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SAP FORUM İSTANBUL 2014
Basit Düşün Fark Yarat
Hybris ile Yeni Nesil Ticaret
Konuşmacı Adı : Ümit YILMAZ
Firma Adı : itelligence Türkiye
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 2
Agenda
itelligence Corporate Profile
References
Hybris- Next Generation E-Commerce Platform
 Hybris Overview
 Hybris B2C Customer Journey
 Hybris B2B Features
 Hybris MDM or PCM (Product Content Management)
 Summary
itelligence Corporate Profile
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 4
itelligence NTT DATA Business Solutions
• 25 Years SAP Expertise
• 5000+ Customer Worldwide
• 7500+ SAP Professionals Worldwide
• 7x 24 Support & 10 Data Center around the globe
• Key industries: Manufacturing, Consumer Products, High-Tech,
Life Sciences, Professional Services, Trading
• Solution driven trusted end-to-end lifecycle partner
• 25+ Industrial Solution (BAIO)
• 500+ Process Specific Add-Ons and Mobiles
• 60+ RDS Solutions
• One Method – NTT DATA’s global SAP methodology
• Application Management Services (AMS)
Global SAP Revenue (12/2013)
1+ Billion €
Always Close By
Locations in 22 Countries and 5 Regions
ITELLIGENCE AT A GLANCE GLOBAL SERVICE NETWORK
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 5
itelligence NTT DATA Business Solutions
APPLICATIONS
■ Bus. Suite
■ ERP
■ CRM
■ SCM
■ SRM
■ PLM
■ Industry Appl.
ANALYTICS
■ BW/BI/BOBJ
■ Applied Analytics
■ Predictive Analytics
■ Performance
Management
D&T
■ HANA
■ Database
■ Warehouse
■ Netweaver
■ BASIS
■ Security
■ MDM
CLOUD
■ Cloud
Applications
■ Business
Networks
■ Infrastructure
■ Platform
MOBILE
■ Mobile Apps
■ Platform
■ Mobile Services
■ Managed
Mobility
COMPETENCIES
■ SW CMMi L5 and PCMMi L4
■ SCOR Award winner for
Supply Chain Excellence
■ RUN SAP Certified
■ Leaders in SAP SDN / BPX
■ SAP Pinnacle Award: Finalist/
 Winner for last 5 years in a row.
Global Partnerships
■ Global Value Added
Reseller
■ Global Services Partner
■ Global AMS
■ Global Hosting
■ Global Cloud Provider
ACHIEVEMENTS / CERTIFICATIONS
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 6
itelligence Turkey
■ Established: 2000
■ Head office: İstanbul, Türkiye
■ More than 300 employees
■ More than 260 customers
■ More than 400 SAP Projects in 50 country
■ Thousands of users in 19 different industries
2013 Highest Number of HANA Sales Award
2013 Highest Annual Indirect Sales Revenue Award
Biggest SAP Consultancy Company in the ecosystem
(According to IT 500 Company Awards - 2014)
WE DELIVER POWERFUL SAP SOLUTIONCS TO THE WORLD!
Industrial References
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 8
HIZLI TÜKETİM
ÇELİK
METAL VE
MAKİNA
OTOMOTİV VE
LOJİSTİK
İLAÇ VE SAĞLIK MOBİLYA, PLASTİK VE
AMBALAJ
İNŞAAT
YAPI
MALZ. ELEKTRONİK
SERVİS
«Hybris» Overview
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 10
Delivering a good customer experience used to be simple
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 11
Operational processes today are incredibly complex
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 12
Delivering consistent data used to be simple.
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 13
Multi-channel data consistency is incredibly complex.
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 14
Today: Channel Specific Applications
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 15
New Software Category to Support New Customer Behavior
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 16
Hybris omni-channel platform
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 17
Single View Needed For Consistent Experience
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 18
Hybris OmniCommerce for B2C and B2B
one Technology Stack, modern Architecture
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 19
SAP + Hybris – Solution Overview
Hybris B2C Customer Journey
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 21
A Short-Term Solution with a Long-Term Vision
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 22
Hybris B2B Commerce Accelerator
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 23
Best practice storefronts including mobile
Hybris B2B Features
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 25
All B2B Business Users Benefit from Hybris B2B Commerce
Hybris MDM or PCM (Product Content Management)
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 27
MDM - PIM Scope too Limited for rich Product Communication
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 28
Product management : catalogs, views. Possible architecture
Summary
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 30
Hybris omni-channel platform
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 31
Hybris OmniCommerce for B2C and B2B
one Technology Stack, modern Architecture
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
Teşekkürler
İletişim Bilgileri:
Ümit YILMAZ
umit.yilmaz@itelligence.com.tr

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Hybris ile yeni nesil ticaret

  • 1. SAP FORUM İSTANBUL 2014 Basit Düşün Fark Yarat Hybris ile Yeni Nesil Ticaret Konuşmacı Adı : Ümit YILMAZ Firma Adı : itelligence Türkiye
  • 2. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 2 Agenda itelligence Corporate Profile References Hybris- Next Generation E-Commerce Platform  Hybris Overview  Hybris B2C Customer Journey  Hybris B2B Features  Hybris MDM or PCM (Product Content Management)  Summary
  • 4. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 4 itelligence NTT DATA Business Solutions • 25 Years SAP Expertise • 5000+ Customer Worldwide • 7500+ SAP Professionals Worldwide • 7x 24 Support & 10 Data Center around the globe • Key industries: Manufacturing, Consumer Products, High-Tech, Life Sciences, Professional Services, Trading • Solution driven trusted end-to-end lifecycle partner • 25+ Industrial Solution (BAIO) • 500+ Process Specific Add-Ons and Mobiles • 60+ RDS Solutions • One Method – NTT DATA’s global SAP methodology • Application Management Services (AMS) Global SAP Revenue (12/2013) 1+ Billion € Always Close By Locations in 22 Countries and 5 Regions ITELLIGENCE AT A GLANCE GLOBAL SERVICE NETWORK
  • 5. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 5 itelligence NTT DATA Business Solutions APPLICATIONS ■ Bus. Suite ■ ERP ■ CRM ■ SCM ■ SRM ■ PLM ■ Industry Appl. ANALYTICS ■ BW/BI/BOBJ ■ Applied Analytics ■ Predictive Analytics ■ Performance Management D&T ■ HANA ■ Database ■ Warehouse ■ Netweaver ■ BASIS ■ Security ■ MDM CLOUD ■ Cloud Applications ■ Business Networks ■ Infrastructure ■ Platform MOBILE ■ Mobile Apps ■ Platform ■ Mobile Services ■ Managed Mobility COMPETENCIES ■ SW CMMi L5 and PCMMi L4 ■ SCOR Award winner for Supply Chain Excellence ■ RUN SAP Certified ■ Leaders in SAP SDN / BPX ■ SAP Pinnacle Award: Finalist/  Winner for last 5 years in a row. Global Partnerships ■ Global Value Added Reseller ■ Global Services Partner ■ Global AMS ■ Global Hosting ■ Global Cloud Provider ACHIEVEMENTS / CERTIFICATIONS
  • 6. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 6 itelligence Turkey ■ Established: 2000 ■ Head office: İstanbul, Türkiye ■ More than 300 employees ■ More than 260 customers ■ More than 400 SAP Projects in 50 country ■ Thousands of users in 19 different industries 2013 Highest Number of HANA Sales Award 2013 Highest Annual Indirect Sales Revenue Award Biggest SAP Consultancy Company in the ecosystem (According to IT 500 Company Awards - 2014) WE DELIVER POWERFUL SAP SOLUTIONCS TO THE WORLD!
  • 8. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 8 HIZLI TÜKETİM ÇELİK METAL VE MAKİNA OTOMOTİV VE LOJİSTİK İLAÇ VE SAĞLIK MOBİLYA, PLASTİK VE AMBALAJ İNŞAAT YAPI MALZ. ELEKTRONİK SERVİS
  • 10. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 10 Delivering a good customer experience used to be simple
  • 11. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 11 Operational processes today are incredibly complex
  • 12. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 12 Delivering consistent data used to be simple.
  • 13. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 13 Multi-channel data consistency is incredibly complex.
  • 14. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 14 Today: Channel Specific Applications
  • 15. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 15 New Software Category to Support New Customer Behavior
  • 16. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 16 Hybris omni-channel platform
  • 17. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 17 Single View Needed For Consistent Experience
  • 18. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 18 Hybris OmniCommerce for B2C and B2B one Technology Stack, modern Architecture
  • 19. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 19 SAP + Hybris – Solution Overview
  • 21. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 21 A Short-Term Solution with a Long-Term Vision
  • 22. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 22 Hybris B2B Commerce Accelerator
  • 23. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 23 Best practice storefronts including mobile
  • 25. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 25 All B2B Business Users Benefit from Hybris B2B Commerce
  • 26. Hybris MDM or PCM (Product Content Management)
  • 27. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 27 MDM - PIM Scope too Limited for rich Product Communication
  • 28. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 28 Product management : catalogs, views. Possible architecture
  • 30. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 30 Hybris omni-channel platform
  • 31. © 2014 SAP AG or an SAP affiliate company. All rights reserved. 31 Hybris OmniCommerce for B2C and B2B one Technology Stack, modern Architecture
  • 32. © 2014 SAP AG or an SAP affiliate company. All rights reserved. Teşekkürler İletişim Bilgileri: Ümit YILMAZ umit.yilmaz@itelligence.com.tr