After months of brainstorming, planning, writing and designing, our rebranding project was ready to launch. We knew it was critical to announce the changes in a way which would allow our various audiences to understand, identify with, and remember our new branding. For that to happen, we needed a launch plan... www.contentsparks.com

1. Rebranding
Part 7:
The Content
Sparks Launch

2. contentsparks.com
After months of brainstorming, planning, writing
and designing, our rebranding project was
ready to launch.

3. contentsparks.com
We knew it was critical to announce the
changes in a way which would allow our
various audiences to understand, identify
with, and remember our new branding.

4. contentsparks.com
For that to happen, we needed a
launch plan.

5. contentsparks.com
And we needed to think strategically.

6. contentsparks.com
We made a list of all the groups we needed to
alert:
• existing customers,
• potential customers,
• business partners,
• suppliers,
• competitors,
• affiliates and
• others would need to know our news.

7. contentsparks.com
A short time before we intended to launch we
started hinting at our rebranding project in
our emails, aiming to spark some curiosity and
ignite interest in our plans for the future.

8. contentsparks.com
We knew we would have to take our shopping
cart offline for a short time to move the old
website over to the new one and we took
care to announce when that would be, so
that our customers would not be surprised by
the temporary closure.

9. contentsparks.com
We hoped to get immediate recognition for our
new name, and that meant repeatedly
driving our audiences to our new website,
where they would see the name and new
branding in action.

10. contentsparks.com
One way to do that was to offer a FREE
GIFT in our emails, which led people
to the website.

11. contentsparks.com
We created a giveaway which had real value
for our target markets –

12. contentsparks.com
a free Content Planning Template

13. contentsparks.com
- which included ideas for content, time frames
for content production, and a detailed, yet
easy-to-use spreadsheet to keep track of
everything involved.

14. contentsparks.com
Downloading the Content Planning Template
added people to a follow-up series of emails
which, as well as providing more valuable
content, again encouraged readers to return
to our website for more information.

15. contentsparks.com
We also sent a series of emails to our
existing customers and other
audiences to encourage them to see
our new branding in action.

16. contentsparks.com
As part of that email series, we offered special
Launch Sales each day for the 7 days of the
Launch Week.
Each sale was for a themed bundle of products
that related to different aspects of our
rebranding story.

17. contentsparks.com
We told that story in 7 daily installments, the last
of which you're listening to or watching now.

18. contentsparks.com
A new development for us was the opening of
a Facebook group where existing and
potential customers could meet each other
and discuss how best to use content in their
own businesses.

19. contentsparks.com
That proved very successful and within a few
hours we had created some initial buzz for our
new name as people joined and began
conversations.

20. contentsparks.com
All the launch week activities were
strategically interconnected, and were only
the start for us.

21. contentsparks.com
Moving forward, we’re working on strategies
to cement our new branding, offer more
products and extend our offerings into new
markets.

22. contentsparks.com
Watch this space.
We’re going places.

23. contentsparks.com/fireup
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