This presentation was delivered in a crowdfunding workshop during the the Universities Australia Marketing, Communications and Development Conference at the RACV Club, Melb on Friday 18th Sept 2015
Recording: http://www.vimeo.com/27547694
Research for Good partners with nonprofit organizations to offer your donors, volunteers, contacts, employees and friends the opportunity to donate their time by answering market research surveys in exchange for a monetary donation to your organization. By offering their opinions and participating in online surveys, respondents turn their time into money for a cause that is close to their heart.
In this webinar you will learn to:
- Activate your supporters to trade their time for donations
- Utilize a simple polling tool to gain insights about your supporters
- Engage supporters for your cause on an ongoing basis
The Research for Good program is free to join and easy to use and you can get started in 15 minutes or less.
Presentation by: Sean Case, researchforgood.com
Why storytelling is important, how you get supporters to tell your story, and an example of a fantastic charity story that played out across multiple digital channels.
Maggots Hip 'n' Shouldered: Crowd Funding Academic Research ANU 2014VeraQ Pty Ltd
This presentation was delivered as part of the NECTAR at ANU crowd funding workshop 26th August 2014. It is the story of my journey from Feb 2013 to August 2014, covering my evolution as an online academic, developing a crowd funding track record and some of my insights into what the University learned along the way.
This presentation was delivered in a crowdfunding workshop during the the Universities Australia Marketing, Communications and Development Conference at the RACV Club, Melb on Friday 18th Sept 2015
Recording: http://www.vimeo.com/27547694
Research for Good partners with nonprofit organizations to offer your donors, volunteers, contacts, employees and friends the opportunity to donate their time by answering market research surveys in exchange for a monetary donation to your organization. By offering their opinions and participating in online surveys, respondents turn their time into money for a cause that is close to their heart.
In this webinar you will learn to:
- Activate your supporters to trade their time for donations
- Utilize a simple polling tool to gain insights about your supporters
- Engage supporters for your cause on an ongoing basis
The Research for Good program is free to join and easy to use and you can get started in 15 minutes or less.
Presentation by: Sean Case, researchforgood.com
Why storytelling is important, how you get supporters to tell your story, and an example of a fantastic charity story that played out across multiple digital channels.
Maggots Hip 'n' Shouldered: Crowd Funding Academic Research ANU 2014VeraQ Pty Ltd
This presentation was delivered as part of the NECTAR at ANU crowd funding workshop 26th August 2014. It is the story of my journey from Feb 2013 to August 2014, covering my evolution as an online academic, developing a crowd funding track record and some of my insights into what the University learned along the way.
This is an invited keynote speech to the BioMedVic UROP students at MCEC Friday 17th July 2015
Program:
http://biomedvic.org.au/symposium/conf-day-2015/
Deakin Scholar's Week Online Academic Oct 2014VeraQ Pty Ltd
This is the slide share to accompany my talk for the Deakin University Scholar's Week Invited presentation, about my Online Academia for teaching, Research, Community Engagement and Professional Networking
Musings of an Online Academic QUT 10th oct 2013VeraQ Pty Ltd
Since the advent of MOOCs (Massive Open Online Courses) like Coursera, Universities have been playing ‘catch up’ to bolt ‘client friendly’ online services and digital literacy onto traditional teaching and research
activities. And with the ever-closing noose of funding restrictions for EMCRs, can we exploit the online environment to get our message across and use it for novel funding strategies? I will be speaking about my recent experiences in the Online environment for teaching, research and community engagement and how Academics can tailor their interactions according to their work load and priorities.
6 Steps to a Well-Measured Social Fundraising Campaign by @Kanterfrank barry
npEXPERTS from around the nonprofit sector have joined forces to bring you battle proven fundraising ideas and marketing tips. For the next few weeks you'll have the opportunity to listen to each of the nonprofit experts live.
by Beth Kanter | @kanter
Presented at 11/29/12 workshop for Bad Girl Ventures, Cleveland OH. Other speakers detailed info on crowd funding sites, video production and social media.
A presentation on harnessing the power of social media to support all phases of the research process.
Presented by Susie Macfarlane and Dr Tim Crowe at the 2014 Australian Nutrition Promotion Leadership Program hosted by CPAN, Deakin University,
Crossing the Streams: Creating a Strategy to Bring a College Together for a ...Michael O'Neill
How a cross-divisional team from Ithaca College selected and implemented strategies for its first-ever Giving Day, including the selection of target audiences, volunteer ambassadors, and social media messaging.
PR has an innovation problem. In this presentation, Heather Whaling (@prTini) shares tips and case studies to help PR people infuse tactics with creativity and innovation to generate better outcomes.
Join Kimbia's Taylor Shanklin, and Pursuant's Rachel Muir for a webinar jam packed full of tips on what to do after #GivingTuesday. Turn your #GivingTuesday results into a giving avalanche.
Play the ponies: People, puppies & mascots for the Social Media win at #WesternUMelissa Cheater
How do we get from #offtowesternu and the first day of school, to #purpleandproud families three generations deep? Three parts story-telling, season liberally with video loops - and ask your audience to say "when". You’ll need a kitchen built for teamwork, and the right tools will make your job a lot easier.
Western’s community-first approach to social media brings together more than 100 staff and faculty through meet-ups, “bootcamp” and ambassador training plus a campus-wide Hootsuite implementation.
Startup Secrets: Raising Funding - Case – GivologyMichael Skok
This is a guest presentation from Alok Tayi, PhD. He is a postdoctoral fellow, in the Whitesides Lab at Harvard University. Alok has been working to provide sample case studies on for the Startup Secrets series. Special thanks to Coulter King and Joyce Meng of Givology for their contributions to this case study.
Givology is a student-run social enterprise that helps individuals find and fund education-related projects around the globe. Givology was launched in 2008 and founded by three University of Pennsylvania undergraduates: Joyce Meng, Jennifer Chan and Carl Mackey.
More: http://www.mjskok.com/resource/startup-secrets-raising-funding
Slides from #SciFund talk at NCEAS EcolunchJarrett Byrnes
Here are the slides to accompany the video of me talking at the NCEAS EcoLunch about the results from round 1 of #SciFund. The video can be found at http://youtu.be/SWWFwZfBiqM
Nonprofits get 30% or more of their individual donations for the year in December, so how can you be sure to get your piece of the pie? In this session, I shared ten steps you can take to plan a year-end fundraising campaign that celebrates your donor's support, catches her eye, tugs on her heartstrings, and seals the deal to ensure a generous gift. Through a detailed case study of the 2015 year-end fundraising campaign for Parent Project Muscular Dystrophy, we examined best practices you can follow to be sure your 2016 year-end campaign is your best ever.
This is an invited keynote speech to the BioMedVic UROP students at MCEC Friday 17th July 2015
Program:
http://biomedvic.org.au/symposium/conf-day-2015/
Deakin Scholar's Week Online Academic Oct 2014VeraQ Pty Ltd
This is the slide share to accompany my talk for the Deakin University Scholar's Week Invited presentation, about my Online Academia for teaching, Research, Community Engagement and Professional Networking
Musings of an Online Academic QUT 10th oct 2013VeraQ Pty Ltd
Since the advent of MOOCs (Massive Open Online Courses) like Coursera, Universities have been playing ‘catch up’ to bolt ‘client friendly’ online services and digital literacy onto traditional teaching and research
activities. And with the ever-closing noose of funding restrictions for EMCRs, can we exploit the online environment to get our message across and use it for novel funding strategies? I will be speaking about my recent experiences in the Online environment for teaching, research and community engagement and how Academics can tailor their interactions according to their work load and priorities.
6 Steps to a Well-Measured Social Fundraising Campaign by @Kanterfrank barry
npEXPERTS from around the nonprofit sector have joined forces to bring you battle proven fundraising ideas and marketing tips. For the next few weeks you'll have the opportunity to listen to each of the nonprofit experts live.
by Beth Kanter | @kanter
Presented at 11/29/12 workshop for Bad Girl Ventures, Cleveland OH. Other speakers detailed info on crowd funding sites, video production and social media.
A presentation on harnessing the power of social media to support all phases of the research process.
Presented by Susie Macfarlane and Dr Tim Crowe at the 2014 Australian Nutrition Promotion Leadership Program hosted by CPAN, Deakin University,
Crossing the Streams: Creating a Strategy to Bring a College Together for a ...Michael O'Neill
How a cross-divisional team from Ithaca College selected and implemented strategies for its first-ever Giving Day, including the selection of target audiences, volunteer ambassadors, and social media messaging.
PR has an innovation problem. In this presentation, Heather Whaling (@prTini) shares tips and case studies to help PR people infuse tactics with creativity and innovation to generate better outcomes.
Join Kimbia's Taylor Shanklin, and Pursuant's Rachel Muir for a webinar jam packed full of tips on what to do after #GivingTuesday. Turn your #GivingTuesday results into a giving avalanche.
Play the ponies: People, puppies & mascots for the Social Media win at #WesternUMelissa Cheater
How do we get from #offtowesternu and the first day of school, to #purpleandproud families three generations deep? Three parts story-telling, season liberally with video loops - and ask your audience to say "when". You’ll need a kitchen built for teamwork, and the right tools will make your job a lot easier.
Western’s community-first approach to social media brings together more than 100 staff and faculty through meet-ups, “bootcamp” and ambassador training plus a campus-wide Hootsuite implementation.
Startup Secrets: Raising Funding - Case – GivologyMichael Skok
This is a guest presentation from Alok Tayi, PhD. He is a postdoctoral fellow, in the Whitesides Lab at Harvard University. Alok has been working to provide sample case studies on for the Startup Secrets series. Special thanks to Coulter King and Joyce Meng of Givology for their contributions to this case study.
Givology is a student-run social enterprise that helps individuals find and fund education-related projects around the globe. Givology was launched in 2008 and founded by three University of Pennsylvania undergraduates: Joyce Meng, Jennifer Chan and Carl Mackey.
More: http://www.mjskok.com/resource/startup-secrets-raising-funding
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Here are the slides to accompany the video of me talking at the NCEAS EcoLunch about the results from round 1 of #SciFund. The video can be found at http://youtu.be/SWWFwZfBiqM
Nonprofits get 30% or more of their individual donations for the year in December, so how can you be sure to get your piece of the pie? In this session, I shared ten steps you can take to plan a year-end fundraising campaign that celebrates your donor's support, catches her eye, tugs on her heartstrings, and seals the deal to ensure a generous gift. Through a detailed case study of the 2015 year-end fundraising campaign for Parent Project Muscular Dystrophy, we examined best practices you can follow to be sure your 2016 year-end campaign is your best ever.
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1. CRICOS Provider Code: 00113B
CROWD FUNDING RESEARCH:
MAGGOTS HIP ‘N’ SHOULDERED.
Dr Melanie Thomson – Deakin Medical School
m.thomson@deakin.edu.au
@Dr_Mel_Thomson (Twitter)
www.facebook.com/drmel.thomson
Blog: www.drmelthomson.wordpress.com
2. CRICOS Provider Code: 00113B
Research Crowd Funding comes to Deakin
Prof Deb Verhoeven
Chair in Media and
Communication
Faculty of Arts & Education
School of Communication &
Creative Arts
deb.verhoeven@deakin.edu.au
@bestqualitycrab on Twitter
3. CRICOS Provider Code: 00113B
Evolution of a Crowd Funding Academic:
‘Mighty Maggots’ Campaign April 2013
4. CRICOS Provider Code: 00113B
Research Crowd Funding in Oz: The beginning
• Deakin-Pozible.com
partnership
• Pozible founder
Rick Chen, me &
Dr Michelle Harvey
6. CRICOS Provider Code: 00113B
Pozible-ly, an exercise in marketing
Second Maggot Video: Maggot Art
https://www.youtube.com/watch?v=H1WJZiflxi8
7. CRICOS Provider Code: 00113B
Getting $10K for Maggots? It’s !
• 45 days to convince
people to give us $$
• No existing ‘audience’
• Target Market not as
tech savvy
• Ran ‘physical’
outreach campaign as
well as online
• Apps used: Twitter,
Facebook, LinkedIn
and Storify
• Diverse Donors
8. CRICOS Provider Code: 00113B
Pozible-ly, rewarding for donors?
Rewards turned out to be an
important part of the process
9. CRICOS Provider Code: 00113B
A real life Crowd : Community Engagement
Cons: Can get
hostility from
punters
12. CRICOS Provider Code: 00113B
Evolution of a Crowd Funding Track
record: ‘Hips 4 Hipsters’ April 2014
13. CRICOS Provider Code: 00113B
‘Hips 4 Hipsters’ - Bought Pro Help
Logo: Cat Donaldson, Faster Pussycat Productions @catherineLd
Animation: James Hutson, Bridge8 @jameshutson
Professional Animation by James Hutson of Bridge8
https://www.youtube.com/watch?v=o-OD2gB0Ewg
14. CRICOS Provider Code: 00113B
‘Hips 4 Hipsters’ Twitter only strategy
• One week on @realscientist rotation account to
amplify signal
• Important relationship with science
‘supertweeter’ @upulie -> @colvinus
• Interviewed by @carolduncan on ABC radio
• ‘Herd Mentality’ Podcast @adamreakes
• Most donors came from these interactions
16. CRICOS Provider Code: 00113B
Crowd Funding: Not for the faint of heart!
Cost
• Pricey on Time!! (10-20 hrs on top of Academic job!)
• $$ return per hour….approximates to less than minimum wage
• Seen as ‘zany’ = non credible by science establishment??
18. CRICOS Provider Code: 00113B
Crowd Funding: Not for the faint of heart!
Cost
• Pricey on Time!! (10-20 hrs on top of Academic job!)
• $$ return per hour….less than minimum wage
• Seen as ‘zany’ = non credible by science establishment??
Benefit
• Raised profile in local and national communities
• ‘Ripple Effect’ still in action…several further donations
• Obtain network of random ‘cheerleaders’
for your science
19. CRICOS Provider Code: 00113B
‘Ripple Effect’ of community engagement
• Approx $5,000 extra
donations (so far!)
• Plus $37,000 Grants
20. CRICOS Provider Code: 00113B
The Process and Potential $$ Gains
Deakin Process:
• Internal committee to assess ‘NOIS’ applications
• Training workshops
• Run campaigns in batches
• Social Media support
HOW MUCH CAN YOU ACHIEVE?
• $1,000-$1,500 – Easy, get this in first week Family & friends
• $5,000 – Moderate, should be achievable in 30-45 days
• $10,000 – $15,000 – Hard work, need good strategy
• $20,000 - Very Hard work, need larger existing audience to tap
• $50,000 -100,000+ TELL THEM ‘You’re Dreaming’!!!
21. CRICOS Provider Code: 00113B
ACKNOWLEDGEMENTS
SPONSORS: 129 + 180 individuals @pozible.com +
Jane den Hollander
Lee Astheimer
Deb Verhoeven
Michelle Harvey
Joyce Seitzinger
Colin Warren
Stuart Palmer
Rebecca Plant
Ryan Raybould
Warwick Hadfield
Pozible
Rick Chen
Matt Benetti
Gillian Turner
Catherine Donaldson
James Hutson
Kim Foale
Michelle Banks
23. CRICOS Provider Code: 00113B
Crowd Funding Tips for University Admin
• Requires support from the highest level (VC/DVCR)
• Requires support of financial officers in Research Office
and at local Departmental level
• Consideration for admin burden of tax receipts ->
Philanthropy office?
• Practicalities:
• WHICH PLATFORM? External or Internal?
• Official You Tube account
• Pay Pal account needed
• Multi Media/Comms support?
• ‘Coalition of the willing’ team of Social Media Mentors