2013 augsburg rene kooyman

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Creative Urban Renewal: tour d'horizon. Presentation Augsburg, Bavaria Germany 2013.

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2013 augsburg rene kooyman

  1. 1. CREATIVE URBAN RENEWAL: AREA DEVELOPMENT IN TIMES OF CRISIS tour d’horizon Rene KOOYMAN Augsburg Bavaria October 2013 Utrecht University of the Arts HKU 20-10-2013 1
  2. 2. EUROPE IN TIMES OF CRISIS Significant developments: Urbanisation From Industry to Services / Knowledge Society Absence of growth ‘Old School’ no longer applies: innovation Small and Medium Enterprises (SMEs) of strategic value The economical force of the Cultural and Creative Industries (CCIs) 20-10-2013 2
  3. 3. CCIS AS KEY STRATEGIC FACTOR CCIs drivers of economical growth (UNCTAD) Drivers of innovation: driving innovative processes into realisation CCIs at the core of cultural and industrial networks CCIs spill-over: Corporate Esthetics, Identity and Branding, support functions 20-10-2013 3
  4. 4. CCIS: THE ENTREPRENEURIAL DIMENSION 20-10-2013 4
  5. 5. Creatives: SMEs Three criteria: Staff headcount Annual turnover or: Balance sheet turnover ???? CURE-WEB.EU 20-10-2013 5
  6. 6. CCI: SIZE ENTERPRISE 20-10-2013 6
  7. 7. ENTREPRENEURIAL BEHAVIOUR: THE CREATION OF ECONOMIC, SOCIAL AND CULTURAL VALUE cultural fabric of the Creative Industry thrives on numerous small initiatives high share of freelancers and very small companies multiple job-holdings; combined sources of income new type of employer is emerging; the ‘entrepreneurial individual’ no longer fits into typical patterns of full-time professions
  8. 8. BUSINESS CATEGORIES • Artisan – driven by aesthetic motivation • Solo – Individual creative focussing on growth • Creative Partnership – two creative people • Designer and Business Partner – One creative and one business partner • Designer and Licensing Partner – Designer under royalty contract • Designer and Manufacturer – Designer in contractual agreement with manufacturer • Partnership with Investor – Designer in partnership with a formal investor NESTA 2008 20-10-2013 8
  9. 9. SPATIAL COMPONENTS: METROPOLIS AND DECAY From Industry to Services and Knowledge 20-10-2013 9
  10. 10. THE URBAN DIMENSION Territorial approach: zoning Diversified cultural environments (Jacobs) Social integration/identification (‘belonging’) and distinction (Bourdieu/Florida) Integrated approach: Physical: bricks and mortar Social: class, culture, demographics Infrastructure: networking Conceptualisation /re-evaluation 20-10-2013 10
  11. 11. URBANISATION: THE VALUES OF CITY-LIFE • Cultural and Economical Capital • Cultural Class • Identity and Branding • Demographics 20-10-2013 11
  12. 12. The CURE Partners Colchester Borough Council cre8te, Edinburgh Grundstücksgesellsch Kettwig Stadt Hagen (Lead Partner) Stad Brugge Stadt Dinslaken Lille Métropole Utrecht University of the Arts CURE-WEB.EU 20-10-2013 12
  13. 13. CREATIVE ZONE INNOVATOR Creative Zone Innovator: integrated approach to urban, economic, cultural, social and entrepreneurial development ABC: Area , Building, Creative entrepreneur Four Dimensions: a. Learning Lab: learning environment b. Cultural Value Chain: networked alliances Flow of diversity: continuous new impulses d. Cultural Business Modeling c. 20-10-2013 13
  14. 14. CREATIVE ZONE INDICATORS 20-10-2013 14
  15. 15. BRUGGE: CULTURAL HERITAGE Empty shopping street not viable Now: • pop-up shop • courses • vernacular design 20-10-2013 15
  16. 16. COLCHESTER BORROUGH COUNCIL UK Hidden Kiosk This One Wall First site http://www.flickr.com//photos/creativecoop/sets/721 57627604513355/show/ 16 20-10-2013
  17. 17. 20-10-2013 17
  18. 18. LILLE METROPOLE: IMAGINARIUM • Trans-national • Concentration on ‘the Image’ • Municipal, regional, national and EU support • Job creation 20-10-2013 18
  19. 19. Plaine Images, the principle of convergence : l’Imaginarium, techl’Imaginarium, the meeting point between art, techcompanies & science L ’Imaginarium (8 000 m² of working spaces) : Companies + Artists + Training structures + Research facilities (Plaine Images Recherche) + Local community = INNOVATION & ECONOMIC VALUE CURE-WEB.EU 20-10-2013 19
  20. 20. Lille Plein Image CURE-WEB.EU 20-10-2013 20
  21. 21. HAGEN DE Textile factory: 1822 – 1996 Financial base Than culture 20-10-2013 21
  22. 22. Kettwig Essen 20-10-2013 22
  23. 23. BEYOND THE CRISIS: BUILDING TRUST ! Radically re-interpret the area Define identity and profile Create a sustainable corporate story Five criteria: Relevant Realistic Open dialogue (responsive) Sustainable Trustworthy 20-10-2013 23
  24. 24. HOW IS IT DONE ? Spread the word; Corporate Communication Build support networks Take time; trust small initiatives Create a financial base More Dash than Cash 20-10-2013 24
  25. 25. Urban Renewal: Crisis? What crisis? 20-10-2013 25
  26. 26. THAT’S THE WAY IT’S DONE! http://cure-web.eu rkooyman@rkooyman.com 20-10-2013 26

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