cette présentation a été réalisée pour B+G & Partners SA - www.bgcom.ch elle n'est pas complète mais reflète un début d' analyse des domaines du crowdfunding et des ONG

1. Keynote created for B+G
more info at www.bgcom.ch
25.04.12

2. Fundraising
is the process of soliciting and gathering
voluntary contributions as money or other
resources, by requesting donations from
individuals, businesses, charitable foundations,
or governmental agencies.
it’s all about...
Source: wikipedia

3. Support a cause
Individuals donated $227.41 billion in 2009, compared with
$107.6 billion in 1996; personal bequests added another
$22.9 billion in 2006, up from $12 billion in 1996.
- The Nonprofit Almanac 2008, by Kennard T. Wing, Thomas H. Pollak, and Amy Blackwood
- NYtimes The Charitable-Giving Divide

4. crowdfunding ROI =
- real personal advantage
- real personal reward
- possession
Fundraising ROI =
- emotional reward
- doing good
forget about the tools and
think ROI

5. AFC Wimbledon is support by the fans with 25£/per
year it generated not only money
but also loyalty
Support Sport

6. Choose the cancer you want to beat with
myprojects.cancerresearchuk.org create your page and start
your charity donation
Support research

7. $500 million were raised online with the
help of fundraising strategy. More than 15 social
networks actively participated in. 35,000
volunteer groups were created
Support your president

8. The peeble project became the most-
funded project in Kickstarter history.
More than $10 million in 30 days.
support a creative idea

9. behaviours change!
- people are empowered with the help of technology
- new leverage processes
- new tools to express themself
- new reflexions about how our world works
- be part of it !
Newmodelsarecoming

10. New currencies
Make money democratic
new business model
P2P digital currency
- BitCoin
www.bitcoin.org
www.weusecoins.com
-Banque du temps

11. new way to help - be part of it
new business model
Kiva
We are a non-profit organization with a mission to connect people through
lending to alleviate poverty. Leveraging the internet and a worldwide
network of microfinance institutions, Kiva lets individuals lend as little as
$25 to help create opportunity around the world.
http://www.kiva.org
System based on the Muhammad Yunus idea.
Micro credit
empower people around the world with a 25$ loan

12. $310 million in loans
98.93% Repayment rate
Kiva- since 2005

13. new way to create product
new business model
- Kickstarter(usa)
Since launching in April 2009
- Kiss Kiss Bank Bank (France)
Soutenons la créativité ensemble ! - Ici des centaines de projets naissent
grâce à des milliers de contributeurs. - www.kisskissbankbank.fr
Crowdfunding
It’s inspiring to be supported by people you know, and amazing to connect
with strangers who are discovering your ideas for the first time.

14. Kick Starter
$200 million pledged to projects -1.8 million people have backed a
project - 20,000 projects successfully funded -
www.kickstarter.com
Elevation Dock:
Raised: $1,464,706
Goal: $75,000

15. new tools to help
- Just Giving(uk, usa, japan)
Organise, plan, share your charity campaign
Fundraising
a company does not just exist to make money. It exists to serve its
constituents - customers, employees, shareholders and the wider
community - in a balanced way.

16. Just Giving
since 10 years
used by 12’000’000 users
trusted by 9’000 charities
over £770 million
http://www.justgiving.com
Charity page
Company page
raise money for
charity

17. - Swiss Charity(mobile app)
- FairGive, WebGiving (sms, Qr, banner donation system)
- Give a Tweet
- Paypal, google checkout, youtube nonprofits.
Donation tools
website, banner, sms, fb app, google ads, mobile app.

18. Water Day
YouTube Nonprofit Raises $10,000 in
One Day Using Overlay Ads
Overlay «Call to action»
Donate page
Youtube Nonprofits
charitywater.org

19. Great tools
but...

20. be creative

21. Golden Rules to express emotion
Tips and tricks for Fundraising
Storytelling > make sense
- Educate Your Donors
- Build Trust in Donor Relationship
- Be original
Gamification > build rewards
- Make Giving Fun
- Thanking Donors - honor them
- User Experience - Share with friends

22. Be succesful in Fundraising
Inspired by Crowdfunding
- Make donation tangible
- Be transparent
- Be a donor, be a hero > gamification
- loyalty > build rewards
- Make donation is cool > easy to spread with friends
- Be more concrete > build a house instead of «Save the world»
- Know your audience
- Know the tools > use them all
Don’t focus on one channel
print - digital - street - SEM
make interaction between them

23. Let us forget about «digital» as
being a new «discipline».
«Digital» is just a different way of
doing the same old things.

24. Tv is digital

25. Radio is digital

26. Print is digital

27. Posters are digital

28. POS is digital

29. Products are digital

30. today, everything has
a «digital» dimension.
and then again.... there is
nothing like «digital» for
the consumer.
there is nothing like «social
media» for the consumer.

31. Tell us about your life

32. youtube is about life

33. facebook is about life

34. gaming is about life

35. using mobiles or
technology is life

36. it is not so much about
adding a new channel, but
about explaining the
way everyone works and lives
today.

37. How ?

38. Storytelling
I trust what I see, what I understand and what I can do
Share Stories
«Call to action»
Educate
user experience
«Trust &
easy to use»
Be part of it
«Tools»See and be seen
«Thank you»
1 2
3
4
5
charitywater.org

39. all start with an sms on a poster
Great user experience
encourage donation
Transform your donor into an ambassador
1
2
3
4
worldvision.ch
Storytelling
I trust what I see, what I understand and what I can do

40. …
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41. Thank you for your attention!