The document advertises a Crucial Conversations training program to help drive behavior change through effective communication. It notes most clients want increased business outcomes like productivity and engagement, but change does not always follow even with the right resources in place. The Crucial Conversations program teaches communication skills to have difficult conversations between team members, leaders and employees, and employees and customers. It has been effective for over 2 million people across 22 languages. The advertiser is an associate of the Australian licensee for the program.