Area Development in Times of Crisis.

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Presentation Salo, Finland. Urban Renewal Congres.

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Area Development in Times of Crisis.

  1. 1. 22-5-2013 1AREA DEVELOPMENTIN TIMES OF CRISIStour d’horizonUtrecht School of the Arts HKURene KOOYMANHKUMay 2013SaloFinland
  2. 2. 22-5-2013 2EUROPE IN TIMES OF CRISISSignificant developments: Urbanisation From Industry to Knowledge Absence of growth ‘Old School’ no longer applies: innovation Small and Medium Enterprises (SMEs) of strategicvalue The economical force of the Cultural and CreativeIndustries (CCIs)
  3. 3. 22-5-2013 3CCIS AS KEY STRATEGIC FACTOR CCIs drivers of economical growth (UNCTAD) Drivers of innovation: driving innovative processesinto realisation CCIs at the core of cultural and industrial networks CCIs andTechnological change/digitisation two‐wayprocess CCIs spill‐over: Corporate Esthetics, Identity andBranding Cultural and Creative Content as a relativeautonomous, independent economical factor
  4. 4. 22-5-2013 4CCIS: THE ENTREPRENEURIAL DIMENSION
  5. 5. 22-5-2013 5CCI: SIZE ENTERPRISE
  6. 6. ENTREPRENEURIAL BEHAVIOUR:THE CREATION OF ECONOMIC, SOCIAL ANDCULTURAL VALUE cultural fabric of the Creative Industry thrives onnumerous small initiatives high share of freelancers and very small companies multiple job‐holdings; combined sources of income new type of employer is emerging; the‘entrepreneurial individual’ no longer fits into typical patterns of full-timeprofessions (EU job potential)
  7. 7. 22-5-2013 7BUSINESS CATEGORIES• Artisan – Designer driven by aesthetic motivation• Solo – Individual designer focused on growth• Creative Partnership – two creative people• Designer and Business Partner – One creative and onebusiness partner• Designer and Licensing Partner – Designer underroyalty contract• Designer and Manufacturer – Designer in contractualagreement with manufacturer• Partnership with Investor – Designer in partnershipwith a formal investor NESTA 2008
  8. 8. 22-5-2013 8SPATIAL COMPONENTS: METROPOLIS AND DECAY FromIndustry toKnowledge
  9. 9. 22-5-2013 9THE URBAN DIMENSION Territorial approach: zoning Diversified cultural environments (Jacobs) Social integration/identification (‘belonging’) anddistinction (Bourdieu/Florida) Integrated approach: Physical: bricks and mortar Social: class, culture, demographics Infrastructure: networking Conceptualisation /re-evaluation
  10. 10. Major Stakeholders in UrbanDevelopment10CommunityStakeholdersCulturalOrganizationsCommunityActivist/VolunteersResidentImmigrantYouthclubs/groupsImmigrantservicesCommunityMediaChamber ofCommerceBusinessesMunicipality
  11. 11. 22-5-2013 11CITY POLICY & PLANNING PARADIGM• Developed for and by the industrial economy• Separation of working and living through zoning• Powers are restrictive, not permissive: you can’t,rather than you can• Professionalized: ‘planner knows best• City is struggling under its own weight, unable toadapt quickly enough to changing global, socialeconomic environment• Verbal, rational/analytical, more than‘understanding’
  12. 12. 22-5-2013 12URBANISATION: THE VALUES OF CITY-LIFE• Cultural and Economical Capital• Cultural Class• Identity and Branding• Demographics
  13. 13. 22-5-2013 13EU CURE PROJECT Creative Urban Renewal in Europe(CURE) Aims to facilitate triggered growth of thecreative economy in decayed urban areasin medium-sized cities in Northwest-Europe This will be done by developing andtesting the innovative transnationalmodel ‘Creative Zone Innovator’ to planand to develop creative zones. The project brings together 7 projectpartners in Germany, Belgium, France,the Netherlands and the UK.
  14. 14. 22-5-2013 14CREATIVE ZONE INNOVATOR Creative Zone Innovator: integrated approach tourban, economic, cultural, social andentrepreneurial development ABC: Area , Building, Creative entrepreneur Four Dimensions:a. Learning Lab: learning environmentb. CulturalValue Chain: networked alliancesc. Flow of diversity: continuous new impulsesd. Cultural Business Modeling
  15. 15. 22-5-2013 15CREATIVEZONEINDICATORS
  16. 16. 22-5-2013 16HOW IS IT DONE: RADICAL REDEFINITIONEdinburgh: Ice Store CCI Outlet Jobcreation Entrepreneurial and vocational training Revitalisation of a shopping-mall in decline
  17. 17. 22-5-2013 17REDEFINITION OF CULTURAL IDENTITYBrugge (Belgium):Vocationalprofessionsas cultural heritage
  18. 18. 22-5-2013 18HAGEN DETextile factory:1822 - 1996
  19. 19. 22-5-2013 19METHODS Radically re-interpret the area Define identity and profile Spread the word; Corporate Communication Build support networks Take time More Dash than Cash Create a financial base
  20. 20. 22-5-2013 20INVESTING IN THE CREATIVE ECOSYSTEMThe creative ecosystem: arts and culture, nightlife, themusic scene, restaurants, affordable spaces, livelyneighbourhoods, spirituality, density, public spaces etc.1. Strengthen creative assets and encourage collaboration2. Continue revitalizing downtown areas as nodes ofcreativity3. Develop an infrastructure that will improve the quality oflife for residents and attract the creative class (hiking andcycling trails, festivals, development of cultural assets,ways to celebrate the waterfront etc. )
  21. 21. 22-5-2013 21CREATIVE ENTREPRENEURS’ PERSPECTIVE• Social capital: resources based on groupmembership, relationships, networks ofinfluence and support; clusters• Economic capital: command over economicresources (cash, assets); based onentrepreneurial capabilities and support• Cultural capital: forms of knowledge; skills;education and language skills• The urban perspective: choose yourposition in the urban nomad chain ; usesupport functions
  22. 22. 22-5-2013 22THAT’STHE WAYIT’SDONE!http://cure-web.eurkooyman@rkooyman.com

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