Presentation 14 March , Creative Urban Renewal , Colchester UK

1. Urban
Renewal:
Crisis?
What crisis?
Rene Kooyman
Colchester 14 March 2013

2. Creative Urban Renewal:
between Creatives
and Urban Area Development
Rene Kooyman

3. Creatives: SMEs
Three criteria:
Staff headcount
Annual turnover
or:
Balance sheet
turnover
????
CURE-WEB.EU

4. Size of Enterprises
EDCCI: Page 64 By sector across CCIs eurokleis 2009

5. Labour Characteristics
• Labour market of the CCIs is complex
• Careerwise a high degree of uncertainty
• Non-conventional forms of employment; part-time,
temporary contracts, self-employment , free-lancers
• Multiple job-holdings; combined other sources
• New type of employer; the ‘entrepreneurial individual’ or
‘entrepreneurial cultural worker’
• Does not fit into typical patterns of full-time pro’s
• Heterogeneity of human resources categories; higher
professional, vernacular, craft industry, any other
CURE-WEB.EU
EDCCI: Page 64

6. CCIs Market Conditions
• Markets volatile and unpredictable
• Promoting business strategies that are embryonic,
provisional, highly responsive
• Based on 'intuitive' and 'emotional' knowledge as
much as standard market research
• Unpredictable demand conditions; ‘nobody knows’
• Entrepreneurs are price takers: accept the prices that
result from supply and demand. None of the players
has enough market power to ‘dictate’ prices to the
customer (price makers)
CURE-WEB.EU
EDCCI: Page 64

7. Cultural and Creative Industries
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8. Urbanisation , Knowledge society

9. The Urban Dimension
• Territorial consequences: Former Industrial areas in
decay: lack of funds, lack of initiatives
• Diversified cultural environments (Jacobs)
• Social integration/identification :
belonging and distinction (Bourdieu/Florida)
• Integrated approach:
– Physical: bricks and mortar
– Social
– Infrastructure: networking
CURE-WEB.EU
EDCCI: Page 64

10. The CURE Partners
 Colchester Borough Council
 cre8te, Edinburgh
 Grundstücksgesellschaft Kettwig
 Stadt Hagen (Lead Partner)
 Stad Brugge
 Stadt Dinslaken
 Lille Métropole
 Utrecht School of the Arts
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11. CURE: Creative Urban Renewal
• Creative Zone Innovator: integrated approach
to urban, economic, cultural, social and
entrepreneurial development
• ABC: Area , Building, Creative entrepreneur
• Four Dimensisons:
a. Learning Lab: learning environment
b. Cultural Value Chain: networked alliances
c. Flow of diversity: continuous new impulses
d. Cultural Business Modeling

12. Creative Zone Innovator
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13. How is it done?
• Radically re-interpret the area
• Define identity and profile
• Spread the word; Corporate Communication
• Build support networks
• Take time
• More Dash than Cash
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14. Urban
Renewal:
Crisis?
What crisis?
Rene Kooyman
Colchester 14 March 2013