1. Creative urban development
Three years after
Rene Kooyman
3 June 2014

2. What’s going on?
 Urbanisation
 From industrial production to a
knowledge society
 Growth falters; is absent
 Small and medium-sized enterprises
(SMEs) of strategic value

3. EU Policy
 Small and medium-sized enterprises
(SMEs) of strategic value
 ' Old School ' no longer valid:
innovation = needed
 The economic power
of the cultural and creative
industries

4. Size of Enterprises
EDCCI: Page 64
2010 HKU Entrepreneurial Dimension of
Cultural and Creative Industries

5. Talking about cities
• Demographics: aging population
• Mobility: multicultural societies
• Changing consumer patterns
• The networks: a connected society
Abandoned
Industrial
area's
Revitalisation

6. Spatial components: metropolis and decay
Changing
perspectives:
Long-term
/top-down
Bottom-up
cooperative
initiatives
 Jacobs
 Bourdieu
 Florida

7. The CURE Partners
CURE-WEB.EU
Colchester Borough Council
cre8te, Edinburgh
Grundstücksgesellsch Kettwig
Stadt Hagen (Lead Partner)
Stad Brugge
Stadt Dinslaken
Lille Métropole
Dublin: Temple Bar (observer)
Utrecht University of the Arts
(academic partner)

8. EU CURE Project
 Aims to facilitate triggered growth of
the creative economy in decayed
urban areas in medium-sized cities
in Northwest-Europe
 This will be done by developing and
testing the innovative transnational
model ‘Creative Zone Innovator’ to
plan and to develop creative zones.
 The project brings together 7 project
partners in Germany, Belgium,
France, the Netherlands and the UK.

9. Creative Urban Renewal (CURE)
 Aims to facilitate triggered growth of the
creative economy in decayed urban areas in
medium-sized cities in Northwest-Europe
 Very different situations:
Tourism/heritage (Edinburgh, Brugge)
Abandoned industrial sites: Essen Kettwig
(scheidshce Hallen), coal-mining areas
Dinslaken, former textile industry
Elbershallen, social-economical problem
areas (Hagen, Lille)

10. Do we need a theoretical framework?
 Concepts are an abstraction of reality
 We cannot communicate without using
concepts about the reality
 Creates a certain unity in objects
described and definitions
 Offers a self-audit facility to ensure
cohesion and appropriate
conceptualisation for conclusions.

11. Creative Zone Innovator (CZI)

12. Sub-
values
and
Indi-
cators

14. Scheidt’sche Hallen Kettwig
 Former Spinning Mill
 Closed in 1974
 Public planning completed 2011
 Housing area sold to an investor
 Partial demolition, reconstruction and
restauration
 10.000 m2 for Creative Industries
 Flow of Diversity / Business Modelling

17. Kreativ Quartier Lohberg Dinslaken
 Coal mine closed in 2005
 Total 40 ha with 11 heritage buildings
 City Council and Investment Company
develop a partner-based concept
 Principles of sustainability and economic
feasibility
 Combine renewable energy and Creative
Industries
 “Idea meets Market”: Learning Lab, Creative
Value Chain

19. Cultural Factory Elbershallen
Hagen
 Former Textile Industry redeveloped
since 2000
 Public private partnership: City of Hagen
 4.5 ha : first businesses commercially
driven; now diversified; daycare centre,
bowling alley, supermarket; and Creative
Industries (music school, dance studio,
Theater an der Volme)
 Diversity, Business Modelling

20. Creative Zone 22
Hagen
 Underprivileged
neighbourhood
 Top-down initiative
 Slowing down shrinking
population
 Multi-cultural advantages
 Co-working space
 Creatve Value Chain

22. Lille Metropole
 Textile crisis 1970; regional
unemployment, poverty
 Trans-national initiative; concentrating
on ‘the image’
 Requalification of derelict areas into AV
Cultural and Creative Incubator
 4 dimensions:
 LL, CVC, FOD, CBM

24.  Creative Value Chain: Screenworks Film Collective
 Creative desks program: incubator (CBM),
 Non-profit coworking and learning space (LL) for
independent workers, freelancers, start-ups, and the
local community
 Collaboration with private sector and academia
Creative Edinburgh
CURE-WEB.EU

25. ICE ICE Store: Creative Outlet
Store
CURE-WEB.EU
ICE Store:
ICE Store is a new way of
doing business. It is a not for
profit social enterprise
consisting of a retail store
selling the work of
independent artists and
designers from Scotland.
Everything in ICE Store is
handmade giving special
meaning to all of our
products.
ICE Store for Creatives:
Picture this: a city centre
location to showcase your
work, a place where you will
have an audience of thousands
and the support to take your
talents to the wider world. A
dream? ICE Store makes this a
reality!
ICE Store for Customers:
Don’t you hate it when you can’t
get that unique dress or
necklace that suits you and the
occasion perfectly? Or when
finding the perfect gift for a
friend becomes an impossible
task? ICE Store makes it easy!

26. Brugge: cultural heritage
Empty shopping
street not viable
Now:
• pop-up shop
• courses
• vernacular
design

27. Brugge – „design met wortels“
Design with roots
CURE-WEB.EU
 Contemporary design meets old handcraft
techniques
 Run workshops on knitting, making jewels
with wax, old fabrics

29. Colchester UK
 Hidden
Kiosk
 This One
Wall
 First site

30. How is it done?
1. Identify your fundamentals: basic
dimensions (learning lab, creative
value chain, flow of diversity,
business modeling
2. Define the Core Values
3. Identify and select Sub-values
4. Specify and select Indicators

31. The Toolkit
 Take Time: Urban Area Development
is not done on a short-term strategy
 Persist: hold on to your perspective
 Spread the word: communications is
key-factor
 Build alliances: define, discuss and re-
define your projects
 Learn when you move along......

32. Re-thinking uban policy
• comprehend the economic benefits (market
and non-market) of the arts and culture
• recognise the fundamental importance of
cultural value as a component of the urban
value created by the cultural sector
• foster a positive climate for private sector
engagement with the arts
• promote cultural policy as a core government
function involving a wide range of
departments including culture, heritage,
education, urban / regional development, etc.
An effective urban policy will:

33. rkooyman@rkooyman.com

34. That’s
the way it’s
done!
Rene Kooyman
http://cure-web.eu
rene.kooyman@ke.hku.nl