The document discusses movie marketing strategies and provides examples. It lists Arshi Ahemad, Sneha Bandrakar, and Priya Dege. It then covers the types of media used for pre-release movie marketing, challenges associated with movie marketing like high budgets and piracy, and strategies such as theatrical trailers, websites, and product partnerships. It also analyzes the box office collection of the movie 3 Idiots in India and overseas.

2. Arshi Ahemad MS1112045
Sneha Bandrakar MS1112046
Priya Dege MS1112054
Mamta Gohil MS1112061

3. MOVIE MARKETING
• Movie marketing is also known as
movie advertising and movie
promotion.
• Marketing of a movie is as critical as
that of a brand.
• Marketing ensures that films get a
grand opening.

4. Generation of Idea
Artiste Technician Selection
Marketing
Signing with distributor/Music Labels
Actual Production of the Film
Film Censor
Marketing
Film Release

5. PRE RELEASE
MOVIE MARKETING
• What is Pre Release Movie Marketing?
• Movie industry largely depends on the audience for its
revenue.
• More avenues to make money out of a movie than just its
box office earnings. DVD releases, music launch,
merchandise, overseas distribution rights
• Movie promos form an image or perceived quality of the
movie in consumers mind.
• Effectively pushes the audiences to the theatres.

6. • Word of mouth
• Ratings
• 1st day review/collection
• Free tickets
• Rumors

7. MOVIE MARKETING
THE TYPES OF MEDIA USED CURRENTLY
Pre Release Movie
Marketing

8. Product
Price
Promotion
Place
People
Physical Evidence
Process

10. Institutional funds
Good Scripts
CHALLENGES
Clubbed movies
Ticket Prices

11. PROBLEMS Risky business
ASSOCIATE Piracy
D WITH Huge marketing budget
MOVIE Target audience
MARKETING Movie goers are more
media savvy

12. MOVIE MARKETING
STRATEGIES
• Theatrical trailer
• Official website
• Press junket
• Behind the scene clips
• Product tie ins and corporate partnership
• Publicity stunt

15. Chetan Bhagat
Ban In Gujarat

16. BOX OFFICE COLLECTION
OF
3 IDIOTS
3 Idiots Is The Highest Grossing Indian
Film In Overseas Markets.
Box office Collection (million)
Gross roughly collected 385
Four day first weekend 380
First week 790.5

17. Set record collections for Indian-made films in territories
such as USA, Australia, Fiji and some African territories
United states -$6.5 million
China, us$ 1.15 million in four days in December 2011.
In Taiwan (more than 2 months from December
2010), breaking the record of Avatar , with over NTD $10
million results.

18. Movie Opening Theaters Average
Gross Gross
3 Idiots (5-day ) $2,149,227 119 $18,060
Paa $199,228 67 $2,974
Rocket Singh $164,649 70 $2,352

19. $2,500,000
$2,000,000
$1,500,000
3idiots
$1,000,000 paa
rocket singh
$500,000
$0
opening gross rank theaters average gross

21. Subhash K. Jha
Mayank Shekhar of the Hindustan Times
Sonia Chopra of Sify