Debate questions for the case study presentation of Dubrovnik by Tina Šegota, Senior Lecturer in Advertising and Marketing Communications, University of Greenwich, UK at the 3rd OECD Summer Academy on Cultural and Creative Industries and Local Development , held in virtual format on 27-30 April 2020. more info: https://oe.cd/sacci

1. Debate on the City of Dubrovnik
Identity, heritage and tourism transformed by popular culture
Dr. Tina Šegota, University of Greenwich
Summer Academy on Cultural and Creative Industries and Local Development | 27-30 April 2020

2. Debate question 1:
How can Dubrovnik‘s identity be
retransformed in such a way that
both factual and fictious identities
are connected and complementary to
each other?

3. How can we keep the gentrification
of Dubrovnik as is but only move it
to the virtual world with the help
of technology?
How can creative and culture
industries help in achieving this?
Debate question 2:

4. What responses to overtourism
could come from the creative and
cultural industry?
How these responses could be built
around the issue of social distancing
in the future?
Debate question 3: