This document discusses the importance of cultural aspects in international presentations. It notes that language, customs, and audience feedback can vary significantly across cultures and need to be considered. The document provides recommendations for a successful international presentation, including paying attention to how different cultures prefer to receive information, choosing language carefully, adjusting the speaking pace, understanding different audience responses, and preparing thoroughly by researching the target culture.

3. CULTURAL ASPECTS
IN
INTERNATIONAL
PRESENTATION
Group member:
Le Hoang Nhan
Vo Ngoc Thanh Thao
Ha Quang Tan

4. CONTENT
• Importance of cultural aspects in
international presentation
• Basic elements in an international
presentation
• Recommendations for an successful
international presentation

5. THE IMPORTANCES OF
CULTURALASPECT IN
INTERNATIONAL
PRESENTATION

6. LANGUAGE
• The language in barrier role.
• The language in delivery
message.

7. CUSTOM
• Culture influences how people in different
countries prefer to receive information.
• Culture influences how people in different
countries prefer to receive information. How
interactive a presentation is, depends much on
the culture.
• How audiences respond to presentations varies
across cultures.

8. BASIC ELEMENTS IN
AN INTERNATIONAL PRESENTATION
Speaker
Message
AudienceSetting
Feedback

9. SPEAKER
• Verbal and non-verbal
language: slang,
metaphor, jargon,
terminology, body
language….
• Casual style
• Impersonal use

10. MESSAGE
• Different language
• Same word >< different
meaning
• Clarity

11. AUDIENCE
• Act differently:
o Show manner
o One to one basic
• View things differently

12. SETTING
• Seating arrangement:
Linear >< Semi – circular
• Show manner: VIP seat
• Visual aids

13. FEEDBACK
• Response:
o Japan: close eyes = concentration
o German + Austria: knocking on
the table = applause
• Ask question:
o Western: ask question
o Asia: silence

14. RECOMMENDATIONS
FOR AN SUCCESSFUL
INTERNATIONAL PRESENTATION

15. WHAT WORKS HERE DOESN’T
ALWAYS WORK
• Pay attention especially to how people in different
countries prefer to receive information;
• Be careful when selecting visuals. Colors carry different
suggestions and meanings in different cultures;
• Take extra care to fully understand the question.

16. CHOOSE YOUR
LANGUAGE CAREFULLY
• Remember too that many English words have different
meaning
• Protocol is extremely important

17. SLOW DOWN AND DON’T
CRACK WISE
• Adjust the pace of your delivery to reflect what the
audience is accustomed to.

18. WHAT TO EXPECT FROM
YOUR AUDIENCE
• Audiences around the world respond outwardly to
presentations in different ways.
• If you wave goodbye when you've finished your
presentation, you'll get a different response
depending on where you are.

19. BE PREPARED
• As part of your audience analysis, you'll need to
learn about your audience's culture.
• Question the meeting organizers. Question as well
anyone you know who may have addressed
similar audiences.
• Check out reference books, travel guides, and
Web sites that serve foreign travelers.
• Before you present, set aside time to meet with
local colleagues or acquaintances, perhaps over
dinner. Ask questions.