Canada New England Cruise Symposium Industry Trends Alan Gates

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The document discusses how social media can be used as an effective marketing tool for tourism operators. It notes that the internet is now the most important marketing channel, surpassing traditional advertising vehicles. Some key points made include that social media provides opportunities to connect with customers through conversation; the web should be viewed as an ecosystem with social media as one channel; and content on social media needs to be engaging and not boring to drive results. The document concludes by emphasizing that social media is about ongoing communication with customers rather than just promoting a website.

Sports Business

Making Social Media
Work for You

Allan Gates, Revolution Strategy
June 10, 2010

This is Allan
• Partner and Executive Vice President
with Revolution
• Leads the Tourism New Brunswick
account
• Integrated communications strategist
and planner
– Traditional media (TV/Radio/Print) +
Digital (Social Media/Online
Ads/SEM/SEO), PR

The Internet is
the most important
marketing tool for
Tourism Operators

In the Old Days
Advertising
Vehicles

Your News
Customer
Message Media

Travel
Trade

There are
112,291,180
Americans over
18 on Facebook

There are
13,612,520
Canadians over
18 on Facebook

Facebook saw 540
million unique visitors
in April, 35% of web
users, and 570 billion
page views

45% of
Facebook’s US
audience is 26
years old +

The fastest
growing
Facebook
segment is
females 55+

Allan Gates
EVP, Revolution
506-642-4445
allan.gates@revolutionstrategy.com
www.allangates.com
Facebook.com/allangates
@redgateca

http://www.slideshare.net/agates99

This document discusses how social media can be an effective marketing tool for tourism operators. It notes that the internet is now the most important marketing channel, surpassing traditional media like television, radio and print. It provides statistics on social media usage, especially Facebook, to demonstrate the large audience that can be reached. The document outlines four rules for using social media successfully: having a presence beyond just your website, using social media as one channel among many, creating engaging content, and treating it as a conversation rather than just broadcasting messages. It concludes by introducing the author as an expert in integrated communications strategy.

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This document provides tips for non-profits to create a pipeline of donor support. It recommends developing a diversified fundraising plan with multiple streams of income. It also stresses optimizing websites for conversion and creating customized donor journeys through segmentation. Additional tips include focusing on recognition and stewardship of donors, developing engaging content, asking for donations multiple times a year with a thank you in between, and establishing do-it-yourself fundraising events. Data shows non-profits that implement these tactics see increased donations over time. The presentation aims to help non-profits strengthen online fundraising as an important pipeline for growth.

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The Golden Group is over. Can a new group step up? Two years ago, Kevin De Bruyne plunged Belgium’s Euro 2024 plans into disorder when he claimed the team was “too old” to win in an interview with The Protector. That Belgian squad had 10 players over 30 and the maximum average age of any Euro Cup 2024 team at the competition. A group-stage exit and just one goal at the World Cup put Belgium on course for a restructure. We offer Euro Cup Tickets to admirers who can get Belgium vs Romania Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert. Belgium vs Romania Tickets | Euro Cup Tickets | Euro Cup Final Tickets Coach Domenico Tedesco has managed a tactical shakeup and a regular exit for some of the oldest players. Experienced bests remain, not least the 37-year-old Jan Vertonghen in defense, the 32-year-old De Bruyne himself in midfield, and 31-year-old Romelu Lukaku up visible. Still, younger actors like De Bruyne’s Manchester City partner Jeremy Doku bring fresh vitality to the team. Euro Cup Germany Qualifying unbeaten with just four goals allowed from eight games was a welcome sign of accomplishment back on track under Tedesco. The only other squad in Group E besides Belgium to UEFA Euro 2024 qualify unbeaten, Romania was awestruck by winning a group that also checked Switzerland and Israel. Still, Euro 2024 will test a squad sorely lacking in top-level skill. Euro 2024: Belgium's Transition from Golden Generation to New Hope Tottenham guardian Vlad Dragusin is the only Euro Cup 2024 squad member singing regularly for one of Europe’s top clubs this flavor. He even played only nine Premier League games since adoption in January. Goalkeeper Horatiu Moldovan is a stoppage at Atletico Madrid. There’s a link to the beauty days of Romanian soccer with midfielder Ianis Hagi, son of Gheorghe Hagi, who assisted the team to the rounds of the 1994 World Cup and Euro 2000. We are only a combine of days away from the UEFA Euro 2024 curtain raiser. The 24 squads are winding up their provisions and getting ready to give it their all to life the wanted Euro Cup Final trophy on July 14. Spread across six clusters, the first hurdle in the knockout phase will be the plump of 16. Euro fans worldwide can book Euro 2024 Tickets from our online platform, www.eticketing.co. Fans can book Euro Cup 2024 Tickets on our website at discounted prices. Germany and Scotland will take things off before we get into overdrive in two weeks. Meanwhile, Belgium will be longing to bounce back after a horrendous 2022 FIFA World Cup movement, which ended in the group stage. Belgium vs Romania Tickets | Euro Cup 2024 Tickets | Euro Cup Tickets | Euro Cup Final Tickets Roberto Martinez completed the way for Domenico Tedesco, who has overseen a compact start to his tenure. The 38-year-old will be assured heading into the group stage

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Canada New England Cruise Symposium Industry Trends Alan Gates

1. Making Social Media Work for You Allan Gates, Revolution Strategy June 10, 2010

2. This is Allan • Partner and Executive Vice President with Revolution • Leads the Tourism New Brunswick account • Integrated communications strategist and planner – Traditional media (TV/Radio/Print) + Digital (Social Media/Online Ads/SEM/SEO), PR

3. The Internet is the most important marketing tool for Tourism Operators

4. Here comes everybody

5. Photo: Flickr User Alex Kess

6. In the Old Days Advertising Vehicles Your News Customer Message Media Travel Trade

7. But now… Your Customer Message

8. ADVERTISI NG KINDA SUCKS

9. Social Media is an Opportunity

10. Advertising = $ Social Media = time

11.

12.

13. There are 112,291,180 Americans over 18 on Facebook

14. There are 13,612,520 Canadians over 18 on Facebook