This document contains 9 questions to assess if a business is ready for inbound marketing. It addresses topics like understanding customer personas, monitoring audience behavior across different channels, using landing pages to move visitors through a sales funnel, creating educational content to build trust, segmenting databases to send tailored messages, and keeping subscribers engaged with valuable content to reduce churn. It encourages businesses to personalize their messaging, treat loyal customers well, and focus on attracting the right audience with a clear value proposition.

1. Disclaimer:
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images
of
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Minions
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9
QUESTIONS
TO
DETERMINE
IF
YOU’RE
READY
FOR
INBOUND
MARKETING

2. Your
website
needs
to
aJract
the
right
audience
–
with
the
right
messaging
and
the
right
value
proposiMon.
Q1:
Are
you
looking
for
customers
for
your
product
or
service?

3. Buyer
personas
help
idenMfy
and
craP
your
message
for
your
ideal
customer.
Are
you
new
to
buyer
personas?
Check
out
www.makemypersona.com
Bachelors Emeritus Prof
Q2:
Do
you
know
the
different
types
of
visitors
coming
to
your
site?

4. Loyal
customers
are
the
best
promoters
for
your
product
or
service.
Q3:
Do
you
treat
your
loyal
customers
like
heroes?

5. Personalized
messaging
for
first
Mme
visitors
and
loyal
customers
gets
users
to
take
the
acMon
you
want
them
to
take.
Q4:
Does
your
messaging
vary
for
different
visitors?

6. Monitoring
your
audience
behavior
across
your
website
and
social
media
helps
you
craP
the
right
message.
Q5:
Do
you
know
your
audience
outside
of
your
website?

7. Take
customers
on
the
buyers’
journey
a
step
at
a
Mme
every
Mme
they
visit
your
website.
Your
landing
pages
need
to
get
visitors
closer
to
the
sales
funnel.
Q6:
Do
your
visitors
always
fill
up
forms?

8. InformaMon
that
adds
value
to
users
increases
the
trustworthiness
of
your
brand
and
amplifies
your
presence
on
social
media.
Q7:
Does
your
content
educate
your
audience?

9. SegmentaMon
is
powerful
when
used
to
send
the
right
message
to
the
right
audience
–
MarkeMng
Nirvana.
Q8:
Do
you
segment
your
database
for
different
users?

10. Keeping
your
subscribers
acMve
is
one
of
the
most
daunMng
tasks
for
marketers.
It
is
essenMal
to
keep
your
subscribers/users
informed
of
the
value
that
you
provide
to
reduce
churn.
Q9:
Does
your
business
have
repeat
purchases?

11. If
you
answered
‘yes’
to
most
of
the
quesLons
and
want
to
know
more
about
Inbound
MarkeLng?
Email:
hello@happymarketer.com
Call:
+65
66538060
Tweet:
@HMarketer