The document summarizes proposed improvements to a pudding factory's marketing campaign to better appeal to millennials. It suggests making the campaign more colorful, fact-focused, and interactive online through social media like Facebook, Twitter, and a blog, with missions and contests to engage millennials. It also lists the contributions of six people to the proposed improvements.

1. Homework assignment 7The Pudding Factory Sophie Challen, Joyce Bermudez, Carl John,Alex Silva, Mahmud Moral and Anthony Serio

2. Current ApproachThe current approach is not appealing to the millenial group. It reaches the an older groupMore information drivenMillenials just want facts

3. Improvements Make the look more appealing to the millenial group by:Making the campaign colourfulLess information just factsA spokes person who reaches the millenial group Make a facebook twitter and a blog and make them very interactiveMore online campaigns then print as millenials are online more. Give the missions to get them involved and make them feel like they are doing something.

4. FacebookMake the information more local rather then across Canada.Create a page that is fun and interactive

5. Twitter Make it interactive with a lot of questions.Give mini missions that they can go out and do to help the campaign.Try and have a personal relationship with each follower.

6. Blog Simple colourful layoutWeekly updates Weekly missions with a winner or “member of the week”

7. Sophie Challen – made power point and came up with ideas (member of the week/missions)Joyce Bermudez – made logo Carl John – ideas (Twitter) Alex Silva – ideas (Facebook) Mahmud Moral – ideas (making local)Anthony Serio – Ideas (look)