CRM Index
•Download as PPT, PDF•
0 likes•1,074 views
The document describes a CRM Index created by CGEY to assess companies' customer relationship management (CRM) capabilities. CGEY conducted a survey of over 300 marketing, sales, and customer service executives across various industries to develop the Index. The Index measures companies on two dimensions: mindset (strategy and customer philosophy) and connectivity (process and infrastructure). It places companies into nine categories based on where they fall on these dimensions.
Report
Share
Report
Share
Recommended
Industry Analysis - Airlines
This document provides an industry analysis of the Indian airline industry. It includes a timeline of major milestones in the industry, lists the major operational airlines in India, and discusses factors like demand, costs, regulations, and key players. It analyzes segments in the industry like low cost carriers versus full service carriers, and domestic versus international travel. Major airlines like Jet Airways, SpiceJet, and Kingfisher are discussed. The future outlook is also addressed.
Lufthansa case study
Lufthansa's new advertising campaign focuses on providing quality customer service by making customers the central focus of their advertisements. They use a "slice of life" executional framework and emotional appeals to convey the theme of "A Longer Fairytale" and encourage adventure. While standardized visual campaigns don't always convey the same meaning to all audiences, Lufthansa aims to create synergy across different advertisements and media platforms like newspapers, magazines, billboards, and online/mobile banners to communicate a unified message. The key slogan and theme of the campaign is "A Product of Lufthansa".
TAS 2014 : Vivendi : Revitalizing a French Conglomerate
TAS Inhouse Presentation round 2014. A case study on French Conglomerate Vivendi and its transformation over the years in the context of financials and Leadership.
Visit www.tas2014.wordpress.com for more updates on TAS process
Car service station stu
The document discusses a study of the service blueprint at M&M Car Service station. It identifies key stages in the car service process, including pre-service, service, and post-service. It also analyzes the types of services offered, facility details like service bays and time estimates versus actual times. The blueprint maps the customer journey and identifies bottlenecks like washing. It evaluates the service quality dimensions and scopes for improvement such as tracking vehicle status and introducing check sheets.
Ancillary Revenue as a Business Strategy at Ryanair
Ryanair has pursued a strategy of converting cost centers into revenue sources through various ancillary fees to support its low-cost business model. It unbundles products and services to their limits, offering only a basic low fare and charging optional add-ons at above-average prices. Ancillary revenue centers for Ryanair include car rentals, in-flight sales, internet-related commissions, and non-flight scheduled fees. While this strategy supported Ryanair's marketing of the lowest prices, the expansion of ancillary charges has been seen as a breach of trust by some customers and media. The business case for profitability through ancillary revenues is risky and may not be sustainable in a recession when discretionary spending decreases.
Top 50 case-studies of airlines and airports excelling in social media
The best case-studies of airlines and airports marketing on social media
If you work in an airline or airport organisation and wish to download the slides, please email contact@simpliflying.com
SWOT ANALYSIS OF STAR PLUS CHANNEL
Star Plus is an Indian television network launched in 1992. It originally broadcast in English but later became a Hindi language channel. In 2000, it introduced many popular shows that solidified its position as the leading Hindi broadcasting channel. It is known for airing high-quality family shows targeting housewives and families in urban areas.
B2B Purchasing Orientation
Understanding purchasing orientation is important for B2B companies and suppliers. The more complex the product/service exchange will result in higher degree of power balance and dependency in supplier relationships.
Recommended
Industry Analysis - Airlines
This document provides an industry analysis of the Indian airline industry. It includes a timeline of major milestones in the industry, lists the major operational airlines in India, and discusses factors like demand, costs, regulations, and key players. It analyzes segments in the industry like low cost carriers versus full service carriers, and domestic versus international travel. Major airlines like Jet Airways, SpiceJet, and Kingfisher are discussed. The future outlook is also addressed.
Lufthansa case study
Lufthansa's new advertising campaign focuses on providing quality customer service by making customers the central focus of their advertisements. They use a "slice of life" executional framework and emotional appeals to convey the theme of "A Longer Fairytale" and encourage adventure. While standardized visual campaigns don't always convey the same meaning to all audiences, Lufthansa aims to create synergy across different advertisements and media platforms like newspapers, magazines, billboards, and online/mobile banners to communicate a unified message. The key slogan and theme of the campaign is "A Product of Lufthansa".
TAS 2014 : Vivendi : Revitalizing a French Conglomerate
TAS Inhouse Presentation round 2014. A case study on French Conglomerate Vivendi and its transformation over the years in the context of financials and Leadership.
Visit www.tas2014.wordpress.com for more updates on TAS process
Car service station stu
The document discusses a study of the service blueprint at M&M Car Service station. It identifies key stages in the car service process, including pre-service, service, and post-service. It also analyzes the types of services offered, facility details like service bays and time estimates versus actual times. The blueprint maps the customer journey and identifies bottlenecks like washing. It evaluates the service quality dimensions and scopes for improvement such as tracking vehicle status and introducing check sheets.
Ancillary Revenue as a Business Strategy at Ryanair
Ryanair has pursued a strategy of converting cost centers into revenue sources through various ancillary fees to support its low-cost business model. It unbundles products and services to their limits, offering only a basic low fare and charging optional add-ons at above-average prices. Ancillary revenue centers for Ryanair include car rentals, in-flight sales, internet-related commissions, and non-flight scheduled fees. While this strategy supported Ryanair's marketing of the lowest prices, the expansion of ancillary charges has been seen as a breach of trust by some customers and media. The business case for profitability through ancillary revenues is risky and may not be sustainable in a recession when discretionary spending decreases.
Top 50 case-studies of airlines and airports excelling in social media
The best case-studies of airlines and airports marketing on social media
If you work in an airline or airport organisation and wish to download the slides, please email contact@simpliflying.com
SWOT ANALYSIS OF STAR PLUS CHANNEL
Star Plus is an Indian television network launched in 1992. It originally broadcast in English but later became a Hindi language channel. In 2000, it introduced many popular shows that solidified its position as the leading Hindi broadcasting channel. It is known for airing high-quality family shows targeting housewives and families in urban areas.
B2B Purchasing Orientation
Understanding purchasing orientation is important for B2B companies and suppliers. The more complex the product/service exchange will result in higher degree of power balance and dependency in supplier relationships.
Business Research Methods Chap019
This document discusses different types of multivariate analysis techniques. It describes techniques for dependency, including multiple regression, discriminant analysis, MANOVA, LISREL, and conjoint analysis. It also outlines techniques for interdependency, such as factor analysis, cluster analysis, and multidimensional scaling. For each technique, it provides brief explanations and examples of common uses.
Zoomcar - In and Out
- Zoomcar is a car rental company based in Bangalore, India that was founded in 2013 by Greg Moran and David Back. It started with a fleet of 7 cars and has now grown to over 5,000 vehicles across 17 cities in India, holding a 60% market share.
- The company sources 75% of its fleet through bank loans and leases the remaining 25% from large companies. It operates through an app-based model where customers can book, unlock, and return vehicles paying per usage.
- Zoomcar has raised $46.2 million from investors and partners with companies like Ford, Mahindra, Tata Motors, and Uber to expand its fleet and services. It targets urban
Genpact
This document summarizes a summer training project conducted at Genpact on analyzing the effects of inflation on the company's costs and profitability. It includes an analysis of key cost drivers like salaries, benefits, infrastructure expenses, IT expenses, and other employee costs. Trends in these costs and their relationship to factors like headcount, work stations, and inflation rate charged to clients are examined. Key findings are that salary costs are most impacted by inflation, the company charges an average 5% inflation rate to clients, and continuing high inflation could negatively impact future profitability if costs are not further controlled. Suggestions include controlling attrition to reduce hiring costs, negotiating inflation clauses in all contracts, and incrementally increasing inflation rates charged over
KENYA AIRWAYS 10-YEAR STRATEGY
- KQ has a 10 year strategic plan called "Project Mawingu" to expand its network to 115 destinations in 77 countries across 6 continents by 2021.
- The plan involves growing KQ's passenger and cargo fleets significantly over the next 10 years and launching new routes across Africa, Asia, Europe and the Middle East.
- To fund its ambitious expansion goals, KQ is raising KES 20.7 billion (USD 250 million) through a rights issue that offers existing shareholders the right to purchase additional shares at a 32% discount to the market price.
Boeing Company Presentation
Boeing is the world's largest aerospace company and leading manufacturer of commercial jetliners and military aircraft. It pioneered commercial aviation and has produced many iconic aircraft like the Boeing 707 and 747. Today, Boeing designs and manufactures commercial aircraft, defense systems, satellites, and provides services to NASA and customers in 150 countries. With over $68 billion in annual revenue and 174,000 employees worldwide, Boeing is a major American exporter and global leader in aerospace and defense.
Operations management of South West Airlines
Southwest Airlines is a major U.S. airline established in 1967 that has become the world's largest low-cost carrier. It is headquartered in Dallas, Texas and operates flights to 60 cities across 30 states, focusing on offering low fares and reliable service. Southwest pioneered an efficient operations model centered around quick aircraft turnarounds of 15 minutes or less, point-to-point routes, and standardizing its fleet on the Boeing 737 to keep costs low. This approach has allowed Southwest to enjoy over 30 consecutive years of profitability.
Boosting Airport Non-Aeronautical Revenues
The document discusses how airports can improve management and increase revenues from non-aeronautical sources, which typically account for 40% of total revenues. It outlines challenges with current data collection and analysis practices, and introduces the CA+ solution to address these challenges through automated data collection, performance monitoring and analysis, and revenue calculation and billing. The CA+ solution aims to help airports improve controls, gain better insights, and maximize non-aeronautical sales and revenues.
Airlines analysis
The document discusses the challenges facing the US airline industry, including rising costs, excess capacity, and increased competition from low-cost carriers. It notes that the industry's financial problems predate 9/11 and that major restructuring will be needed for the legacy carriers to adapt to current market conditions and regain profitability. Code-sharing agreements between carriers are seen as one way to cut costs through increased cooperation.
Business model of ola cabs
This PPT is about the Business Model of OLA
Keeping in mind the 9 components of a Business Model .
Siemens Corporate Strategy and Proposed Acquisition
Siemens is considering acquiring KiteGen, a company focused on harnessing high altitude wind energy through kite technology. Siemens is a global technology leader with businesses in electrification, automation, and digitalization. The acquisition of KiteGen could provide Siemens a competitive advantage in renewable energy and allow it to exploit an untapped energy source. KiteGen relies on numerous patents for its kite technology but requires significant financial resources for development. The proposed acquisition price of €260 million is based on the market value of KiteGen's patents and could provide attractive returns given Siemens' large operating cash flows. The acquisition fits with Siemens' strategic focus on innovation and renewable energy.
Uber Presentation
Uber is a ride-sharing company headquartered in San Francisco that operates in over 70 countries. It offers various vehicle services through its app including UberX, UberBlack, UberXL, and UberPool. Uber has raised over $6.6 billion in funding across 12 rounds and has over 10 million users and 200,000 drivers worldwide. It faces competition from Lyft in the US and other regional players internationally. The document recommends Uber focus on expanding into new international markets, developing new services beyond ride-sharing, and creating a loyalty rewards program for customers.
Airline Revenue - Case Study and Industry Analysis
Airlines are facing increased pressure to cut costs and optimize revenue. Technology and other innovative ideas will be presented to harness all the resources necessary to be as efficient and cost effective as possible. The advent of Big Data for the Airline industry is coming at exactly the right time. Just over 100 years in the making, the industry is poised to flourish. New entrants and globalization of the world economy through communication mediums are giving rise to demanding business models that strive to get and keep market share. It will be imperative for all industry players to use data and integrate into all cost saving and profit based business initiatives. This paper illustrates and investigates many spheres of the airline industry including all the facets where airlines may increase revenue, streamline processes, cut costs, and become as cost efficient as possible.
Google vs microsoft
This presentation is aimed at providing a comparative analysis between Google and Microsoft on the basis of their CSR initiatives.
Auto Dealership Overview Presentation
This document from BBVA Compass provides an overview of various financial services and programs available to auto dealers, including floor plan financing, real estate loans, acquisition financing, and equipment financing. It also discusses treasury management solutions, merchant card processing, commercial billing services, and tools for managing interest rate and foreign exchange risk. The document is aimed at helping auto dealers access capital and manage their business finances.
Boeing 737 Max Accidents
An ethics-oriented perspective on the crash of two Boeing 737 Max airplanes in October 2018 and March 2019.
Lufthansa Presentation
Lufthansa is one of the largest and safest airlines in Europe, founded in 1926. It serves 78 countries with over 2,000 daily departures and 76 million annual passengers. While popular in Europe, Lufthansa recognizes the need to increase awareness and appeal to younger passengers outside Europe. To address this, Lufthansa plans to increase advertising targeting students, highlight student fare benefits, and create more direct international routes rather than requiring layovers in Germany. These efforts aim to boost Lufthansa's brand recognition, attract new customers, and increase profits.
7 P's of Airline industry
The document discusses the airline industry in India. It notes that India is the fastest growing aviation market according to IATA. Bangalore constitutes about 65% of aviation manufacturing in India. The airline product includes on the ground services like check-in and food onboard as well as in-flight services. Pricing can be based on class of travel, load factors, and other factors. Airlines advertise to promote tourism in India through images of scenery and culture. Customer loyalty is important and can be increased through offers, discounts, and cashbacks.
Indigo Airlines - International Marketing - Met Students
The document discusses Indigo Airlines and provides information about its operations, performance, and strategy. It includes details about Indigo's market share, fleet size, destinations served, and financial performance. Additionally, it outlines topics like SWOT analysis, PESTEL analysis, segmentation, targeting, positioning, and Porter's five forces that were analyzed for Indigo Airlines' market entry into international markets. Logical flowcharts and frameworks are presented to evaluate potential foreign target markets and choose an appropriate entry mode.
FedEx
FedEx was founded in 1971 by Frederick W. Smith as an overnight delivery service. It is now a global logistics company with over 325,000 employees and $47.45 billion in revenue in 2015. FedEx's business model focuses on high-value package delivery to over 220 countries through its fleet of 652 aircraft and network of logistics services. The company tracks every phase of delivery with its COSMOS computer system to ensure over 99% reliability. While FedEx has strengths in its global network and technology leadership, it faces threats from rising fuel costs and increased competition from companies like UPS.
Ibm crm
The key findings from the document are:
1) Companies are looking to CRM to improve performance and grow business, but CRM success can be improved significantly from less than 15% to over 70% by focusing on key steps.
2) The steps that have the greatest impact on CRM success are human-oriented steps like change management and process change, not big ticket technology items.
3) Some CRM success drivers are consistent across situations, while others vary depending on geography, company size and scope, and other influencers. Change management and process change always contribute strongly to success.
Ibm crm
The key findings from the document are:
1) Companies are looking to CRM to improve performance and grow business, but CRM success can be improved significantly from less than 15% to over 70% by focusing on key steps.
2) The steps with the greatest impact on CRM success are human-oriented steps like change management and process change, not big ticket technology items.
3) Some CRM success drivers are consistent across situations, while others vary by geography and situation. Change management and process change always contribute strongly to success.
More Related Content
What's hot
Business Research Methods Chap019
This document discusses different types of multivariate analysis techniques. It describes techniques for dependency, including multiple regression, discriminant analysis, MANOVA, LISREL, and conjoint analysis. It also outlines techniques for interdependency, such as factor analysis, cluster analysis, and multidimensional scaling. For each technique, it provides brief explanations and examples of common uses.
Zoomcar - In and Out
- Zoomcar is a car rental company based in Bangalore, India that was founded in 2013 by Greg Moran and David Back. It started with a fleet of 7 cars and has now grown to over 5,000 vehicles across 17 cities in India, holding a 60% market share.
- The company sources 75% of its fleet through bank loans and leases the remaining 25% from large companies. It operates through an app-based model where customers can book, unlock, and return vehicles paying per usage.
- Zoomcar has raised $46.2 million from investors and partners with companies like Ford, Mahindra, Tata Motors, and Uber to expand its fleet and services. It targets urban
Genpact
This document summarizes a summer training project conducted at Genpact on analyzing the effects of inflation on the company's costs and profitability. It includes an analysis of key cost drivers like salaries, benefits, infrastructure expenses, IT expenses, and other employee costs. Trends in these costs and their relationship to factors like headcount, work stations, and inflation rate charged to clients are examined. Key findings are that salary costs are most impacted by inflation, the company charges an average 5% inflation rate to clients, and continuing high inflation could negatively impact future profitability if costs are not further controlled. Suggestions include controlling attrition to reduce hiring costs, negotiating inflation clauses in all contracts, and incrementally increasing inflation rates charged over
KENYA AIRWAYS 10-YEAR STRATEGY
- KQ has a 10 year strategic plan called "Project Mawingu" to expand its network to 115 destinations in 77 countries across 6 continents by 2021.
- The plan involves growing KQ's passenger and cargo fleets significantly over the next 10 years and launching new routes across Africa, Asia, Europe and the Middle East.
- To fund its ambitious expansion goals, KQ is raising KES 20.7 billion (USD 250 million) through a rights issue that offers existing shareholders the right to purchase additional shares at a 32% discount to the market price.
Boeing Company Presentation
Boeing is the world's largest aerospace company and leading manufacturer of commercial jetliners and military aircraft. It pioneered commercial aviation and has produced many iconic aircraft like the Boeing 707 and 747. Today, Boeing designs and manufactures commercial aircraft, defense systems, satellites, and provides services to NASA and customers in 150 countries. With over $68 billion in annual revenue and 174,000 employees worldwide, Boeing is a major American exporter and global leader in aerospace and defense.
Operations management of South West Airlines
Southwest Airlines is a major U.S. airline established in 1967 that has become the world's largest low-cost carrier. It is headquartered in Dallas, Texas and operates flights to 60 cities across 30 states, focusing on offering low fares and reliable service. Southwest pioneered an efficient operations model centered around quick aircraft turnarounds of 15 minutes or less, point-to-point routes, and standardizing its fleet on the Boeing 737 to keep costs low. This approach has allowed Southwest to enjoy over 30 consecutive years of profitability.
Boosting Airport Non-Aeronautical Revenues
The document discusses how airports can improve management and increase revenues from non-aeronautical sources, which typically account for 40% of total revenues. It outlines challenges with current data collection and analysis practices, and introduces the CA+ solution to address these challenges through automated data collection, performance monitoring and analysis, and revenue calculation and billing. The CA+ solution aims to help airports improve controls, gain better insights, and maximize non-aeronautical sales and revenues.
Airlines analysis
The document discusses the challenges facing the US airline industry, including rising costs, excess capacity, and increased competition from low-cost carriers. It notes that the industry's financial problems predate 9/11 and that major restructuring will be needed for the legacy carriers to adapt to current market conditions and regain profitability. Code-sharing agreements between carriers are seen as one way to cut costs through increased cooperation.
Business model of ola cabs
This PPT is about the Business Model of OLA
Keeping in mind the 9 components of a Business Model .
Siemens Corporate Strategy and Proposed Acquisition
Siemens is considering acquiring KiteGen, a company focused on harnessing high altitude wind energy through kite technology. Siemens is a global technology leader with businesses in electrification, automation, and digitalization. The acquisition of KiteGen could provide Siemens a competitive advantage in renewable energy and allow it to exploit an untapped energy source. KiteGen relies on numerous patents for its kite technology but requires significant financial resources for development. The proposed acquisition price of €260 million is based on the market value of KiteGen's patents and could provide attractive returns given Siemens' large operating cash flows. The acquisition fits with Siemens' strategic focus on innovation and renewable energy.
Uber Presentation
Uber is a ride-sharing company headquartered in San Francisco that operates in over 70 countries. It offers various vehicle services through its app including UberX, UberBlack, UberXL, and UberPool. Uber has raised over $6.6 billion in funding across 12 rounds and has over 10 million users and 200,000 drivers worldwide. It faces competition from Lyft in the US and other regional players internationally. The document recommends Uber focus on expanding into new international markets, developing new services beyond ride-sharing, and creating a loyalty rewards program for customers.
Airline Revenue - Case Study and Industry Analysis
Airlines are facing increased pressure to cut costs and optimize revenue. Technology and other innovative ideas will be presented to harness all the resources necessary to be as efficient and cost effective as possible. The advent of Big Data for the Airline industry is coming at exactly the right time. Just over 100 years in the making, the industry is poised to flourish. New entrants and globalization of the world economy through communication mediums are giving rise to demanding business models that strive to get and keep market share. It will be imperative for all industry players to use data and integrate into all cost saving and profit based business initiatives. This paper illustrates and investigates many spheres of the airline industry including all the facets where airlines may increase revenue, streamline processes, cut costs, and become as cost efficient as possible.
Google vs microsoft
This presentation is aimed at providing a comparative analysis between Google and Microsoft on the basis of their CSR initiatives.
Auto Dealership Overview Presentation
This document from BBVA Compass provides an overview of various financial services and programs available to auto dealers, including floor plan financing, real estate loans, acquisition financing, and equipment financing. It also discusses treasury management solutions, merchant card processing, commercial billing services, and tools for managing interest rate and foreign exchange risk. The document is aimed at helping auto dealers access capital and manage their business finances.
Boeing 737 Max Accidents
An ethics-oriented perspective on the crash of two Boeing 737 Max airplanes in October 2018 and March 2019.
Lufthansa Presentation
Lufthansa is one of the largest and safest airlines in Europe, founded in 1926. It serves 78 countries with over 2,000 daily departures and 76 million annual passengers. While popular in Europe, Lufthansa recognizes the need to increase awareness and appeal to younger passengers outside Europe. To address this, Lufthansa plans to increase advertising targeting students, highlight student fare benefits, and create more direct international routes rather than requiring layovers in Germany. These efforts aim to boost Lufthansa's brand recognition, attract new customers, and increase profits.
7 P's of Airline industry
The document discusses the airline industry in India. It notes that India is the fastest growing aviation market according to IATA. Bangalore constitutes about 65% of aviation manufacturing in India. The airline product includes on the ground services like check-in and food onboard as well as in-flight services. Pricing can be based on class of travel, load factors, and other factors. Airlines advertise to promote tourism in India through images of scenery and culture. Customer loyalty is important and can be increased through offers, discounts, and cashbacks.
Indigo Airlines - International Marketing - Met Students
The document discusses Indigo Airlines and provides information about its operations, performance, and strategy. It includes details about Indigo's market share, fleet size, destinations served, and financial performance. Additionally, it outlines topics like SWOT analysis, PESTEL analysis, segmentation, targeting, positioning, and Porter's five forces that were analyzed for Indigo Airlines' market entry into international markets. Logical flowcharts and frameworks are presented to evaluate potential foreign target markets and choose an appropriate entry mode.
FedEx
FedEx was founded in 1971 by Frederick W. Smith as an overnight delivery service. It is now a global logistics company with over 325,000 employees and $47.45 billion in revenue in 2015. FedEx's business model focuses on high-value package delivery to over 220 countries through its fleet of 652 aircraft and network of logistics services. The company tracks every phase of delivery with its COSMOS computer system to ensure over 99% reliability. While FedEx has strengths in its global network and technology leadership, it faces threats from rising fuel costs and increased competition from companies like UPS.
What's hot (20)
Siemens Corporate Strategy and Proposed Acquisition
Siemens Corporate Strategy and Proposed Acquisition
Airline Revenue - Case Study and Industry Analysis
Airline Revenue - Case Study and Industry Analysis
Indigo Airlines - International Marketing - Met Students
Indigo Airlines - International Marketing - Met Students
Similar to CRM Index
Ibm crm
The key findings from the document are:
1) Companies are looking to CRM to improve performance and grow business, but CRM success can be improved significantly from less than 15% to over 70% by focusing on key steps.
2) The steps that have the greatest impact on CRM success are human-oriented steps like change management and process change, not big ticket technology items.
3) Some CRM success drivers are consistent across situations, while others vary depending on geography, company size and scope, and other influencers. Change management and process change always contribute strongly to success.
Ibm crm
The key findings from the document are:
1) Companies are looking to CRM to improve performance and grow business, but CRM success can be improved significantly from less than 15% to over 70% by focusing on key steps.
2) The steps with the greatest impact on CRM success are human-oriented steps like change management and process change, not big ticket technology items.
3) Some CRM success drivers are consistent across situations, while others vary by geography and situation. Change management and process change always contribute strongly to success.
Sales, Marketing & Service Optimization: Strategies for Accelerating Growth
The document discusses strategies for accelerating revenue growth through sales, marketing, and service optimization. It argues that while technology has enabled cost savings, companies must now focus on top-line growth. A holistic approach is needed that considers customer relevance, sales effectiveness, marketing effectiveness, and service effectiveness. Implementing the right digital systems can guide professionals towards behaviors and processes that generate disruptive revenue growth, but companies must first understand their strategic objectives and performance issues. The document provides examples of how optimizing these areas through the right technologies has helped companies increase revenue.
CORE Compensation Research Brochure
This document provides an overview of OD&M Consulting's CORE Compensation Research survey. The survey collects compensation data from over 15 companies across various industries and countries in Southeast Europe. It benchmarks over 345 positions and provides analysis of average salaries, bonuses, and total compensation. The survey methodology involves classifying roles and analyzing market compensation levels. Reports are generated on standard and customized benchmarks, peer groups, and individual positions. The survey aims to help companies understand market pay trends, attract and retain talent, and ensure internal pay equity.
Zero2Ten-Whitepaper-ROI-of-Everything-CRM
This white paper discusses the benefits of implementing a CRM solution and how it can provide a high return on investment (ROI) for businesses through increased productivity, pipeline generation, customer retention, and sales revenue. It states that a CRM solution like Microsoft Dynamics CRM has been shown to deliver a 243% ROI on average. It also outlines how specific areas like marketing, sales, and customer service can gain efficiencies through better visibility of customer and prospect data in a CRM system.
ABM Analytics Super Bowl 4: Up Your Game: Activating Your ABM Content to Meas...
In this session, we would explore the key measures you need to establish a benchmark prior to embarking on an ABM Pilot. If you can’t show where you’ve been, in an open and honest manner, you’ll never get the buy in necessary to propel ABM in your org.
Simmethod Presentation Sept 2010,1
SIM METHOD is a competitive intelligence and risk management methodology that has been measuring corporate performance since 1990. It provides predictive analytics, templates based on best practices, and alerts on industry trends. SIM METHOD links business metrics and processes across partners in the value chain for improved decision making and competitive advantage. It bridges enterprise risk management, competitive intelligence, and business analytics for comprehensive risk and performance management.
Why Marketing is Broken, and how Time to Value fixes it!
This document discusses how edynamic helps companies realize return on investment from their digital marketing investments using the Sitecore Experience Platform. It outlines edynamic's Time to Value methodology, a structured workshop and delivery offering designed to quickly harness Sitecore's capabilities. The methodology involves 4 steps - Engagement Analytics, Rules Based Personalization, Profiling & Predictive Personalization, and A/B Testing. It is intended to rapidly enable marketing optimization and deliver quick wins within 30 days to see maximum benefit and ROI from a Sitecore investment. The outcomes include a scope for marketing success, digital goals, personalization opportunities, profile definitions, and suggestions for A/B tests.
Maximize How You Individualize: because the Journey and Outcome Matter
According to research from the Corporate Executive Board, 57% of the buying process is being completed before the first interaction with a sales person.
In recent years, a fundamental sea change has been occurring between buyers and sellers, with the former now ceasing control of the buying process. This paradigm shift has been digitally powered with todays buyers only one touch away from connecting with content or peers that can help guide them on their purchasing journey.
This presentation will explore the challenges that not only lay ahead for todays marketers, but also explore some of the ways in which innovative brands are adapting to this 'New Reality’.
Whitepaper Maximisereturns
SurfGold is a customer relationship management consultancy founded in 1999 that develops and implements loyalty and rewards programs. It has a proprietary technology platform and services designed for organizations across industries. SurfGold's clients include leading multinational corporations and businesses in Hong Kong, India, Indonesia, Korea, Singapore and Taiwan. It has a strong management team with decades of combined experience in marketing, loyalty solutions, e-commerce and online business. SurfGold measures the success of its loyalty programs through metrics like return on investment, customer retention and lifetime value to determine if the programs are achieving their objectives and delivering a positive return.
CRM Market Guide 2020
As part of our mission to help companies make the best software selection decisions. The goal was to answer some of the critical questions that companies should ask themselves before embarking on this business task.
CX2016: Transform Retail Customer Engagement Across Every Channel
In today’s connected world, every customer interaction matters. Hear first hand how The Land of Nod is leveraging data science, targeted content and personalized journeys as a vehicle for enhancing customer engagement through both on-line and in-store. Learn how to make the most of every shopper touchpoint to create loyal brand advocates.
Mba ii ewis u iv crm
The document provides an overview of customer relationship management (CRM). It discusses the history and evolution of CRM from database marketing in the 1980s to relationship marketing in the 1990s to CRM in the early 2000s. It defines CRM as everything involved with managing the customer relationship. The goals of CRM are also outlined, such as providing better customer service and cross-selling products more effectively. Different types of relationship marketing are described, from basic transactions to partnership models. The document also discusses implementing a CRM program and the importance of an integrated approach.
Free Call Center Training | Unleashing the Enormous Power of Call Center KPIs
The document discusses using key performance indicators (KPIs) to improve call center performance. It presents a model for best practices with KPIs that involves measuring performance, diagnosing issues, prescribing solutions, and implementing actions. Call centers should measure both operational and business effectiveness metrics. Operational metrics measure efficiency, while business metrics measure support of business goals. The document advocates a holistic approach where more time is spent on analysis, prescription, and implementation compared to just measurement. This allows KPIs to be turned into a competitive advantage.
BoSUSA23 | Lauren Kelley | Meaning in Metrics
Lauren Kelley, CEO of OPEXEngine, presented on using benchmarks and peer comparisons to drive continuous improvement and top quartile performance. OPEXEngine is a leading benchmarking database for software companies, with data on over 1,000 customers ranging from $1M to $1B in revenue. Benchmarking against relevant peers allows companies to identify issues, set targets, and make incremental improvements to optimize growth, margins, and key metrics like the "Rule of 40". Kelley discussed common benchmarking use cases around improving efficiency, expanding margins, and maximizing returns on sales, marketing, and R&D investments.
Reaptransform
Taken from a recent pitch this forms our current thinking into how to create value from CRM and intangibles within an organisation.
The Total Economic Impact™ Of SAP Hybris Cloud For Customer (Sales) - June 2017
The Total Economic Impact™ Of SAP Hybris Cloud For Customer (Sales) - June 2017Sundae Solutions Co., Ltd.
The Total Economic Impact™ Of SAP Hybris Cloud For Customer (Sales)
เอกสารเกี่ยวกับโซลูชันของ SAP Cloud กับ การบริหารการขายอย่างฉลาด http://www.sundae.co.th/crm/?cmd=SAPCRMCloud
สนใจในรายละเอียดของโซลูชั่น ติดต่อ
บริษัท ซันเด โซลูชันส์ จำกัด
Tel. +66 2634 8899 Email: sales@sundae.co.th
URL: http://www.sundae.co.thInspiring Success in the Era of Smart - Patrick Quirk INSPIRE Keynote
This document discusses IBM's strategic supply management solutions. It summarizes that IBM spent $36.5 billion annually through its global supply chain and used IBM Emptoris, Cognos, and ILOG solutions to standardize procurement practices, realize $7 billion in savings last year, and achieve over 95% spend compliance. It also provides an example of how IBM transformed its procurement organization into an essential function that reduced costs, generated revenue, increased customer satisfaction, and drove supplier innovation through implementing these strategic supply management solutions.
Value Creation in SaaS Businesses
The document discusses key factors for efficient growth in SaaS businesses. It recommends measuring a business's growth using two metrics: growth efficiency (net new annual recurring revenue per dollar of sales and marketing spend) and recurring margin (gross margin minus research and development, general and administrative costs). It analyzes four main levers to improve growth efficiency: customer acquisition, success/retention, recurring margins, and pricing. Improving customer acquisition efficiency through strategies like land-and-expand could have the biggest cash flow impact. The document explores opportunities to boost efficiency in areas like acquisition, pricing, and packaging.
Total Customer Experience Management Overview #TCE #CEM -- The Why, What and...
This is a presentation we put together for our TCELab Sales Affiliates and Partners -- explains an overview of Total Customer Experience Management, Why your customer's CEO's will love it, your opportunity, and how TCELab's products and services fit into the CEM / Big Data / Customer Loyalty Space
Similar to CRM Index (20)
Sales, Marketing & Service Optimization: Strategies for Accelerating Growth
Sales, Marketing & Service Optimization: Strategies for Accelerating Growth
ABM Analytics Super Bowl 4: Up Your Game: Activating Your ABM Content to Meas...
ABM Analytics Super Bowl 4: Up Your Game: Activating Your ABM Content to Meas...
Why Marketing is Broken, and how Time to Value fixes it!
Why Marketing is Broken, and how Time to Value fixes it!
Maximize How You Individualize: because the Journey and Outcome Matter
Maximize How You Individualize: because the Journey and Outcome Matter
CX2016: Transform Retail Customer Engagement Across Every Channel
CX2016: Transform Retail Customer Engagement Across Every Channel
Free Call Center Training | Unleashing the Enormous Power of Call Center KPIs
Free Call Center Training | Unleashing the Enormous Power of Call Center KPIs
The Total Economic Impact™ Of SAP Hybris Cloud For Customer (Sales) - June 2017
The Total Economic Impact™ Of SAP Hybris Cloud For Customer (Sales) - June 2017
Inspiring Success in the Era of Smart - Patrick Quirk INSPIRE Keynote
Inspiring Success in the Era of Smart - Patrick Quirk INSPIRE Keynote
Total Customer Experience Management Overview #TCE #CEM -- The Why, What and...
Total Customer Experience Management Overview #TCE #CEM -- The Why, What and...
More from Alan See
John See - Revolutionary War Veteran and Pioneer
John See was captured at age 6 during the Muddy Creek Massacre in 1763. He and his family were taken captive by Shawnee Chief Cornstalk and brought to Old Town, Ohio. After 2.5 years, John was adopted by a Shawnee family and did not want to return to his biological family. However, he was eventually released with other captives due to pressure from the British. John had difficulty readjusting to white society and maintained attachments to his Shawnee family. He later served in the American Revolutionary War and received land in Indiana for his service.
John See - Narrative Story
John See was the 4th great-grandfather of the author. He was killed in the 1763 Muddy Creek Massacre near present-day Lewisburg, West Virginia during Pontiac's Rebellion when Shawnee warriors attacked and killed settlers. John's mother Catherine was taken captive along with other women and children. She demonstrated great courage and strength on the difficult march to Ohio, saving her younger children by knocking a warrior off a horse meant for them to ride. Upon arriving at the Shawnee village, Catherine continued to impress the warriors with her bravery and resilience.
The Most Influential CMOs to Follow in 2023
Alan See is a recognized influencer in marketing, having received awards from Forbes and the American Marketing Association. He draws on his experience in sales and marketing from his father's business. See emphasizes developing trust with customers through building emotional bonds and relationships. He believes the most important trends in marketing involve creating customer relationships through content and social media to drive engagement. See stresses the importance of lifelong learning and adapting to changing technologies and customer needs.
Marketing Leadership
Alan See is an experienced CMO and founder of CMO Temps, LLC. He has obtained BBA and MBA degrees from Abilene Christian University. As CMO, he takes pride in developing strategies that he is passionate about and believes in. Mr. See has received recognition from Forbes, the American Marketing Association, and Marquis Who's Who for his expertise in marketing, content marketing, social media marketing, and as a lifetime achievement award recipient. He began his career in sales and understands the sales process, which helps him develop effective marketing strategies. Mr. See founded CMO Temps to provide CMO expertise to organizations not ready for a full-time hire. He believes in agility and leveraging freel
The Green Arms Race Goes Global
The document discusses how the passage of the Inflation Reduction Act in the US has sparked a "green arms race" globally as countries seek to compete for investments in clean energy and technology. The IRA provides large subsidies that could draw investments away from other nations. In response, the UK, EU, and Canada have all recently announced new policy packages and incentives of their own aimed at remaining competitive with the US for attracting green businesses and investments. The competition is expected to significantly boost global investment in decarbonization efforts over the coming years.
OHSSAR - The Country Bulletin - Spring 2023
The Ohio Society SAR welcomes dignitaries to its 134th annual meeting in May, including the President General and other national officers. The meeting will feature recognition of chapters' accomplishments. The society's president encourages members to stay connected through in-person events after the challenges of the pandemic. Upcoming 250th anniversary celebrations of Revolutionary War events provide an opportunity to educate the public about American history and patriotism.
50 Marketing Leaders Over 50 You Should Know
This document profiles 50 marketing leaders over 50 years old and provides brief summaries of each including their title, company, Twitter followers, and responses to two questions: 1) How and where do you find innovative ideas? and 2) What's the best way to keep your eye on the future? The profiles highlight a variety of ways these marketing experts find innovative ideas such as reading blogs and publications, attending events, talking to people of different backgrounds, and observing trends. They suggest keeping an eye on the future by networking, reading widely, listening to younger people, and staying open-minded to new ideas and technologies.
Managers as Lifelong Learners
This document discusses strategies for building a learning organization through talent development. It emphasizes the importance of aligning employee goals with organizational goals, providing skills training, and enabling talent mobility across roles. Goal alignment is crucial to ensure employees are focused on the right priorities. Formal training is sometimes necessary to develop skills as business needs change. The document also stresses that talent mobility, goal alignment, and skills development should be coordinated strategies to maximize employee engagement, productivity and company performance.
How to Build a Social-Ready Personal Brand
How to Build a Social Ready Personal Brand by Alan See presented at the Global Digital Marketing Summit
May 2019
Fractional CMO Value Proposition
This document explains the value Alan See can bring to your company as a Temporary/Fractional/Interim Chief Marketing Officer.
Why HR is a PR Disaster (infographic)
Infograph on why template rejection letters are a potential PR disaster for organizations.
Social Media Marketing for Small Business - The After-party Discussion
Alan See, a recognized expert in social media marketing, will host an after-party discussion for small businesses on their social media strategies. The discussion will provide insights on why initial goals of free word-of-mouth marketing leading to increased sales through platforms like LinkedIn, Facebook and Twitter may not have panned out as expected. Attendees can learn what should have been considered before beginning social media activities. The event is on April 24th for the Rotary Club of Westchester/Liberty.
50 Marketing Thought-Leaders Over 50
50 Marketing Thought-Leaders Over 50 You Should Know in the November 2014 issue of Brand Quarterly Magazine
A Chief Marketing Officer Kicks Off 2015
A story about C-level conversations between the CMO and his peers prior to their 2015 company sales kick off meeting.
How to Use Social Media Content to Create Interest and Credibility
"How to Use Social Media Content to Create Interest and Credibility" presented by Alan See at the Cincinnati American Marketing Association SIG meeting on January 15, 2015
Aberdeen Group Bio
Alan See is a Sr. Vice President at AberdeenGroup who focuses his research on business intelligence strategies and technologies that help companies analyze customer and business operation data to make better decisions. His current research examines how business intelligence is evolving to provide a more holistic view of business strategy and the customer experience. He has over 25 years of industry experience and holds BBA and MBA degrees from Abilene Christian University.
The Convergence of Unstructured and Structured Information
Aberdeen Business Intelligence Research Practice "The Convergence of Unstructured and Structured Information - June 2007
Intelligent Customer Growth
Customer Relationship Management (CRM) aims to maximize customer intelligence to drive profitable growth through acquisition, penetration and retention. Effective CRM requires customer analytics to understand customers and improve returns. CGE&Y's Intelligent Customer Growth approach provides a single view of customers, robust analytics and closed-loop performance management to help companies better understand customers and make data-driven decisions.
Local-Ready Marketing Assessment
This is an example of the output document from the DocuStar Local-Ready Marketing Assessment that was designed as a lead generation tool.
More from Alan See (20)
Social Media Marketing for Small Business - The After-party Discussion
Social Media Marketing for Small Business - The After-party Discussion
How to Use Social Media Content to Create Interest and Credibility
How to Use Social Media Content to Create Interest and Credibility
The Convergence of Unstructured and Structured Information
The Convergence of Unstructured and Structured Information
Recently uploaded
Yes, It's Your Fault Book Launch Webinar
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationUnleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Etsy Marketing Guide - Tips For Selling Digital Products
This guide is for those who are selling digital products on Etsy platform.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Boost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.Assignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsHow to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.Recently uploaded (20)
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
CRM Index
- 1. State of CRM Case for Change CRM Index Index Peer Results Roadmap to Success FSI Introduction to the CRM Index
- 2. State of CRM Case for Change CRM Index Index Peer Results Roadmap to Success FSI The Value of the CRM Index What is the CRM Index? It is an ongoing barometer of CRM capabilities in the marketplace – from strategy to implementation – allowing for industry-specific and best-in-class comparisons. Why did CGEY create the CRM Index? The CRM Index fills an analytical gap in the marketplace by providing a more holistic, data-driven CRM capabilities benchmark than what is readily available tHodoawy .did we do it? CGEY engaged Gartner Group during Summer/Fall 2000 to administer a telephone survey to obtain more than 300 marketing, sales and customer service CRM perspectives. CGEY then established an interpretive scoring method.
- 3. State of CRM Case for Change CRM Index Index Peer Results Roadmap to Success FSI The Value of the CRM Index Who was involved? Marketing, sales and customer service executives from the following industries: •Financial services •Telecommunications •Entertainment •Hospitality •High tech •Utilities •Energy •Consumer Products •Retail .
- 4. State of CRM Case for Change CRM Index Index Peer Results Roadmap to Success FSI Two Dimensions in the CRM Equation Each dimension has three stages of progression toward CRM. Mindset Connectivity Strategy and Customer Philosophy Process and Infrastructure Relationship-Focused The value we give is the value we get. Customer-Focused A happy customer is a loyal customer. Market-Focused All customers created equal. Integrated Our CRM is integrated and enterprise-wide. Departmental We have CRM mastery, in silos. Unconnected Is CRM more than another fad?
- 5. State of CRM Case for Change CRM Index Index Peer Results Roadmap to Success FSI Mindset Meets Connectivity Where Do You Belong? Connectivity Mindset 0 0.33 0.66 1 1 Relationship focused 0.66 Customer focused 0.33 Market focused 0 Unconnected Departmental Integrated n=250 Mindset Connectivity Average 0.40 0.42 Median 0.40 0.41 MAX 0.79 0.74 MIN 0.13 0.11 •Results based on the CGEY CRM Index, administered by Gartner, September 2000 •Based on a quota sample, by industry, of D&B companies with 1999 annual revenues over $1 billion •Respondents, n=250 Relationship Managers 4% Relationship Optimizers 5% Pleasant Transactors 4% Customer Satisfiers 66% Customer Connectors 1% Basic Transactors 18% Basic Connectors 1% Relationship Builders 0% Enterprise Connectors 0% EDIT -The corrected scatterplot with .35/.65 gridlines will be shown.
- 6. State of CRM Case for Change CRM Index Index Peer Results Roadmap to Success FSI Mindset Meets Connectivity Where Do You Belong? Connectivity Mindset 0 0.33 0.66 1 1 Relationship focused 0.66 Customer focused 0.33 Market focused 0 Unconnected Departmental Integrated n=250 Mindset Connectivity Average 0.40 0.42 Median 0.40 0.41 MAX 0.79 0.74 MIN 0.13 0.11 •Results based on the CGEY CRM Index, administered by Gartner, September 2000 •Based on a quota sample, by industry, of D&B companies with 1999 annual revenues over $1 billion •Respondents, n=250 Relationship Managers 4% Relationship Optimizers 5% Pleasant Transactors 4% Customer Satisfiers 66% Customer Connectors 1% Basic Transactors 18% Basic Connectors 1% Relationship Builders 0% Enterprise Connectors 0% EDIT -The corrected scatterplot with .35/.65 gridlines will be shown.