SYNDICATE DESIGN+WORKS proposes launching a consultancy to work with outdoor apparel companies to maximize the value of their products throughout the life cycle through design and management. They will do this by integrating product life-cycle design thinking into a service for product development, engaging companies to expand the market for this approach, and increasing consumer awareness of sustainability. Their financial projections and next steps include completing a client engagement, securing funding, and refining their services.
Market Insights from Top Researchers: The Latest Intelligence on Customer Att...Sustainable Brands
This document summarizes research from the Natural Marketing Institute (NMI) on global sustainability trends. NMI conducts an annual tracking study of over 150,000 consumer interviews in 23 countries to understand attitudes and behaviors related to environmental and social responsibility. The research compares perspectives between developed countries like the US, UK, Germany and Japan, and emerging countries like Russia, China, India and Brazil. It finds that consumers in emerging countries generally care more about environmental protection and socially responsible business. The research also shows increases since 2010 in consumers choosing sustainable products over conventional options.
This document discusses ethical purchasing in Asia-Pacific. It first provides a framework for understanding the socio-economic drivers of resource use and environmental impacts. It then outlines two aspects of ethical purchasing: choice editing, or moral boycotts; and positive buying. For Asia-Pacific, choice editing faces challenges like lack of CSR awareness, while positive buying faces constraints like limited sustainable options and consumerism focused on luxury goods. The document also discusses theories of consumption, including how people pursue social status. It concludes by proposing three entry points for mainstreaming sustainability: mainstreaming sustainable options, demonstrating how sustainability meets needs, and using policies to promote sustainable choices.
The document discusses the rise of ethical consumerism. It defines ethical consumerism as intentionally buying products that minimize harm to people and the environment. Ethical consumers are concerned not just with price and quality, but also with how products are made and their wider impacts. Information sharing about products is increasing through various labels and websites. Some governments are also adopting policies requiring companies to disclose information about impacts like conflict minerals. The presentation recommends that companies understand their entire supply chains, proactively share information, and validate their practices in order to meet rising ethical consumer expectations.
The document summarizes statistics about digital consumer behavior on social media in the Asia-Pacific region. Over 70% of digital consumers in the region use social media to obtain product/service information, find deals, participate in contests and share information. Over 74% of consumers in the region click on ads from brands they like. Certain countries and age groups have high rates (over 80%) of clicking ads from liked brands as well. Consumers are most likely (39%) to recommend travel/tourism brands seen online to others.
Fitbit has several planned PR and marketing activities to promote brand awareness and sales of their fitness trackers:
1) A Facebook challenge called #impressmyFITBIT where users complete daily tasks to earn points and be ranked on a leaderboard among friends.
2) Partnering with fashion events like Lakme Fashion Week to have celebrities and designers wear Fitbits and promote their fashionable design.
3) Asking popular YouTube influencers with millions of subscribers like MKBHD and Unbox Therapy to review Fitbit products.
4) Running social media campaigns around health and fitness hashtags like #7minuteWorkout and #TheFITBITmonth to engage users.
A STUDY OF TECHNOLOGY LEADERSHIP AMONG ELEMENTARY PRINCIPALS IN A SUBURBAN TE...cdcummings
This study examined technology leadership among elementary principals in a suburban Texas school district. It found that principals ranked their proficiency highest in productivity and professional practice but lowest in assessment and evaluation. Principals valued leadership and vision most. Those with more technology courses reported higher proficiency. All principals indicated needs for further training. The study recommends revisions to technology standards and mixed research methods to understand principal training needs better.
The document discusses the history of amphibious vehicles and how advances in technology, materials, and the right timing have led to more amphibious vehicles being available now. It suggests that amphibious vehicles' time has come due to necessity, innovations, and various new models that are out there currently, including those that are electric or function like boats, bikes, or kinetic art. The basic idea is being in the right place at the right time with the right people.
Molenstichting Weerterland, de gemeente Weert en de Limburgse Molenstichting ondertekenden een convenant waarin afspraken over de molenbiotopen zijn vastgelegd
Market Insights from Top Researchers: The Latest Intelligence on Customer Att...Sustainable Brands
This document summarizes research from the Natural Marketing Institute (NMI) on global sustainability trends. NMI conducts an annual tracking study of over 150,000 consumer interviews in 23 countries to understand attitudes and behaviors related to environmental and social responsibility. The research compares perspectives between developed countries like the US, UK, Germany and Japan, and emerging countries like Russia, China, India and Brazil. It finds that consumers in emerging countries generally care more about environmental protection and socially responsible business. The research also shows increases since 2010 in consumers choosing sustainable products over conventional options.
This document discusses ethical purchasing in Asia-Pacific. It first provides a framework for understanding the socio-economic drivers of resource use and environmental impacts. It then outlines two aspects of ethical purchasing: choice editing, or moral boycotts; and positive buying. For Asia-Pacific, choice editing faces challenges like lack of CSR awareness, while positive buying faces constraints like limited sustainable options and consumerism focused on luxury goods. The document also discusses theories of consumption, including how people pursue social status. It concludes by proposing three entry points for mainstreaming sustainability: mainstreaming sustainable options, demonstrating how sustainability meets needs, and using policies to promote sustainable choices.
The document discusses the rise of ethical consumerism. It defines ethical consumerism as intentionally buying products that minimize harm to people and the environment. Ethical consumers are concerned not just with price and quality, but also with how products are made and their wider impacts. Information sharing about products is increasing through various labels and websites. Some governments are also adopting policies requiring companies to disclose information about impacts like conflict minerals. The presentation recommends that companies understand their entire supply chains, proactively share information, and validate their practices in order to meet rising ethical consumer expectations.
The document summarizes statistics about digital consumer behavior on social media in the Asia-Pacific region. Over 70% of digital consumers in the region use social media to obtain product/service information, find deals, participate in contests and share information. Over 74% of consumers in the region click on ads from brands they like. Certain countries and age groups have high rates (over 80%) of clicking ads from liked brands as well. Consumers are most likely (39%) to recommend travel/tourism brands seen online to others.
Fitbit has several planned PR and marketing activities to promote brand awareness and sales of their fitness trackers:
1) A Facebook challenge called #impressmyFITBIT where users complete daily tasks to earn points and be ranked on a leaderboard among friends.
2) Partnering with fashion events like Lakme Fashion Week to have celebrities and designers wear Fitbits and promote their fashionable design.
3) Asking popular YouTube influencers with millions of subscribers like MKBHD and Unbox Therapy to review Fitbit products.
4) Running social media campaigns around health and fitness hashtags like #7minuteWorkout and #TheFITBITmonth to engage users.
A STUDY OF TECHNOLOGY LEADERSHIP AMONG ELEMENTARY PRINCIPALS IN A SUBURBAN TE...cdcummings
This study examined technology leadership among elementary principals in a suburban Texas school district. It found that principals ranked their proficiency highest in productivity and professional practice but lowest in assessment and evaluation. Principals valued leadership and vision most. Those with more technology courses reported higher proficiency. All principals indicated needs for further training. The study recommends revisions to technology standards and mixed research methods to understand principal training needs better.
The document discusses the history of amphibious vehicles and how advances in technology, materials, and the right timing have led to more amphibious vehicles being available now. It suggests that amphibious vehicles' time has come due to necessity, innovations, and various new models that are out there currently, including those that are electric or function like boats, bikes, or kinetic art. The basic idea is being in the right place at the right time with the right people.
Molenstichting Weerterland, de gemeente Weert en de Limburgse Molenstichting ondertekenden een convenant waarin afspraken over de molenbiotopen zijn vastgelegd
Straight From Google What You Need To KnowShankar Soma
- The document provides tips for blogging and search engine optimization (SEO), including choosing relevant keywords, optimizing titles, URLs and content, gaining links naturally through useful content, and avoiding paid links or shortcuts.
- It recommends using WordPress for its built-in SEO features and automatic updates, focusing on quality over quantity of content, and gaining a reputation through original reporting, lists, videos or other engaging formats.
La Unión Europea ha acordado un embargo petrolero contra Rusia en respuesta a la invasión de Ucrania. El embargo prohibirá la mayoría de las importaciones de petróleo ruso a la UE a partir de finales de año. Algunos países como Hungría aún dependen en gran medida del petróleo ruso y podrían obtener una exención temporal al embargo.
The new iPhone 4S will be available in stores beginning November 1, 2011. Apple's latest iPhone features an improved camera and voice control through Siri. It also has a faster processor and comes preloaded with iOS 5, Apple's newest mobile operating system.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Eurex Company Presentation Product Overview 08.09bella1022
The document provides information about Eurex, the international derivatives exchange. It details that Eurex has 402 members across 24 countries and over 8,700 registered traders. Eurex offers futures and options contracts on various equity indexes, single stocks, interest rates, commodities, and other products. In 2008, Eurex traded over 948 million contracts across its various markets.
Mika Pietilä, Nuorten tieto- ja neuvontatyön kehittämiskeskus Koordinaatti.fi
- Nuorten oikeus tietoon
- Nuorten tieto- ja neuvontatyön päämäärät
- Nuorten tieto- ja neuvontatyö osana nuorisotyön peruspalveluita
- Koordinaatti.fi Nuorten tieto- ja neuvontatyön kehittämiskeskus
Luento: Humak, Nurmijärven kampus 16.9.13, kesto 50 min.
The document lists research projects at the University of Manchester's Centre of Excellence in Biopharmaceuticals, including studies on mechanisms of protein aggregation, concentrated protein solutions, protein solution rheology, detection of protein contaminants, immunogenicity of protein aggregates, predictive modelling of protein solubility, higher order protein structure, controllable protein expression in bacteria, CHO cell line development, differentiation of single stem cells, and molecular organisation and function of glycoprotein polymer gels. Contact information is provided for each project leader.
El documento habla sobre las fiestas patrias y la Batalla de San Jacinto. Menciona el Monumento de la Batalla de San Jacinto, la Casa Hacienda San Jacinto donde se respira heroísmo y amor patrio, y la independencia y batalla de San Jacinto en Nicaragua. También incluye enlaces a esquemas e imágenes de la Hacienda San Jacinto y un monumento allí.
Google Research showed that 9 out of 10 internet searches resulted in a follow up action, such as calling or visiting the business. Mobile searches triggered an additional action or conversion 73% of the time; and 28% of mobile searches resulted in a store visit or purchase.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
SMWF Meltwater Buzz & Cell C Present Social Media Monitoring for SM StrategyMikeander
ere is the presentation I gave with Kelvin Jonck from Cell C at the Social Media World Forum
I presented a brief and basic overview of how to use Social Media monitoring to help you shape and define your social media strategy.
Kelvin talks practically about how Cell C (major telco provider) use monitoring to help them run their Social Business
Cape Town ICC - June 1st 201
Craig Chester from Fairtrade Australia presented at the UNAA Sustainable Consumption and Production Seminar held on 27 June 2013 hosted by Russell Kennedy, Melbourne.
Held in support of the United Nations 10 Year Framework of Programmes on Sustainable Consumption and Production Patterns, the seminar brought together experts and practitioners from across business, government and civil society to provide a platform for shared learning on integrating sustainable consumption and production measures throughout business operations, relationships and value chains.
Guest Speakers and Panelists:
- Tim Grant, Director, Life Cycle Strategies
- Joshua Bishop, National Manager – Markets, Sustainability and Business Partnerships, WWF Australia
- Craig Chester, Operations Manager Australia, Fairtrade Australia and New Zealand
- Liam Smith, Director, BehaviourWorks Australia, Monash Sustainability Institute
- Clinton Squires, Australian Managing Director, Interface
More information available at: http://www.unaavictoria.org.au/education-advocacy/masterclasses/sustainable-consumption-and-production-seminar/
RUNNING head FITBITPg. 1FITBITPg. 3Fit.docxjoellemurphey
RUNNING head: FITBIT Pg. 1
FITBIT Pg. 3
FitBit
Janet Grayson
Int 640
Product and country background
Young company Fitbit Inc. was established in 2007. The head quarter is situated in San Francisco, California USA. The company produces their products in Singapore, Indonesia, and Malaysia, because these countries provided the cheapest labor force and raw materials (Brown, 2008). We are going to consider fitness tracker, which produced by Fitbit. Zip, One, Flex, Charge, Charge HR, and Surge are different models of fitness trackers. Primarily they look like bracelet. According to the website of Fitbit Inc., Fitness tracker is an innovative device, which allows people to measure a distance run, number of steps for the whole day, quantity of burning calories, and pulse (2015). Moreover, the gadget determines sleep phase and wakes up user in the best time for him. In addition, some models have а display, which demonstrate all data on the screen. However, it is possible to connect Fitbit with PC, tablet, or smartphone and apply certain app for it.
Even Fitbit Inc. is American company, which operates outside the country in Europe, Asia, and South America. The most interesting country for future development of Fitbit is Germany. Germany has the most powerful and effective economy in the whole Europe. High salaries, good social security, and lack of corruption make German market more attractive and provide excellent conditions for entry.
Rate of unemployment is just 6%. Inflation is extremely low and counted as 1.6% (The world bank, 2015). Country has perfect geographical location in Europe. It is а relatively small country, where population is about 81 million Germans. Germany has own natural resources like arable land, natural gas, potash, iron ore, salt, uranium, nickel, coal, copper, lignite, and timber,. Also, country has very famous manufactories in the world like BMW and Mercedes. Thus, country sells outside foodstuffs, vehicles, machinery, metals, textiles, and chemicals. As Germany is а leader of Euro Union, country has good relationships with many other partners like Belgium, China, USA, Poland, Italy, Austria, Spain, United Kingdom, Netherlands, and Switzerland (Infoplease, 2015). Furthermore, Germany is а developed country, where people apply innovative technologies. Thus, the country is the best choice for fitness tracker of Fitbit.
Market Segment
Last year, actual sales of health and fitness trackers (HFT) easily outstripped smartwatches. This was driven, in part, by the significantly lower average sales price of HFT, making these devices more affordable than full-feature smartwatches. Another reason for the higher popularity of HFT (according to a GfK survey of 5000 smartphone owners across five countries1) is the fact that a majority of consumers see activity tracking as being the most important function of a wearable – including a smartwatch at the present time.
In Europe’s biggest markets, Germany, Great Britain and Fra ...
Straight From Google What You Need To KnowShankar Soma
- The document provides tips for blogging and search engine optimization (SEO), including choosing relevant keywords, optimizing titles, URLs and content, gaining links naturally through useful content, and avoiding paid links or shortcuts.
- It recommends using WordPress for its built-in SEO features and automatic updates, focusing on quality over quantity of content, and gaining a reputation through original reporting, lists, videos or other engaging formats.
La Unión Europea ha acordado un embargo petrolero contra Rusia en respuesta a la invasión de Ucrania. El embargo prohibirá la mayoría de las importaciones de petróleo ruso a la UE a partir de finales de año. Algunos países como Hungría aún dependen en gran medida del petróleo ruso y podrían obtener una exención temporal al embargo.
The new iPhone 4S will be available in stores beginning November 1, 2011. Apple's latest iPhone features an improved camera and voice control through Siri. It also has a faster processor and comes preloaded with iOS 5, Apple's newest mobile operating system.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Eurex Company Presentation Product Overview 08.09bella1022
The document provides information about Eurex, the international derivatives exchange. It details that Eurex has 402 members across 24 countries and over 8,700 registered traders. Eurex offers futures and options contracts on various equity indexes, single stocks, interest rates, commodities, and other products. In 2008, Eurex traded over 948 million contracts across its various markets.
Mika Pietilä, Nuorten tieto- ja neuvontatyön kehittämiskeskus Koordinaatti.fi
- Nuorten oikeus tietoon
- Nuorten tieto- ja neuvontatyön päämäärät
- Nuorten tieto- ja neuvontatyö osana nuorisotyön peruspalveluita
- Koordinaatti.fi Nuorten tieto- ja neuvontatyön kehittämiskeskus
Luento: Humak, Nurmijärven kampus 16.9.13, kesto 50 min.
The document lists research projects at the University of Manchester's Centre of Excellence in Biopharmaceuticals, including studies on mechanisms of protein aggregation, concentrated protein solutions, protein solution rheology, detection of protein contaminants, immunogenicity of protein aggregates, predictive modelling of protein solubility, higher order protein structure, controllable protein expression in bacteria, CHO cell line development, differentiation of single stem cells, and molecular organisation and function of glycoprotein polymer gels. Contact information is provided for each project leader.
El documento habla sobre las fiestas patrias y la Batalla de San Jacinto. Menciona el Monumento de la Batalla de San Jacinto, la Casa Hacienda San Jacinto donde se respira heroísmo y amor patrio, y la independencia y batalla de San Jacinto en Nicaragua. También incluye enlaces a esquemas e imágenes de la Hacienda San Jacinto y un monumento allí.
Google Research showed that 9 out of 10 internet searches resulted in a follow up action, such as calling or visiting the business. Mobile searches triggered an additional action or conversion 73% of the time; and 28% of mobile searches resulted in a store visit or purchase.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
SMWF Meltwater Buzz & Cell C Present Social Media Monitoring for SM StrategyMikeander
ere is the presentation I gave with Kelvin Jonck from Cell C at the Social Media World Forum
I presented a brief and basic overview of how to use Social Media monitoring to help you shape and define your social media strategy.
Kelvin talks practically about how Cell C (major telco provider) use monitoring to help them run their Social Business
Cape Town ICC - June 1st 201
Craig Chester from Fairtrade Australia presented at the UNAA Sustainable Consumption and Production Seminar held on 27 June 2013 hosted by Russell Kennedy, Melbourne.
Held in support of the United Nations 10 Year Framework of Programmes on Sustainable Consumption and Production Patterns, the seminar brought together experts and practitioners from across business, government and civil society to provide a platform for shared learning on integrating sustainable consumption and production measures throughout business operations, relationships and value chains.
Guest Speakers and Panelists:
- Tim Grant, Director, Life Cycle Strategies
- Joshua Bishop, National Manager – Markets, Sustainability and Business Partnerships, WWF Australia
- Craig Chester, Operations Manager Australia, Fairtrade Australia and New Zealand
- Liam Smith, Director, BehaviourWorks Australia, Monash Sustainability Institute
- Clinton Squires, Australian Managing Director, Interface
More information available at: http://www.unaavictoria.org.au/education-advocacy/masterclasses/sustainable-consumption-and-production-seminar/
RUNNING head FITBITPg. 1FITBITPg. 3Fit.docxjoellemurphey
RUNNING head: FITBIT Pg. 1
FITBIT Pg. 3
FitBit
Janet Grayson
Int 640
Product and country background
Young company Fitbit Inc. was established in 2007. The head quarter is situated in San Francisco, California USA. The company produces their products in Singapore, Indonesia, and Malaysia, because these countries provided the cheapest labor force and raw materials (Brown, 2008). We are going to consider fitness tracker, which produced by Fitbit. Zip, One, Flex, Charge, Charge HR, and Surge are different models of fitness trackers. Primarily they look like bracelet. According to the website of Fitbit Inc., Fitness tracker is an innovative device, which allows people to measure a distance run, number of steps for the whole day, quantity of burning calories, and pulse (2015). Moreover, the gadget determines sleep phase and wakes up user in the best time for him. In addition, some models have а display, which demonstrate all data on the screen. However, it is possible to connect Fitbit with PC, tablet, or smartphone and apply certain app for it.
Even Fitbit Inc. is American company, which operates outside the country in Europe, Asia, and South America. The most interesting country for future development of Fitbit is Germany. Germany has the most powerful and effective economy in the whole Europe. High salaries, good social security, and lack of corruption make German market more attractive and provide excellent conditions for entry.
Rate of unemployment is just 6%. Inflation is extremely low and counted as 1.6% (The world bank, 2015). Country has perfect geographical location in Europe. It is а relatively small country, where population is about 81 million Germans. Germany has own natural resources like arable land, natural gas, potash, iron ore, salt, uranium, nickel, coal, copper, lignite, and timber,. Also, country has very famous manufactories in the world like BMW and Mercedes. Thus, country sells outside foodstuffs, vehicles, machinery, metals, textiles, and chemicals. As Germany is а leader of Euro Union, country has good relationships with many other partners like Belgium, China, USA, Poland, Italy, Austria, Spain, United Kingdom, Netherlands, and Switzerland (Infoplease, 2015). Furthermore, Germany is а developed country, where people apply innovative technologies. Thus, the country is the best choice for fitness tracker of Fitbit.
Market Segment
Last year, actual sales of health and fitness trackers (HFT) easily outstripped smartwatches. This was driven, in part, by the significantly lower average sales price of HFT, making these devices more affordable than full-feature smartwatches. Another reason for the higher popularity of HFT (according to a GfK survey of 5000 smartphone owners across five countries1) is the fact that a majority of consumers see activity tracking as being the most important function of a wearable – including a smartwatch at the present time.
In Europe’s biggest markets, Germany, Great Britain and Fra ...
Moikit is a Chinese company that produces The Seed, a smart water bottle. The Seed uses air-elastic technology and a connected app to track users' daily water consumption and remind them to drink more. Moikit raised $582,623 on crowdfunding sites to produce and distribute The Seed in the US market, where larger companies produce similar but inferior quality bottles. The fitness industry in the US is growing, benefiting Moikit's product. Moikit uses social media and crowdfunding to market The Seed online and compete with products like Thermos' smart water bottle lid that has more established brand recognition.
This document provides an overview of business concepts including:
- The role of businesses in providing goods and services to earn a profit, while non-profits focus on causes rather than profit.
- How businesses have evolved from an entrepreneurship era to today's relationship era, driven by changes in technology, globalization, and customer expectations.
- The key factors of production that businesses rely on including entrepreneurship, natural resources, human resources, and capital.
- The dynamic business environment influenced by economic, competitive, social, technological, and global forces, requiring businesses to adapt and change.
- How current trends like the rise of China, technology, and globalization are impacting careers.
The document discusses the development of the OIA Eco Index, which aims to provide a common framework for benchmarking and measuring sustainability across the outdoor industry product life cycle. It describes the collaborative and comprehensive nature of the Eco Index project, led by the Outdoor Industry Association. While an "Eco Index Seal" could help consumers, full implementation faces challenges. For now, companies see benefits to using the Eco Index internally with suppliers to improve sustainability.
US Personal Care and Consumer Healthcare (OTC) Market and M&A highlightsPete Chatziplis
Summary notes on the US Personal Care and Consumer Healthcare (OTC pharmaceuticals) markets. Includes Market Size, Segmentation and Trends with emphasis on Natural Products and related startups. Also included indicative M&A multiples of companies in these sectors. Part of a go-to-market and capital raising study for natural hygiene and healthcare products.
East-West Seed is a leading vegetable seed company founded in 1982 that operates in Asia, Africa, and Latin America. It aims to improve livelihoods of vegetable farmers by developing adapted seed varieties and providing training. The company trains farmers to maximize their yields and incomes through better production knowledge and skills.
Patagonia has historically focused on providing outdoor gear and apparel while minimizing environmental harm. They see an opportunity to re-enter the footwear market with a new lifestyle shoe made from 3D printed rubber and recycled ocean plastic, continuing their sustainability mission. Targeting their existing loyal customer base as well as millennials, who value brands committed to positive social and environmental impact, the new Summit and Spire shoes could increase profits and market share. The summary outlines Patagonia's opportunity and strategy to capture new customers with a sustainable footwear line.
"NIKE, Inc. (“NIKE”) is a brand of Innovation, Growth, and Purpose and our mission is to bring inspiration and innovation to every athlete in the world. And, we do that by building creative and diverse global teams, making a positive impact in the communities where we live and work and by making products responsibly and more sustainably. We are driven by a commitment to transparency, accountability, and purposeful
impact, reflected by our approach to sharing our priority issues and reporting our progress toward the NIKE 2020 targets."
"Sports can move the world forward as nothing else can.
Call it crazy. Dismiss it as a dream. But this belief has long been the heart and soul of NIKE, and this year, our teams rallied to
bring it to life for an even broader community. Our “Dream Crazy” campaign became a catalyst for conversation around the world, inspiring athletes to speak up about how their passion for sport drives them to challenge the status quo." -
Marketing Environment of Procter & GambleRinki Porte
Procter & Gamble is an American multinational consumer goods company founded in 1837. It operates in 80 countries and has 50 well-known brands sold in over 180 countries. P&G's marketing environment consists of macro and micro factors. The macro environment includes political, economic, social, cultural and technological forces outside the company's control. The micro environment encompasses competitors, consumers, suppliers, shareholders, and media that P&G can more directly influence. P&G develops strategies to navigate varying political systems and economic conditions around the world.
Fitbit has become a well-known brand for activity trackers that measure steps, calories burned, and sleep cycles. However, to improve sales and consumer perception, the company needs a new branding campaign. The document provides a situation analysis, target audience segmentation, and proposed campaign tactics. It identifies Fitbit's strengths as brand recognition and variety of products but weaknesses as lack of health/fitness credibility and unattractive design. The campaign objectives aim to position Fitbit as a lifestyle brand to help more consumers live actively and healthily. Tactics include strategies across different media to communicate Fitbit's benefits and personality to the target audience of active 18-34 year olds.
Sustainability in chemical industry-asn_tcl r1Aaloak Negi
The document discusses sustainability in the chemical industry. It defines sustainability and outlines its benefits. The chemical industry impacts sustainability due to its large energy usage and emissions. Chemical companies are pursuing various sustainability initiatives to reduce costs, drive innovation, and improve their brand. Implementing sustainability strategies can benefit companies financially but also presents challenges like cross-company coordination. Sustainability reporting and consulting are growing areas to help companies with their strategies and measure their progress.
This document provides an analysis of Estee Lauder Companies' current position, performance, vision, mission, objectives, external environment, internal strengths and weaknesses. It discusses Estee Lauder's 26 brands operating in over 130 countries, growth in different product segments, geographic revenue analysis, and financial performance from 2005-2007. PESTLE, Porter's 5 Forces, and external/internal factor analyses are also included. Recommended strategies are market development, penetration, product development, and forward/backward/horizontal integration.
Competing in a changing world patrick medley (ibm consultingECR Community
The document discusses key findings from an IBM study on consumer products and retail companies. It finds that while CP CEOs see a need for substantial change, they are more cautious than other industries. CP outperformers universally see major change as needed and have a strong track record of managing change. CP companies face challenges in attracting talent and plan limited investment in responding to more informed customers, but view rising consumer purchasing power positively. The document highlights strategies companies like P&G, Unilever, IKEA and others are using to drive innovation, collaborate with customers, and adapt their business models.
Competing in a changing world patrick medley (ibm consultingECR Community
The document discusses key findings from an IBM study on consumer products and retail companies. It finds that while CP CEOs see a need for substantial change, they are more cautious than other industries. CP outperformers universally see major change as necessary. Rising customer purchasing power in growth markets is viewed positively by most CP CEOs. However, investment in increasingly informed customers will be limited. CP companies also face challenges in attracting and developing talent. The document examines strategies of companies like P&G, Unilever, IKEA and Nike to drive innovation and better engage customers.
This document provides an overview and review of green marketing and consumers' buying behavior related to green products. It begins with definitions of green marketing as the promotion of environmentally friendly products and discusses how consumers are increasingly concerned with sustainability and environmental issues, opening opportunities for companies promoting eco-friendly products. The document then reviews the green marketing process and key aspects like the external and internal 7Ps (product, price, place, etc.) and how they can lead to sustainability goals. It concludes with "golden rules" of green marketing, emphasizing the importance of educating customers about environmental issues and being genuinely sustainable throughout a company's practices.
Today although organizations are growing and registering growth, making huge
profits and customer is satisfied but Marketing philosophy has its own limitations.
Pollution has contaminated the atmosphere and has restricted our sustainable
development. It is observed that in last two decades there is a massive discharge of
harmful gases like sulphur dioxide (SO2), nitrogen oxides (NOx), and hydrocarbon
compounds into the atmosphere. Lead pollution has been linked with impaired brain
function in children-emissions from vehicles using leaded petrol are a major source.
The challenge facing mega cities is how to reduce the adverse environmental impacts
and other negative effects of intense pollution due to industries as well as use of
transportation by people. Because the dilemma becomes most pressing under
conditions of rapid urban. So, with the aim of bringing down the pollution and to
minimise its adverse effects, organizations have shifted from marketing orientation to
eco-marketing orientation. Studies indicate that during the 1960’s green
consumerism emerged and slowly and gradually greener business trends took place
world over. Marketing practices and business orientation have started shifting their
attention from consumer satisfaction and profitability to consumer satisfaction,
profitability & environmental protection. Greening may include developing innovative
green product concepts, green concept testing, product development and its
marketing, green packaging, paperless communication and green advertising
strategies. In this study an attempt is made to study corporate greening practices of
selected organisations and how it has helped consumers, organizations and society at
large.
The article analyzes the concept of the brand, the advantages and disadvantages of the brand, the best brands in the world. The article states that a brand is a graphic mark, word or phrase that denotes and distinguishes goods belonging to one company from goods belonging to another company. The brand is one of the elements of marketing, advertising. Brand may include various symbols, their combinations, and other visual information. Brand can consist of a brand name and a brand symbol. Brand should not be confused with the company logo, which identifies the company itself, but the company may use a common mark, in which case both the logo and the brand are as follows itself. Margarita Išoraite "Best Brand in the World" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-6 , October 2021, URL: https://www.ijtsrd.com/papers/ijtsrd46351.pdf Paper URL : https://www.ijtsrd.com/management/marketing/46351/best-brand-in-the-world/margarita-išoraite
RESEARCHINTRODUCTIONAs people these days are concerned abo.docxaudeleypearl
RESEARCH
INTRODUCTION
As people these days are concerned about their fitness. So, nowadays people are engaging themselves into sports and fitness activities. Trend is changing as people used to pass their time by doing household work in the past and now people started falling towards sports and fitness activities. Due to this change in trend, the sports and fitness apparel stores started earning more profits as they used to before the trend.
So, in this report we are going to research as consultants to an investor who wants to invest money into these apparel stores. Our ultimate agenda for this report will be to research the sports and fitness apparel market globally, its trends, players in this market, growth in this industry.
SCOPE OF SPORTS AND FITNESS APPAREL IN GLOBALMARKET
With theincrease in the awareness of the importance of sports and fitness in the life routine. People are becoming more conscious towards their health and sports and fitness companies have seen a tremendous growth in their sales or revenue of different sports and fitness wears. Nowadays the most demanding sports are Football, Swimming, Aerobics and the fitness activities such as Yoga, Gym and so on. Some of the highest grosser in this industry are Nike, Adidas, New Balance, Puma etc. Scope of this industry is increasing day by day and will bloom in the future too.
Not only these companies but some companies have come up as winners and are giving competition to these established brands. Each brand has build up their own strategies it might be growth strategy or market strategy. Not only the developed countries but developing or emerging countries in Asia such as India are viewed as having a great market for the sports and fitness apparel and it is estimated that India will become the highest grossing market for these products. In this ongoing growth phase,the industry is able to see many product launches, partnerships which will help further in growing this market. E-commerce will also play a significant role towards increasing the sales for these stores. Most of the brands have already started selling their products through some of these online markets such as Amazon.
MARKETING MIX
A marketing mix is a tool used to determine the best way to market a product or service. It is a combination of broad factors that address different aspects of marketing. The best-known and most basic marketing mix is known as the four Ps of marketing: product, price, place, and promotion(Gilstein& Julia. posted by Salem press Encyclopedia, 2018. 2p. retrieved on September 21,2019 from conestoga college library).
Marketing Mix includes four elements or consists of 4Ps-:
1. Product- Product is a commodity that are presented to the customers. In this case, there are many products that are related to sports and fitness.
2. Price- Price is the rate at which a customer agrees to buy a product. Many companies make different strategies such as lower cost strategy which is used by companies to a ...
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
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How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
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1. SYNDICATE DESIGN+WORKS Josh Whitney, Sarah Fitzgibbon, Rachael Williams, Eric Frazier, Scott Balderas, James Hathorn, Umang Varma, Tanapong Tawatsupa University of Colorado-Boulder / Leeds School of Business Re-Thinking the Life-cycle of Outdoor Apparel Presented April 16, 2009
, increase revenues and customer loyalty, provide social benefits and build a triple-bottom line brand.
1) ADDITIONAL DETAIL: Outdoor products sales for the entire year increased despite a 1% loss in total sales in December 2008 over December 2007. *Internet: 18% growth / Chain: 7% growth / Specialty: 2% decline 2) MARKET TRENDS: - Overall participation in outdoor activities is growing - Inactivity crisis/”nature deficit disorder”/increased national focus on getting active and getting outside - Availability and popularity of green/sustainable materials is increasing Impact of economic downturn: people are really looking for the best product, and are willing to pay for one with all the desired elements: durability, performance, style, and “good feeling.” Will it last a long time? Will it do what I want it to do? Will I look cool wearing it? Will I feel good about wearing it? (brand issue AND sustainability issue – this is our area of focus) KIM COMMENT – PEOPLE ARE DESPERATE FOR THIS. THEY WANT SOMETHING THEY CAN BELIEVE IN. KEY TAKEAWAYS: There’s a market here: the data and trends point to continued growth in the outdoor recreation market
KEY STATS: 200+ consumers surveyed 80% give away or donate their used apparel Most mentioned convenience as important – in-store or other easily accessible drop off location Three quarters would need a discount of 20% or less to incentivize them to exchange old for new KEY TAKEAWAYS: - These consumers CARE about decreasing their footprint, but not at the expense of price, durability, performance, style, and brand loyalty Consumers are continuing to spend money on outdoor products – but are looking to the internet for convenience, selection, low prices Outdoor products consumers want to FEEL GOOD about the products they buy and wear – whether that’s through brand loyalty, the existence of sustainable practices within the brand, a great return policy, etc. They want to align themselves with brands that give them a “warm, fuzzy” feeling. 80% of respondents donate or give away their used apparel 63% of respondents felt that having an in-store, drop-off location was key to encouraging them to recycle their used apparel 75% of respondents noted it would take a discount of 20% or less on a new product to encourage them to exchange an old apparel piece for a new one Consumers are willing to pay more for a sustainable product – IF all other factors are equal (or almost equal) to the comparable product Price is still king, followed by durability, performance, design/fit, brand, then sustainability/environmental components
1) SUBSTITUTES: - Donation partners i.e. Goodwill - Consumers just throwing stuff away 2) NEW ENTRANTS: - Barriers to entry for others trying to do this (whether existing product company or new consultancy): learning curve, economies of scale - We acknowledge the potential lack of credibility due to not running this within the context of an existing, well-respected brand. We will counter this by being the first-to-market, having a client base of key brands and continually growing it to gain critical mass and increasing credibility. 3) CLIENTS: the established players in the outdoor products industry who want to be sharing the sector with Patagonia. (GoLite, Sierra Designs, REI, etc.) 4) SUPPLIERS: - Consumers with 17 old jackets sitting in their closet. We can’t change people’s desire to always have the newest, best thing – but we can change their behaviors and thinking around what to do with their old stuff once they’ve bought the newest best thing. Possibly look at expanding into other industries with mass quantities of fabric/materials that can be made into new jackets: rental tents or Ez-Up tents? Sails? 5) RIVALRY/COMPETITION: - Companies creating their own closed life cycle systems - One clear leader in the “sustainable” sector of the overall outdoor apparel industry: PATAGONIA - Lots of room for additional entrants to fill the gap between Patagonia and all the “others” (Nau, Prana) OUR COMPETITIVE ADVANTAGE: our connections throughout the entire industry and our knowledge of the recycling/downcycling process - we will be able to get the critical mass necessary for an overall industry movement to shift the mindset around the life cycle of outdoor apparel. We want to be an umbrella/clearinghouse for the whole industry, not just one siloed company. KEY TAKEAWAYS The “sustainability” sector of the outdoor products industry has room for new entrants to step up as leaders. HOW DO YOU MOBILIZE/GET CRITICAL MASS BEHIND THE EFFORTS ALREADY HAPPENING? This is where we will operate.
Quick glance KEY TAKEAWAY: we’re trying to get as many companies as possible on board – consolidate all the one-off efforts currently happening (Pearl Izumi has one jersey, Sierra Designs doing a small take-back program with their tents, etc.) Note: in thinking about this, I actually think we should have the large circle raised higher… the folks who we would really want to first get on-board for this are probably more likely the GoLites and Sierra Designs of the industry who are already trying to do some stuff. But I can just speak generally and quickly about this graphic and then move on.
As a consultancy, we would: Assess existing product design and life-cycle plans Identify opportunities to create long term value Implement product design, value chain and channel distribution strategies Explore alternative end-of-life product channels Provide marketing and communications customer engagement programs Thus, we would be in the business of selling services, not actual products. We envision that we would have a short-term sustainable advantage over peers and even clients who have thought about this approach to their business. We are already well connected within and beyond the Boulder/Front Range region which comprises a number of small and large outdoor apparel companies whose ear we already have; We would be engaged in a knowledge sharing/ learning capacity as students (in the short-term) and could leverage the broader CU community; and We would be offering our services at a substantially low rate, when compared to management consultant fees or in-house costs In the long run, we see our competitive advantage would be diluted, particularly as companies realize this concept and parallel initiatives come to bear. Further, we see the consulting side of our business to exist only in the short run, and thus are not concerned about developing a long term sustainable advantage in this area. We decided to take this approach because we want to gain experience working with companies before committing to actually launching an apparel company. This enables us, particularly within the next year, to learn and collaborate with industry experts and companies within the local Boulder market, and ideally we would be getting paid to learn. Through this work, we hope to generate interest and awareness of sustainability issues within the outdoor apparel space, both on the customer and company side. Subject to market uptake and relationships that we have built with clients we see 2 potential exit strategies: Having worked with a handful of companies to explore the both the technical and financial opportunities that exist in this area, we could sell this information to a particular company or potentially be brought on in a full time capacity to grow this type of service within an existing firm. Or We could use the knowledge and experience gained through consulting engagements to pinpoint a particular niche or gap that exists within the market, and launch our own apparel business.
Our revenues would come from charge fees for advisory, consulting and implementation type engagements with clients and we anticipate our costs to be relatively small. We ran some very rough, back of the envelope projections looking at the number and type of clients that we think we could secure in the short run, what fees we could charge and services that could be delivered. These could include some combination of: benchmarking reports, product design, supply chain or end of life management implementation support and branding strategy or marketing support. Potential clients were broken down into segments by their total revenues (less than $500k, up to $1M, up to $10M and beyond). We estimated securing 1 paying client in year 1, 8 in year 2, 12 in year 3 and so on, with costs primarily increasing due to staff increases and linear increases in research & development. As mentioned, we anticipate a liquidity event, buyout, merger or an evolution of our team from consulting to starting a business to occur sometime in the near future.
I think one of the greatest strengths of this whole process has been that it has allowed us to take a targeted and in depth look at the outdoor apparel industry and evaluate potential gaps and opportunities for how integrate sustainability and triple-bottom-line thinking into product design, the value chain, and customers. There is no doubt that we have learned a lot, but there is also no doubt that we have a lot to learn and believe we not quite at the point we where can make a go-no-go decision, because our concept is still in flux. Some high level take-aways: Trends are driven by the niche retailers and product companies, not by the large firms (which is specific to this industry) Not surprisingly, on the product side, success is determined primarily on design. You can have a sustainably produced 100% socially friendly product, but if its ugly, no one will buy it. Further, those design decisions required a 6-12 month lead. What problem and at what scale are we solving? We had to ask ourselves if our solution is really solving a big or small sustainability issue? Are jackets really ending up in landfills? Perhaps not, are existing systems are already in place, i.e. Goodwill, yes there. But there remains a significant opportunity for companies to do more which can provide them and t heir customers with more value – something that we identified as a potentially strong driver. The costs and risks associated with launching a product manufacturing company may not be all that great, we’re not inventing a truly new business model, so we can look to peers and the past for models that worked and didn’t. Some immediate next steps that we plan to take are: Really dig into the technical and financial feasibility of recycling products, we really need to explore the cost and technical drivers/limitations of this, and also identify the large sustainability indicators/impacts from good and bad products. Explore the cost and pain points that retailers and channel partners may face in participating in a recycling program, would the be open to a drop-box in their store? Its clear from our research incentivizing consumer’s to get on board will be slightly easier than manufacturers. So the consulting aspect to this project is really a placeholder until we can determine how best to take action with this business concept. To that extent, we know there is appetite for these types of services, evidenced by our current engagement with a leading outdoor apparel brand in Boulder to help them develop a sustainability index for their 2010 product that will focus on sustainable product design and end of life management scenarios and the focus that the Outdoor Apparel Industry has given to integrating sustainability criteria into packaging, products and supply chains. Finally, we have identified a number of potential paths that we may take going forward: Rather than focus on making outdoor lifestyle apparel, we may want to focus on a specific material that comprises part of a larger product and identify innovation redesign solutions that integrate sustainability into that product. This could be the something like Eco-Gore-tex, Eco-primaloft, or natural fibers for baselayers/wicking. Perhaps there is a specific component within apparel or gear that is a major pain for companies to produce or potentially could be a road-block in the recycling process. Maybe its button or zippers, how could we provide a solution for this? Repurposing products is clearly the most advantageous for companies and in most cases consumers. We could explore options for managing repurposing programs for outdoor apparel companies, in a similar vein to how Goodwill provides repurposing and clothing donation for lifestyle/ casual clothing. This provides both an environmental and social benefit, and may actually be a significant money generating opportunity.