This a interactive advertising campaign proposal for the Awesome Foundation. This includes a social media component as well as event marketing.

1. PROJECT
INTERACTIVE CAMPAIGN
2014-2015

2. WHAT IS..
THE AWESOME FOUNDATION

3. THE FOUNDATION
Ever-growing, worldwide network devoted to finding and
supporting the awesome of the universe.
Started in Boston, 2009
Distributes a series of monthly grants to projects and
creators
Provides grants with no strings attached

4. IT’S KIND OF AWESOME…

5. GOALS
Grow awareness for the foundation’s mission
Increase number of applicants
Establish new chapters

6. OUR PLATFORM

7. #XTRAAWESOME
A SOCIAL COMPETITION

8. WHAT IT IS
• Instead of the standard 1000 grant we would launch a
social campaign to find big ideas that need a little extra
• Chapters join forces, and deliver a special 20,000
dollar grant
• Idea must exemplify extra big and awesome thinking

9. HOW TO APPLY
Either through the standard
process
Or through social media

10. HOW WILL THE MESSAGE STICK?
Through Social Blowupification*
We will reach out to influencers on Instagram, Twitter,
Facebook, and Vine, and Youtube
Get the influencers to submit their ideas, and urge their
followers to do the same
*SOCIAL BLOWUPIFICATION IS THE STRATEGIZED APPROACH TO AMPLIFY THROUGH SOCIAL

11. FOLLOWERWONK
Use specific influencers to get viral initiation videos spread online
YouTube will be the media vehicle for shared successful
testimonials of past granted ideas

12. 360 APPROACH
We won’t limit the social submissions to one platform
We let the submitters decide how they can promote their
idea the best
All posts will be hashtagged #xtraawersome, and will be
tracked
Winners will be chosen from the social and standard
submissions

13. SXSW
A HUB FOR CREATIVE IDEAS

14. THE WINNERS
Winners and runner-ups will
be announced at an event at
SXSW
Winners will be notified and
flown out to Austin, TX for the
festival
One grand prize winner, 5
standard grant winners

15. WHY THIS WORKS
Increases the number of submissions
Raises awareness of AF’s mission
Creates buzz in the right circles, both online and at
SXSW

16. “The End.”
-MARY CLAIRE CLEMONS