Cultural globalization

1. CULTURAL
GLOBALIZATION

2. Culture – is the body of material traits,
customary beliefs, and social forms that
together constitute the distinct
tradition of a group of people.

3. Material culture – tangible culture
Ex. Food, clothes etc.
Non material culture – intangible
Ex. ideas, materials, beliefs etc.

4. Cultural globalization – a phenomenon
by which the experience of everyday
life, as influenced by the diffusion of
commodities and ideas, reflects a
standardization of cultural expressions
around the world.

5. INFLUENCE OF
GLOBALIZATION TO
VARIOUS ASPECT OF
CULTURE

6. MUSIC

7. KPOP

8. POP MUSIC

9. COUNTRY SONGS

10. CLOTHINGS

13. SMART CASUAL

14. FOOD

15. KOREAN FOODS

16. FAST FOOD

17. FAST FOOD

18. ENTERTAINMENT

19. ENTERTAINMENT

21. PAGEANTRY
• MS UNIVERSE
• MS WORLD
• MS EARTH
• MS INTERNATIONAL
• MS GRAND

24. BOLLYWOOD

25. KDRAMA

26. CDRAMA

27. Thailand Drama

28. LANGUAGE

29. TOP LANGUAGES LEARNED IN
FOREIGN LANGUAGES
• ENGLISH
• SPANISH
• CHINESE
• KOREAN
• FRENCH

30. COSMETICS

32. • Plastic surgery
• Hair colors
• Breast and butt implant
• Nail extensions

33. FAMILY
CULTURE

34. • Same Sex Marriage
• Divorce
• Invitro-fertilization
• Surrogate mothers
• Live-in partners
• Teenage pregnancy

35. HOW DO CULTURE DIFFUSE AROUND
THE WORLD
• MEDIA (advertisements, promotions by
famous personalities etc.)
• MIGRATION
• INTERNET
• SOCIAL INTERACTION
• TRADES/BUSINESS

36. HOW DOES
GLOBALIZATION
AFFECT
CULTURE?

37. POSITIVE EFFECT
• The transmission of prominent ideas
from one culture to another
• Adaptability to different culture
• Economic progress

38. NEGATIVE EFFECT
• Homogenizing of diverse culture
• The rise of stereotypes regarding
members of a particular culture.
• The replacement of aspects of local
culture with the dominant norms of
a foreign culture.

39. ETHNOCENTRISM
• demonstrating a belief in the
inherent superiority of one’s own
ethnic group or culture

40. XENOCENTRISM
• occurs when one has a preference
for a foreign culture's goods, ideas,
styles, and traditions over their own
culture.