Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Urban renewal within the economical downturn


Published on

Published in: Real Estate
  • Be the first to comment

  • Be the first to like this

Urban renewal within the economical downturn

  1. 1. 08.01.2013 Creative urban development in a period of economic downturn Rene Kooyman 9 Jan 2013Crisis? What crisis ?Edna dos Santos-Duisenberg: Globalized wreckage financial Markets Systemic failures S i f il Rampant speculation Consequent lack of values Degradation of our ecosystem The deterioration of our living standards g The escalation of unemployment Mounting social pressures 1
  2. 2. 08.01.2013 After The CrunchCreative Career Stories  Creative graduates stay connected with their peers: for creating opportunities, for critique, for combating the isolation, and for finding work  Collaboration crucially provides opportunities: discuss work and, seek feedback  Graduates value working with others and joining together to share costs or show work collectively  W d of mouth and active networking are crucial f j b Word f h d i ki i l for job seeking, as opposed to job advertisements  Five to seven years after graduation, creative graduates continue to engage mainly in work related to their discipline. CURE-WEB.EUCareer dynamics: Portfolio workingand self employment Portfolio careers and self-employment dominate p g Graduates take on responsibilities in management senior roles, not always matched by higher pay Creative graduates sacrifice financial reward for the personal satisfaction derived from creativity Working to high standards, making new work, rising to new challenges, learning new skills, recognition by pee s a d c e t sat s act o a e important, as peers and client satisfaction are po ta t, well as facilitating creativity in others main barriers to career progression: financial, lack of contacts and relevant experience Creative Career Stories, London 2010 2
  3. 3. 08.01.2013Development of creativecareers Key career facilitators: a strong work ethic, resourcefulness, resourcefulness and good industry contacts to inspire, support and collaborate peers Freelance and short contract work is very common Work placements and industry experience are important for careers and significant for gaining experience and building work contactsAdapting to the recessionFrequent job changes and undertake unpaid work: to gain experience, skills and insight experience this can cause considerable hardship the economic downturn has had an impact on incomes and on growing creative ventures graduates experiencing pay cuts, redundancy and increased competition they are, however, adaptable and inventive in exploring new markets and clients The urban context crucial 3
  4. 4. 08.01.2013 the ‘Cultural Turn’ in Urban Planning To major devlopments: a. Globalisation b. The ‘new’economy The arts – cultural resources, amenities and facilities – have turned i i b into strategic urban assetsContext What Arts and Culture can doRestructuring of the • strategic significance intellectual property-business community based cultural and creative (content) industries ・ new marketing and branding for existing/traditional businesses.Importance of: ・ personal/career location decisionsquality of life and ・ business location decisionsquality of place ・ inward investment decisionsin location decisionsReduction of ‘suburban ・ downtown areas more attractive for workflight’ and residence ・ Enhance evening economy/24 hour eco • Encourage renovation of industrial/heritage/historical districts ・ develop human and social capital – skills, trusts, reciprocity, networks ・ create busier and safer streets through animation and related strategies 4
  5. 5. 08.01.2013 What Arts and Culture can doCity-regions – not just local/regional identity and ‘brand’ oflocalities product(s) (Barcelona/Catalunya)Need for highly skilled Attract highly skilled, high value-added, andworkforce knowledge intensive workers.The digital imperative: ・ Create, exploit and disseminate the ‘content’for infrastructure and of the cultural and creative industries.content ・ Establish a distinctive brand and niche for the urban area/city-region ・ Create synergies between ‘art’ and ‘tech’Importance of clusters ・ Create urban ‘critical mass’ and venues forand networks creative networking. ・ Create ‘non-functional’ and informal non functional networks ・ Bring together creators, producers, consumers, and investors to develop the industry base and market. Towards Cultural Planning  Cultural resources are taken seriously in planning frameworks  Strategic: part of a larger strategy for urban and community development  Integral: folk, work, place  Planning: predict, plan, invest, steering resources  Responsive and comprehensive in its scope 5
  6. 6. 08.01.2013 Florida’s T’sBothsoft andhardlocationfactors Brugge: cultural heritage Empty shopping street not viable Now: • pop-up shop • courses • vernacular design 6
  7. 7. 08.01.2013Colchester UK  Hidden Kiosk  This One Wall  First site /72157627604513355/show/ 7
  8. 8. 08.01.2013Lille Metropole: ImaginariumBeyond the crisis: Building Trust ! (Re)define / create your identity Create a sustainable corporate story Five criteria:  Relevant  Realistic  Open dialogue (responsive)  Sustainable  Trustworthy 8
  9. 9. 9