This document provides a summary of a corporate social responsibility project conducted by Mayank Garg at the Association for Social Health of India (ASHI) in New Delhi as part of a post graduate program. It outlines the activities conducted over 7 days with students at various ASHI centers, including teaching English, numbers, art and crafts. It also provides background information on ASHI, which has worked for 85 years on issues related to women and child upliftment through various social programs.

1. Corporate Social Responsibility
At
Association for Social Heath of India
Rouse Avenue Institutional Area,
New Delhi
Live Project Report Submitted In
Partial Fulfilment of the Requirement Of
Post Graduate Diploma in Management
Submitted By:
Mayank Garg
Roll No.: 466
Section: Omega
New Delhi Institute of Management
Tughlakabad Institutional Area,
New Delhi
(2015-2017)

2. ACKNOWLEDGEMENT
The presentation of this project has given me an opportunity to express my profound gratitude to all concern
in guiding me. Foremost, I would like to thank Dr. ANJILA GUGNANI (Psychologist of A.S.H.I) for
giving me an opportunity to undertake this project work.
I would like to thank the Association for Social Health in India, FSS staff for giving me support on time.
I would also thank the principal of our college, New Delhi Institute of Management, Tughlakabad
Institutional Area, New Delhi, for providing an opportunity to undergo the project study program.
I would like to thank Prof. SARIKA TOMAR for assigning me the project.
Lastly, I want to pay my hearted thanks to my friends and other team members who gave their valuable
suggestions and guidance in completing the project.
MAYANK GARG

3. CERTIFICATE OF PARTICIPATION

4. EXECUTIVE SUMMARY
The Association for Social Health in India has for the last 84 years been successfully carrying on a legacy
of exemplary Social Work in the ever–challenging field of Women and Child upliftment. The major thrust
of ASHI's activities has been tackling issues of Women and Children.
ASHI's vision is to achieve a healthy happy society where people do not feel deserted unloved or uncared.
To reach out to the women and children who have been abandoned by their families and society or those
who belong to the under privileged homes and bring about a change in their lives through literacy,
vocational and life skill training, all-round guidance, de addiction of drug abuse cases, family counselling,
sheltered accommodation etc.
Building a strong public opinion through involvement of the society at large is crucial to the successful and
effective functioning of any social welfare organisation this is achieved through formation of a strong
network throughout the country. Thousands of members from all walks of life are involved at various stages
of our efforts to reach out to the most vulnerable sections of the society viz., children and women.

5. INTRODUCTION OF ASHI
'ASHI' Association for Social Health in India is probably the oldest serving voluntary organisation in India
having completed 85 years in service to the underprivileged.
PROFILE OF ASHI
The organization, in its 85th year of existence, was started in 1928 against the ‘DEVADASI’ movement.
Since then, ASHI has come a long way and now works through its 19 branches, spread all over the country.
Today, ASHI provides services both at the institutional and community level which include running of
short stay homes for women, homes for children, an old age home, a half way home, family counselling
centres, working girls hostels, adult education, non-formal education & vocational training centres,
counselling & detox centres, helplines for women, health and nutrition camps and school intervention
programmes. One of our recent endeavours has been to network with a CSR project called the ‘Teach India’
programme.
AIM
To uplift the slum areas and develop them
VISION
That under-privileged women and children in our society should be self sufficient
MISSION
To impart education to women and children so that they can have their living
AWARDS
The late Mrs Shakuntla Lall was in 1988 awarded for 'SHEETAL CHHAYA' as being the best run
residential home for minor girls in Delhi.
LOCATION
19, Rouse Avenue Institutional Area, New Delhi - 110042
Ph. No.: +91-11- 23233428, +91- 9818493472
http://www.ashiindia.org/

6. REVENUE MODEL
Rent From DRF
Donation & Advertisement
Contribution from Branches
Interest From Saving Bank General Fund
Interest From FD
Misc. Income
SSH Contribution
Life Membership Fee
Grants from Ministry of Social Justice and Empowerment De-Addiction Counselling Centre (Jagriti)
Ministry of Social Justice and Empowerment
CSR EXPENDITURE MODEL
• Consultancy Charges
• FSS Expenses
• FSS Pays
• Books and Periodicals
• Staff Welfare
• Contribution to Sheetal Chhaya Building Fund
STRENGTH OF HUMAN CAPITAL
Members of ASHI have worked with the same zeal and passion for years towards upliftment of the
neglected and marginalized sections of the society. It continues to make efforts to help the underprivileged
become economically independent, self-reliant and contributing members of the society.
HEAD OFFICE AND BRANCHES
State Branches in India: Andhra Pradesh, Madhya Pradesh, Assam, Maharashtra, Goa, Orissa, Gujarat,
Pondicherry, Haryana, Sikkim, Himachal Pradesh, Tripura, Jammu & Kashmir, West Bengal, Karnataka,
Meerut Dist. Branch under ASHI HQ,
Kerala, Madurai Dist. Branch under ASHI HQ

7. ACTIVITIES FALLING UNDER CSR DOMAIN.
Shelters, Short Stay Homes, Old Age Homes, Half Way Homes, Children's Home, Juvenile Guidance
Centre, Crèche Centres, Nursery & Primary Schools, Drug Abuse & HIV/AIDS Prevention Centres, Peer
Led Intervention Programme (PLI), Drop-in Centre, Family Counselling Centres, Working Women’s
Hostel, Multipurpose Women’s Welfare Centre, Women's Helpline, Family Support Services Project
(FSS).
CSR HEAD OF DEPT
 Dr. Anjila Gugnani
 Dr. Sumitra Srivastava
 Dr. Usha Singh
COORDINATORS AT ASHI
 Mrs. Madhu
 Ms. Kavita
TASK ASSIGNED
Since it was just one-week internship, our main motive was not to help them on the education front but to
understand what their needs and wants were other than studies.
The main task assigned to us was more of a felicitator, i.e., to felicitate the interest of students, counsel
them in the right direction, understand their aspirations and showing them the path to achieve their goals.
CSR ACTIVITIES
DAY – 1
As I reached there on first day along with my other mates, we were made comfortable by the coordinators
and was told about the organization, we read and understood the annual report of ASHI and had a meeting
with the one of the directors of FSS Dr. Anjila Gugnani and was told what we want to do and what all they
expect from us.
Further we sat and made groups and strategies to what plans to be laid down in order to interactive and get
involved the children of the FSS group.
We went down to one of the centres of ASHI i.e. Mata Sundari Centre, and had interaction with teacher
over there Ms Ankita and further took the class of 25 students for 2 sessions.
Though that was a school going batch so we decided to teach them how to introduce themselves both in
Hindi and as well as in English, further taught them days of week and names in a year and to have some
fun we asked them the thing they like to do and made them dance and sing poems as well.

8. DAY – 2
I went to Anna Malae Centre, here we were with South Indian non-school students who were mostly rag-
pickers. So my group decide to teach them importance of studies at least with basis Hindi that is taught to
them by their teachers. Told them about the hygiene habits and not to use bad or abusive languages and
further related them with their favourite movie actress and actors life by telling them they don’t abuse or
fight with each other, all should happily and carefully and caring for every one and helping the person who
need help.
DAY – 3
Started our day with students at Mata Sundari Centre and made them do some basic exercises like jumping,
arm movements, jogging etc. and made them understand the importance of physical health in the life as
well as the hygiene need they need to follow on regular basis. Taught importance of hygiene and other
thing they need to do on regular basis to keep themselves fit and fine and at the each interval of sessions
we had a dance or revision of learning from the class from the students and distributed biscuits to each
student and same was carried out with other sessions also.
DAY – 4
We went to Mata Sundari Centre an there we started some basic exercises as did with them earlier and then
we taught them how to identify and count numbers and showed them what are the currency notes and
coins used by us. These students were unaware of the facts of the currency notes so we showed them
currency note and the use of money and what is written on the currency notes and coins and how each of
them is different from that of other notes.
DAY - 5
We gathered at the main office and decided what we going to do today, so we came out with some activities
to keep them interactive and do some art and craft work on the eve of New Year. So students sketched
and coloured the pictures made by them. At Anna Malay Centre I taught them how to draw a house, ship,
train, sun, trees, fish, fruits like apple, banana, grapes etc. and by this made them learn 5 fruits, colours
and vegetables name and set off by distributing packet of juice to them.
Finally at the office had interaction with the other Directors of the ASHI and they wanted us to prepare a
presentation in order to guide or enlighten them on various topics for all the levels of students part of ASHI.
DAY - 6
The day next to New Year, we went to Anna Malay Centre, where students were available in less in numbers
and as well not in a mood to do much work rather than they wanted to do something exiting apart from
regular exercise they used to have, so my group decided to show some funny, motivational, animated
and educational video through the laptops so that the objective of the day is achieved.
So we played Mr Bean, Wildlife and Tom and Jerry few videos for the students rather them teaching them
on the boards I thought it would be the best way to keep them involved in the process.

9. DAY - 7
We had presentations with English Speaking Course Students and students of all centres of all age groups
at the main office and gave them presentation and awareness on various topics like Consumer Rights,
Family Safety, Self Defence, Women Empowerment etc. and demonstrated various techniques for their
safety and emergency actions to be taken by them and solve their queries, misunderstandings and myth
regarding the same and assured that they have understood by question answering them regarding the same
and even volunteering them for various self-defence techniques
And collected the feedback as a whole from students as well as teachers present there.
CONTRIBUTIONS
• Encouraging them to overcome their weakness of poverty
• Helping them realize the importance of education and understanding various reasons for not quitting
in between
• Motivating them to participate in co-curricular activities
• Helping teachers to be more specific about the teaching plan
• Making them realize the equal importance of physical activities
• Helping them in organising some co-curricular activities
SHORT COMINGS OF THE CSR INITIATIVE OF THE COMPANY
• They have two-three class groups in one class only
• They have ASHI centres in limited two-three slums in Delhi
SUGGESTIONS TO IMPROVE
Our country has a pool of talent but deprived of proper resources. If means are provided with proper
guidance to channelize their talent in right direction, then children of our country could do wonders and
soon make our country self-reliant in every perspective

10. A WORKING MODEL OF CSR INITIATIVE WHICH NDIM CAN PURSUE
WITHOUT ACADEMIC LOSS
Gathering all the under privileged students around the college campus and helping them in getting the basic
knowledge of reading and writing whereas getting to know their field of expertise or interest and helping
them earn their living through it. We think that education is important but not necessary to earn a living.
Talent is something that can take you to heights, so our main motive would be recognizing their talent and
helping them groom it.
And not just children, just like what our government does in villages, we will be working on the same model
and will be helping the adults to learn the basic reading and writing skills so that they are not dependent on
anyone for that.
And the way our college can help us will be by letting us use their classrooms and infrastructure for weekend
classes that we have planned. Moreover, there are many students in our college with various expertise of
dance, music and singing. So arranging special classes for students to groom their skills.
WHILE A STUDENT AT NDIM AS A GREAT HUMAN BEING I WOULD LIKE
TO LEAD SOCIAL CAUSES OF...
As a great human being and a responsible citizen of our society the Social Cause I would select as a student
is helping the women who are forced to enter Prostitution, children of the women working in that
environment are forced to join the same profession because the society has rejected both of them and they
have no life beyond that limited space where they work. The world sees them with a tag of prostitution,
they are not accepted anywhere in the outside world which forces them to live a life in their own shell, and
their children who are forced to enter the same profession without even knowing in what hell they are born.
Our vision would be helping girls and women, who are prostitutes, recover stability and confidence. We
will see that healing is best achieved through expression that is physical, because the abuse suffered is
demonstrably physical and causes many girls to disassociate from their bodies. Using dance and cultural
expression as the core, our approach would join group facilitation, improvisation skills, rights education,
and interpersonal communication. Taken together, these elements may allow prostitutes to overcome or in
some measure to move past the trauma and abuse of their early years. Our main aim would be to provide a
fresh approach to the existing rehabilitation programs and to negotiate opportunities for these people to
integrate into mainstream society on an equal footing.

11. PHOTO GALLERY
Drawing shapes and colouring them Learning Counting
Drawing and colouring on Eve of New Year Excited to watch Mr Bean & Tom & Jerry
Learning Basis

12. Dancing and singing
Frooti Distribution
Validation on Day 7