The document discusses how to maximize marketing efforts through multi-channel marketing and data-driven personalization. It emphasizes learning from customer interactions across channels to continuously improve personalized communications. Key aspects include using data to tailor messaging, tracking online activities to learn more about customers, and automating follow-ups and lead distribution.
This presentation explains how to use personalized URLs (PURLs) and targeted direct mail to generate more leads from marketing efforts. PURLs allow direct mail pieces to contain individualized URLs that drive recipients to customized web pages. An integrated direct marketing solution merges creative services, printing, mailing, personalized web pages and reporting to capture online responses from 42% of direct mail recipients. This provides real-time lead data and lifts response rates 3-5 times through relevant messaging and PURLs.
Mutliplying Results Throughout the Buyers Journey - Pardot Users ConferencePardot
The document discusses strategies for maximizing results across all touchpoints in a buyer's journey. It emphasizes the importance of:
1) Clearly defining the target market and validating the definition.
2) Combining databases and cleaning data to improve targeting.
3) Identifying priority segments to focus on that will result in the highest number of quality leads.
INSPIRATIONS WEBINAR: We know that “personalization” and even “predictive analytics” are buzz words and terms that are thrown out there by many different providers. Everyone seems to have a particular slant on what that means and what it could mean to your customers. Join Eric Tobias, Vice President of Predictive Intelligence for the Salesforce ExactTarget Marketing Cloud, to learn how you can use real-time data to create a 360 degree view of your customers to capture information during the right moments to drive adoptions and renewals.
Speakers: Eric Tobias, Vice President, Predictive Intelligence, ExactTarget Marketing Cloud
Moderated by: Joel Book, Principal, Marketing Insights, ExactTarget Marketing Cloud
The Retail Strategy and Planning Series is designed to provide retail executives with the tactical tips, insights, metrics and trend data needed to guide 2017 strategies. Retailers have more customer data than ever, but few are using it effectively. Tune in to How To Leverage Your Own Data To Amplify Your Brand and learn how to use Facebook and Google to drive repeat buyers. The Retail Strategy and Planning Series is designed to provide retail executives with the tactical tips, insights, metrics and trend data needed to guide 2017 strategies: http://ow.ly/mWuG3049vzu
How to Understand Your Customer Better with the Right Data and ToolsRBA
Today, with so many tools for marketers, it's hard to know which ones will give you the right data and insight to make the right decisions. Wouldn’t it be great if everything you wanted to know about your customer was in a single system? RBA’s Eric Raarup and Bob Lam presented on this topic at the Integrated Marketing Summit in Minneapolis.
Is your Customer Service making the difference?Riccardo Sponza
Learn how relevant is your Customer Service for your business. Multi-channel strategy, social engagement, Self-Service case resolution, knowledge sharing are all critical success factors for and efficient and effective Service strategy, as well as optimizing your workforce management for field services.
The document discusses how to maximize marketing efforts through multi-channel marketing and data-driven personalization. It emphasizes learning from customer interactions across channels to continuously improve personalized communications. Key aspects include using data to tailor messaging, tracking online activities to learn more about customers, and automating follow-ups and lead distribution.
This presentation explains how to use personalized URLs (PURLs) and targeted direct mail to generate more leads from marketing efforts. PURLs allow direct mail pieces to contain individualized URLs that drive recipients to customized web pages. An integrated direct marketing solution merges creative services, printing, mailing, personalized web pages and reporting to capture online responses from 42% of direct mail recipients. This provides real-time lead data and lifts response rates 3-5 times through relevant messaging and PURLs.
Mutliplying Results Throughout the Buyers Journey - Pardot Users ConferencePardot
The document discusses strategies for maximizing results across all touchpoints in a buyer's journey. It emphasizes the importance of:
1) Clearly defining the target market and validating the definition.
2) Combining databases and cleaning data to improve targeting.
3) Identifying priority segments to focus on that will result in the highest number of quality leads.
INSPIRATIONS WEBINAR: We know that “personalization” and even “predictive analytics” are buzz words and terms that are thrown out there by many different providers. Everyone seems to have a particular slant on what that means and what it could mean to your customers. Join Eric Tobias, Vice President of Predictive Intelligence for the Salesforce ExactTarget Marketing Cloud, to learn how you can use real-time data to create a 360 degree view of your customers to capture information during the right moments to drive adoptions and renewals.
Speakers: Eric Tobias, Vice President, Predictive Intelligence, ExactTarget Marketing Cloud
Moderated by: Joel Book, Principal, Marketing Insights, ExactTarget Marketing Cloud
The Retail Strategy and Planning Series is designed to provide retail executives with the tactical tips, insights, metrics and trend data needed to guide 2017 strategies. Retailers have more customer data than ever, but few are using it effectively. Tune in to How To Leverage Your Own Data To Amplify Your Brand and learn how to use Facebook and Google to drive repeat buyers. The Retail Strategy and Planning Series is designed to provide retail executives with the tactical tips, insights, metrics and trend data needed to guide 2017 strategies: http://ow.ly/mWuG3049vzu
How to Understand Your Customer Better with the Right Data and ToolsRBA
Today, with so many tools for marketers, it's hard to know which ones will give you the right data and insight to make the right decisions. Wouldn’t it be great if everything you wanted to know about your customer was in a single system? RBA’s Eric Raarup and Bob Lam presented on this topic at the Integrated Marketing Summit in Minneapolis.
Is your Customer Service making the difference?Riccardo Sponza
Learn how relevant is your Customer Service for your business. Multi-channel strategy, social engagement, Self-Service case resolution, knowledge sharing are all critical success factors for and efficient and effective Service strategy, as well as optimizing your workforce management for field services.
Learn how to ensure your marketing strategy is aligned with you Sales organization. Multi-channel campaign management, social marketing, Sales collaboration, customer segmentation and campaign analytics are all critical success factors for an efficient and effective marketing strategy, supporting quality lead generation and optimized ROI.
Content is one of the hottest topics in marketing, and while it can be simple once you get started, many companies struggle in the early stages. In this session, join Ann Handley, CC Chapman and Christopher Penn as they map out a process you can follow to generate ideas, understand your customers' journey, the nuts and bolts of content creation and how to get the most reach and value out of your content.
You'll learn:
• What topics to cover
• What to do when the right idea doesn't jump out
• How to maximize the value of each piece of content for multiple audiences and channels
• Best practices for creating content in a busy workday
• How to explain the value of content to internal stakeholders
• How to measure the value of your efforts
Shrim Solutions is a digital marketing company that was formed by professionals to transform marketing using mobile apps and social media. Their vision is to be a preferred global partner for clients by providing innovative digital marketing solutions and ensuring employee growth. Their mission is to develop adaptable and user-friendly solutions for clients in the digital marketing industry. They aim to make SEO and SMM solutions accessible to businesses worldwide. Their services include improving ROI for clients, cutting-edge support, cultivating strategies, empowering clients, and partnering with industry experts to mutually grow their business. They value professionalism, honesty, transparency, respect, and building long-term client relationships.
Allison Wahl - Let's Get Personal: 7 Steps to Build 1:1 Relationships With EmailAutumn Quarantotto
The document provides 7 steps to build and maintain lasting customer relationships through email marketing: 1) Define goals and metrics, 2) Focus on understanding your audience, 3) Send targeted content relevant to different audience segments, 4) Consider when and how to send emails, 5) Use the right technology, 6) Enrich customer data through integrations, 7) Measure performance and iterate based on results. Examples from companies like Chandon, HuffPost, and Flight Centre are given that demonstrate how applying these steps has led to increased customer engagement, email opens, and click-through rates.
Improve success ratio in e mail campaigns with effective data managementBizkonnect
An email campaign can exemplify your offerings to your prospects and even prompt them to give consent for demo. It can really make a difference in boosting your conversion ratio and ROI
Increase Open Rates by Sending at the Best TimeReturn Path
When is the best time for your customers to receive your email? When they are in their inbox.
Return Path’s Send Time Optimization helps you accomplish this by pinpointing the best time to connect with each individual on your subscriber list -- and easily segments your list accordingly.
Targeting Throughout the Customer Journey | CompletelyEmail - Rough Agenda & ...Alistair Simpson
An in-depth look at practical methods behind targeting and targeted emails.
This presentation explores how to use data to profile customers, suggests methods to segment your user base, and outlines possible strategies to employ to optimise their experience.
It also summarises targeting techniques, be they on personal, demographic or behavioral interactions, specifically looking at the importance of targeting related groups.
This is applied to hypothetical customer journeys, where multi-stage approaches help to widen the funnel towards conversion. Retargeting and Post-sale options are suggested.
Finally this presentation looks at 3 key things that will define targeting going forward: intent, large scale applicability and automation.
Learn how to support your Social CRM strategy through a rich set of analytics tools, alerts, buzz analysis and influencers engagement. You will see how to transform a post on social media into an opportunity for caring and selling, linked to you CRM system, to provide an exceptional customer experience.
Presentation by Bob Boucher, Cole Creative, Boston, at the annual meeting of the Digital Solutions Cooperative (Dscoop), February 21, 2009, Orlando, FL
The Benefits of Email Marketing for Continuing EducationBrooke Franks
Online learning provider, ed2go, helps you understand the benefits of emailing students to marketing your programs and courses.
Want higher enrollments in your extended learning programs? Start your email marketing program today, to connect with students through a familiar platform.
HIGHROAD U WEBINAR: USING MARKETING AUTOMATION TO GROWHighRoad Solution
Marketing automation allows companies to automate and measure marketing tasks to streamline workflows and increase revenue. Many types of technology companies offer marketing automation platforms and tools to help build user profiles from multiple online data sources, identify likely buyers, and implement targeted marketing campaigns using email, websites, landing pages, and other channels. The document discusses how marketing automation can help organizations at different stages of the buyer's journey, from initial awareness to repeat purchases, as well as reasons why associations may benefit from implementing marketing automation technologies and strategies.
Direct marketing involves promoting directly to individual customers. It allows for personalized messaging and tracking results. There are three key elements: the data list of targets, the message or creative, and the medium like mail or email. Acquired data lists can help find new prospects similar to best customers. The creative should have a clear call to action and personalized elements. Direct marketing can handle campaigns from start to finish with services like creative design, data analysis, printing, mailing and email marketing.
Grow your email maturity: Essential emails you should be sendingPure360
Tom Ricards' presentation from eCommerce Expo 16, 28th September 2016. Get actionable insight and advice for best practice lifecycle campaigns you can implement today.
This document discusses growth marketing strategies for reaching audiences across different platforms like Facebook, websites, and other social networks. It provides details on tools for analyzing audiences, engaging users, and driving conversions. Metrics are presented showing higher returns on ad spend for targeted campaigns focusing on high purchase intent keywords versus more generic branded terms. Guidance is also given on measuring total owned audiences and testing video ads on Facebook.
Introduction to Digital Marketing IndiaJeevanGilbile
Nowadays, Google and Facebook generate more revenue than any other traditional media company.
It's because they control more attention today.
And that is why Digital Marketing matters a lot, to everything.
With 829 Million mobile internet users estimated by 2021, and 20 Lac Jobs to be created in digital marketing industry in 2020; Indian market is going to be very beneficial for everyone out there. It will impact your life as a consumer or an entrepreneur or business owner or job seekers.
In this presentation I've explained the basic things covered in digital marketing, including the 6 modules and their principles.
It is very focused towards people who are in the field of digital marketing or are considering a job change and aspiring to become a digital marketer.
What you are going to learn, specifically...
1. The only 3 definitions of digital marketing from leading experts which you need to follow
2. Staggering and very optimistic statistics which show promising future of digital marketing in India
3. Why traditional marketing is out-dated and what shortcomings are covered by digital marketing
4. 6 main and very important modules of digital marketing
5. What are the duties you need to perform as a digital marketer..?
6. What job positions you can get in digital marketing field..?
7. And what results you should focus on for each of these positions..?
8. Which are the most important soft skills you must have to become successful in digital marketing job..?
I hope you understand this presentation very easily and get the most value out of it. And that it moves you a step closer to start your career in digital marketing.
Importance of Email Marketing for Your Business – Sam BrettellSam Brettell
In this PPT, we have discussed about the importance of email marketing, which allow you to eliminate the cost for design, testing and sending printed newsletters.
This document discusses the concept of "One Metric Marketing" which aims to align sales and marketing teams around a single priority metric. It advocates that focusing daily actions on optimizing a single metric, like app installs, can drive long term success. The document provides Salesforce as an example where focusing on increasing the number of app installs aligned their teams and product management. It also includes a how-to guide for implementing One Metric Marketing with steps like clarifying priorities, evaluating metrics, gaining consensus, and being willing to revisit the metric.
The document discusses cross-media marketing and provides an agenda for a marketing seminar on the topic. It includes examples of how different media like direct mail, email, personalized URLs, and SMS can be combined into an integrated marketing campaign. Case studies are presented and guidelines provided for developing a cross-media strategy and measuring results.
Posters are a marketing tool used by advertisers to communicate messages in an eye-catching way. They are designed to be attached to walls or vertical surfaces. Posters provide information about events, musicians, films, and other groups trying to communicate their message. When designing tourism posters specifically, considerations include using large size, pictures, text in multiple languages, and messages that capture attention by promising savings.
Learn how to ensure your marketing strategy is aligned with you Sales organization. Multi-channel campaign management, social marketing, Sales collaboration, customer segmentation and campaign analytics are all critical success factors for an efficient and effective marketing strategy, supporting quality lead generation and optimized ROI.
Content is one of the hottest topics in marketing, and while it can be simple once you get started, many companies struggle in the early stages. In this session, join Ann Handley, CC Chapman and Christopher Penn as they map out a process you can follow to generate ideas, understand your customers' journey, the nuts and bolts of content creation and how to get the most reach and value out of your content.
You'll learn:
• What topics to cover
• What to do when the right idea doesn't jump out
• How to maximize the value of each piece of content for multiple audiences and channels
• Best practices for creating content in a busy workday
• How to explain the value of content to internal stakeholders
• How to measure the value of your efforts
Shrim Solutions is a digital marketing company that was formed by professionals to transform marketing using mobile apps and social media. Their vision is to be a preferred global partner for clients by providing innovative digital marketing solutions and ensuring employee growth. Their mission is to develop adaptable and user-friendly solutions for clients in the digital marketing industry. They aim to make SEO and SMM solutions accessible to businesses worldwide. Their services include improving ROI for clients, cutting-edge support, cultivating strategies, empowering clients, and partnering with industry experts to mutually grow their business. They value professionalism, honesty, transparency, respect, and building long-term client relationships.
Allison Wahl - Let's Get Personal: 7 Steps to Build 1:1 Relationships With EmailAutumn Quarantotto
The document provides 7 steps to build and maintain lasting customer relationships through email marketing: 1) Define goals and metrics, 2) Focus on understanding your audience, 3) Send targeted content relevant to different audience segments, 4) Consider when and how to send emails, 5) Use the right technology, 6) Enrich customer data through integrations, 7) Measure performance and iterate based on results. Examples from companies like Chandon, HuffPost, and Flight Centre are given that demonstrate how applying these steps has led to increased customer engagement, email opens, and click-through rates.
Improve success ratio in e mail campaigns with effective data managementBizkonnect
An email campaign can exemplify your offerings to your prospects and even prompt them to give consent for demo. It can really make a difference in boosting your conversion ratio and ROI
Increase Open Rates by Sending at the Best TimeReturn Path
When is the best time for your customers to receive your email? When they are in their inbox.
Return Path’s Send Time Optimization helps you accomplish this by pinpointing the best time to connect with each individual on your subscriber list -- and easily segments your list accordingly.
Targeting Throughout the Customer Journey | CompletelyEmail - Rough Agenda & ...Alistair Simpson
An in-depth look at practical methods behind targeting and targeted emails.
This presentation explores how to use data to profile customers, suggests methods to segment your user base, and outlines possible strategies to employ to optimise their experience.
It also summarises targeting techniques, be they on personal, demographic or behavioral interactions, specifically looking at the importance of targeting related groups.
This is applied to hypothetical customer journeys, where multi-stage approaches help to widen the funnel towards conversion. Retargeting and Post-sale options are suggested.
Finally this presentation looks at 3 key things that will define targeting going forward: intent, large scale applicability and automation.
Learn how to support your Social CRM strategy through a rich set of analytics tools, alerts, buzz analysis and influencers engagement. You will see how to transform a post on social media into an opportunity for caring and selling, linked to you CRM system, to provide an exceptional customer experience.
Presentation by Bob Boucher, Cole Creative, Boston, at the annual meeting of the Digital Solutions Cooperative (Dscoop), February 21, 2009, Orlando, FL
The Benefits of Email Marketing for Continuing EducationBrooke Franks
Online learning provider, ed2go, helps you understand the benefits of emailing students to marketing your programs and courses.
Want higher enrollments in your extended learning programs? Start your email marketing program today, to connect with students through a familiar platform.
HIGHROAD U WEBINAR: USING MARKETING AUTOMATION TO GROWHighRoad Solution
Marketing automation allows companies to automate and measure marketing tasks to streamline workflows and increase revenue. Many types of technology companies offer marketing automation platforms and tools to help build user profiles from multiple online data sources, identify likely buyers, and implement targeted marketing campaigns using email, websites, landing pages, and other channels. The document discusses how marketing automation can help organizations at different stages of the buyer's journey, from initial awareness to repeat purchases, as well as reasons why associations may benefit from implementing marketing automation technologies and strategies.
Direct marketing involves promoting directly to individual customers. It allows for personalized messaging and tracking results. There are three key elements: the data list of targets, the message or creative, and the medium like mail or email. Acquired data lists can help find new prospects similar to best customers. The creative should have a clear call to action and personalized elements. Direct marketing can handle campaigns from start to finish with services like creative design, data analysis, printing, mailing and email marketing.
Grow your email maturity: Essential emails you should be sendingPure360
Tom Ricards' presentation from eCommerce Expo 16, 28th September 2016. Get actionable insight and advice for best practice lifecycle campaigns you can implement today.
This document discusses growth marketing strategies for reaching audiences across different platforms like Facebook, websites, and other social networks. It provides details on tools for analyzing audiences, engaging users, and driving conversions. Metrics are presented showing higher returns on ad spend for targeted campaigns focusing on high purchase intent keywords versus more generic branded terms. Guidance is also given on measuring total owned audiences and testing video ads on Facebook.
Introduction to Digital Marketing IndiaJeevanGilbile
Nowadays, Google and Facebook generate more revenue than any other traditional media company.
It's because they control more attention today.
And that is why Digital Marketing matters a lot, to everything.
With 829 Million mobile internet users estimated by 2021, and 20 Lac Jobs to be created in digital marketing industry in 2020; Indian market is going to be very beneficial for everyone out there. It will impact your life as a consumer or an entrepreneur or business owner or job seekers.
In this presentation I've explained the basic things covered in digital marketing, including the 6 modules and their principles.
It is very focused towards people who are in the field of digital marketing or are considering a job change and aspiring to become a digital marketer.
What you are going to learn, specifically...
1. The only 3 definitions of digital marketing from leading experts which you need to follow
2. Staggering and very optimistic statistics which show promising future of digital marketing in India
3. Why traditional marketing is out-dated and what shortcomings are covered by digital marketing
4. 6 main and very important modules of digital marketing
5. What are the duties you need to perform as a digital marketer..?
6. What job positions you can get in digital marketing field..?
7. And what results you should focus on for each of these positions..?
8. Which are the most important soft skills you must have to become successful in digital marketing job..?
I hope you understand this presentation very easily and get the most value out of it. And that it moves you a step closer to start your career in digital marketing.
Importance of Email Marketing for Your Business – Sam BrettellSam Brettell
In this PPT, we have discussed about the importance of email marketing, which allow you to eliminate the cost for design, testing and sending printed newsletters.
This document discusses the concept of "One Metric Marketing" which aims to align sales and marketing teams around a single priority metric. It advocates that focusing daily actions on optimizing a single metric, like app installs, can drive long term success. The document provides Salesforce as an example where focusing on increasing the number of app installs aligned their teams and product management. It also includes a how-to guide for implementing One Metric Marketing with steps like clarifying priorities, evaluating metrics, gaining consensus, and being willing to revisit the metric.
The document discusses cross-media marketing and provides an agenda for a marketing seminar on the topic. It includes examples of how different media like direct mail, email, personalized URLs, and SMS can be combined into an integrated marketing campaign. Case studies are presented and guidelines provided for developing a cross-media strategy and measuring results.
Posters are a marketing tool used by advertisers to communicate messages in an eye-catching way. They are designed to be attached to walls or vertical surfaces. Posters provide information about events, musicians, films, and other groups trying to communicate their message. When designing tourism posters specifically, considerations include using large size, pictures, text in multiple languages, and messages that capture attention by promising savings.
This document provides an overview of word of mouth marketing (WOMM). It defines WOMM as the act of consumers providing honest recommendations to other consumers through personal communication about products, services, and ideas. The document outlines different types of WOMM strategies and how WOMM works by relying on influencers to spread messages both online and offline. It also discusses the importance of the 5 T's in WOMM campaigns: talkers, topics, tools, taking part, and tracking. Additionally, the document provides an example case study of the successful WOMM strategies used in Barack Obama's 2008 presidential campaign.
The document discusses various unconventional marketing strategies including ambush marketing, guerrilla marketing, viral marketing, and social media marketing. It provides examples of companies that have used ambush marketing techniques at major sporting events. It also outlines some key principles of viral marketing and social media marketing, noting how content can rapidly spread online through word-of-mouth sharing. Examples are given of viral video campaigns that gained millions of views in a short period of time. The document emphasizes that unconventional marketing approaches can be effective ways to promote products or brands with minimal budgets.
Ambush marketing is a promotion tactic used by companies to associate themselves with major events like the Olympics or World Cup without being an official sponsor. Companies do this through advertising and promotions around the event in order to gain attention and benefits without paying expensive sponsorship fees. There are two main types of ambush marketing - direct association using logos or imagery from the event, and indirect association through sponsoring broadcasts or subcategories related to the event. Major events have introduced laws and contracts to protect official sponsors, but ambush marketing still occurs through creative marketing strategies.
Ambush marketing refers to when a company tries to associate themselves with a major event like the Olympics without being an official sponsor. They do this through advertising near venues, sponsoring individual athletes, or handing out branded merchandise to spectators. While some see it as unethical free-riding, others argue it is just smart advertising. Various legal remedies have been tried against ambush marketing with mixed results depending on the jurisdiction. Event organizers now take stronger protective measures in contracts and legislation to prevent ambush marketing tactics.
The document discusses film marketing strategies through social media platforms like Facebook, Orkut, and Twitter. It analyzes why these platforms are effective for reaching the target audiences of 18-23 year old students and people who are academically uninclined. Marketing techniques would include applications on Facebook and Orkut, movie trailers and behind-the-scenes videos on YouTube. Games would also be created themed around the movie to generate buzz pre-release. Statistics are presented on user demographics and traffic for major social networks in India to justify choices. A marketing strategy and applications are proposed for sample movies to engage customers and spread the word through social sharing.
Word of mouth marketing (WOMM) involves creating positive conversations about brands and products to gain new customers. It is based on customer satisfaction and two-way communication. The goal is to identify brand advocates and give customers tools to share their experiences. Marketers can amplify word of mouth by launching campaigns, but organic word of mouth from satisfied customers is the most effective. Common WOMM strategies include viral marketing, buzz marketing, and influencer marketing. Marketers should provide value to customers and make it easy for positive experiences to be shared.
Ambush marketing is the unauthorized association of a business with a sponsored event to gain marketing benefits without paying licensing fees. It takes indirect forms like advertising around the event or sponsoring related categories. While it creates brand exposure, it also subverts the integrity of events and confuses consumers. Regulators have tried to restrict ambush marketing through rules during events like the Beijing Olympics, but ambushers still find creative ways to promote their brands through subtle associations. There is an ongoing debate around the ethics of ambush marketing versus its role in competitive business.
The document discusses word of mouth marketing (WOMM) and how it has become increasingly important. It defines WOMM as consumers providing information to other consumers by giving them reasons to talk about products and services. WOMM can be organic through satisfied customers sharing experiences, or amplified through marketer campaigns. Examples of different types of WOMM strategies are provided, including buzz marketing, viral marketing, and influencer marketing. The importance of identifying talkers, topics, tools, participation and tracking is outlined for developing an effective WOMM plan. Social media is highlighted as facilitating brand conversations and allowing recommendations to spread through personal networks.
This document discusses relationship marketing. Relationship marketing aims to establish long-term relationships with customers and other stakeholders through frequent, cooperative interactions. It emphasizes customer retention over new customer acquisition. The benefits of relationship marketing include increased customer loyalty and referrals, as well as customers who purchase more products and are less price sensitive. The document provides examples of relationship marketing best practices and techniques used by a successful financial services company, such as personalized customer service, communications, and appreciation events to build commitment and trust.
This marketing plan outlines strategies for promoting the action/adventure film "Raining Bullets". The target audience is teenagers and adults ages 14 and older due to graphic violence. Advertisements will appear in theaters, newspapers, television and online. Word of mouth will also be utilized. The joint production company Paramount Pictures and Warner Bros. have successful track records with action franchises. Competitors include Buena Vista, the top grossing company, and Sony Pictures. The goals are to effectively promote the film and become the leading advertising company by surpassing competitors in profit.
Word-of-mouth marketing (WOMM) and creating positive buzz around products and services has become increasingly important as traditional marketing methods become less effective and trusted. Research shows that 84% of B2B campaigns resulted in lower sales and only 18% of TV ads generate a positive ROI. WOMM is driven by conversations and social sharing between consumers and influences up to two-thirds of the US economy. Those within social networks act as influencers, spreading information to their contacts, fueling the diffusion of buzz. Marketers can identify and leverage these influencers to help stimulate positive word-of-mouth.
Haldiram's is a leading Indian snack food company established in 1941 in Bikaner, Rajasthan. It offers a wide range of Indian snacks, sweets, and other food products. Namkeens contribute close to 60% of Haldiram's total revenues and are its main product focus. The company sources high quality raw materials from across India and customizes its products to suit different regional tastes. Haldiram's holds various quality certifications and has received several awards for its food products.
Direct marketing involves communicating directly with customers to generate a response or transaction. It has grown significantly due to factors like the expansion of the postal service, rise of credit cards, and changing lifestyles. Direct marketers develop databases to segment and target customers. They use various media like mail, telemarketing, and catalogs. The goal is often to directly elicit a behavior like a purchase. Combining direct marketing with other promotional tools can improve results.
Direct marketing involves communicating directly with targeted consumers to obtain an immediate response and develop lasting customer relationships. Common direct marketing communication methods include internet marketing, direct mail, catalogs, telemarketing, and direct-response advertising. Direct marketers obtain consumer information from leads, up-selling, opt-ins, and funneling to personalize offers, pricing, merchandising, and more. The goal is to increase leads, sales, and loyalty, but issues around appropriate use and privacy protection must be addressed.
The document discusses movie marketing strategies and provides examples. It lists Arshi Ahemad, Sneha Bandrakar, and Priya Dege. It then covers the types of media used for pre-release movie marketing, challenges associated with movie marketing like high budgets and piracy, and strategies such as theatrical trailers, websites, and product partnerships. It also analyzes the box office collection of the movie 3 Idiots in India and overseas.
Direct marketing involves companies communicating directly with consumers to promote and sell goods and services without intermediaries. It can involve direct mail, catalogs, telemarketing, television advertising, or kiosks. The key aspects are directly interacting with targeted individual consumers to drive responses or sales and developing long-term customer relationships through repeated direct communication. Direct marketing allows for customized messaging and helps companies better understand customer needs through measurable responses.
Influencer Marketing has matured into a powerhouse marketing channel.
In this webinar, Rachael Cihlar and Laura Smous will provide actionable insights into what it takes to create a high performing influencer marketing practice, with less effort than you’d think. Through the use of case studies, proprietary data and actual customer examples, you’ll learn how to:
Drive programs and performance with goal setting
Optimize influencer selection for maximum ROI
Reach the right consumers, with audience targeting
Identify which influencer marketing metrics matter to you (and which don’t)
Continuously improve your influencer marketing, with analytics
Create an “always-on” influencer marketing strategy that’s vital to your success
Influencer marketing is not what it was even a year ago. It’s no longer a cumbersome process nor is it a one-off tactic. Rachael and Laura will outline the ease and efficiency of building an always-on automated influencer practice.
1. Relationship marketing focuses on developing long-term relationships with customers and emphasizes customer retention and loyalty over short-term transactions.
2. Advances in information technology, such as customer databases, data mining, and one-to-one marketing, have enabled firms to develop more personalized relationships with individual customers.
3. Database marketing uses customer data to segment customers and target them with customized marketing offers and communications to improve customer acquisition, retention, and cross-selling.
The document discusses how marketers, agencies, and print providers can use XMPie's cross-media marketing platform to improve engagement and results. It provides examples of how XMPie allows for integrated, personalized campaigns across channels like print, email, web, and mobile to have conversations with customers. The platform's tools for tracking, analyzing, and refining campaigns based on customer responses and data are highlighted.
The document discusses cross-media marketing and provides an agenda for a marketing seminar on the topic. It includes examples of how different media like direct mail, email, personalized URLs, and SMS can be combined into an integrated marketing campaign. Case studies are presented and guidelines provided for developing a cross-media strategy and measuring results.
The LinkedIn Lead Accelerator helps B2B marketers engage prospects, evaluate nurturing programs, and convert more anonymous visitors. It identifies high-value audiences to target across display, social media, and email based on on-site behaviors. Marketers can automate personalized messaging sequences, populate lead forms from LinkedIn, A/B test creatives, and track results through reporting. LaunchPad provides hands-on support to help marketers strategize, launch, and optimize campaigns for driving conversions and increasing funnel velocity.
5 Steps to Convert Website Visitors to Salesbrandon_lake
Marketing expert, Joel Book and Brandon Lake discuss 5 critical steps that will dramatically increase conversions and keep customers engaged before and after the sale.
The document discusses how using personalized URLs (PURLs) in direct mail can improve marketing return on investment by capturing online responses. It describes how PURLs can be used to direct recipients to a personalized landing page with a survey. Automated follow-up emails are then sent based on their online activity to continue engaging with them. This allows capturing the 33% of direct mail recipients who prefer to respond online, with response rates typically lifting by at least 2x through relevant messaging and PURLs.
The document discusses how using personalized URLs (PURLs) in direct mail can improve marketing return on investment by capturing online responses. It describes how PURLs can be used to direct recipients to a personalized landing page with a survey. Automated follow-up emails are then sent based on their online activity to continue engaging with them. This allows capturing the 33% of direct mail recipients who prefer to respond online, typically lifting response rates by at least 2x. Real-time lead distribution and campaign performance reporting is also enabled.
Multichannel marketing uses multiple communication channels to engage customers. It has become important due to market shifts toward relationships and increased competition. Personalized URLs (PURLs) link direct mail and the internet by generating unique URLs for each recipient that take them to customized online content. This allows profiling, segmentation, and activation of respondents across channels to improve response rates.
Info CheckPoint provides a marketing database that includes exclusive profiles relevant to your business. We have data experts who maintain accurate databases and with an advanced search platform, you can gain access to data instantly.
The document discusses email marketing techniques for staying top of mind with customers. It covers defining campaign goals, building an audience list, different types of email campaigns including newsletters and transactional emails, content creation, integration across channels, sending best practices, metrics, and legal compliance. The presenters are marketing consultants who share their experience in email marketing for small businesses.
The document discusses a product called The Rapid Responder that aims to help companies improve their sales effectiveness through better lead generation and response. It provides tools to embed promotional content in emails, identify website visitors, integrate social media, and gain insights into competitors. The goal is to help companies respond quickly to leads and move them through the sales process in order to increase sales.
The document discusses a sales assistant service that helps companies improve their sales effectiveness through rapid response. It provides embedded email promotion, website visitor tracking, social media integration, and reporting tools to help companies quickly respond to leads and better funnel them through the sales process. The goal is to increase sales by ensuring companies are responding to prospects rapidly and consistently through various communication channels.
Online Test, Target and Measurement
The pressure to deliver results and show ROI for all marketing spend is further complicated by market pace changes and economic climate. Learn how to find the optimal mix of ideas, and do it faster to increase ROI on marketing spend and provide relevant content and interactions to target audiences through the different channels including web, email, and mail.
* Nancy Shaver, Consulting Principal, Experian Marketing Services
In this session, you'll learn about:
• Defining a inbound marketing strategy to identify your current priorities
• Executing a plan to drive the lead and sales you need to reach your growth goals
• Evolving your strategy to develop healthy and scalable strategic planning habits
Originally presented as a webinar by Whole Brain Group CEO, Marisa Smith and HubSpot Director, Dan Tyre on October 30, 2013.
Multi-Channel Nurturing: Textbook Strategies and Proven Results from the ProsMohamed Mahdy
The document discusses how multi-channel nurturing through email, display ads, and social media can help B2B companies engage prospects throughout the buyer's journey. It provides examples of how three companies - Cetera Financial Group, Human Capital Institute, and MyCorporation - used this approach to improve lead generation and sales. Cetera was able to attribute $1 million in new business to combining email nurturing with display and social ads. Human Capital Institute drove 82 new registrations through similar efforts. MyCorporation generated over 4,000 new website visitors from targeted display ads while nurturing prospects.
Digital marketing encompasses all marketing efforts that use electronic devices and the internet. It allows businesses to connect with customers through various digital channels like search engines, social media, email, and websites. The document then discusses several common types of digital marketing like social media marketing (SMM), pay-per-click (PPC) advertising, search engine optimization (SEO), content writing, email marketing, and affiliate marketing. It also outlines some advantages like global reach, lower costs, and trackable results as well as disadvantages like requiring new skills, being time consuming, and high competition.
This document provides information about Info CheckPoint, a B2B marketing database provider. It summarizes their offerings as follows:
Info CheckPoint provides large, customized databases and an advanced online search application to help companies identify target customers. Their databases contain over 20 million contacts across various industries. They ensure data quality through verification and validation processes. Info CheckPoint also integrates with CRM systems like Salesforce to enable targeted communication and improve marketing ROI.
The document provides tips for marketing in a recession, including strategies to improve sales and customer relationships. It suggests tapping into existing customer bases by promoting loyalty, adding value beyond transactions, and communicating consistently. Specific strategies recommended are finding creative ways to show appreciation to customers and remind them of your value, using testimonials to showcase why customers should continue doing business with you, and actively promoting customer referrals. The document also discusses using social media, email marketing, search engine optimization, and paid search to help businesses during economic downturns.