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- 1. © 2010 espresso café, all rights reserved.
- 2. Executive Summary • espresso café™ is both a bricks-and-mortar and online storefront • It is a 21st century coffee shop with the amenities required by today’s mobile lifestyles
- 3. The 21st Century Mobile Lifestyle • When it comes to business, our feet may be on the ground but data and software are increasingly in the cloud2
- 4. The 21st Century Mobile Lifestyle • To get tasks done, people are leaning heavily on Web-based apps...1 • The mobile revolution is happening right now2 Footnote #3
- 5. Mobile Computing • Before mobile computing achieves widespread use, however, concerns about privacy and access need to be addressed
- 6. This is Where We Come In...
- 7. High-Tech Amenities • WPA2®-Personal protected wi-fi access for members • Surge-protected outlets at every seat • iPhone®/iPod® charging dock at each table
- 8. The Uniqueness of our Concept • We will achieve on- going revenue streams by offering memberships • Customers will purchase an espresso café membership card at the store and register it online • The fee for membership is $9.95 per month Sample membership card
- 9. About our Memberships • The registration process will include: – Providing valid credit card information – Choosing a unique user name and password for encrypted wi-fi access in the store – Registering favorite menu items
- 10. Additional Member Benefits • A private, members- only meeting room – Audio and video conferencing and recording capabilities and special food orders will cost extra • Access to members- only chat rooms online
- 11. Other Revenue Streams • Evening and holiday rental of the full space • Fees for encrypted wireless access for non- members (15 minute increments at $3.00 per) • Web banner ad space available to local merchants
- 12. iPhone App and Website
- 13. Social Networking • espresso café will use Facebook and Twitter extensively to promote our business and our brand • We are exploring other Web 2.0 applications as well
- 14. Location Criteria • Suburb of a large city – Local college or university – Clearly shopping district • Near public transportation and other businesses
- 15. Space Criteria • Leased space • 1,000 to 1,500 square feet • Ability to to add wiring and outlets • Two single toilet restrooms • Adequate parking
- 16. Hours and Ambiance • Hours will be 6am to 7pm, seven days a week • A combination of tables for two and four, as well as armchairs in a living room-like section • We will not sacrifice comfort for capacity
- 17. Our Customers Will Include... • Entrepreneurs • Telecommuters • Freelancers • Professors • Students • Work-at-home moms • Retirees
- 18. How We Identified Customer Base 2010 growth trends1 1. The senior market 2. Local business a. Demand is exploding for locally grown and made 3. Education a. Very large numbers of people are going back to school
- 19. Entrepreneurship • 8.7 percent of job seekers gained employment by starting their own businesses in second quarter 2009 – up from the record low of 2.7 percent during the last quarter of 20081
- 20. Telecommuting • For more than a decade, the number of telecommuters has been growing rapidly, gaining more market share than any other form of transportation1
- 21. Online Learning • Online courses have been around for nearly two decades, but enrollment has soared in recent years • More than 4.6 million college students (about one in four) were taking at least one online course in 2008, a 17 percent increase over 20071
- 22. Virtual Meetings • The Association of Corporate Travel Executives says the percentage of its members who were "seriously looking" into using videoconferencing rose from 21 percent in 2007 to 81 percent in 20091
- 23. espresso café, Our Future1 • We anticipate a three- month period will be needed to establish the business • Our estimated monthly expense for that period and one-time start up costs will total $276,200
- 24. Our Mission • To compete, people need an office that goes everywhere1 • We'll help them get the job done, comfortably and securely (we’ll feed them well, too!)
- 25. © 2010 espresso café, all rights reserved. Thank you
Editor's Notes
- “5 Ways to Build Your Virtual Office,” by Dan Tynan, PC World, May 02, 2008: http://www.entrepreneur.com/technology/pcworld/article193904.html
- “5 Ways to Build Your Virtual Office,” by Dan Tynan, PC World, May 02, 2008: http://www.entrepreneur.com/technology/pcworld/article193904.html “6 Mobile Musts for Your Online Business; Use these tips to prepare for the coming smartphone search revolution” by Allen Moon, January 20, 2010: http://www.entrepreneur.com/ebusiness/ebusinesscolumnist/article204798.html http://www.ourmobilerevolution.com/?author=2 (source of graphic): MOBILE allows the Internet to deliver services and content to the phone, and allows consumers to take content with them
- 1. 2010 Horizon Report, pp. 5-6
- Membership may be cancelled anytime, but with 30 days notice for charges to cease. Members can also voluntarily provide demographic information. We anticipate that members will patronize the store 15 – 20 times a month, and purchase food and beverages (reference: “Starbucks Becomes a Public Company,” By Arthur A. Thompson, The University of Alabama, and John E. Gamble, University of South Alabama: http://www.mhhe.com/business/management/thompson/11e/case/starbucks-2.html
- If an adequate number of members opt-in, we will sell links to appropriate surveys and post the links on chat boards based on demographics.
- We believe that Tenafly, NJ will be an excellent location. The New York Times called Tenafly, NJ “A Suburb for Urbanites” is an article by Jill P. Capuzzo published on October 9th, 2009: http://www.nytimes.com/2009/10/11/realestate/11livi.html
- We will be closed on major holidays, but during these times the facility will be available for rental.
- Source for info in this slide and notes below: http://www.entrepreneur.com/trends/index.html Notes for bullet point #1:Businesses aimed at retiring boomers are, well, booming. a. Notes for bullet point #2a: This means more support for mom-and-pop stores. The dividend: For every $100 spent at a locally owned business, $68 comes back to the community. Only $43 re-circulates from national chain stores. b. Notes for bullet point #3: Huge numbers of people are going back to school--ducking the bad economy, retraining for new jobs, even reinventing themselves completely. Total enrollment at universities and colleges is close to 12 million and climbing, says IbisWorld senior analyst Toon van Beeck. Enrollment at online universities is also on the rise.
- 1. http://www.entrepreneur.com/trends/index.html, 2010 Trends to Watch (results from Challenger, Gray & Christmas' job market index)
- 1. Skipping the Drive: Fueling the Telecommuting Trend by Joel Kotkin, 08/18/2008: http://www.newgeography.com/content/00180-skipping-drive-fueling-telecommuting-trend
- March 3, 2010 opinion piece in the New York Times, “College Degrees Without Going to Class,” (http://roomfordebate.blogs.nytimes.com/2010/03/03/college-degrees-without-going-to-class/)
- 1. “Business Travel vs. Virtual Meetings: Which Is Best?” by Charisse Jones, April 19, 2010: http://www.toptechnews.com/story.xhtml?story_id=113001Z5FM9I&page=3
- We have conducted several focus groups that have shown great enthusiasm for ours plan and pricing structure. 1. The website http://www.businessknowhow.com/startup/startup.htm was extremely helpful in putting this information to
- 1. http://www.entrepreneur.com/mobilewarrior/index.html