Blackbaud Interactive - Engaging Young Alumni

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Blackbaud Interactive's web session on using the internet to engage young alumni.

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Blackbaud Interactive - Engaging Young Alumni

  1. 1. Engaging Young Alumni 83% of Millennials gave a gift in 2012
  2. 2. ) Housekeeping • Please chat your questions in, we have folks standing by to monitor and respond. • You can find the recording of today’s session at http://hello.blackbaud.com/onlinesweetspot
  3. 3. ) Today’s Presenter Georgia Bulldog Tara Jayne- O’Donnell Senior Solutions ConsultantAthlete
  4. 4. ) The Facts Blackbaud Confidential 4
  5. 5. ) Poll the audience Who are millennial donors?
  6. 6. ) Millennial Donor • Anyone born roughly between 1980 – 2000s • Generation Y • Young Alumni or Recent graduates of Colleges and Universities across the country
  7. 7. ) Building a Lasting Legacy Research shows Millennial donors – or those born between the early 1980s and the early 2000s – are as generous as other generations were at the same age, but that they are “much more focused on wanting to support the things that matter to them.” Lippincott Blackbaud Confidential 7
  8. 8. ) Blackbaud Confidential 8
  9. 9. Tip #1 – Concise Messaging Tailored Email Content • Simple message • Content that calls readers to action • Less information more imagery • Photos, videos, headlines • Mobile friendly email • Large giving button • Social media links Blackbaud Confidential 9
  10. 10. ) Tip #1 – Concise Messaging Blackbaud Confidential 10
  11. 11. ) Tip #2 – Leveraging Social Media Leverage Tools That Already Exist • Incorporate social feeds onto your websites • Twitter feeds • LinkedIn job posting feeds • Content calendars • Social share icons • Visual content for sharing • Facebook Blackbaud Confidential 11
  12. 12. ) Tip #2 – Leveraging Social Media Blackbaud Confidential 12
  13. 13. ) Tip #3 – Story Telling Tell a Story That Will Engage Your Audience • Gifts that contribute to something tangible and specific on campus • Share personal stories of individuals and campus projects • Visualize the message • Explain the importance and benefit of alumni involvement • Provide alum an opportunity to share their stories Blackbaud Confidential 13
  14. 14. ) Tip #3 – Story Telling Blackbaud Confidential 14
  15. 15. ) Tip #3 – Story Telling Blackbaud Confidential 15
  16. 16. ) Tip #4 – Set Goals Encourage Action Through Identifiable Goals • Build momentum and create urgency • Offer a fundraising challenge • Display milestones reached • Demonstrate donor importance Blackbaud Confidential 16
  17. 17. ) Tip #4 – Set Goals Blackbaud Confidential 17
  18. 18. ) Tip #5 – Recognize Donors Every Gift Counts • Donor wall • Appreciation can go viral Blackbaud Confidential 18
  19. 19. ) Tip #5 – Recognize Donors Blackbaud Confidential 19
  20. 20. ) Tip #6 – Make it Mobile Why Not Connect with Young Alum in the Best Way Possible • Ways to improve • Simplify your message • Make buttons easily clickable for a mobile touchscreen • Make text readable for a small device • Don’t clutter Blackbaud Confidential 20
  21. 21. ̺堐 Tip #6 – Make it Mobile Blackbaud Confidential 21
  22. 22. ۢ䠐 Tip #7 – Local Networking Calendar of Events/Networking Options by City • Incorporate and target event feeds by city • Emails including event calendars specific to alumni region • Empower social ambassadors • Offer city specific networking and volunteer opportunities • Offer professional development opportunities • Provide incentive Blackbaud Confidential 22
  23. 23. ۢ䮰 Tip #8 – Alternative Fundraising Its More Than Just a Donation • Encourage smaller monthly recurring gifts • Crowdfunding (run, walk, ride) • Tribute gifts (birthdays, graduation) • Cause specific gifts (scholarship, project) Blackbaud Confidential 23
  24. 24. ̽䏠 Building a Lasting Legacy….. Demonstrate to young alumni the importance of staying involved and the benefits of an established relationship by showing them their University supports the causes that matter most to them.
  25. 25. ̼씐 We hope to see you again soon! Join us for the next session in our Finding the Sweet Spot series: • Making Your Events Memorable & Effective • Thursday, June 27 │ 2:00 PM ET • http://hello.blackbaud.com/onlinesweetspot
  26. 26. ۧ㣠 thank you. The 2013 Millennial Impact Report: Research by Achieve 2013 Charitable Giving Report: Research by Blackbaud

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