yes Yes Glasses Free 3D I don't buy Blu-Ray I have no plans to buy a 3DTV
Male 20-25 Yes No Yes Yes 3D Glasses No, Never I don't really mind
Male 20-25 Yes Yes Yes Yes Glasses Free 3D Yes, depending on the film Yes, I am looking to buy one
Male 20-25 Yes Yes Yes Yes 3D Glasses No, Never I don't have a 3DTV or a HDTV
Female 20-25 Yes Yes Yes Yes Glasses Free 3D Yes, depending on the film Yes, I already own one
Female 20-25 No No Yes Yes Glasses Free 3D I don't buy Blu-Ray I don't really mind
Male 20-25 Yes No No Yes Glasses Free 3D I don't buy Blu-Ray I don't have a 3DTV or a HDTV
Sunday, 28 April 13
22. 3D Cameras
• Sony 3D Camera
System (James
Cameron/Vince
Pace) regarded the
best.
• 2 cameras used to
make Anaglyph
films (one red, one
green)
Sunday, 28 April 13
23. The Dimensions
• We see the world in
3 Dimensions
• Cameras can only
see in 2 Dimensions
Sunday, 28 April 13
24. 3D Remakes
• 3D has innovated
cinema in other
ways; such as Re-
releasing Classics
with the 3D
Feature.
Sunday, 28 April 13
25. 3D Remakes
• The most popular remakes
have been Titanic & Lion King
• Disney plan to release four
more classic movies after the
success of ‘The Lion King’
Sunday, 28 April 13
27. 3D Glasses
• Disney films and
the big Box-Office
releases have
spurred cinemas to
invest in buying
novelty Glasses
Sunday, 28 April 13
28. 3D Flops
• Fright Night 3D
and Conan the
Barbarian
Sunday, 28 April 13
29. ‘3D expands the possible range of audience
interactions, although still within the
confines of the screen and conventional
audience seating configurations’
(Burnett, Ron (2011) The future of 3D
stereoscopic cinema. Critical Approaches
to Culture + Media A Weblog by Ron
Burnett. 1 July)
Sunday, 28 April 13
30. 3D Concert Films
• Film Opening Weekend Worldwide Gross
"Hannah Montana" (2008)
$31.1 million $70.6 million
"The 3D Concert Experience" (2009)
$12.5 million $23.2 million
"Michael Jackson's This Is It" (2009)
$23.2 million $261.2 million
"Justin Bieber: Never Say Never" (2011)
$29.5 million $98.4 million
"Katy Perry: Part of Me" (2012)
$7.1 million $25.3 million
Sunday, 28 April 13
34. Theme park 4D
• Disneyland Films
• Captain EO
• Use of water, air
and hydraulics
Sunday, 28 April 13
35. D-BOX
The ‘D-Box’ technology was first
introduced into Cineworld Cinemas in
2009 for ‘Fast & Furious’
Sunday, 28 April 13
36. D-Box at Home
‘Your screen is crystal clear. Your
sound system is so pristine that you
swear that the race car in the movie
is idling right beside you. Now you
can be part of the film rather than
s i m p l y w a t c h i n g i t . D - B O X
transforms movie watching into
movie living. A truly realistic
immersive movie experience.’
http://www.d-box.com/en/
consumer/home_movies
Sunday, 28 April 13
37. 3DTV
• The first 3DTV was invented in 1928
• Displaying Tech:
• With filters/lenses:
Anaglyph 3D - with passive color filters
Polarised 3D system - with passive
polarisation filters
Active shutter 3D system - with active
shutters
Head-mounted display - with a separate
display positioned in front of each eye, and
lenses used primarily to relax eye focus
• Without lenses: Autostereoscopic displays,
sometimes referred to commercially as Auto
3D.
Sunday, 28 April 13
39. The Parallax Barrier
• Auguste Berthier
• Frederic E. Ives
• First created in 1901
• Over 100 years later Sharp
release 2 Laptops; the world’s
only 3D LCD Laptops
Sunday, 28 April 13
40. How it works
• A device placed in
front of an LCD screen
• Creates a Parallax
between the viewer
and the image
Sunday, 28 April 13
41. Integral Imaging &
Lenticular Array
• Technology
Invented in 1908 by
Gabriel Lippmann
• Creates a 4D Light
Field that show a
Parallax as the
viewer moves
Sunday, 28 April 13
42. Lenticular Array Lenses
• A Lenticular Lens is
comprised of
magnifying Cylindrical
lenses that create the
illusions of depth
• Images appear to move
or change when viewed
from different angles
Sunday, 28 April 13
43. Glasses Free 3D - Wii
http://www.youtube.com/watch?v=Jd3-eiid-
Uw&feature=player_embedded#!
2 minutes 29 seconds
https://www.youtube.com/watch?v=UaA0Bw4Mejw
How 3D works on 3DS
Glasses Free 3D - Wii
Sunday, 28 April 13
![Remediation
“[A]ll media work by “remediating”,
that is, translating, refashioning, and reforming other
media[...]”
2
Sunday, 28 April 13](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)