Resume for Julie Willard, North Olmsted, OH

1. JULIE A. WILLARD
28380 Douglas Drive 440-343-7498
North Olmsted, OH 44070 JulieWillard22@me.com
www.linkedin.com/pub/julie-willard/10/992/7b1
CAREER PROFILE
 Marketing/Sales Support Professional with over 15 years of experience in a fast paced environment.
 Skilled in marketing communications and collateral development, product line PR and introductions.
 Effective in budgeting, coordinating, organizing materials and business relations to support field sales.
 Certified in Social Media Marketing
WORK EXPERIENCE
Moen Incorporated, North Olmsted, OH 02/1997- Present
CustomerNet Website Administrator – 11/10 to Present
Manage, develop, and implement marketing initiatives to drive B2B website awareness and usage resulting in an increase in
customer satisfaction. Report to Manager, Customer Service.
 Develop and implement three year strategic plan to increase website usage with a goal of decreasing overall call volume.
 Create, launch and manage surveys via online email marketing campaign to increase user satisfaction and site
functionality resulting in a 75% rate of customers returning to the site.
 Identify processes that can be automated through the website to decrease manual work output.
 Create and implement new avenues to target customers which resulted in 53% increase in website usage and 38%
increase in enrollments year over year.
 Educate, support and train customers and new sales reps on site functionality to increase site usage and knowledge.
 Generate ad hoc business reports providing current usage and enrollment information to sales field, VP of sales and
operations and other reporting as needed.
 Work effectively with all aspects of the customer supply chain to develop overall trusting professional relationships.
 Assist Wholesale sales reps as needed to create an environment which leads to increased selling time.
Assistant Marketing Manager – 01/2008 to 12/2008
Marketing Communications Coordinator – 05/2006 to 12/2007
Co-managed day-to-day relationship with agency partners to develop and produce marketing communications and
merchandising to enhance sales. Reported to Senior Manager - Marketing Communications.
 Managed product catalog revision to improve sales collateral and increase sales revenue.
 Produced customized online media kits for major accounts to showcase products in feature advertisements.
 Contributed to PR releases and website content to effectively advocate the benefits of the products.
 Executed agency development, production and fulfillment of in-aisle communication vehicles enhancing new product
placement.
 Managed the monthly reporting and forecasting of the $500K marketing budget surpassing marketing initiative goals
within budget constraints.
 Managed product line presence in online brand vehicles and PR efforts ensuring they mirrored the look and feel of the
brand messaging.
 Educated field sales and cross-functional teams on new products through training seminars and announcement sheets
increasing product awareness.
 Acted as representative on online Direct Marketing pilot program resulting in a 76% conversion rate.
 Assisted in the planning and execution of product photo shoots and generating product copy.
 Worked cross-functionally with product managers and engineers with new product set-ups, naming and platform sheets
supporting on time product launches.

2. JULIE A. WILLARD
WORK EXPERIENCE - Continued
Sales Administration Representative III - Retail - 2000 to 2006
Sales Administration Representative II - Wholesale - 1997 to 2000
Managed day-to-day relationship with the outside sales force providing sales support and reporting. Reported to Sales Vice
President.
 Promoted from sales support to marketing group based on strong project performance.
 Managed new account set ups enabling customers to order within 24 hours.
 Generated ad-hoc business reports providing up to date sales information to the sales field on demand.
 Managed and analyzed customer programs, inquires and payments to enhance account management/ sales.
 Prepared and revised sales and service contracts ensuring accuracy and Sarbanes Oxley compliance.
 Managed rep agency sales and service commission payments accurately and on time.
 Processed, generated and tracked purchase orders in SAP paying vendors upon receipt of invoice.
Julie A. Willard, Contractor 06/09 – 03/11
Moen Incorporated
Project Management
Managed product catalog revision with Dennison Advertising to improve sales collateral and increase sales revenue.
Uploaded 1,000 skus to Amazon.com verifying skus were showcased accurately, increasing sales.
EDUCATION
Drury University – Springfield, MO - 2012
Social Media Certification
David N. Myers University – Cleveland, OH - 2004
Bachelor’s of Science in Business Administration Specializing in Business Management
GPA: 3.9/4.0 - Summa Cum Laude

3. JULIE A. WILLARD
WORK EXPERIENCE - Continued
Sales Administration Representative III - Retail - 2000 to 2006
Sales Administration Representative II - Wholesale - 1997 to 2000
Managed day-to-day relationship with the outside sales force providing sales support and reporting. Reported to Sales Vice
President.
 Promoted from sales support to marketing group based on strong project performance.
 Managed new account set ups enabling customers to order within 24 hours.
 Generated ad-hoc business reports providing up to date sales information to the sales field on demand.
 Managed and analyzed customer programs, inquires and payments to enhance account management/ sales.
 Prepared and revised sales and service contracts ensuring accuracy and Sarbanes Oxley compliance.
 Managed rep agency sales and service commission payments accurately and on time.
 Processed, generated and tracked purchase orders in SAP paying vendors upon receipt of invoice.
Julie A. Willard, Contractor 06/09 – 03/11
Moen Incorporated
Project Management
Managed product catalog revision with Dennison Advertising to improve sales collateral and increase sales revenue.
Uploaded 1,000 skus to Amazon.com verifying skus were showcased accurately, increasing sales.
EDUCATION
Drury University – Springfield, MO - 2012
Social Media Certification
David N. Myers University – Cleveland, OH - 2004
Bachelor’s of Science in Business Administration Specializing in Business Management
GPA: 3.9/4.0 - Summa Cum Laude

4. JULIE A. WILLARD
WORK EXPERIENCE - Continued
Sales Administration Representative III - Retail - 2000 to 2006
Sales Administration Representative II - Wholesale - 1997 to 2000
Managed day-to-day relationship with the outside sales force providing sales support and reporting. Reported to Sales Vice
President.
 Promoted from sales support to marketing group based on strong project performance.
 Managed new account set ups enabling customers to order within 24 hours.
 Generated ad-hoc business reports providing up to date sales information to the sales field on demand.
 Managed and analyzed customer programs, inquires and payments to enhance account management/ sales.
 Prepared and revised sales and service contracts ensuring accuracy and Sarbanes Oxley compliance.
 Managed rep agency sales and service commission payments accurately and on time.
 Processed, generated and tracked purchase orders in SAP paying vendors upon receipt of invoice.
Julie A. Willard, Contractor 06/09 – 03/11
Moen Incorporated
Project Management
Managed product catalog revision with Dennison Advertising to improve sales collateral and increase sales revenue.
Uploaded 1,000 skus to Amazon.com verifying skus were showcased accurately, increasing sales.
EDUCATION
Drury University – Springfield, MO - 2012
Social Media Certification
David N. Myers University – Cleveland, OH - 2004
Bachelor’s of Science in Business Administration Specializing in Business Management
GPA: 3.9/4.0 - Summa Cum Laude

5. JULIE A. WILLARD
WORK EXPERIENCE - Continued
Sales Administration Representative III - Retail - 2000 to 2006
Sales Administration Representative II - Wholesale - 1997 to 2000
Managed day-to-day relationship with the outside sales force providing sales support and reporting. Reported to Sales Vice
President.
 Promoted from sales support to marketing group based on strong project performance.
 Managed new account set ups enabling customers to order within 24 hours.
 Generated ad-hoc business reports providing up to date sales information to the sales field on demand.
 Managed and analyzed customer programs, inquires and payments to enhance account management/ sales.
 Prepared and revised sales and service contracts ensuring accuracy and Sarbanes Oxley compliance.
 Managed rep agency sales and service commission payments accurately and on time.
 Processed, generated and tracked purchase orders in SAP paying vendors upon receipt of invoice.
Julie A. Willard, Contractor 06/09 – 03/11
Moen Incorporated
Project Management
Managed product catalog revision with Dennison Advertising to improve sales collateral and increase sales revenue.
Uploaded 1,000 skus to Amazon.com verifying skus were showcased accurately, increasing sales.
EDUCATION
Drury University – Springfield, MO - 2012
Social Media Certification
David N. Myers University – Cleveland, OH - 2004
Bachelor’s of Science in Business Administration Specializing in Business Management
GPA: 3.9/4.0 - Summa Cum Laude