This document summarizes sessions from a 4M Asia Project training on using multimedia storytelling and developing a social media strategy for a community blog. Key points include: - Session 6 focused on different types of storytelling like profiles, explanations, narratives and using various media like video, photos and illustrations. It also discussed the concept of restorative narratives. - Session 7 addressed developing a social media strategy by considering goals, time commitment, target audiences, appropriate platforms, and team roles for content delivery. Sample goals included growing audience and engagement.

1. 4M ASIA PROJECT
Community Blog Innovation
Training
15-19 September 2017 - Bangkok

2. Session 6
How to transform your community blog
through multimedia storytelling

3. Sometimes it is about using the right tool for
the story, not every tool in the toolbox.
John Stearns, Medium.com

4. Storytelling journalism
• Find the people behind the storyA profile
• Why or how something happenExplanations
• Larger picture /social trendsIssues and trends
• Wrongdoing, money, power struggles, documentsInvestigative
• A story with characters, scenes and tensionsNarrative
• Focusing on one particular moment,Descriptive/Day in the life
• Tell a story in a unique way (roundtable, quotes)Voices or perspective story
• Video, photographs, graphics or illustrationsVisual story

5. Restorative narrative
Show how people are learning to rebuild after a
tragedy or in the midst of chronic situations
Tell stories about resilience…
…In order to empower other people and communities
to be resilient

6. Restorative narrative
hard truths
Meaningful
progressio
n
Sustained
inquiries
Authentic
Strength-
based

7. The radio podcast storytelling
Character,
goal,
obstacle
Suspense
RevelationLong-form
Immersive

8. The best channel is the one used by
your community
Mobile first
Streaming Apps
(Apple / Android)
Social Network
Soundcloud,
Stitcher, Downcast
Your website

9. Individual Exercise
Conceive a multi-story series
• Each participant imagine one series of articles or radio podcasts or video or
photo-reports : it's one big story in several episodes, like a TV series
• Propose the plan of the story with all the episodes
• Imagine a concept (issue or trend, the story of 1 individual or a group of
community members ; specify the goal and the obstacle, how long each episode,
how often)
• Specify which channel of broadcast you will use (website, social networks, etc.)
• Specify the crew needed to make the series

10. Session 7
How to develop a social network strategy
for your community blog

11. 5 key questions
• What do you want to achieve
through social media?Achieve
• What time can you commit to
social media?Time
• Who are your social media
audience?Audience
• Which social media sites are most
likely to achieve what you want ?Sites
• Who will be involved in the
delivery of your action plan ?Delivery

12. What do you want to achieve
Increase online
audience
Build an online
following
Sell website
merchandising
Increase
volunteers
numbers
Make website
more visible to
partners/funders
Raise awareness of
website with local
business sector
Make links with
specific groups
within the
community

13. What time can you commit to social
media
Be realistic
How
frequently
Time for
each site
Don't do all
Do it well

14. Who are your social media audience
• Social media audience not always = blog audience
Website
communit
y
audience
• Minorities
• Women
• Youth
• ...
Actual
Partners
• Funders/Donors
• NGO/GOV
• ...
Potential
Partners
• New Funders
• New Patronage
• ...
Potential
audience
• Elders
• Farmers
• ...
Adapt your messages

15. Working Groups
Develop a social network strategy
for your community blog
• 2 sub-groups
• Pick one of your existing community blog
• Answer the 5 key questions and adapt a social network strategy