MicroLearning with KnowledgePulse

1. Crowd sourcing of implicit
knowledge: Accessing the
knowledge assets of organisations
Prof. Peter A. Bruck, Ph.D.
CEO and Founder
bruck@research.at
Session: Learning at the Workplace
EC-TEL Graz 2014

2. Research Studios Austria Forschungsgesellschaft
• Positioning: Innovation pipeline from Universities to markets
• Flexible, efficient units – Network in Austria
• Output orientation and market needs
• Time frame: Projects 8 to 18 Months
– SAT - Smart Agent Technologies
– PCA - Pervasive Computing Applications
– iSpace –GIScience
– MINE - MicroLearning and Information Environments
– [IOS– Public Private Interoperability]
– [eSPARK – Sparking Entrepreneurship]
– [CoE – Cognitive Engineering ]

3. How did we develop Learning at the Workplace?
A very short history of MicroLearning
2004 2005 2006 2007 2008 2009 2010 2011 2012
short video for
ERP-training
access learning
steps via
screen saver
"learning pace
maker"
first mobile
client
Java-based
Server
 security
 scalability
New admin
Interface
 easy admin
+ authoring
KP for Knowledge
Portal
task-related
learning
KP for
ML Conf 2005 ML Conf 2007

4. 4

5. MicroLearning Today –
Personalized, work integrated learning
#1Integrated Learning #2 Mobile
MicroLearning on
any smart device
Personalized
KnowledgePortal
Learning Card

6. Supporting Learning at the Workplace
How did we do it ?
1. Identify key problems
2. Limit the learning objectives - Focus on cognitive
learning
3. Reduced the complexity of the system
4. Designed for easy use
Learner
Content author
Adminstrator
6
Peter A. Bruck, CEO

7. Problem1: People forget 50 % content from classroom
training within 3 hours – nearly 90 % within 3 days
1. Identify key problems

8. Training
Material
Problem 2: People do not look at classroom training material
again – they do not find time and / or opportunity
1. Identify key problems

9. Problem 3: People are overwhelmed by the amount of things
to know – the wave is crushing
1. Identify key problems

10. Cognitive Learning
Memory is based on repetition
Questions are the most effective way to repeat
„A repeated stimulus reduces the risk to
forget“ Based on Nobel Prize Work in
Medicine by Eric Kandel, Year 2000
KnowledgePulse facilitates
repetetion with an algorithm !
2. Limit the learning objectives

12. Design decision 1:
Small learning steps are more effective
• Well suited for mobile use
• Better to integrate in busy
work days
• More easy to „digest“
KnowledgePulse organises
Big content in learning cards!
3. Reduced the complexity of system

13. Design decision 2: : PUSH
Helps learners to keep at it
and prioritize learning
KnowledgePulse pushes
learning cards to users !
3. Reduced the complexity of system

14. #1 Small steps #3 Repetition #2 Push
Design decision 3: : Repetition
3. Reduced the complexity of system

15. 15
KnowledgePulse feature:
algorithm personalizes repetition and thus
ensures lasting memorization and knowledge
4. Designed for easy use

16. • Push instead of pull
• Learner controls the
configuration of learning
reminders
• Learner focusses on what
he / she does not know
KnowledgePulse feature:
algorithm pushes only what learners DO NOT
know
4. Designed for easy use

17. Context field can include formated text, hyperlinks and pictures
KnowledgePulse feature: learning card is a
knowledge card cause it provides context and
explanation
4. Designed for easy use

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KnowledgePulse can be delivered on :
1. Tablets & Phablets
2. Smartphones
3. PCs and Desk Tops
4. Interactive displays
KnowledgePulse feature:
on all plattforms and devices
4. Designed for easy use

19. Public Admin Oil Drilling Schools
KnowledgePulse feature:
Content scope
4. Designed for easy use

20. 20
Fully customizable to
Corporate Design

21. KnowledgePulse feature: Statistics - clear
metrics on activity and progress
Know what people
know -
No testing required
4. Designed for easy use

22. KnowledgePulse - 5 Moments of Learning Needs
• When Learning for the First Time classrom and Video
• When Wanting to Learn More Classroom, Video + KP
• When Trying to Apply / Remember
• When Something Goes Wrong KP
• When Something Changes
Source: Dr. Conrad Gottfredson, http://www.learningsolutionsmag.com/articles/949/
22
Performance Support:

23. Supporting Learning at the Workplace
How did we do it ?
1. Identify key problems
2. Limit the learning objectives - Focus on cognitive
learning
3. Reduced the complexity of the system
4. Designed for easy use
Learner
Content author
Adminstrator
23
Peter A. Bruck, CEO

25. Supporting Learning at the Workplace
What do we face now?
1. Added issues:
i. Content updating
ii. Motivation
iii. Just in time learning
iv. Self-direction
2. Limit the learning objectives - Focus on cognitive
learning
3. Reduced the complexity of the system
4. Designed for easy use
25
Peter A. Bruck, CEO

26. KnolwedgePulse 2.0
Activate learners:
engaging – multiple interactive –
sharing knowledge –
informal learning, implicit knowledge
4 Innovation strengths of KnowledgePulse
• Content always up2date -> Feedback
• Social: User authored content -> create Your Card
• Just in time learning -> Index
• Knowledge at your fingertips -> Search
26

27. Supporting Learning at the Workplace
What do we face now?
1. Added issues:
i. Content updating
ii. Motivation
iii. Just in time learning
iv. Self-direction
2. Limit the learning objectives - Focus on cognitive
learning
3. Reduced the complexity of the system
4. Designed for easy use
27
Peter A. Bruck, CEO

28. OBJECTIVE: living knowledge
Crowd sourcing of implicit knowledge - Accessing the
knowledge assets of organizations
28
Knowledge base:
1. Knowledge cards, lessons /courses are authored on the basis of the existing content
2. More content is integrated through:
1. Hyperlinks from the KnowledgePulse® learning cards via the context card which
is part of every question and answer card
2. Index is making available access to these paragraphs, pages and sections
3. Search is part of every card and provides full text search of any content or other
digital materials
3. IMPLICIT KNOWLEDGE enters in updating existing contentand also to extend it:
1. Feed-back is part of every card and gives learners the option to comment on
learning content and suggest improvements
2. CreateUrCard is part of every card and allows learners to add their own learning
content to their lessons and share it via their instructors / teachers with others

29. Repositioning MicroLearning
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Educational
& training
processes
Enterprise
Knowledge
Organizational
learning
How to manage
Learning as a process
Knowledge management
How to manage
Knowledge as a resource
Integrating
Learning
Cognitive approach: People act on basis of the knowledge they have
Output
Competent
Behaviour
+ Quality
Service

30. 30
KnowledgePulse: Updating your content is easy when
using Web Interface

31. 31
KnowledgePulse: Expanding and improving learning content
is easy With the feedback from the learners

32. 32
KnowledgePulse: You can encourage user / group
generated content

33. Crowd sourcing of implicit knowledge - Accessing
the knowledge assets of organizations
1. Issues addressed – switch from curriculum driven
content to user driven
i. Content updating
ii. Motivation
iii. Just in time learning
iv. Self-direction
2. Open Issues:
i. Quality control
ii. Incentivising
iii. Effort
33
Peter A. Bruck, CEO

34. Crowd sourcing of implicit knowledge - Accessing
the knowledge assets of organizations
• Research Agenda:
i. What do we need to do ensure quality of content ?
ii. How to incentivise best?
iii. Domain specific adaptations: old people care …
iv. And more …..
• Invitation to collaborate
 Share the KP platform
 Support the project
34
Peter A. Bruck, CEO

35. Prof. Dr. Peter A. Bruck Ph.D. MA , CEO and Founder
KnowledgeFox GmbH - Europe, Arab, Africa & Asia | KnowledgeFox Inc .– USA & Americas
Offices: + Leopoldskronstrasse 30, A-5020 Salzburg, Austria
+ Thurngasse 8, A-1090 Wien, Austria
Tel: +43 662 - 834 60 2 100 | Mobile: +43 664 - 815 78 74
bruck@research.at
www.knowledgefox.net
KnowledgePulse
Making Knowing Easy
www.knowledgepulse.com