This Country Report of Brazil is a part of our International Marketing, which is conducted during the time of studying the subject International Marketing. The purpose we did the report is collecting and understanding more about Brazil in order to get more knowledge in another country, which could be a potential market for our future. All the information were collected from the Internet, read through and restructured by ourselves. The content of this report mainly divided in 2 parts: Cultural Analysis and Economical Analysis.

1. BRAZIL
Group members:
• Lê Hoàng Nhân
• Lê Thụ Quân
• Nguyễn Thanh Trang
• Nguyễn Phạm Nam Phương
• Võ Ngọc Thanh Thảo

2. Quick Brazil Facts
• Region: South America
• Population: 194.747.347
• Area Total: 8.511.965 square
km
• Capital: Brasilia
• Climate: Mostly tropical
• Language: Portuguese
(official)

3. CULTURAL ANALYSIS
• Relevant History
• Geographic Setting
• Social Institutions
• Religion
• Living Conditions
• Language

4. Relevant History
• In 1500 Pedro Alvares Cabrai
claimed Brazil for the
Portuguese
• Brazil gained it’s
independence from Portugal
in 1822
• Abolished slavery in 1888
• Main export was coffee

5. Geographic Setting
• Located in the northeastern part of South
America.
• Slightly smaller than the United States.
• 5th largest country in the world.
• Largest country in Latin America.

6. Social Institutions
• “Family” is not just thought of as nuclear family
but as extended family.
• Godparents play an important role in a child’s life.
• Children typically live at home until they are
married.
• Parental roles vary by region.

7. Social Institution
• Families are becoming more urbanized
• Woman are leaving home and moving to
workforce
• Religious marriages are decreasing
• Ask the woman’s father for permission
• Infidelity is very common in Brazil
• Family heritage is traced paternally

8. Social Institution
• Literacy rate throughout Brazil is 88%
• Children are required to attend school for a minimum
of 8 years
• Each Brazilian state has a governor and legislature
• Brazil is based on Roman code ( Napoleonic law )

9. Social Institution
• Rules of thumbs for Business in Brazil
Kiss, bow or shaking hands
• Patient is the most important virtue
• Forceful attitudes are offensive
• View themselves as American not South
American
• Punctuality is not important

10. Religions and Aesthetics
• 74% of Brazilian is Roman Catholic
• Other religions :
- Protestant : 15.4%
- Spiritualists : 1.3 %
- Voodoo: 0.3 %
- Others : 1.8%
- No religion : 7.4%
• Say “ok” in Brazil means
offensive

11. Living conditions
• Biggest meal is eaten in the middle of day
• Types of food consumed are determined by social
class
• Main dishes for Brazilian
is rice, bean and manioc

12. Living Conditions
• Housing in urban Brazil is very similar to the
United States
• Generally, houses have two stories
• Construct taller walls and have guard dogs to
deter criminals
• Brazilians are faced with water shortages so
water tanks are placed on the roof to alleviate
issues

13. Living Conditions
• Type of clothing varies in rural and urban
areas
• Women like to appear flirtatious so they
wear sexy clothes which include short skirts
• Men wear slacks with a dress shirt
• Shorts are only worn if they are going to the
beach
• Rural areas have a more “cowboy”
appearance
• Indigenous people wear face paint and
traditional tunics

14. Living Conditions
• Soccer is Brazil’s passion
• Rio de Janerio is home to
the largest soccer stadium
in the world which seats
200.000 people
• Brazilian women are known
for watching soap operas
• Lower class individuals go
to samba school

15. Language
• Main language is
Portuguese
• There are more than 200
tribal groups that speak
indigenous languages
• Some upper class
individuals speak English
• A major misconception is
that their official language is
Spanish and Brazilians view
this as very offensive
• Other languages:
oGerman
oItalian
oJapanese
oKorean
oSpanish
oBaltic

16. ECONOMIC ANALYSIS
• Population
• Economic Statistics
• Development in Science and Technology
• Distribution Channels
• Media

17. Population
• Total population approximate 195 million
 Male: 98,949,000
 Female: 95,130,000
• Ethnicity
 White: 47.7%
 Brown: 43.1%
 Black: 7.6%
 Other/Unspecified: 1.6%

18. Age Distribution

19. Economic Statistics
• 2011: Gross National Product $2.475 trillion
• Resources & Minerals
 Bauxite
 Gold
 Iron ore
 Nickel
 Timber
 Hydropower

20. Infrastructure
• 718 paved airports; 3,545 are unpaved
• 9,400 kilometers of product pipelines
• Communication types
o Internet
o Telephones
o Print media
o Radio
o Television
o Mail

21. Primary Industries
Manufacturing:
 Textiles
 Apparel
 Vehicles
 Consumer goods
Agriculture:
 Coffee
 Soybeans
 Sugar
 Tobacco
Service sector:
 Tourism
 Financial services
 Retail sales

22. Development in Science & Technology
• Processing sugarcane into ethanol
• 90% of vehicles sales are flex-fuel powered
• Ethanol sales expected to double from 2009 – 2015
• Demand -12.3 billion gallons annually

23. Distribution channels
• Approximately 800,000 retail stores
• Top stores:
o Carrefour
o Sonae
o Wal-Mart
• Located in urbanized areas
• Newly emerging channel: Internet retailing

24. Media

25. Radio Advertising Expenditures 2004

26. CONCLUSION