This is a presentation I gave for the City of Port Phillip in Melbourne. The presentation is designed to showcase examples of successful crowdfunding ideas and how crowdfunding can work in the Cultural space.

1. Introducing Rob Jennings
In this short presentation I’ve outlined my tips and
tricks which I have gathered from working in Art
Marketing for almost 15 years as well as driving my
work as a web designer the last 8 years.
Marketing for creative peopleJanuary 24, 2015

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Crowd Funding
For the most part Crowdfunding asks people for ‘microdonations’ for a specific
project or cause
People donate their money because they believe in a project or idea
Generally speaking the most successful campaigns give rewards to donors
based on how much they give.
Value + Belief

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There are over 100
different platforms
Less than 50% of
causes reach their
target- choose a
platform wisely.
Crowd Funding Platforms

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Crowd Funding platform considerations
What Crowd Funding platforms have you heard before?
•Ease of use:
•Check fees- platforms usually take 5% + 2.2% CC but this varies
•If you don’t reach your target, do you get to keep the promised money?
•Visibility: How many people use the platform
•Is the platform geared towards my niche?

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Incentives
MEMBERSHIP
Different membership tiers based on the amount donated
EXPERIENCE
Weekend away with the organisations key staff, invitation to the VIP launch, dinner with an artist
GIFTS & DISCOUNTS
Free lithograph, signed book, discounts on entry
ACKNOWLEDGEMENT
Have your name acknowledged in the credits of a movie or book

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Crowd Funding: A Case Study
Leiston Abbey: Dig Ventures
 Raised ₤15,000 from 133 donors
 Invited supporters to an archeological dig
 Camping, archaeology, photography
workshops and fun for all donors
 Locals were invited to join in, raising
further funds
 Contacted archeology forums, councils,
community groups and distributed posters
 Each donor had a profile on their website

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Crowd Funding Case Study: Dig Ventures
•Have regular archaeological ‘Dirty
Weekends’ with professionals
•The entire weekend is on YouTube
•Update their blog with articles
related to ancient history
•How to bake medieval bread
• Upload photographs to Flickr
•Venturer of the Week
•Support other history projects
• Launched their own platform

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Dig Ventures: What’s the triggers for their success?
1. People love the idea of being an archaeologist for a weekend
2. Know their target audience

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What incentives could you offer your supporters?
1. Acknowledgement
2. Feeling of belonging to an exclusive club

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Planning your Campaign
• Choose your funding platform wisely
• Visit similar campaigns to see what worked
•Network
•Test your idea before you launch
•Set up donation stations in your museum or
venue
•Talk to business
•Fascinate and convince
•Launch your campaign with another local event
•Initial success is vital
•Ensure your incentives are easy to understand &
worthwhile
Velocity

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How can your organisation benefit from Crowd Funding?
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1. Attract a more diverse range of visitors
2. Increase in membership

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Crowdfunding
Start building that network and get your plans rolling: crowdfunding
sites don’t offer guarantees, but they do present an opportunity to
reach a larger audience than ever before.
The rewards of an effective campaign will more than repay your
efforts.