Getting to Know Crowdfunding
•
0 likes•292 views
Description: This session will look at the building blocks need to run a fruitful Crowdfunding Campaign with minimal cost. We will focus on: • The benefits of Crowdfunding and what it is • The broad skillset organisations need for Crowdfunding, including marketing, creativity & passion • The common pitfalls to avoid • Explore the Building Blocks of a Crowdfunding Campaign and plan through the steps together Learning Objectives: Participants will 1. Understand what Crowdfunding is and how it works 2. Understand the skillset required for effective Crowdfunding campaigns ¥ Understand their organisation’s own training & development needs 3. Understand the pitfalls to avoid 4. Know how to plan their own campaign
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Getting to Know Crowdfunding
Similar to Getting to Know Crowdfunding (20)
Recently uploaded
Recently uploaded (20)
Getting to Know Crowdfunding
- 1. Get To Know CrowdfundingJosh Hoole The Digital Development Company | @digitaldevco | digitaldevelopmentcompany.co.uk
- 2. 1. What is Crowdfunding anyway? 2. The Building Blocks of a Crowdfunding Campaign 3. The broad skill set you'll need 4. Common pitfalls to avoid 5. Next Steps and Q & A What we’ll cover
- 4. What is Crowdfunding Anyway? A way of raising finance for a specific project by asking a large number of people each for a small amount of money… …usually through an online, time-limited campaign
- 5. What is Crowdfunding Anyway? Crowdfunding uses social media, alongside traditional networks of friends, family and acquaintances, to raise money.
- 6. £3bn 388% in 2013 in 2014
- 8. 3 Types of Crowdfunding Donation/ Reward People invest simply because they believe in the cause Debt Investors receive their money back with interest, peer to peer lending Equity People invest in an opportunity in exchange for equity. Also Community Shares
- 9. 3 Types of Crowdfunding Donation/ Reward People invest simply because they believe in the cause Donation/ Reward Donors have a social or personal motivation for putting their money in Donation/ Reward Rewards given like free tickets, name in brochure, first harvest, sourced gifts (like coffees/ cakes!)
- 10. Crowdfunding Platforms UK’s largest platform Running since mid-2014 Running since April 2015 Growing fast Comparison site with over 40 more crowdfunding sites sourced by Nesta
- 11. Crowdfunding Platforms Duration: 30, 40, 90 days Pledge Fee: 6% Card Charge: Depends All or nothing & Keep what you raise Duration: 30 days Pledge Fee: 5% Card Charge: 1.3% or 16p per pledge Keep what you raise
- 12. Who’s doing it?
- 14. 1. Have a Great Idea
- 15. 2. Budget (& include the final fees) Big Idea 1 Crowdfunder JustGiving Bespoke 0 15 30 45 60
- 16. • What problem are you aiming to solve? • Why do you care? • 5WH (Who, what, where, when, how…how much) • Set realistic targets • Make a short video (3 mins max) to 'pitch' your project • A compelling visual story • Tell the difference funds will make 3. Write Your Pitch & Make a video
- 17. 4. Choose the right platform for the project
- 18. 5. Design your Rewards • Be creative • Involve outcomes from the project • e.g. first apple from the orchard, concert tickets, thanks from the Mayor, free coffee, etc • Provide rewards that people want to pledge on • Special events or ‘money can’t buy’ experiences • Include P&P costs in your budgeting
- 19. 6. Build a Great Team • No Man is an Island • Source experts • Spread the load • Increase the reach • Come together and get creative
- 20. 7. Go Live • Email your mailing list • Hit up your social networks • Early-bird and exclusive rewards • Remind people of the great rewards they get
- 21. 8. Plug, Plug, Plug • Maintain the momentum • Be proactive • Keep spreading the word on- and offline • Set up & share a project #hashtag • Update people on progress
- 22. 9. Introduce Something New • Near the end of the project introduce new information and rewards • Get the project back on people’s radars • Add updates
- 23. 10. Celebrate Success & Deliver • Thank donors • Crack on with the project • Learn from what you did wrong • Do it again with a new Project Idea!
- 25. Crowdfunding Skill Set 1. Video 2. Social Media 3. Marketing 4. Supporter Base 5. Active Email List 6. Creativity 7. Passion 8. Budget 9. Online Payments 10.Time
- 28. Common Pitfalls 1. Being verbose 2. Keeping quiet 3. Unrealistic target 4. No video 5. Rubbish rewards 6. Poor planning 7. No time
- 29. Final Advice from Dylan
- 30. Any Questions?