The document discusses Best Western's social media strategy on Facebook. It involves engaging guests through competition games to win free stays and loyalty points. By incentivizing guests to share Best Western's Facebook page, the number of fans grew to over 1 million. This active social media presence earned Best Western over $5 million in 2014 through increased promotion on Facebook.

1. Homework Session 6
Best Western & Social Media for
promotion

2. • Best western group has a really strong
presence on social media, especially Facebook

3. What is the strategy ?
• Involve the guest
in some
competition
games, to win free
stay, get free
points on their
fidelity cards,
share the Best
Western page as
maximum through
their guests
Facebook page.

4. I think they are creative because:
• The guests are really
involved with the group.
• They share and publish a
lot of
posts/images/videos,
also from their guests.
• Really active on
Facebook, regular
updates.
• Nice pictures & videos:
the page is attractive

5. Return on Investment
• More than 1 millions of fans
• Best western earned more than 5 millions $ in
2014 thanks to facebook !