This document provides an overview of Samsung Company, including its founding in 1938 as a trading company. It discusses Samsung's objectives to sell quality products, and its vision to leverage new technology, innovative products, and creative solutions to contribute to a better world. The document also outlines Samsung's marketing strategy using the 4 P's, describes its product portfolio, and analyzes Samsung's strengths as the world's largest mobile phone maker and its weaknesses around large R&D investments. It concludes by emphasizing that mission, vision, marketing, technology and R&D are key to a company's success.
This document provides an analysis of the operations, marketing, and business strategy of The LEGO Group. It summarizes the company's history, operations, manufacturing process, sales trends, and SWOT analysis. Key recommendations include expanding the LEGO Friends line targeted towards girls, extending e-commerce globally, integrating more augmented and virtual reality, and focusing on emerging markets for future growth. The analysis shows that LEGO is a strong brand but faces challenges from cheaper competitors and new technologies that must be addressed through innovation and strategic changes.
Samsung is a South Korean multinational electronics company founded in 1938. It has four core competencies: creative people, technology leadership, innovative culture, and customer value creation. Samsung aims to achieve sustainable growth through creativity and strives to be a leader in technology. It has strengths in hardware integration, engineering, innovation, low costs, and brand marketing. However, it also has weaknesses like low profit margins, lack of its own operating system, and focusing on too many products. Opportunities for Samsung include growing smartphone markets and obtaining patents, but threats include saturated markets, price wars, and breached patents.
This document outlines a presentation about Samsung Electronics. It includes:
- An agenda covering company history, mission/vision, products/services, and conclusion
- Details on Samsung Electronics' founding in 1969, headquarters in South Korea, revenues of $206 billion in 2014, and status as a major electronics and IT solutions provider
- Samsung's mission to transform its culture and strategies through R&D to control its own destiny and its vision to inspire the world and create the future by reaching $400 billion in revenue and a top 5 global brand by 2020
- An overview of Samsung's pioneer products like TVs and appliances and its expansion into semiconductors, telecom solutions, memory, mobile phones and computers
Samsung Electronic Company underwent a corporate turnaround after 1999 led by Kim who became head of global marketing. Key strategies included heavy investment in R&D, innovation, customization, and reallocating marketing budgets. Between 1998-2003, $36 billion was invested in new chip factories and LCD panels. Samsung became the top investor in semiconductors, surpassing Intel in 2005. Marketing efforts increased through sponsorship activities and emphasizing their broad product portfolio. Under Kim's leadership, Samsung shifted from being seen as a cheap OEM to a high-value brand known for innovation.
Marketing Strategy for launching new mobile phones Thomas Vermaelen
The document provides a marketing analysis for launching a new mobile phone in India by Korean company MobiMe. It includes analyses of the marketing mix (product, price, place, promotion), PEST analysis (political, economic, social, technological factors), segmentation, targeting, positioning (STP), and SWOT analysis. The key points are:
1) The product is targeted at teenagers and will be a multimedia phone featuring Android OS, 8MP camera, and other specifications.
2) STP involves segmenting by gender, income, and age and targeting teenagers seeking multimedia functionality.
3) A SWOT analysis identifies competitive pricing and regional language support as strengths and lack of after-sales service as a
Samsung is a South Korean electronics company and one of the largest manufacturers of smartphones, mobile phones and tablets. It also produces televisions, home appliances, semiconductors and other electronic components. Samsung employs a variety of marketing strategies including competitive pricing, wide distribution through retailers and Samsung stores, and promotions through celebrity brand ambassadors, social media campaigns and sponsoring of major sporting events. The company targets both urban and rural consumers across demographics and lifestyles with its broad product portfolio.
Samsung is a South Korean multinational conglomerate company founded in 1938. It is headquartered in Seoul, South Korea and has diversified business lines including electronics, shipbuilding, and financial services. The document discusses Samsung's response to the 1997 Asian financial crisis by laying off employees, selling assets, and heavily investing in semiconductor factories and R&D. It summarizes Samsung's global marketing strategies of competitive pricing, strategic partnerships, and brand sponsorships to build its brand internationally and overcome its initial reliance on the domestic Korean market.
This document provides an overview of Samsung Company, including its founding in 1938 as a trading company. It discusses Samsung's objectives to sell quality products, and its vision to leverage new technology, innovative products, and creative solutions to contribute to a better world. The document also outlines Samsung's marketing strategy using the 4 P's, describes its product portfolio, and analyzes Samsung's strengths as the world's largest mobile phone maker and its weaknesses around large R&D investments. It concludes by emphasizing that mission, vision, marketing, technology and R&D are key to a company's success.
This document provides an analysis of the operations, marketing, and business strategy of The LEGO Group. It summarizes the company's history, operations, manufacturing process, sales trends, and SWOT analysis. Key recommendations include expanding the LEGO Friends line targeted towards girls, extending e-commerce globally, integrating more augmented and virtual reality, and focusing on emerging markets for future growth. The analysis shows that LEGO is a strong brand but faces challenges from cheaper competitors and new technologies that must be addressed through innovation and strategic changes.
Samsung is a South Korean multinational electronics company founded in 1938. It has four core competencies: creative people, technology leadership, innovative culture, and customer value creation. Samsung aims to achieve sustainable growth through creativity and strives to be a leader in technology. It has strengths in hardware integration, engineering, innovation, low costs, and brand marketing. However, it also has weaknesses like low profit margins, lack of its own operating system, and focusing on too many products. Opportunities for Samsung include growing smartphone markets and obtaining patents, but threats include saturated markets, price wars, and breached patents.
This document outlines a presentation about Samsung Electronics. It includes:
- An agenda covering company history, mission/vision, products/services, and conclusion
- Details on Samsung Electronics' founding in 1969, headquarters in South Korea, revenues of $206 billion in 2014, and status as a major electronics and IT solutions provider
- Samsung's mission to transform its culture and strategies through R&D to control its own destiny and its vision to inspire the world and create the future by reaching $400 billion in revenue and a top 5 global brand by 2020
- An overview of Samsung's pioneer products like TVs and appliances and its expansion into semiconductors, telecom solutions, memory, mobile phones and computers
Samsung Electronic Company underwent a corporate turnaround after 1999 led by Kim who became head of global marketing. Key strategies included heavy investment in R&D, innovation, customization, and reallocating marketing budgets. Between 1998-2003, $36 billion was invested in new chip factories and LCD panels. Samsung became the top investor in semiconductors, surpassing Intel in 2005. Marketing efforts increased through sponsorship activities and emphasizing their broad product portfolio. Under Kim's leadership, Samsung shifted from being seen as a cheap OEM to a high-value brand known for innovation.
Marketing Strategy for launching new mobile phones Thomas Vermaelen
The document provides a marketing analysis for launching a new mobile phone in India by Korean company MobiMe. It includes analyses of the marketing mix (product, price, place, promotion), PEST analysis (political, economic, social, technological factors), segmentation, targeting, positioning (STP), and SWOT analysis. The key points are:
1) The product is targeted at teenagers and will be a multimedia phone featuring Android OS, 8MP camera, and other specifications.
2) STP involves segmenting by gender, income, and age and targeting teenagers seeking multimedia functionality.
3) A SWOT analysis identifies competitive pricing and regional language support as strengths and lack of after-sales service as a
Samsung is a South Korean electronics company and one of the largest manufacturers of smartphones, mobile phones and tablets. It also produces televisions, home appliances, semiconductors and other electronic components. Samsung employs a variety of marketing strategies including competitive pricing, wide distribution through retailers and Samsung stores, and promotions through celebrity brand ambassadors, social media campaigns and sponsoring of major sporting events. The company targets both urban and rural consumers across demographics and lifestyles with its broad product portfolio.
Samsung is a South Korean multinational conglomerate company founded in 1938. It is headquartered in Seoul, South Korea and has diversified business lines including electronics, shipbuilding, and financial services. The document discusses Samsung's response to the 1997 Asian financial crisis by laying off employees, selling assets, and heavily investing in semiconductor factories and R&D. It summarizes Samsung's global marketing strategies of competitive pricing, strategic partnerships, and brand sponsorships to build its brand internationally and overcome its initial reliance on the domestic Korean market.
Samsung is a South Korean multinational electronics company founded in 1938. It has grown to be a global leader in electronics, with over 285 offices in 67 countries. Samsung has a vision of inspiring the world and creating the future through new technologies, innovative products, and creative solutions. It aims to achieve $400 billion in revenue and become a top five global brand by 2020. Samsung has been successful due to its focus on innovation, quality products, and strong leadership.
Samsung Electronics was founded in 1969 in South Korea and has since grown to become the world's largest technology company based on revenue. It operates R&D centers in India and has been the market leader in various electronics categories in India such as LED TVs, LCD TVs, and mobile handsets. Samsung competes against companies like Apple, Sony, and LG. Through strategic marketing initiatives involving brand ambassadors, content partnerships, and retail stores, Samsung has established itself as a leader in the Indian market through segmentation, targeting, positioning, and the 4Ps of marketing.
LEGO has been producing construction toys since 1932 and has grown to become a global brand. Their mission is to inspire creativity in children. They segment their market based on demographics like age, geography, and psychographics like interests. Their main competitors are other construction and creative toys. LEGO differentiates by encouraging learning through play. Their marketing mix includes licensed products, retail stores, theme parks, and social media promotions. Strategic recommendations include expanding girls' offerings, mobile games, localized themes, and leveraging new technologies like AR/VR.
Samsung was founded in 1938 and is now the largest information technology company. It became the world's largest mobile phone maker in 2012, overtaking Nokia. Samsung has assembly plants and sales networks in 61 countries. In India, Samsung has two R&D centers and is the leader in smartphones, LED TVs, LCD TVs, and tablets. It offers a wide range of products including smartphones, tablets, TVs, cameras, and PCs.
This document outlines the integrated marketing communications plan of Vodafone over several years. It details various campaigns including the "Wherever you go our network follows" Hutch campaign personified by a pug, the rebranding to Vodafone with the tagline "Change is good", and the introduction of Zoozoo as a brand mascot. It discusses the use of TV, print, outdoor, internet and sponsorships across these campaigns. Key campaigns highlighted include the "3G Superman" launch and "Vodafone Delights" offering exclusive deals. Results showed strong awareness, video views and social media followers. Sponsorships included events like Big Boss and Formula 1 races. The conclusion emphasizes Vodafone
Research Methodology of Samsung Electronics Co. Ltd (Analysis of Questionnaire)Nikita Jangid
This document provides information about Samsung Electronics Co., Ltd., including its business, products, mission, vision, history and SWOT analysis. Some key points:
- Samsung Electronics is a South Korean multinational electronics company and the flagship subsidiary of Samsung Group. It is one of the largest technology companies in the world.
- Samsung's main business areas and products include mobile phones, smartphones, tablets, TVs, home appliances, semiconductors, memory chips and displays.
- The company aims to lead the digital convergence movement through technology innovation, as stated in its vision and mission. Its vision for 2020 is to inspire the world and create the future through new technology, innovative products and creative solutions.
Samsung is a South Korean multinational electronics company founded in 1938. It has annual revenue over $305 billion and employs 489,000 people globally. Samsung operates in 80 countries through 15 regional headquarters and has diverse business areas including consumer electronics, IT, mobile communications, and semiconductor manufacturing. It has a strong focus on innovation through its $9 billion annual R&D budget and 34 R&D centers worldwide. Samsung holds the top market share position for LCD screens and mobile phones. It faces challenges from short product lifecycles and aggressive Chinese competitors, but maintains its leading position through localized marketing, premium pricing, and vertical integration across manufacturing and supply chain.
Corporate Social Responsibilty of Bharti Airtelafroz ansari
Bharti Airtel is a leading telecommunications company that operates in 20 countries across Asia and Africa. The document discusses Bharti Airtel's corporate social responsibility initiatives and policies. It details their focus on education, healthcare, sanitation, and disaster relief. Some key CSR programs discussed include E-Shakti, which provides digital literacy training to women, partnerships with Magic Bus and Bharti Foundation to empower underprivileged youth, donations for relief efforts during natural disasters, and the Satya Bharti Abhiyan to improve rural sanitation in Ludhiana.
PEST & Porter’s five force analysis on two wheeler industryJomy Mathew
This document provides an overview of the two-wheeler industry in India, which is the second largest producer of two-wheelers globally. It discusses the major players in the industry such as Hero MotoCorp, Honda, Bajaj Auto, and TVS Motors. Hero MotoCorp has the largest market share at 44%. The document also presents production and sales figures for the past few years showing annual growth. A PEST analysis and Porter's Five Forces analysis are included to evaluate the industry's macro environment and competitive forces.
Samsung Electronics was founded in 1969 in South Korea and has since become a global leader in electronics manufacturing. It is the world's largest manufacturer of semiconductors, LCD displays, mobile phones, and memory chips. Samsung invests heavily in research and development, spending around $5 billion annually to develop innovative new products and technologies. This focus on innovation, along with a wide range of consumer electronics products, has made Samsung one of the most valuable brands in the world.
هذا الجروب لكل طالبى التطوير و التعلم لدراسات ماجستير إدارة الأعمال وللخريجين الجدد للتمتع بكافة ماتوصلت له علوم إدارة الأعمال من تحديثات يعتمد عليها لمواجهة تحديات سوق العمل
الموقع الرسمي لنا :http://mbarabia.com/
البريد الالكتروني :mbarab3a@gmail.com
The document is a dissertation submitted by Supriya Kumari in partial fulfillment of a PGPBM degree from the International School of Business & Media in Pune, India. The dissertation analyzes the market potential for Samsung CDMA mobile phones in the Mumbai region of India. It includes an introduction covering the mobile market in India and Samsung's business, a description of the research design and data collection through retailer interviews, and an analysis of the collected data on market shares and consumer demand for various CDMA phone brands like Samsung, LG, Haier, and Spice.
Samsung follows a differentiation strategy across its product lines. It focuses on innovation through heavy investments in R&D and developing products with unique features like large screens, connectivity, anti-microbial properties. This allows Samsung to maintain leadership in key categories like smartphones, TVs and appliances. The strategy has proven successful, helping Samsung increase its market share and sales significantly over the past decade.
Situational analysis & integrated communication plan for Keells Super.Dayenkie Chandrasekera
This report is prepared in order to assess the productivity of the currently implemented communication strategies and based on the findings, to outline the integrated communication plan of Keells Super for the next financial year.
Itc - best selling products and competitorsAnkush Pani
1. The document discusses ITC's personal care brand Vivel and its competitors. It analyzes Vivel's product portfolio including soaps, body washes, and hair care products.
2. ITC utilizes an effective distribution network to supply its products to over 1 million retail outlets across India. It promotes Vivel through celebrity endorsements and TV advertising.
3. Key competitors of ITC's personal care business include HUL, P&G, Godrej, and Dabur. HUL promotes its Lifebuoy brand through various media including TV and local programs.
Samsung Electronics was founded in 1969 and has since grown to become the world's largest technology company based on revenue. It offers a wide range of consumer electronics products including televisions, mobile phones, and other devices. Samsung uses marketing strategies such as brand ambassadors, promotional offers, contests, and customer service to promote its products. It targets demographics like middle-aged groups, teenagers, and executives, as well as businesses. Samsung positions itself as a high-end and innovative brand and sees opportunities in capturing more of the Indian mass market and leveraging its reputation for quality products.
Hindustan Unilever Limited (HUL) is India's largest FMCG company headquartered in Mumbai. As per Indian law, companies must spend 2% of profits on corporate social responsibility initiatives. HUL runs many CSR projects focused on health, hygiene, education, and empowerment. Major projects include Project Shakti which provides livelihood to 45,000 women, Sanjeevani which operates free mobile health clinics, and the Domex Toilet Academy which promotes hygiene practices. In 2017-2018, HUL spent over ₹116 crore on CSR programs focused on education, healthcare, rural development, and empowerment of women and underprivileged groups.
- Nokia was originally founded in 1865 as a paper mill and has since expanded into various industries including rubber, cables, and telecommunications.
- It became the world's largest mobile phone manufacturer during the late 1990s and 2000s but its market share declined in the smartphone era as it failed to keep up with Apple and Android.
- In 2013, Nokia acquired Siemens' stake in their joint venture Nokia Siemens Networks, betting on the network equipment business as its smartphone business struggled. The acquisition was aimed to help Nokia regain momentum and focus on connectivity infrastructure.
THIS WILL HELP YOU TO KNOW ABOUT SAMSUNG , PRODUCTS , COMPETITORS , AND MARKETING STRATEGY COMPANY USE , HOW COVID-19 IMPACTED THE COMPANY AND HOW THE COMPANY OVERCOME WITH THIS .
Samsung has been the top selling smartphone brand in India for several years. It utilizes a comprehensive marketing strategy including market segmentation based on demographics, psychographics and geography. Samsung targets different groups including youth, professionals, businesses and common users. It positions itself as a high-quality, innovative brand through large investments in advertising, sponsorship, product innovation and distribution channels. Samsung continuously works to improve its marketing strategy and customer service to maintain its leadership position in the competitive mobile industry.
Samsung is a South Korean multinational electronics company founded in 1938. It has grown to be a global leader in electronics, with over 285 offices in 67 countries. Samsung has a vision of inspiring the world and creating the future through new technologies, innovative products, and creative solutions. It aims to achieve $400 billion in revenue and become a top five global brand by 2020. Samsung has been successful due to its focus on innovation, quality products, and strong leadership.
Samsung Electronics was founded in 1969 in South Korea and has since grown to become the world's largest technology company based on revenue. It operates R&D centers in India and has been the market leader in various electronics categories in India such as LED TVs, LCD TVs, and mobile handsets. Samsung competes against companies like Apple, Sony, and LG. Through strategic marketing initiatives involving brand ambassadors, content partnerships, and retail stores, Samsung has established itself as a leader in the Indian market through segmentation, targeting, positioning, and the 4Ps of marketing.
LEGO has been producing construction toys since 1932 and has grown to become a global brand. Their mission is to inspire creativity in children. They segment their market based on demographics like age, geography, and psychographics like interests. Their main competitors are other construction and creative toys. LEGO differentiates by encouraging learning through play. Their marketing mix includes licensed products, retail stores, theme parks, and social media promotions. Strategic recommendations include expanding girls' offerings, mobile games, localized themes, and leveraging new technologies like AR/VR.
Samsung was founded in 1938 and is now the largest information technology company. It became the world's largest mobile phone maker in 2012, overtaking Nokia. Samsung has assembly plants and sales networks in 61 countries. In India, Samsung has two R&D centers and is the leader in smartphones, LED TVs, LCD TVs, and tablets. It offers a wide range of products including smartphones, tablets, TVs, cameras, and PCs.
This document outlines the integrated marketing communications plan of Vodafone over several years. It details various campaigns including the "Wherever you go our network follows" Hutch campaign personified by a pug, the rebranding to Vodafone with the tagline "Change is good", and the introduction of Zoozoo as a brand mascot. It discusses the use of TV, print, outdoor, internet and sponsorships across these campaigns. Key campaigns highlighted include the "3G Superman" launch and "Vodafone Delights" offering exclusive deals. Results showed strong awareness, video views and social media followers. Sponsorships included events like Big Boss and Formula 1 races. The conclusion emphasizes Vodafone
Research Methodology of Samsung Electronics Co. Ltd (Analysis of Questionnaire)Nikita Jangid
This document provides information about Samsung Electronics Co., Ltd., including its business, products, mission, vision, history and SWOT analysis. Some key points:
- Samsung Electronics is a South Korean multinational electronics company and the flagship subsidiary of Samsung Group. It is one of the largest technology companies in the world.
- Samsung's main business areas and products include mobile phones, smartphones, tablets, TVs, home appliances, semiconductors, memory chips and displays.
- The company aims to lead the digital convergence movement through technology innovation, as stated in its vision and mission. Its vision for 2020 is to inspire the world and create the future through new technology, innovative products and creative solutions.
Samsung is a South Korean multinational electronics company founded in 1938. It has annual revenue over $305 billion and employs 489,000 people globally. Samsung operates in 80 countries through 15 regional headquarters and has diverse business areas including consumer electronics, IT, mobile communications, and semiconductor manufacturing. It has a strong focus on innovation through its $9 billion annual R&D budget and 34 R&D centers worldwide. Samsung holds the top market share position for LCD screens and mobile phones. It faces challenges from short product lifecycles and aggressive Chinese competitors, but maintains its leading position through localized marketing, premium pricing, and vertical integration across manufacturing and supply chain.
Corporate Social Responsibilty of Bharti Airtelafroz ansari
Bharti Airtel is a leading telecommunications company that operates in 20 countries across Asia and Africa. The document discusses Bharti Airtel's corporate social responsibility initiatives and policies. It details their focus on education, healthcare, sanitation, and disaster relief. Some key CSR programs discussed include E-Shakti, which provides digital literacy training to women, partnerships with Magic Bus and Bharti Foundation to empower underprivileged youth, donations for relief efforts during natural disasters, and the Satya Bharti Abhiyan to improve rural sanitation in Ludhiana.
PEST & Porter’s five force analysis on two wheeler industryJomy Mathew
This document provides an overview of the two-wheeler industry in India, which is the second largest producer of two-wheelers globally. It discusses the major players in the industry such as Hero MotoCorp, Honda, Bajaj Auto, and TVS Motors. Hero MotoCorp has the largest market share at 44%. The document also presents production and sales figures for the past few years showing annual growth. A PEST analysis and Porter's Five Forces analysis are included to evaluate the industry's macro environment and competitive forces.
Samsung Electronics was founded in 1969 in South Korea and has since become a global leader in electronics manufacturing. It is the world's largest manufacturer of semiconductors, LCD displays, mobile phones, and memory chips. Samsung invests heavily in research and development, spending around $5 billion annually to develop innovative new products and technologies. This focus on innovation, along with a wide range of consumer electronics products, has made Samsung one of the most valuable brands in the world.
هذا الجروب لكل طالبى التطوير و التعلم لدراسات ماجستير إدارة الأعمال وللخريجين الجدد للتمتع بكافة ماتوصلت له علوم إدارة الأعمال من تحديثات يعتمد عليها لمواجهة تحديات سوق العمل
الموقع الرسمي لنا :http://mbarabia.com/
البريد الالكتروني :mbarab3a@gmail.com
The document is a dissertation submitted by Supriya Kumari in partial fulfillment of a PGPBM degree from the International School of Business & Media in Pune, India. The dissertation analyzes the market potential for Samsung CDMA mobile phones in the Mumbai region of India. It includes an introduction covering the mobile market in India and Samsung's business, a description of the research design and data collection through retailer interviews, and an analysis of the collected data on market shares and consumer demand for various CDMA phone brands like Samsung, LG, Haier, and Spice.
Samsung follows a differentiation strategy across its product lines. It focuses on innovation through heavy investments in R&D and developing products with unique features like large screens, connectivity, anti-microbial properties. This allows Samsung to maintain leadership in key categories like smartphones, TVs and appliances. The strategy has proven successful, helping Samsung increase its market share and sales significantly over the past decade.
Situational analysis & integrated communication plan for Keells Super.Dayenkie Chandrasekera
This report is prepared in order to assess the productivity of the currently implemented communication strategies and based on the findings, to outline the integrated communication plan of Keells Super for the next financial year.
Itc - best selling products and competitorsAnkush Pani
1. The document discusses ITC's personal care brand Vivel and its competitors. It analyzes Vivel's product portfolio including soaps, body washes, and hair care products.
2. ITC utilizes an effective distribution network to supply its products to over 1 million retail outlets across India. It promotes Vivel through celebrity endorsements and TV advertising.
3. Key competitors of ITC's personal care business include HUL, P&G, Godrej, and Dabur. HUL promotes its Lifebuoy brand through various media including TV and local programs.
Samsung Electronics was founded in 1969 and has since grown to become the world's largest technology company based on revenue. It offers a wide range of consumer electronics products including televisions, mobile phones, and other devices. Samsung uses marketing strategies such as brand ambassadors, promotional offers, contests, and customer service to promote its products. It targets demographics like middle-aged groups, teenagers, and executives, as well as businesses. Samsung positions itself as a high-end and innovative brand and sees opportunities in capturing more of the Indian mass market and leveraging its reputation for quality products.
Hindustan Unilever Limited (HUL) is India's largest FMCG company headquartered in Mumbai. As per Indian law, companies must spend 2% of profits on corporate social responsibility initiatives. HUL runs many CSR projects focused on health, hygiene, education, and empowerment. Major projects include Project Shakti which provides livelihood to 45,000 women, Sanjeevani which operates free mobile health clinics, and the Domex Toilet Academy which promotes hygiene practices. In 2017-2018, HUL spent over ₹116 crore on CSR programs focused on education, healthcare, rural development, and empowerment of women and underprivileged groups.
- Nokia was originally founded in 1865 as a paper mill and has since expanded into various industries including rubber, cables, and telecommunications.
- It became the world's largest mobile phone manufacturer during the late 1990s and 2000s but its market share declined in the smartphone era as it failed to keep up with Apple and Android.
- In 2013, Nokia acquired Siemens' stake in their joint venture Nokia Siemens Networks, betting on the network equipment business as its smartphone business struggled. The acquisition was aimed to help Nokia regain momentum and focus on connectivity infrastructure.
THIS WILL HELP YOU TO KNOW ABOUT SAMSUNG , PRODUCTS , COMPETITORS , AND MARKETING STRATEGY COMPANY USE , HOW COVID-19 IMPACTED THE COMPANY AND HOW THE COMPANY OVERCOME WITH THIS .
Samsung has been the top selling smartphone brand in India for several years. It utilizes a comprehensive marketing strategy including market segmentation based on demographics, psychographics and geography. Samsung targets different groups including youth, professionals, businesses and common users. It positions itself as a high-quality, innovative brand through large investments in advertising, sponsorship, product innovation and distribution channels. Samsung continuously works to improve its marketing strategy and customer service to maintain its leadership position in the competitive mobile industry.
Case study of Samsung .cop.Ltd TQM aspect.md zaman
1. Samsung Electronics Co. Ltd is a global technology leader founded in 1938 that now employs over 300,000 people across 79 countries with annual sales of $187.8 billion.
2. The company operates three main business divisions focused on consumer electronics, IT and mobile communications, and device solutions such as memory chips.
3. Samsung aims to be the leading digital company through innovation, developing new technologies, and exploring growth areas like health and biotechnology to remain the top global brand.
Samsung was founded in 1938 in Korea and initially exported agricultural products. It entered manufacturing after the Korean War to help rebuild the economy. Samsung Electronics was established in 1969 and focused on electronics, helping Korea's economy grow and enabling exports. By the 1980s, Samsung became a comprehensive electronics company with global plants and began semiconductor and mobile businesses. Its vision is to inspire the world through new technology, innovative products, and creative solutions. It aims to reach $400 billion in sales by 2020, which is feasible given its leadership in smartphones, TVs, and memory chips and potential to expand to new markets like healthcare.
"Market Leadership and Innovation: MBA Summer Internship Experience at Samsung"Anshika Sharma Vashisht
This comprehensive report provides an in-depth account of my MBA summer internship experience within the dynamic marketing division of Samsung. Over the span of my internship, I was deeply involved in a series of strategic projects that offered me a panoramic view of the inner workings of one of the world's leading technology brands. My experience was marked by a blend of theoretical application and practical involvement, which significantly enriched my understanding of contemporary marketing practices.
### Market Analysis and Strategic Insights
My journey began with an extensive market analysis where I examined current market trends, competitive landscapes, and emerging opportunities and threats. This foundational work was crucial in shaping my understanding of the broader market context in which Samsung operates. I collaborated closely with the market research team to gather and analyze data, utilizing advanced analytical tools and methodologies. This enabled me to identify key market drivers and forecast future trends, which informed strategic decision-making processes within the marketing department.
### Consumer Behavior and Market Segmentation
Understanding consumer behavior was a pivotal aspect of my internship. I engaged in comprehensive studies to dissect consumer preferences, purchasing behaviors, and brand perceptions. Employing both qualitative methods (such as focus groups and in-depth interviews) and quantitative techniques (including surveys and statistical analysis), I was able to garner rich insights into the factors that influence consumer decisions. This deep dive into consumer psychology helped me appreciate the nuances of market segmentation and targeting, essential for crafting tailored marketing strategies.
### Campaign Development and Execution
A highlight of my internship was my active involvement in the development and execution of a major marketing campaign. This multifaceted project encompassed various stages from conceptualization and creative development to digital marketing and performance evaluation. I worked alongside seasoned marketing professionals, contributing to brainstorming sessions, content creation, and the formulation of digital marketing strategies. I also had the opportunity to manage social media campaigns, optimizing them for engagement and reach. This hands-on experience was invaluable in honing my skills in campaign management and digital marketing.
Samsung, founded in 1938, is a South Korean multinational conglomerate known for its innovative technology products. Its flagship subsidiary, Samsung Electronics, leads in global markets with cutting-edge smartphones, televisions, semiconductors, and home appliances. Samsung is renowned for its commitment to quality and technological advancement.
Samsung is committed to developing environmentally friendly products that minimize environmental impacts throughout their lifecycle. Their air conditioners use R-410A refrigerant which has low global warming potential and many of their products have received energy efficiency certifications. Samsung also has global recycling programs to comply with electronics waste regulations.
1) The documents discuss Samsung's commercial and residential air conditioners, highlighting their slim, compact designs and energy efficient S-Inverter technology.
2) Samsung emphasizes developing environmentally friendly products and technologies to conserve resources and reduce environmental impact. This includes using eco-friendly refrigerants and obtaining energy efficiency certifications.
3) Samsung's air conditioner product line-up for 2009 includes various indoor unit types as well as outdoor units with capacities ranging from 2.6 kW to 14 kW that utilize R410A refrigerant.
Samsung Galaxy J7 PPT, Business Plan from Introduction to GrowthCharul Arora
This document provides information about Samsung Galaxy J7 smartphone prepared by Charul Arora. It discusses India's consumer durable market growth, Samsung's market share and competitors in India. A SWOT analysis of Samsung J7 is given highlighting its strengths of powerful features and wider screen while weaknesses include limited updates and competition from cheaper smartphones. The marketing mix, segmentation, targeting, positioning and product life cycle of Samsung J7 are also outlined.
1. The document is a project report on dealer satisfaction of Samsung products in Meerut region from February 15 to March 8.
2. It includes an introduction, company profile of Samsung, vision, mission, quality innovation, code of conduct, and objectives of the report.
3. The report will analyze dealer satisfaction through research methodology, data analysis, findings, and recommendations to improve satisfaction.
The document discusses Samsung's history, products, costs, quality processes, delivery methods, and flexibility in production. It provides details on Samsung's 70+ year history of innovation and connecting with customers. It also gives examples of product costs for the Galaxy S5 smartphone and discusses Samsung's quality policies, sourcing of components, reliability testing, and environmental commitments. The document outlines Samsung's distribution channels and delivery processes and notes their flexibility in manufacturing their own components and diverse product lineup.
1. The document outlines Samsung's corporate identity, background, strengths, weaknesses, opportunities, and threats. It also discusses Samsung's reputation through its charity events and scandals.
2. Samsung aims to restore its reputation by launching a campaign during and after the COVID-19 pandemic to support students and hospitals in Ho Chi Minh City through donations.
3. The campaign aims to present Samsung's positive image in supporting the community and government during difficult times, as well as improve its reputation regarding past product issues.
This document provides information about Samsung Electronics and its marketing strategies. It includes:
1) An overview of Samsung's history from its founding in 1938 to becoming a global electronics giant.
2) Details on Samsung's vision, mission, strengths, weaknesses, opportunities, threats and leading competitors.
3) Descriptions of Samsung's corporate social responsibility initiatives and marketing strategies.
4) Information on Samsung's research and development processes and global R&D network.
5) A proposed marketing mix for Samsung including product lines, distribution channels, pricing, and promotional strategies.
Samsung and H&M both place a strong emphasis on corporate social responsibility. Samsung's CSR activities focus on education, employability, healthcare, sports, and disaster relief. They aim to be compliant with laws and respect stakeholders. Key initiatives include supporting education through technology and establishing vocational training programs. H&M prioritizes being 100% circular, fair, and leading sustainable fashion. They work to improve water governance, protect rivers, and support refugees' education. Both companies monitor CSR programs, publish reports on their impacts, and actively partner with non-profits to further sustainability goals.
The marketing plan introduces SCROLL, a new futuristic cell phone with a detachable 9.5" screen. Key features include a dual-layer touch screen, solar-charging battery, high-definition cameras, large internal memory, and wireless charging rug. The plan outlines market research showing demand for mobility and large screens. Target markets are urban professionals and youth. Pricing and promotional strategies aim to establish market share against competitors like Samsung and Apple, with a contingency plan for future product lines.
Wireless communications technology is fundamentally changing and improving people's lives worldwide. QUALCOMM is a leader in the communications revolution, innovating new ideas and executing a vision to grow a vital wireless industry over the past two decades. QUALCOMM's wireless technologies are making a meaningful difference by connecting people and information and changing the world for the better. The company achieved record financial results in 2006, with $7.53 billion in revenue, $2.47 billion in net income, and $1.44 in diluted earnings per share.
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Samsung was founded in 1938 and is now South Korea's largest company. It operates several subsidiaries in industries like IT, finance, machinery, and heavy industries. Samsung's mission is to create innovative new technologies and products through creative solutions. It aims to enhance business performance globally while developing talented managers. The company focuses on education, recycling, and contributing to society through its corporate social responsibility efforts. Samsung sees competitive advantages in its eco-friendly products and outsourced manufacturing. A SWOT analysis identified strengths in technology investment, weaknesses in differentiation, and threats from aggressive competitors.
Samsung is a South Korean multinational conglomerate company with operations in 217 countries. It employs around 240,000 employees. In India, Samsung has production plants for refrigerators, televisions, and washing machines. The document discusses Samsung's market share and top selling products in various appliance categories. It then provides more details on segmentation, targeting, positioning, the 4Ps of marketing, and competitors for refrigerators, air conditioners, washing machines, televisions, ultrabooks, and mobile phones.
This document describes Digital Skills Global's Industry Partnership program which provides free digital projects completed by student teams. Key benefits for partner organizations include receiving innovative digital products and solutions, increasing productivity with external resources, and identifying and recruiting digital talent. Project types include app development, website services, software development, and digital marketing. The document provides examples of successful projects completed for companies like Bank of Ireland, Cisco, BT, EY, Allianz, Oracle, Telefonica, KPMG, and Dell.
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3. INTRODUCTION
FOUNDER: LEE BYUNG-CHUL
FOUNDED: MARCH 1, 1938, SEOUL, SOUTH KOREA
HEADQUARTERS: SEOUL, SOUTH KOREA
REVENUE : $47.4 billion (56.13 trillion won)2019
• It started as a grocery store, trading and exporting goods produce in and around city.
• Samsung is now one of the world's largest producers of electronic devices.
• Samsung has maintained the number SIX RANK in Interbrand's “Best Global Brands 2019.
4. • Samsung specializes in the production of a wide variety of consumer and
industry electronics, including appliances, digital media devices, semiconductors,
memory chips, and integrated systems.
Subsidiaries
Samsung Life
Insurance
Samsung Heavy
Industries
Samsung Engineering&
Construction
Samsung Electronics
Samsung Fire & Marine Insurance
Cheil Worldwide Samsung SDS
6. • Teenagers to early adults (age 14 ‘ 25) ‘ This age group of Samsung product consumers is usually
Samsung’s smartphone target customers.
• Adults (age 26 ‘ 50) ‘ This specific group of targets the largest portion of Samsung’s target market as
this is the group of consumers that have the most ability to purchase any of the product Samsung.
• OTHERS CUSTOMER
• Samsung was Apple’s main supplier for the iPhones from the very beginning, making the A-series
processors and supplying both NAND flash and DRAM memory chips.
TARGET CUSTOMERS
Retail
Education
Government
Healthcare
Logistics and Transportation
Finance
7. CONNECTION WITH CUSTOMERS
(MARKETING STRATEGY)
• Samsung marketing strategy integrates various forms of advertising, events and experiences, public
relations, direct marketing and personal selling.
• More devices means there is more chance to build loyal Samsung customers for life.
• Unveiled its truck on the streets of New York City that can service customers similar to how a food
truck operates.
• Samsung lets its employees, especially those in the service areas, use their products for personal use
so they can fall in love with them and naturally want to provide amazing service.
• Samsung has also introduced improvements to its online digital service platform, the Samsung Tech
Guide (STG).
• Digital Service Request (DSR) platform will enable consumers to request updates via SMS message.
• With Connected Care–Anytime, Anywhere, Samsung is committed to elevating the skills of our
authorized technicians.
• Customers can still request service on-demand via Samsung.com or the Samsung Members app.
8. APPROACH TO SUSTANIBILITY
• As a global corporate citizen, Samsung fulfill their social responsibility, deliver innovative
products and services, and create economic, social, and environmental values.
9. SOCIAL RESPONSIBILITIES
• Working in cooperation with our project sites and regional offices around the world, Samsung
ensures that our corporate social responsibilities are fulfilled everywhere we do business.
• Samsung create social values in a way that is aligned with the UN Sustainable Development
Goals (SDGs).
• TECHNICAL SCHOOL
• BUILDING LIBRARIES
• VOLUNTARY SERVICES
• JUNIOR ENGINEERING ACADEMY
• CHILD LABOR PROHIBITION
• HEALTH AND FINANCE TRAINING
• SUPPLY CHAIN MANAGEMENT
10. ENVIRONMENT
• ECO MANAGEMENT
• ECO DESIGN
• SUSTAINABLE MATERIAL
• USED OF RECYCLE PLASTIC
Recycled plastic used in travel adaptor, packaging tray,
ear phone case.
• GREENHOUSE GAS REDUCTION
• E WASTE COLLECTION
11. SAMSUNG BEGINS 2020 BY WINNING THREE AWARDS FOR
COMMITMENT TO SUSTAINABILITY
• Samsung received the Champion and Tier Awards, and (CES) Innovation Awards.
• The award-winning Galaxy Upcycling project transforms obsolete mobile phones no longer in use
into internet-of-things (IoT) devices, recycled smartphone devices for the development of portable eye
examination equipment, and last year supplied 90 portable ophthalmoscopes for use in Vietnam,
benefitting the lives and vision of around 14,000 residents.
• Samsung was recognized for collecting and recycling 60,000 tons of waste electronics in 2018,(e-
waste collection program ).
• The Eco-Packaging design allows consumers to upcycle the packaging of a product into small,
versatile pieces of furniture, guided by manuals available by scanning a QR code on the box
• Samsung has launched a sustainable mini-wardrobe which refreshes clothes without washing them
12. • Samsung was able to introduce Green Memory, a high-speed, low-power and highly reliable
semiconductor solution, the 5G Green Memory Solution, 45 TWh of electricity would
be saved overall annually.
• Samsung’s Quantum Dot TV, launched in 2016, was the first TV product to not use
cadmium, a material found to be harmful to both the human body as well as the
environment.
• Samsung plans to source 100% renewable energy for factories, office buildings and
operational facilities through solar panels and geothermal power generators.
• Samsung Launches ‘Good Vibes’ – An App For DeafBlind.