Презентация британского эксперта Тома Кемпбелла для "Саммита городов-миллионников" в рамках направления "Город для жизни", МИФ "Интерра 2012"

1. Creating to Compete
Tom Campbell
Associate
Global Cities

2. • Economic Development
• International
Who we are Communications
• Place-branding specialists

3. What makes a city
competitive?
• Political stability
• Law and order
• Physical infrastructure
• Skills-base
• Regulatory environment / taxation
and increasingly… the cultural offer

4. Mapping a city’s cultural assets
World Cities Culture Report 2012: 12 cities,
more than 60 indicators
museums-libraries-art galleries-bookshops-
cinemas-creative businesses-theatres-art students-
nightclubs-concert halls-comedy nights-music
venues-restaurants-creative workforce-festivals-
universities-film production-green spaces-bars-
orchestras

5. Factors Driving Growth
• Increasing incomes: as households become
wealthier, they spend proportionately more on
creative products and services
• Increasing levels of education and interest in
experiencing culture and creativity
• Digital technologies: new channels and platforms
with opportunities for new products
• Opening up of global markets for cultural products

6. The London Strategy:
Strengthening the Cultural Offer
“Culture is to London what the sun is to Spain” – Mayor of
London
7 out of 10 visitors to London cite culture as reason for visiting
London
Maintaining investment in cultural infrastructure
Strong focus on festivals and events
Film tourism is recognised as being increasingly significant

7. The London Strategy:
Growing the Creative Industries
Creative industries is the second biggest sector in London
with £20 billion annual turnover.
High growth sector; strong export earnings (£13bn per
year)
Global Centre for advertising; third biggest film production
centre in the world
Aggressive inward investment and promotion strategy for
key creative industries

8. Fostering Diversity and Creativity
• Diversity: Coming together of different styles, cultures,
creative practices encourage creativity and innovation – it
also drives tourism
• Supporting education: world-class art/design institutes
and HE Institutes, generating thousands of students every
year
• Encouraging access: festivals, open houses, education
programmes